Reviewed by: Tuesday Night Massacre: Four Senate Elections and the Radicalization of the Republican Party by Marc Johnson Mark Owens Tuesday Night Massacre: Four Senate Elections and the Radicalization of the Republican Party. By Marc Johnson. Norman: University of Oklahoma Press, 2022. 237 pp. Illustrations, notes, bibliography, index. $26.95 paper. In the 48 years between 1933 and 1981, the Republican Party controlled the United States Senate for one Congress (1953–55). Marc Johnson offers a thorough description of the ideological influences that advanced a New Right coalition, one who aggressively sought to oppose liberal ideas in order to challenge the legacy of the Democratic Party's New Deal Coalition. The book includes specific accounts about the modernization of negative campaigning, opposition research, out-of-state fundraising, and use of sensational imagery to distort how the public sees elected officials. The scope of Tuesday Night Massacre focuses on the electoral defeats of senior Democratic incumbent senators in Idaho, Indiana, Iowa, and South Dakota in 1980. This pivotal moment sets up two important perspectives for the role of grassroots movements within the Republican Party. The New Right replaced Democratic senators who shaped national politics—Senator Birch Bayh (D-IN), Senator Frank Church (D-ID), Senator John Culver (D-IA), and Senator George McGovern (D-SD)—with freshmen who were less inclined to seek consensus. The winners—Senator Jim Abdor (R-SD), Senator Chuck Grassley (R-IA), Senator Dan Quayle (R-IN), and Senator Steve Symms (R-ID)—were members of the majority party during their entire first term and supported committee chairmen that wanted to reform government programs. Johnson tells the story of a coordinated effort to nationalize politics by identifying a common organization that implemented new campaign strategies. Extensive archival work and interviews tells how the National Conservative Political Action Committee (NCPAC) reshaped the Senate five years after it was established. The book focuses on how NCPAC first recruited candidates to run in special elections in 1977. NCPAC then built its reputation by targeting incumbents with national profiles with tactics that elicited fear and resentment to distort the trust voters had for the incumbent. Johnson provides contemporary references that identify NCPAC's effectiveness and concerns about the degree NCPAC may have coordinated with candidates. The book tells the early political stories of a network who shaped Republican politics for 40 years, including Terry Dolan, Roger Ailes, Roger Stone, Richard Viguerie, and others. These operatives helped Newt Gingrich's early elections. NCAPC's approach to recruit candidates and offer resources proliferated when Newt Gingrich created GOPAC in the 1990s. These examples offer a benchmark to understand how Speaker Gingrich learned to embed national discussions locally. The New Right remains influential as the foundation of a national grassroots movement to fundraise, research, and craft messages in ways that "wage war against liberals" (59). The book consistently revisits themes in each chapter, as the candidates and state change. NCPAC strategically chose where to direct its resources. It targeted powerful senior legislators whose national ambition made them out of touch with their constituency. These actions were built on the belief that "populist anger would come to define politics" (119). The explanations of how media strategies and slogans evoked emotional responses from voters elevate the contribution of this book to the history of elections. Mark Owens Department of Political Science and History University of Texas at Tyler Copyright © 2023 Center for Great Plains Studies