United Kingdom Consumers Research Articles

“Wait, Do I Need More Fiber?” Exploring UK Consumers’ Dietary Fiber-Related Awareness and White Bread as a Viable Solution to Promote Subsequent Intake

BackgroundSufficient dietary fiber consumption is associated with well-established health benefits, yet such intake is currently suboptimal globally. Thus, there is interest in developing strategies to improve dietary fiber intake. One such approach is to increase the dietary fiber content of staple foods, but this needs relevant investigation. MethodsForty-two United Kingdom (UK) based consumers (18–76 y) were recruited to take part in seven focus group sessions investigating: (i) key factors in food choice; (ii) dietary fiber-related knowledge, awareness, consumption habits, and engagement levels; (iii) willingness to consume dietary fiber-rich staple foods; and (iv) gain initial feedback on dietary fiber-rich breads. ResultsOverall, key dietary fiber themes emerged such as knowledge (benefits, foods, recommendations and labeling), consumption (not measuring intake), barriers (convenience and knowledge), resources (education and public appeal), and topics (food examples and cooking). Consumers were positive per se to the idea of dietary fiber-rich staple foods but with various caveats (no changes in appearance, taste, and cost). White bread trends were centered around context (sandwich and toast), habit (comfort food), preferences (soft and fresh), and consumption is variable (daily to less often). In addition, consumers’ preferred labeling strategy for dietary fiber-rich breads was predominately focused on transparency and visibility. Overall, the newly developed breads were well received demonstrating the potential of our prototypes to fit into the white bread market; however, additional consumer insights are needed. ConclusionOur findings recommend combining education with a personalized element of advice, coupled with a collective effort from the government and food industry, as essential to help encourage a step-change in dietary fiber consumption in the UK population.

Heterogeneous preferences and consumer willingness to pay for vitamin D fortification of eggs

AbstractFood reformulation can contribute to achieve public health objectives by facilitating access to healthy and sustainable food choices to consumers. Vitamin D is an important micronutrient that contributes to calcium absorption and bone health. Low vitamin D levels may lead to having a higher risk of poor bone and muscle for human health. In this manuscript we investigated, for the first time, United Kingdom consumer willingness to pay (WTP), and heterogeneity preferences for vitamin D fortification of eggs. We used a choice experiment (CE) involving several hypothetical egg products (i.e., pack of 10 eggs) that vary across three attributes levels such as production method (i.e., Cage, Barn, Free‐range, and Organic), vitamin (i.e., no information or by reporting on the pack the claim “Vitamin D added”), and price (i.e., £0.80/pack, £1.90/pack, £3.00/pack, and £4.10/pack). Results suggest that, although on average consumers prefer low‐price eggs produced using the free‐range production method and the information about vitamin D fortification does not affect their valuation, there is a significant preference heterogeneity in consumer preferences associated with animal welfare, environment, health, and price attributes. Particularly, there is a significant preference heterogeneity towards the purchasing of eggs produced using the barn production method. Furthermore, we found that consumer preferences for vitamin D fortification of eggs is affected by consumer's age and the price of eggs. These findings provide useful insights into the psychology of consumer acceptance and attitudes that can be used in communicating the nature of the fortified vitamin D eggs to the public. They also have important implications for future labeling policies and marketing strategies of egg industry.

Adopting an Extended Theory of Planned Behaviour to Examine Buying Intention and Behaviour of Nutrition-Labelled Menu for Healthy Food Choices in Quick Service Restaurants: Does the Culture of Consumers Really Matter?

This research aims to examine an extended model of the Theory of Planned Behaviour (TPB) to understand the determinants of consumers' intentions to buy and recommend nutrition-labelled menu (NLM) items for making healthy food choices. The research examines the influence of attitude towards behaviour (ATT), subjective norms (SNs), perceived behavioural control (PBC) and health consciousness on consumers' intentions to buy and recommend NLM. The research also examines the role of culture in shaping buying and recommendation intentions of NLM by undertaking a comparative study of the extended model among consumers in two different countries that have enough variation based on Hofstede's cultural dimensions, i.e., the Kingdom of Saudi Arabia (KSA) and the United Kingdom (UK). The results of questionnaire surveys analysed with SmartPLS version 4 showed that ATT, SNs and health consciousness significantly predict intentions to buy NLM items among KSA consumers in quick service restaurants (QSRs). However, PBC did not have a significant influence on KSA consumers' intentions to buy NLM items. On the other hand, ATT, PBC and health consciousness significantly predict intentions to buy NLM items among UK consumers in QSRs. Nonetheless, SNs did not have a significant influence on UK consumers' intentions to buy NLM items. The intention to buy NLM significantly predicts the intentions to recommend NLM among consumers in both countries (KSA and UK). The results of a multi-group analysis showed significant differences between the KSA and the UK regarding the influence of both SNs and PBC on consumers' intentions to buy NLMs as well as on their indirect influence on intentions to recommend NLM items. The results value the role of culture in shaping consumers' intentions to buy and to recommend NLM items for healthy food choices, which has numerous implications for international QSRs, policy makers, and academics.

