University In Surabaya Research Articles

The Impact of Work Motivation, Training, and Career Development on University Academic Staff Performance

This study examines how educational staff performance at a private university in Surabaya is affected by work motivation, career development, and training. Universities, as establishments of higher learning, rely heavily on the performance of their human resources, particularly their faculty. This study is pertinent in light of the critical role that instructional personnel play in facilitating the learning process. Workplace motivation, professional development, training, and instructional staff effectiveness are among the factors under investigation. It is intended that by analyzing the data, we will be able to determine the degree to which these factors affect educational staff performance directly or indirectly. It is intended that this research's findings would aid in creating regulations pertaining to higher education's use of human resources, particularly regarding raising the calibre of teaching personnel. In addition, the findings of this study can serve as a guide for future investigations into the variables influencing individual performance in companies.

Self-medication for Cough: a Study of Smokers and Non-smokers in Surabaya Colleges

The number of smokers among students is increasing. Smoking can cause coughing, the body's defense mechanism for clearing the airways. Cough can be treated with self-medication, which can cause drug-related problems. The level of knowledge and perception can influence the choice of cough medicine used. The purpose of this study was to determine the knowledge and perceptions of cough medicine self-medication in smokers and non-smokers. This research method was a case-control study using a questionnaire of knowledge (definition, method of use, and indications) and perceptions (definition, side effects, and experience) regarding using self-medicated cough medicine. The research sample was adult students at a private university in Surabaya from January 2023 to April 2023, and it was collected using a purposive sampling method. The sample size was 124 respondents, 62 smoking and 62 non-smoking students. The level of knowledge in both groups was high, namely 51.62% in the smoker group and 58.84% in the non-smoker group. Meanwhile, the perception level in the smokers group was mostly bad (56.45%), in contrast to the non-smokers who had a good level of perception (64.52%). There was a significant difference in the level of knowledge (0.00) and perception (0.00) between smokers and non-smokers regarding cough medicine self-medication. Therefore, smokers have the same high level of expertise but lower levels of perception than non-smokers. Health promotion programs to increase knowledge are essential considerations in optimizing self-medication.

Deconstructive Reading on Traditional Narratives in English Course Book

This research aims to explore deconstructive reading on traditional narratives in coursebook and how the EFL pre-service teachers’ insights on it. This research imposes its theoretical framework in the concepts of Deconstruction, EFL Pre-service Teachers, Literature, Traditional Narrative Text, and Coursebook. The type of this research is qualitative, the approach is case study. The data in this research are text fragmentations from the narrative texts and the statements of the EFL students. The first source of the data is the narrative texts in the coursebook. The second source of the data is interview with some EFL pre-service teachers from various university in Surabaya. The techniques of data collection in this research are documentation and non-structured interview. The technique of data analysis in this research is thematic analysis. The result of the analysis is narrative texts provided by Kemendikbud in English coursebook seem to be conventional and it requires EFL teachers with good sense of literature to help out students to make the meaning relevant with the life they live today. Some interviewed EFL pre-service teachers put some insights that meaning in the traditional narrative texts in the English coursebook. For them, traditional narrative is important, but the interpretative meaning should be deconstructed in more various meaning, not in one-sided claim which one is true and false.

The Impact of Financial Literacy, Investment Knowledge, and Investment Motivation on Investment Decisions

This study investigates the relationship between management students' investment decisions and their financial literacy, knowledge, and motivation at Dr. Soetomo University in Surabaya. A total of 308 students from this academic program were chosen for the study using purposive sampling techniques, guaranteeing that the study's population is representative of the student body. We distributed carefully crafted questionnaires for data collection through Google Forms as part of the methodology used in this study. Purposive sampling methods are used to ensure the student body is well represented. We meticulously examined the gathered data using a variety of statistical methods. Among these were evaluations of reliability and validity, analyses of multiple linear regression, tests of classical assumptions, evaluations of correlation coefficients, and F and t-tests. This study uncovered insightful relationships between students' financial literacy, investment knowledge, motivation, and investment decisions. The study found no statistically significant impact of financial literacy on investment decisions, contrary to expectations. The results of the study, however, highlighted the importance of respondents' unique investment knowledge and motivation in molding their investment choices. Students' level of financial literacy, investment knowledge, and investment motivation significantly impacted their investment decisions as a whole. By considering these factors in context, we can better understand the complex dynamics at work when management students at Dr. Soetomo University make investment decisions.

