Facente is the Director of Publishing Services for the American Library Association. Copyright 1986, American Library Association. In September, the American Library Association launched the publication of Library Magazine, a quarterly, twenty-five minute television program. The program is the first videocassette magazine for library and information professionals. ALA Executive Director Thomas J. Galvin, in announcing the initiation of the publication, said, Video is a powerful medium for conveying and demonstrating information about new developments in library and information service. Galvin, a former library school dean, envisions Library Magazine as being used in library school courses, at state and regional meetings and, particularly, in staff meetings, for professional development. Can a videocassette be successful as a periodical? The automobile industry has, for many years, used serial video materials to train sales people. Librarians are familiar with videos as entertainment and as educational materials for their patrons. But videos for librarians? In July 1986, when ALA inquired about applying for an ISSN for Library Magazine, the Library of Congress replied that it had not yet decided how to handle video magazines, but it encouraged ALA to submit an application. Library Magazine will join the backlog of video serials awaiting the establishment of a new policy by the Library of Congress. Library Magazine is available now for the professional development of librarians and the support of libraries. ALA's production of Library Magazine grows out of a tradition of audio-visual publishing that began in the 1950s with films, filmstrips, and records. In 1978, ALA conducted a two-way audio teleconference on the new United States copyright law. Later that year, the Library and Information