Comparison of the Purchasing Behaviour of Polish and United Kingdom Consumers in the Organic Food Market during the COVID-19 Pandemic

The main objective of the study was to compare young consumer purchasing behaviour towards organic food in Poland (PL) and the United Kingdom (UK), countries with different levels of organic market maturity. The study was conducted by means of an online survey questionnaire during the COVID-19 pandemic between December 2020 and February 2021. The sample consisted of 862 PL and 161 UK consumers. 31% of PL respondents and 58.4% of UK respondents indicated they purchase organic products. Descriptive statistics, the Mann–Whitney U test and the two proportion Z test were used for statistical analyses. The results indicate that young consumers pay particular attention to the freshness and quality of consumed products. Concern for their own health and that of their loved ones, as well as the desire to eat better-quality products were the main motivations for the respondents to purchase organic products. Organic vegetables and fruits, eggs, dairy products, and meat and meat products, were among the most frequently purchased products in the studied cohorts. Experts (e.g., a dietitian, physician) were declared to be the first source of information concerning food products for young consumers. Next, family members were indicated. Social media content (PL respondents) and information from websites managed by institutions (UK respondents) were mentioned as the third source. UK consumers preferred short supply chains. The present study can be used by government bodies and companies to select the most effective communication channels for education and advertising and to develop effective commercial strategies aimed at young consumers.

Implied Terms in Contracts for Supply of Goods, Services and Digital Content

Certain terms implied under the Sale of Goods Acts 1893 and 1979 replicated by the United Kingdom Consumer Rights Act 2015 foster consumer rights. The paper explores the extent to which the Nigeria Sale of Goods Act 1893 and UK Sale of Goods Act 1979 are fit to address the implied terms for digital content. Since the term “goods” does not cover digital content, buyers of digital content are not protected by the implied terms contained in the Sale of Goods Acts. This paper comparatively considers consumer protection regimes in the United Kingdom and Nigeria in relation to implied terms in supply of goods, services and digital content under the new Consumer Rights Act 2015 and Federal Competition and Consumer Protection Act 2019 respectively. The paper finds that consumers of goods, services and digital content are much more protected under the implied terms of the Consumer Rights Act. Whilst the improvement in the Federal Competition and Consumer Protection Act in enlisting consumer rights is commendable, a major deficit is exclusion of digital content implied terms. It is recommended that the Federal Competition and Consumer Protection Act should be amended to reflect and accommodate the provisions on implied terms relating to digital content. Keywords: Implied Terms, Consumer Rights, Digital Content, United Kingdom, Nigeria DOI: 10.7176/JMCR/83-01 Publication date: December 31 st 2021

PRODUCT LIABILITY: A CHANGING PLAYING FIELD?

Product liability in South Africa has historically been classified as falling within the sphere of the law of delict generally; with fault being a necessary element for liability. However, this historical classification has changed with the dawn of a new era in consumer law. The Consumer Protection Act 68 of 2008, and more specifically section 61, seems to impose liability without fault on certain parties for harm caused by their goods or products. Section 61, on the face of it, appears to be extremely beneficial for consumers who wish to tackle larger companies and defendants in product liability cases. In practice, though, this may not be the case as section 61 shares a number of similarities with the European Directive on Product Liability of 1985 and the United Kingdom Consumer Protection Act 1987, neither of which has been entirely successful in eliminating fault. This article considers the common-law system which has been applied to product liability cases in the past, and thereafter considers the provisions of the Consumer Protection Act which amend the principles applicable, in order to determine whether section 61 will benefit consumers. The article will further look at how similar provisions in Europe have been interpreted and applied by courts in order to assess the potential problems which might arise fromsection 61 in South Africa. Once these problems have been identified, this article will address a provision which is unique to the South African statute which may go some way in bringing about a different result in South Africa, thereby avoiding the problems faced in Europe.