THE ECLIPSING PHENOMENON IN CELEBRITY ENDORSEMENT, EMOTIONAL RESPONSE, PURCHASE INTENTION BASED ON THE STIMULUS-ORGANISM-RESPONSE THEORY

An advertisement must pay attention to the concepts and strategies in advertising because the use of this endorser can be a double-edged knife for the brand. In the vampire effect phenomenon, celebrity endorsers can potentially overshadow the brand so that the audience focuses only on the celebrity, not the brand. Specifically, the phenomenon of a brand that the celebrity endorser overshadows is called high eclipsing an endorsement, and vice versa for the phenomenon of low eclipsing. This research was conducted to develop a framework that discusses the eclipsing phenomenon in celebrity endorsement in the context of stimulus-organism-response (SOR) theory. The participants in this study were undergraduate students in a department at a well-known university in Surabaya. The characteristics of the Participants are domiciled in Surabaya and are between 18-24 years old. Through this study, we can find out how consumers' emotional response is formed when faced with high- and low-eclipsing advertisement stimuli. In addition, this study will also discuss how the differences in purchase intentions are formed from these two different eclipsing endorsement stimuli. The research indicates a significant positive effect between exposure to advertising content featuring both high-eclipsing (HE) and low-eclipsing (LE) celebrity endorsements and emotional response (EM). It implies that leveraging celebrities in advertisements, regardless of their eclipsing status, can evoke a heightened emotional response from the audience. The study suggests a noteworthy association between exposure to advertising content containing celebrity endorsements (CE) and increased purchase intention (PI). Consumers are more likely to desire to purchase a product or service when it is endorsed by a celebrity, indicating the potential effectiveness of this marketing strategy.

Analisa Faktor Penerimaan Sistem E-Learning Narotama Menggunakan Metode Technology Acceptance Model

E-learning is a learning method using information technology, which is designed so that each individual can learn independently. E-learning provides flexibility in choosing the time and place to access subject matter, as well as providing opportunities for learners to take control of their learning success. At Narotama University in Surabaya, the E-learning system used is the result of independent development by the university, which is named the Elina system (Narotama E-learning). The elina system is used by the academic community, lecturers and students who have a background in technological insight, infrastructure, and various main tasks. This diversity can affect behavior / perceptions of system use. Technology Acceptance Model (TAM) is a theory about the use of information technology systems which is considered very influential and is generally used to explain individual acceptance of the use of information technology systems. This study aims to analyze the factors that affect the acceptance of Elina's system by lecturers at Narotama University Surabaya using the Technology Acceptance Model (TAM) method. The TAM that will be used comes from previous research, namely Perceived Usefulness, Perceived Ease of Use, Intention To Use, and Actual Technology Use. With the addition of Learning Interface Design and Accessibility System in Multiplatform constructions. The results showed that the factors of Learning Interface Design and Accessibility System in Multiplatform had an indirect effect on Elina's Actual Technology Use system by Narotama University lecturers through the factors of Perceived of Usefulness, Perceived Ease of Use and Intention to Use.

Discovering External Motivation in EFL Students Toward Word Target and Reading Pleasure Using Xreading Application

This study explores foreign language students' external motivation in extensive reading related to word targets and reading enjoyment. This research aims to find out how word targetss become assessments that can motivate foreign language students to enjoy reading. Extensive reading is not related to assessments that require foreign language students to be motivated to read. This research is qualitative research. The participants in this research were students in the A-class students of the English language and literature education study program at a university in Surabaya, Indonesia. The data collected is in the form of interview data and student reading profiles recorded in the Xreading application. Xreading is an application that students use as a learning management system in their extensive reading process. Xreading can also provide a place for foreign language students to determine what they want to read according to their pleasure. The results of this research found that students used target words as their external motivation to enjoy reading. The findings in this research also suggest ongoing monitoring by lecturers so that foreign language students continue to be motivated and enjoy reading so that their reading progress continues to increase.

