University Of Bucharest Research Articles

Digital Marketing: A Scientometric Review

The internet has offered marketers a new way to be more creative, resulting in more openness and transparency in marketing. The proliferation of digital media platforms and the commercial use of the internet have changed the business landscape. This study uses ScientoPy to analyze the global evolution of digital marketing research. It is grounded in the eminent Scopus and Web of Science databases. The parameters examined in this study were the number of publications, the most productive author, the analysis of the author’s keywords, popular sources, and institutional information. This study discovered a rising trend in digital marketing research in both the Scopus and WoS databases. “Machine Learning” has exploded in popularity during 2019 and 2020. “Digital Marketing” is inextricably linked to “Social Media”, “Big Data”, “Marketing Communication”, “Machine Learning”, and “Sentiment Analysis”, all of which gained traction in 2018 and beyond. Bucharest University of Economic Studies in Romania has become the most prolific research institution on digital marketing. The findings of this study enabled readers and future researchers to identify the primary research areas, keywords, related studies, and the most notable institutions and researchers. Besides, this study provides readers and future researchers with a global perspective on hot topics in digital marketing. It offers various analyzes for well-organized information utilization. This study also illustrates recent digital marketing research trends to inform practitioners, future researchers, and policymakers about developing digital marketing research theories and practices that merit scrutiny.

Book Review / Recenzie de carte: Marius-Cristian Neacşu (coord.), 30 de ani de la sfârşitul Războiului Rece, Bucureşti, Editura ASE, 2021

The Romanian academic publishing market has recently gained a new volume bearing the title “Thirty Years since the End of the Cold War” [“30 de ani de la sfârşitul Războiului Rece”], edited and printed by Editura ASE, the publishing outlet of the Bucharest University of Economic Studies. This 435-page work was published under the supervision of Associate Professor Marius-Cristian Neacşu, Ph.D. as its coordinator and author, alongside several other co-authors under the patronage of the Master’s Program in Geopolitics and Business.

ACTING USED AS A TOOL FOR TRAINING MANAGERS

In business schools in Western countries, acting is used as a tool for training managers. However, in the Eastern countries, including Romania, the concept is underdeveloped. In this scientific research, the opinion of both business professionals, i.e., managers with experience in this field, and students from the Faculty of Business and Tourism within The Bucharest University of Economic Studies on the usefulness of introducing acting courses to support the training of managers is investigated. The professionals interviewed believe that acting benefits a manager through the leadership and communication lessons it provides, helping them to manage situations by appealing to emotional memory, relating to their team members by using emotional intelligence, and sharing their vision by developing the qualities necessary for a leader. The students' perspective underscores the ideas expressed by practicing managers and demonstrates that management contains an artistic component to a significant degree and that acting as an art form is intertwined with management in beneficial ways. The overall conclusion of the study highlights students' confidence in the impact of acting on a manager's professional development. The percentage of students who would take acting courses if they were introduced in Romanian business schools is over 90% of all respondents. Thus, it can be stated that acting is a real tool for the development of a manager, which should be adopted and used by all Romanian business schools.

Clusters, Business Planning and Economic Growth: Stockholm’s Artificial Intelligence and Big Data Cluster

Abstract Clusters, which are examples of Porter’s diamond in action, may foster creativity. Regional economic development, innovation efforts, and clusters are interdependent. Artificial Intelligence and Big Data can perform activities at a higher level than humans. Recent studies indicate that they are gaining popularity because they can be used to collect, organize, and analyze vast, varied data sets in order to reveal hidden patterns and trends that may be applied to a number of problems. How can Stockholm’s Artificial Intelligence and Big Data cluster enhance its competitiveness in light of these factors? How can it be made more appealing? To address these research issues, qualitative research was undertaken using the case study approach and statistical data mostly gathered from the Global Competitiveness Report. Among the most important aspects of this article are the analyses of competitiveness, cluster performance, and main actors of the cluster. The study indicates that Stockholm, the capital of Sweden, has the potential to become one of the world’s largest proponents of Artificial Intelligence and Big Data, since it is far more developed than other cities. In addition, a strategy to strengthen the cluster’s competitiveness by stressing the implemented actions is proposed. This paper was co-financed by The Bucharest University of Economic Studies during the PhD program.

