This study investigates the pronunciation challenges faced by third-year English majors at Ho Chi Minh City University of Food Industry (HUFI) in achieving native-like pronunciation. Pronunciation plays a crucial role in effective communication, yet it is often neglected in English language instruction. Using a mixed-methods approach, this research examines the current pronunciation proficiency of students and identifies factors contributing to their difficulties, such as limited exposure to authentic English sounds and insufficient phonetic training. The study also explores strategies to enhance pronunciation, including the use of audiovisual tools, problem-solving techniques, and voice control systems. Cultural awareness and phonological knowledge are highlighted as critical components in improving pronunciation. The findings show that while students recognize the importance of accurate pronunciation, many still struggle with distinguishing English sounds and applying proper intonation and stress patterns. Recommendations are provided to improve pronunciation instruction, focusing on integrating more engaging and systematic pronunciation exercises in the curriculum. The results emphasize the need for targeted pronunciation training to help students develop clear and intelligible English speech, thereby enhancing their overall communicative competence.
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