Abstract

ABSTRACTExploring the mechanisms and keyfactors affecting the performance of University-Industry knowledgetransfer, the paper conducts an exploratory case analysis based on the successful knowledge transfer between a textile university professor and Shandong Xu’s Ruyi Textile Enterprise in China. Wesort and investigate the first-hand interview data and second-handnews and video data, and then use the qualitative research andanalysis software NVIVO to analyze the high-frequency words andextract the subject words. Based on the analysis and observation, we find that the successful industrialization of university researchis closely related to its knowledge transfer. Second, the uniqueand robust heterogeneous knowledge formed during the process of University-Industry knowledge transfer is unique and robust. Third, the heterogeneity of knowledge has a positive effect on the University-Industry knowledge transfer. Our research provides valuable insights for practitioners to effectively facilitate the knowledge transfer between universities and industries.

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