Raluca Bianca Roman, Sofiya Zahova, and Aleksandar G. Marinov, eds. Roma Writings. Romani Literature and Press in Central, South-Eastern and Eastern Europe from the 19th Century until World War II

Raluca Bianca Roman, Sofiya Zahova, and Aleksandar G. Marinov, eds. <i>Roma Writings. Romani Literature and Press in Central, South-Eastern and Eastern Europe from the 19th Century until World War II</i>

1821-2021. Bicentenarul Revoluției conduse de Tudor Vladimirescu

The volume 1821-2021. The Bicentennial of the Revolution led by Tudor Vladimirescu, coordinated by Sevastian Cercel and Georgeta Ghionea, brings together 22 papers signed by representatives of the academic and university environment which belong to some prestigious institutions in Romania (“C.S. Nicolăescu-Plopşor” Institute for Research in Social Studies and Humanities from Craiova, of the Romanian Academy, University of Craiova, University of Bucharest, “George Baritiu” Institute of History, of the Romanian Academy from Cluj-Napoca, “Ovidius” University from Constanța, Valahia University from Târgoviște). The volume is the result of the National Symposium dedicated to Vladimirescu (1821-2021. The Bicentennial of the Revolution led by Tudor Vladimirescu), initiated by the researchers from institute from Craiova, held on May 14-15, 2021. The volume is structured in three chapters and all the papers are subordinated to the maine topic.

Face Validity

Face Validity

ONLINE EDUCATION: CHALLENGES AND OPPORTUNITIES DURING THE COVID-19 PANDEMIC. STUDY ON PUBLIC ADMINISTRATION STUDENTS` AND TEACHERS` PERCEPTION

COVID-19 had a tremendous impact on education and the well-being of both students and teachers. The paper analyses the undergraduate students’ and academics’ perception of the online education services provided by the Faculty of Administration and Public Management (FAPM) of the Bucharest University of Economic Studies (BUES). Individual interviews and an online survey were carried out in order to reflect both the pros and cons of online learning and the determinants that significantly impact the satisfaction of the main stakeholders of the education services. Research findings reveal that despite the great challenges related to online learning, many opportunities have emerged to advance the quality of education. Thus, students and teachers agree on the fact that traditional education and online education provide both advantages and disadvantages, suggesting that, in the future, a hybrid teaching-learning system might help bring together the strengths of both approaches.

COMPARATIVE STUDY OF AEROBIC CAPACITY IN FEMALE STUDENTS BEFORE AND AFTER THE COVID-19 PANDEMIC

In December 2019, the first cases of COVID-19 appeared in China, and the virus spread rapidly all over the world. In this context, Romanian public authorities implemented specific social distancing measures to prevent or slow down the transmission of the virus, imposing quarantine (16 March to 14 May 2020), travel restrictions, closure of educational institutions and certain work sectors, and banning artistic and sports events. Research has highlighted changes in the lifestyle of the entire population during the COVID-19 pandemic through the emergence of unhealthy behaviours, including among university students worldwide. According to the World Health Organization, physical inactivity is one of the most important risk factors for various diseases, hence its recommendations for adult people to do at least 150 minutes of moderate-intensity aerobic physical activity per week. These recommendations for weekly physical activity were often not fulfilled during the pandemic, especially in lockdown periods, as shown by numerous studies conducted on samples of different nationalities. This research aims to emphasise the status of aerobic endurance in female students after attending exclusively online courses for 21 months. The research was conducted at the Politehnica University of Bucharest, and the participants were 125 young women aged 19-21 from the pre- and post-pandemic generations. The assessment was indirectly performed through the 2-Km Walk Test with the purpose of outlining possible gaps between the two generations. Analysing the research results, we could conclude that the pandemic had an impact on raising awareness of the need for movement among young women.

O.P.20 - Designing a Course on Communication in Healthcare for Undergraduate Medical Students: Presenter(s): Octavia-Luciana Madge, University of Bucharest, Romania

O.P.20 - Designing a Course on Communication in Healthcare for Undergraduate Medical Students: Presenter(s): Octavia-Luciana Madge, University of Bucharest, Romania