Senior Lecturers’ Narrative Experience in Traversing the Transformations of Curriculum: 1994 Curriculum to Merdeka Curriculum

Curriculum transformations bring its own challenges for educators, especially at the university level, because universities become the main axis in curriculum testing and practice. The theoretical framework used in this research is the concepts of Curriculum, Narrative Inquiry, and also Teaching Experience. The approach in this research is narrative, the data in this research are fragmented statements taken from interviews. The interviewees are the data sources and they are 2 senior lecturers at a university in Surabaya. The 2 lecturers have been teaching for more than 25 years so they are valid to be used as sources because they have gone through various curriculum transformations since 1994 to 2024. The data collection technique in this research is interview and the type of the interview is nonstructured interview which serves to explore the experience of the interviewees. The type of analysis technique in this research is thematic analysis which serves to divide the results of the analysis into themes of findings. From the results of the research, it can be found that the challenges of the lecturers are 3 things: understanding, adjustment, and implementation. The senior lecturers see this change as a challenge that encourages them to learn and develop.

Determinan Permintaan Asuransi: Studi Kasus Universitas Surabaya

The insurance industry in Indonesia has experienced significant development, but the level of insurance usage remains relatively low. The decision to purchase insurance is influenced by several factors, including income level, premium prices, knowledge level, and other social factors. UBAYA, a university in Surabaya, East Java, mandates every employee, lecturer, and student to use insurance provided by the institution with various types, such as employment and life insurance. Nevertheless, some of them choose to add additional insurance beyond what is provided by UBAYA. Therefore, the purpose of this research is to identify the factors influencing individual decisions to add or not add insurance policies beyond those provided by UBAYA. The method used in this research is Social Network Analysis (SNA). The research results indicate that premium prices play a crucial role in the decision to utilize insurance based on individual income levels. Other factors influencing the decisions of UBAYA lecturers and employees include information provided by insurance agents regarding asset protection and options for medical services abroad. The purchase of insurance is influenced by economic and social factors, as well as a comprehensive understanding of personal needs in utilizing the benefits provided by insurance policies.
 Keywords: Insurance, Premium Price,UBAYA

Profile of College Students' Critical Thinking Skills Assisted by Problem-Based Learning Models on Electromagnetic Material

Objective: This research aims to analyze the profile of students' critical thinking abilities in physics learning, especially electromagnetic material, with the help of a problem-based learning model implemented at a university in Surabaya, Indonesia. Method: The research method used was included in preliminary research with a sample of 19 students. Data collection techniques use critical thinking skills tests, student response questionnaires, and lecturer interviews. Then, the data was analyzed using qualitative descriptions to represent the research results. Results: Analysis shows students' critical thinking skills are still relatively low. Critical thinking indicators that get an average score from high to low are interpretation, analysis, inference, and evaluation. An alternative that can be done to increase students' interest and critical thinking skills is to apply the PBL model in physics learning. Novelty: The novelty of this research lies in its new contribution to mapping students' initial abilities regarding their critical thinking skills with the help of the PBL model. This mapping helps lecturers evaluate physics learning, especially electromagnetic material, and determine what future steps can be taken to improve students' critical thinking skills.

University Student Satisfaction: Online Text Review of Private University in Surabaya

In the contemporary educational landscape, online platforms have become crucial in assessing student satisfaction, which is an essential indicator of educational quality. This study investigates student satisfaction at private universities in Surabaya, Indonesia, through the lens of online text reviews. Utilizing a dataset of 1548 reviews, this research employs a co-occurrence network analysis to identify key factors influencing student perceptions. Our findings reveal that aspects such as campus facilities, quality of education, and economic considerations significantly impact satisfaction levels. The implications of these insights are substantial for institutional strategies aimed at improving student experience and enhancing educational outcomes. The study contributes to the understanding of student satisfaction in a digital era, highlighting the role of online reviews in shaping educational improvement efforts.

The impact of flipping class intervention on reading comprehension: Different approaches and proficiency levels.

Flipped classes can improve English language teaching and learning, especially reading outcomes, by enhancing student engagement and motivation through interactive and captivating educational materials. The goal of this study is to examine the effects of different schema activations in different English flipped class formats in pre-reading activities on the reading comprehension of students with different reading proficiency levels. A quasi-experimental research design was employed involving 30 first-year students from the first university and 28 first-year students from the second university in Surabaya, Indonesia, who were studying English as a general course at an intermediate level. The study used informed consent and two different formats, A and B, where pre-reading tasks were completed in class or asynchronously online, respectively. The study found that using video-based pre-reading activities in flipped class can improve comprehension and schema acquisition. Flipped classes can provide personalized learning experiences, but its effectiveness varies depending on the strategies and delivery methods used. While most students benefit from flipped classes, those who struggle with self-discipline and time management may find it challenging to adapt to the online component and may experience lower performance as a result.

