This paper addresses a critical research gap in the field of university-industry knowledge transfer, with a particular focus on the often-neglected initiation stage from a failure analysis perspective. A workshop and follow-up interviews were conducted to systematically explore the motivations and abilities of both the knowledge senders and the recipients for initiating knowledge transfer processes in the field of intelligent mobility. In contrast to conventional approaches, our study does not presuppose successful knowledge transfer initiation; instead, it offers a unique opportunity to investigate the phenomenon of its omission. The intricate interplay among actors and their differing perceptions of research applicability, which leads to specific tasks for intermediaries in initiating knowledge transfer processes, is analyzed. The findings of this study indicate that both internal and external intermediaries encounter challenges in fulfilling their roles, particularly in initiating the utilization of public research. The key challenges identified include a flawed understanding of scientific research, a lack of initiative spirit, and a disregard for actual responsibilities. This study offers valuable insights that can inform the development of evidence-based policies aimed at initiating the utilization of public research.
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