Entrepreneur intention: bonding cognitive, bridging cognitive, entrepreneurial knowledge, subjective norms, perceived desirability, perceived feasibility, self-efficacy on student university in Surabaya

Abstract

Introduction: Employment issues are still important in the development plan and the Indonesian economy. Indonesia's human resources quality is relatively low, and the unemployment rate is high. The high number of unemployed in Indonesia must continue to be studied, otherwise, the problem of poverty will increase. This study aimed to see what factors can influence entrepreneurial interest, researchers focus on bonding cognitive, and social capital, bridging cognitive social capital, entrepreneurial knowledge, subjective norms, self-efficacy, perceived desirability, and perceived feasibility of entrepreneurial intention. Methods: This quantitative research used purposive random sampling and collects data using a questionnaire distributed to 150 students in Surabaya. The research data obtained were then analyzed using Smart PLS. Results: The study results explained a positive and significant relationship between bonding cognitive social capital, bridging cognitive social capital, entrepreneurial knowledge, subjective norms, self-efficacy, perceived desirability, and feasibility of entrepreneurial intention. The outer loading of convergent validity was found >0.6 in all variables. The average variance extracted results were found >0.5 with significant hypothesis testing results (p-value≤0.05) in all variables. Conclusion: Cognitive bonding and bridging have a significant influence on subjective norms. The same influence was found in entrepreneurial knowledge on subjective norms, subjective norms on perceived desirability and feasibility, and self-efficacy on perceived feasibility.