Entrepreneur intention: bonding cognitive, bridging cognitive, entrepreneurial knowledge, subjective norms, perceived desirability, perceived feasibility, self-efficacy on student university in Surabaya

Introduction: Employment issues are still important in the development plan and the Indonesian economy. Indonesia's human resources quality is relatively low, and the unemployment rate is high. The high number of unemployed in Indonesia must continue to be studied, otherwise, the problem of poverty will increase. This study aimed to see what factors can influence entrepreneurial interest, researchers focus on bonding cognitive, and social capital, bridging cognitive social capital, entrepreneurial knowledge, subjective norms, self-efficacy, perceived desirability, and perceived feasibility of entrepreneurial intention. Methods: This quantitative research used purposive random sampling and collects data using a questionnaire distributed to 150 students in Surabaya. The research data obtained were then analyzed using Smart PLS. Results: The study results explained a positive and significant relationship between bonding cognitive social capital, bridging cognitive social capital, entrepreneurial knowledge, subjective norms, self-efficacy, perceived desirability, and feasibility of entrepreneurial intention. The outer loading of convergent validity was found >0.6 in all variables. The average variance extracted results were found >0.5 with significant hypothesis testing results (p-value≤0.05) in all variables. Conclusion: Cognitive bonding and bridging have a significant influence on subjective norms. The same influence was found in entrepreneurial knowledge on subjective norms, subjective norms on perceived desirability and feasibility, and self-efficacy on perceived feasibility.

Aligning numeracy task design with SDG goals: Nutrition facts as a context for prospective mathematics teachers' problem posing

Nutrition facts are the details on food packaging that describe its nutritional value, including serving size, calories, macronutrients like carbohydrates, protein, and fat, and micronutrients such as vitamins and minerals. These facts have mathematical concepts that can be utilized as a context for prospective teachers to create mathematical problems. By leveraging this real-world data, educators can contribute to multiple Sustainable Development Goals (SDGs), particularly SDG 3 (Good Health and Well-being), by promoting nutritional awareness, and SDG 4 (Quality Education) by enhancing student engagement and understanding through relatable examples. This study examines the profile of mathematical tasks created by prospective mathematics teachers using nutrition facts as a context that meets numeracy task criteria. Data were collected from 62 mathematical tasks created by 31 prospective teachers attending a realistic mathematics education course on numeracy based on a problem-posing task at a public university in Surabaya, Indonesia. The posed tasks were categorized into solvable or unsolvable tasks and the domains of the level of context use and the level of cognitive processes. Results revealed that the level of context use in the posed tasks varied from zero to second order. Surprisingly, most of the tasks were in the first-order level context. Most posed tasks reached the application level, with only a few identified as reasoning tasks. Interestingly, some tasks coded as second-order context were classified as reasoning tasks. The study provides implications for designing numeracy tasks using nutrition facts and interventions in teacher education related to numeracy task design.

Exploring Teachers Power’s Verbal Symbolic in a Classroom Interaction; A Pragmahypersemiotics Study

This qualitative study investigated the verbal use of teacher symbols in a classroom Indonesian at a private university in Surabaya, Indonesia. Anchored by qualitative analysis and followed by two female teachers and five Indonesian Department students, the data was collected through interviews and in-depth observation. It was designed to find out what types of pragmahypersemiotic verbal symbols teachers use in the classroom, as well as the extent to which pragmahypersemiotic verbal symbols contribute to student feedback in class. Using the analytical lens of verbal symbol power in the classroom, the research findings show that the type of verbal power teacher symbol used in the classroom is the symbol of Directive, Request, and enticement. However, verbal symbols can have a positive impact on student feedback because students can participate actively in class, and can build motivation and confidence when interacting with both teachers and classmates.

Fostering Moderate Islamic Values: Implementing a Design Model for Counter-Radicalization in Higher Education

This study delves into the construction of a counter-radicalization model within Islamic higher education, specifically at Sunan Ampel State Islamic University in Surabaya. The imperative to curb the spread of radicalism within campus communities highlights the significance of cultivating a comprehensive grasp of moderate Islam among students. Central to this research is the examination of the Islamic Studies course within the Primary School Teacher Education Program. Employing a research and development methodology, the study employs pre-post test designs, including control groups, to discern the effectiveness of the proposed model. Notably, the course design departs from conventional non-religious subjects, incorporating both direct and indirect instructional approaches. Post-treatment results reveal a noteworthy enhancement in students' exhibition of moderate Islamic attitudes, with performance levels escalating from an initial 60.71% to a promising 70.00%. Statistical scrutiny underscores the model's efficacy, affirming its potency in fostering moderation-based insights among students. Ultimately, this investigation underscores the model's superiority in enhancing students' comprehension in contrast to conventional pedagogical strategies.

