The purpose of the study is to develop proposals for the application of the universal design strategy for hotel entrance area planning for universal accessibility. Methodology of investigation consists in analysis and systematization of information about universal design strategy, structural and logical method based on knowledge of psychology, ergonomics and design technology helped to developed proposals for the practical use of universal design strategy. The scientific novelty of the study is to identify the problems of applying a universal design strategy when planning an entrance area of the hotel. Conclusions. In article the application of universal design strategy for hotel entrance area planning has been developed. Application of developed proposals for hotels will promote the emergence of public institutions, improve the services quality, train staff to serve for people with disabilities. Hotels, which will use these recommendations when servicing tourists with disabilities, will be able to have additional consumers and will increase their incomes.
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