Measurement Does Not Take Place in a Legal Vacuum

Measurement Does Not Take Place in a Legal Vacuum

Science and Learning in the Digital Era

No AccessScience and Learning in the Digital EraPhD Cristina Dumitru, Mihai Christopher Marian Radovici, Gresa Rasiti, PhD Ljiljan VeselinovićPhD Cristina Dumitru University of Pitești Romania PhD; is a lecturer in the Department of Education at the University of Pitești and coordinator of several Erasmus projects on Education and Specific Learning Disorders. With 15 years of teaching and research experience in working with SEN students, Cristina Dumitru is active in special education and inclusive education practice. Additionally, she has written several manuscripts on special education topics. © 2023Search for more papers by this author, Mihai Christopher Marian Radovici Bucharest University of Economics Romania MA; is currently a PhD student specialising in International Relations and subsequent fields at Bucharest University of Economics. Christopher is currently engaged in following connex research projects abroad. As an alumni of DofE, SUSI, Aspen Institute, amongst others, he has continued being involved in civil society and also became the owner of a social entrepreneurship start-up.Search for more papers by this author, Gresa RasitiMA; works as a human resources manager for a real estate tech company. She holds a bachelor’s degree in English Language Teaching and a master‘s degree in Democracy and Human Rights in South East Europe. During her studies, Gresa was part of a research group working on the topic of De-institutionalisation of Children with Disabilities, now published in the Global Campus of Human Rights repository.Search for more papers by this author, PhD Ljiljan Veselinović University of Sarajevo Bosnia and Herzegovina PhD; is an associate professor at the School of Economics and Business (SEBS), University of Sarajevo, but is also engaged in the Education Laboratory and Quality Assurance Team at SEBS. His research focuses on various topics in business, economics and education, dealing with entrepreneurship, the labour market, business environment and education topics.Search for more papers by this authorPublished Online:Feb 2023SectionsPDF/EPUB ToolsAdd to favoritesDownload CitationsTrack Citations ShareShare onFacebookTwitterLinkedInRedditEmail About Previous article Next article FiguresReferencesRelatedDetails Download book coverVolume 63Issue 1-2February 2023 ISSN: 0012-5415eISSN: 2307-289XHistoryPublished online:February 2023 PDF download

The Relationship Between Locus of Control and Learning Styles in University Education

Abstract The present research aims to highlight the relationship between locus of control and learning styles. The study was attended by 225 students from several faculties with a humanistic profile in the University of Bucharest, aged between 22 and 23, both male and female. Statistically significant differences in terms of locus of control depending on learning styles, are to be measured in terms of the dependent relationship between the two variables (p &lt; 0.01). On the other hand, we aimed to highlight gender differences depending on learning styles and locus of control (p &lt; 0.01). The results can be used in the adaptation of teaching methods in the university environment.

Assessing the Efficacy of a Virtual Assistant in the Remote Cardiac Rehabilitation of Heart Failure and Ischemic Heart Disease Patients: Case-Control Study of Romanian Adult Patients.

Cardiovascular diseases (CVDs) are the leading cause of mortality in Europe, with potentially more than 60 million deaths per year, with an age-standardized rate of morbidity-mortality higher in men than women, exceeding deaths from cancer. Heart attacks and strokes account for more than four out of every five CVD fatalities globally. After a patient overcomes an acute cardiovascular event, they are referred for rehabilitation to help them to restore most of their normal cardiac functions. One effective way to provide this activity regimen is via virtual models or telerehabilitation, where the patient can avail themselves of the rehabilitation services from the comfort of their homes at designated timings. Under the funding of the European Union's Horizon 2020 Research and Innovation program, grant no 769807, a virtual rehabilitation assistant has been designed for elderly patients (vCare), with the overall objective of supporting recovery and an active life at home, enhancing patients' quality of life, lowering disease-specific risk factors, and ensuring better adherence to a home rehabilitation program. In the vCare project, the Carol Davila University of Bucharest (UMFCD) was in charge of the heart failure (HF) and ischemic heart disease (IHD) groups of patients. By creating a digital environment at patients' homes, the vCare system's effectiveness, use, and feasibility was evaluated. A total of 30 heart failure patients and 20 ischemic heart disease patients were included in the study. Despite the COVID-19 restrictions and a few technical difficulties, HF and IHD patients who performed cardiac rehabilitation using the vCare system had similar results compared to the ambulatory group, and better results compared to the control group.

Book Review: History and Trade. An Illustrated History of Commerce and Tourism Education at the Bucharest University of Economic Studies. Fourth Edition

Book Review: History and Trade. An Illustrated History of Commerce and Tourism Education at the Bucharest University of Economic Studies. Fourth Edition

The Use of Virtual Worlds in the Field of Education: A Bibliometric Study

The purpose of this study is to examine the publications conducted in education related to virtual worlds with the bibliometric analysis method. This study employed the appropriate keywords determined via digging the Web of Science database. A total of 2,978 publications meeting the criteria of the current study were examined. VOSviewer software was used for the analysis. We utilized co-authorship analysis to see the descriptive characteristics of the examined publications. The most conducted type was proceedings and the number of publications fluctuated over time with a peak in 2012. England, USA, and Spain had the most publications among the countries, and Open University, Coventry University, and the Polytechnic University of Bucharest had the most publications among the organizations. The majority of the studies were published in the journal of Computers &amp;amp; Education, British Journal of Educational Technology, and Interactive Learning Environments. For revealing the most common keywords, we used the co-occurrence analysis. “e-learning”, “second life” and “higher education” were the most occurred keywords in the publications. The citations analysis was used to see which authors and publications were mostly cited in the examined papers. The most cited authors were Dede, C., Lan, Y. and Ketelhut, D. J. According to the analysis of the cited references, Dalgarno and Lee, (2010), Merchant, Goetz, Cifuentes, Keeney-Kennicutt, and Davis, (2014) and Dunleavy et al. (2008) were the most cited studies. Technological developments have affected the interest in the use of VWs in education. As a new type or extension of virtual worlds, metaverse promises new opportunities in education. The findings of this study would present a road map for those future research to see the general picture of the relevant area.