E-Commerce Shopping Intentions in the Industrial 4.0 Era: An Analysis of the Impact of Millennium Attitudes

The rise of the millennial generation defined the fourth industrial revolution. This generation is known as a generation that is innovative, creative and likes freedom. The contemporary generation, often known as the millennial generation or the generation that was born at the turn of the millennium, is currently exhibiting highly noticeable shifts in consumer lifestyles. Digital technology is simultaneously beginning to permeate many facets of life in this time period.This study uses quantitative data. The sample used in this study was 300 millennial generation respondents at a private university in Surabaya. The results: trust, price and service quality have a significant effect on the online buying attitude of the millennial generation, subjective norms have an effect on the online buying interest of the millennial generation and attitudes have a significant effect on the online buying interest.

Pengaruh Lokasi, Akreditasi dan Biaya Kuliah terhadap Niat Memilih Perguruan Tinggi Swasta di Surabaya

Studying the effect of location, accreditation and tuition fees on the intention to choose a private university in Surabaya is the aim of the research being carried out. In Surabaya there are quite a number of private tertiary institutions that compete with each other to generate interest from students. Therefore, it is important to better understand the factors that influence the intention of prospective students to choose a private university in the city. The survey method was used in this study through the distribution of questionnaires given to prospective students and they were considering continuing to higher education. There were 100 high school graduates who were used as respondents. The collected data were analysed using regression analysis to test the relationship between the variables of location, accreditation, and tuition fees with the intention to choose a private college. The results obtained state that the three independent variables in this study are proven to have a real role in generating the intention to have a private university in Surabaya.

Investigating the Attitudes of Chemistry Students Towards Blended Learning: A Survey Cross Sectional

This study's main objective is to explore chemistry students' attitudes towards the learning policies implemented during the Covid-19 Pandemic. Method: This study used a quantitative approach with a cross-sectional survey method. Respondents were 201 students majoring in chemistry at a university in Surabaya, Indonesia. The data collection instrument was a questionnaire developed during the research and validated through a confirmatory factor analysis (CFA) test. Data analysis used is descriptive statistics and two-way ANOVA test to interpret differences in student perspectives based on two characteristics. Findings: 18 of the 21 questionnaire items fall into the valid and reliable category with a loading factor value greater than 0.50. From the two characteristics of the respondents who were analyzed through the two-way ANOVA test, there were significant differences in student perspectives on the implementation of learning based on learning intensity with significance levels of 0.031. Overall, 52% of students choose blended learning, 46% face-to-face, and 2% online learning. Implications for Research and Practice: Currently, blended learning is still relevant for chemistry students in Indonesia. With notes, face-to-face learning is carried out more than virtual (online) learning, and practical learning in the laboratory is carried out face-to-face in full.

Lecturers’ Perception of the Use of Social Media for English Language Teaching

The purpose of this study was to see how English lecturers’ perceptions of the use of social media for English Language teaching. This study is limited to 4 aspects (Activities, Motivation, Enhancing students’ skills, and effectiveness). This research was conducted at the English Department at a university in Surabaya using social media for teaching English by lecturers. This study using a case study design and semi-structured interview, by organizing, interpreting, and representing the data. A total of 8 lecturers have participated to be interviewed to know about their perception on the use of social media for English Language Teaching. The results showed that the social media most primarily used by the English lecturers are WhatsApp and Email. The result of the interviews showed about the four aspects that had been determined. They are; 1). Activities when using social media in teaching English; discussion, communication, sharing subjects’ materials, collecting an assignment, giving assignments. 2). The use of Social media can increase students and lecturers’ motivation; improving learning motivation, active, creative, increasing self-confidence, and interesting. 3). The use of social media can enhance students’ English skills; enhancing speaking skill, writing skill, pronunciation, vocabulary. 4). The effectiveness of social media use in teaching English; easy to access, easy to understand, easy to use, easy to be practiced.