Examining Developed versus Emerging Economy Online Food and Beverage Purchase Behaviour and Predictors: A Survey Comparison of Indian, Chinese, Indonesian, Japanese and United Kingdom Consumers

Aims: Consumers are increasingly using online shopping for purchasing food and beverage (F&B) products. A challenge to industry stakeholders is understanding which elements of online digital media and smart technologies are associated with higher rates of online expenditure that could be strategically targeted. Therefore, the central aims of this study are to identify predictors of online F&B expenditure, and how they differ across developed and emerging economy consumers.
 Study Design: This is a quantitative study based on cross-sectional survey data.
 Place and Duration of Study: The study is based on data collected in India, China, Indonesia, Japan and the United Kingdom in April 2016.
 Methodology: Primary data is collected using online surveys of consumers primarily responsible for F&B grocery shopping within the household. Questionnaires focused on eliciting online expenditure rates for F&B, and associated use of relevant online digital media and smart technologies. Fractional multinomial logit modelling is used to identify statistically significant determinants of respondents’ percentage of expenditure online in each country.
 Results: The sample consists of 5,004 respondents: China (1,001), India (998), Indonesia (1,002), Japan (1,002), UK (1,001). In-market technology use is a stronger predictor of online F&B expenditure in emerging than in developed economy markets. The influence of digital information sourcing behaviour and demographics are weak predictors of online F&B expenditure across both developed and emerging economy markets. In general, consumers in emerging economies show greater engagement with digital media and smart technology in relation to online F&B expenditure than their developed economy counterparts.
 Conclusion: There is significant variation across countries in the specific determinants of online food and beverage expenditure and the uptake of associated digital media and smart technologies. These insights provide useful direction for focusing effort in targeting channel activators specific to each markets characteristics.

Participation as a Framework for Analysing Consumers’ Experiences of Alternative Dispute Resolution (ADR)

AbstractThis article argues that an analytic framework based on participation is useful for analysing consumer experiences of alternative dispute resolution (ADR), providing a complementary approach to analyses drawing on procedural justice theory. The argument is developed by applying McKeever's ‘ladder of legal participation’ (LLP)1 to a qualitative data set consisting of interviews with United Kingdom consumers. The article concludes that applying the LLP in the consumer ADR context results in novel empirical and theoretical insights. Empirically, it demonstrates that – even in low‐value and transactional disputes – consumers expect high levels of participation from ADR. Theoretically, it argues that the LLP complements existing approaches by providing an unifying lens through which to study consumer experiences by emphasizing the importance of participation, not only as a process value but also in shaping outcomes highlighting the distinction between genuine and tokenistic provision of ADR.

Comparing the protection and use of online personal information in South Africa and the United Kingdom in line with data protection requirements

PurposeThe purpose of this study was to investigate the difference between South Africa (SA) and the United Kingdom (UK) in terms of data protection compliance with the aim to establish if a country that has had data protection in place for a longer period of time has a higher level of compliance with data protection requirements in comparison with a country that is preparing for compliance.Design/methodology/approachAn insurance industry multi-case study within the online insurance services environment was conducted. Personal information of four newly created consumer profiles was deposited to 10 random insurance organisation websites in each country to evaluate a number of data privacy requirements of the Data Protection Act and Protection of Personal Information Act.FindingsThe results demonstrate that not all the insurance organisations honored the selected opt-out preference for receiving direct marketing material. This was evident in direct marketing material that was sent from the insurance organisations in the sample to both the SA and UK consumer profiles who opted out for it. A total of 42 unsolicited third-party contacts were received by the SA consumer profiles, whereas the UK consumer profiles did not receive any third-party direct marketing. It was also found that the minimality principle is not always met by both SA and UK organisations.Research limitations/implicationsAs a jurisdiction with a heavy stance towards privacy implementation and regulation, it was found that the UK is more compliant than SA in terms of implementation of the evaluated data protection requirements included in the scope of this study, however not fully compliant.Originality/valueBased upon the results obtained from this research, it suggests that the SA insurance organisations should ensure that the non-compliance aspects relating to direct marketing and sharing data with third parties are addressed. SA insurance companies should learn from the manner in which the UK insurance organisations implement these privacy requirements. Furthermore, the UK insurance organisations should focus on improved compliance for direct marking and the minimality principle. The study indicates the positive role that data protection legislation plays in a county like the UK, with a more mature stance toward compliance with data protection legislation.