Ceobanu, C., Cucoş, C., Istrate, O., &amp; Pânişoară, I.-O. (Eds.) – Educaţia Digitală (II ed.) [Digital Education], Iaşi, Polirom, 2022.

The second edition of the book, published in 2020, Digital Education, is coordinated by Ciprian Ceobanu and Constantin Cucoş, Professors at the Faculty of Psychology and Education Sciences of the “Alexandru Ioan Cuza” University of Iaşi, Olimpius Istrate and Ion-Ovidiu Pânişoară, an Associate Professor and a Professor at the Faculty of Psychology and Education Sciences of the University of Bucharest. The studies gathered in this book include qualitative as well as quantitative analysis to help teachers expand and deepen the understanding of information for identifying solutions to the challenges of digitalization of education. Divided into thirty-four chapters grouped into five parts, the book analyses the impact of new technologies on training pathways. The reasons for which such study is extremely necessary is reflected in the concept of Education 4.0 that “although still insufficiently articulated and defined, tries to offer solutions for the changes to which the educational system must react in order to respond to the economic challenges of the beginning of the third millennium” (Ceobanu, Cucoş, Istrate, Pânişoară, 2022, p. 17).

A BRIEF HISTORY OF THE PHYSICAL EDUCATION AND SPORTS DEPARTMENT AT THE 110TH ANNIVERSARY OF THE BUCHAREST UNIVERSITY OF ECONOMIC STUDIES

This article is a recollection of the most important facts, events, and personalities that marked the history of physical and sports education at the Bucharest University of Economic Studies. More than a century has passed since 1918, when the first student sports association was founded in our university. In the academic year 1951-1952, physical education was included in the study curriculum. 1996 marked a milestone in diversifying the range of physical activities and sports offered to ASE students with the construction of a new sports facility. The two regular basketball and volleyball courts opened the way for organising competitions between the UES faculties teams. Over time the university has been represented with good results in students' national competitions of athletics, basketball, football, handball, judo, swimming, chess, table tennis, tennis, and volleyball.

C.D. Fortunescu, personalitate marcantă a vieții culturale din Oltenia

C. D. Fortunescu was born on the 28th of October 1874, in Craiova. He finished Carol I High-School from Craiova and he graduated the Faculty of Letters and Philosophy within the University of Bucharest. After graduation, he returned to Craiova, where he worked as a French teacher at Carol I High-School and the Military High-School. In 1931 he held the position of general secretary within the Ministry of Public Instruction. In Craiova, he founded several cultural magazines: Gazeta școalei, Lumina satelor, Năzuința. The most outstanding accomplishments of C. D. Fortunescu remain the founding of “Prietenii Științei”- Friends of Science Club and “Arhivele Olteniei” magazine

Ion S. Floru – un istoric mai puțin cunoscut

Ion S. Floru, born 28 September/9 October 1864 in the village of Floru in Olt county, took his name after that of his native village. He completed his book learning in 1894 as a graduate in historical sciences-philology at the University of Bucharest. He worked as a history teacher and director of the "Sf. Sava" High School in Bucharest, school inspector in the Ministry of Instruction and Religious Affairs, and politically he sympathized with the Junimist party and after 1907, the National Liberal party. He was in the circle of the great intellectuals of Romania Titu Maiorescu, Simion Mehedinți, Dimitrie Onciul and in close collaboration with the Oltenia that dominated cultural and scientific life through the magazine "Arhivele Olteniei". Throughout his life he impressed as a historian and philosopher. His history textbooks, printed in several editions and print runs between 1897 and 1934, were the most recommended to students, always updated and stylized in relation to the progress of Romanian historiography and the transformations in all spheres of national activity. Ion S. Floru was the first in the country, as early as 1905, to comment on the books and ideas of the great historian A. D. Xenopol on the philosophy of history. His entire activity as a great personality of Romanian education, history and philosopher is reconstructed in this article so that future encyclopaedias and dictionaries will not forget him as they have done until now. Ion S. Floru is presented as a landmark of Romanian historiography in the most complex era of the establishment of history as a science, the end of the 19th century and the first half of the 20th century.