A One-Year Survey of Norovirus in UK Oysters Collected at the Point of Sale

Contamination of bivalve shellfish, particularly oysters, with norovirus is recognised as a food safety risk and a potential contributor to the overall burden of gastroenteritis in the community. The United Kingdom (UK) has comprehensive national baseline data on the prevalence, levels, and seasonality of norovirus in oysters in production areas resulting from a previous two-year study (2009–2011). However, previously, data on final product as sold to the consumer have been lacking. As part of a wider project to establish the overall burden of foodborne norovirus in the UK, this study aimed to address this data gap. A one-year survey of oysters collected from the point-of-sale to the consumer was carried out from March 2015 to March 2016. A total of 630 samples, originating in five different European Union Member States, were collected from 21 regions across the UK using a randomised sampling plan, and tested for norovirus using a method compliant with ISO 15216-1, in addition to Escherichia coli as the statutory indicator of hygiene status. As in the previous production area study, norovirus RNA was detected in a high proportion of samples (68.7%), with a strong winter seasonality noted. Some statistically significant differences in prevalences and levels in oysters from different countries were noted, with samples originating in the Netherlands showing lower prevalences and levels than those from either the UK or Ireland. Overall, levels detected in positive samples were considerably lower than seen previously. Investigation of potential contributing factors to this pattern of results was carried out. Application of normalisation factors to the data from the two studies based on both the numbers of norovirus illness reports received by national surveillance systems, and the national average environmental temperatures during the two study periods resulted in a much closer agreement between the two data sets, with the notably different numbers of illness reports making the major contribution to the differences observed in norovirus levels in oysters. The large majority of samples (76.5%) contained no detectable E. coli; however, in a small number of samples (2.4%) levels above the statutory end product standard (230 MPN/100 g) were detected. This study both revealed the high prevalence of norovirus RNA in oysters directly available to the UK consumer, despite the high level of compliance with the existing E. coli-based health standards, while also highlighting the difficulty in comparing the results of surveys carried out in different time periods, due to variability in risk factors.

Time-Temperature Profiling of United Kingdom Consumers' Domestic Refrigerators

Increased consumer demand for convenience and ready-to-eat food, along with changes to consumer food purchase and storage practices, have resulted in an increased reliance on refrigeration to maximize food safety. Previous research suggests that many domestic refrigerators operate at temperatures exceeding recommendations; however, the results of several studies were determined by means of one temperature data point, which, given temperature fluctuation, may not be a true indicator of actual continual operating temperatures. Data detailing actual operating temperatures and the effects of consumer practices on temperatures are limited. This study has collated the time-temperature profiles of domestic refrigerators in consumer kitchens (n = 43) over 6.5 days with concurrent self-reported refrigerator usage. Overall, the findings established a significant difference (P < 0.05) between one-off temperature (the recording of one temperature data point) and mean operating temperature. No refrigerator operated at ≤5.0°C for the entire duration of the study. Mean temperatures exceeding 5.0°C were recorded in the majority (91%) of refrigerators. No significant associations or differences were determined for temperature profiles and demographics, including household size, or refrigerator characteristics (age, type, loading, and location). A positive correlation (P < 0.05) between room temperature and refrigerator temperature was determined. Reported door opening frequency correlated with temperature fluctuation (P < 0.05). Thermometer usage was determined to be infrequent. Cumulatively, research findings have established that the majority of domestic refrigerators in consumer homes operate at potentially unsafe temperatures and that this is influenced by consumer usage. The findings from this study may be utilized to inform the development of shelf-life testing based on realistic domestic storage conditions. Furthermore, the data can inform the development of future educational interventions to increase safe domestic refrigeration practices.

Consumer Transformation: Cosmetic Surgery as the Expression of Consumer Freedom or as a Marketing Imperative?

McCracken’s analysis of identity construction in contemporary culture sees the drive to transform oneself as the expression of consumer agency and individual freedom. Transformation is accessible through cosmetic surgery, enabling consumers with funds to purchase a ‘whole new me’. This consumer is an active participant in the transformation process, not content with observing beauty but actively engaged in the creative construction of new improved selves. In doing so, they have “mastered the codes of cultural production” making themselves “co-creators in the culture they consume” (McCracken xvi). An alternative and far less positive narrative of consumer transformation focuses on the pervasive influence of promotion on individual identity. Marketing and promotion constructs a deficiency in the lives of consumers which, marketers imply, can be remedied by the purchase of cosmetic surgery. Rather than being powerful co-creators of their own fluid identity, consumers are constructed as victims of a promotional culture which valorises external values and ‘the new’ and preys on consumer vulnerabilities (Fatah 1). In this paper I draw on consumer blogs, industry webpages and regulatory and professional publications to explore the tensions between these competing narratives of bodily transformation. In doing so, I argue that there is an inherent paradox in the discourse of consumer transformation which advocates consumer freedom and creativity yet limits these freedoms to certain forms of ideal beauty which can be marketed by the promotional industries.

Comparing Prices for Food and Diet Research: The Metric Matters

ABSTRACTAn important issue in research into access to healthy food is how best to compare the price of foods. The appropriate metric for comparison has been debated at length, with proponents variously stating that food prices should be compared in terms of their energy content, their edible mass, or their typical portion size. In this article we assessed the impact of using different food price metrics on the observed difference in price between food groups and categories of healthiness, using United Kingdom consumer price index data for 148 foods and beverages in 2012. We found that the choice of metric had a marked effect on the findings and conclude that this must be decided in advance to suit the reason for comparing food prices.

A Network Analysis of the United Kingdom's Consumer Price Index

In this paper we model the United Kingdom’s Consumer Price Index as a complex network and we apply clustering and optimization techniques to study the network evolution through time. By doing this, we provide a dynamic, multi-level analysis of the mechanism that drives inflation in the U.K. We find that the CPI-classes’ network exhibits an evolving topology through time which depends substantially on the prevailing economic conditions in the U.K. We identify non-overlapping communities of these U.K. CPI classes and we observe that they do not correspond to the actual categories they belong into; a finding that suggests that diverse forces are driving the inter-relations of the CPI classes which are stronger between categories rather than within them. Finally, we present a reduced version of the U.K. CPI that fulfills the core inflation measure criteria and can possibly be used as an appropriate measure of the underlying inflation in the U.K. Since this new measure makes use of only 14 out of the 85 U.K. CPI classes, it can be used to complement the Bank of England’s arsenal of core inflation measures without the need for further resource allocation.

Understanding younger older consumers' needs in a changing healthcare market—supporting and developing the consumer market for electronic assisted living technologies

AbstractThe ageing population is presenting an economic challenge in the United Kingdom (UK). Electronic Assisted Living Technology (eALT) is purported to be one potential solution to this problem, as it offers an opportunity to help people remain independent and age in place. The provision of eALT within the UK has traditionally been dominated by statutory provision, leading to a lack of choice of commercial products and services for those whom it might benefit. With increased need for support for the ageing population, and rationalisation of statutory service provision, older people will increasingly be looking toward privately purchased eALT to support their health and independence. However, previous work has identified that there are numerous barriers to the development of a consumer eALT market. This paper describes a series of cocreation workshops which were held to explore solutions to these barriers with younger older people, aged 50–70 years old, which sought to explore the development of a consumer eALT market. A number of solutions were found for all stages of the eALT consumer journey, including how to help people recognise they have a need, how to find eALT information, how to help consumers make the decision to purchase, where to place eALT for consumer access and purchase, and how to encourage continued use of the product or service and repeat sales. The results of this study will be of interest to the UK, European and worldwide consumer eALT markets, to encourage older consumers to maintain their independence and lifestyle and offers insights for the eALT industry in how to reach these consumers.

Loan Sharks v. Short‐term Lenders: How Do the Law and Regulators Draw the Line?

With the Office of Fair Trading (OFT) having just published its ‘comprehensive review’ of some aspects of the business of short‐term lenders, this article examines the phenomenon of short‐term lenders. It draws on the legal and conceptual changes in the United Kingdom's consumer credit sector that have aided their proliferation. It argues that short‐term lenders in their current form are no different from loan sharks and that the current legal and regulatory framework has failed to provide the required protection for vulnerable credit consumers. It highlights how the United Kingdom's legal approach to consumer protection has been to the detriment of short‐term borrowers.

Reverted Title Theory and United Kingdom Consumer Protection Law Focused on the Application of nemo dat rule and its Exemption of Application

Reverted Title Theory and United Kingdom Consumer Protection Law Focused on the Application of nemo dat rule and its Exemption of Application

Disseminating information about healthcare effectiveness: a survey of consumer health information services.

BACKGROUND: In 1997 a research based information leaflet designed for men considering being screened for prostate cancer was distributed to general practitioners (GPs) and consumer health information services. OBJECTIVES: To...

An Analysis of Consumer Reaction to Telemarketing Practices in London

Telemarketing has become widespread and adopted throughout the United States. However, little empirical evidence exists relative to its impact and acceptance in the European Community (EC). The present effort represents a pilot study undertaken in London, United Kingdom, to address telemarketing's impact and acceptance among a sample of British consumers. Specifically, the study was a survey effort which focused on uncovering the opinions and attitudes held by London, United Kingdom consumers relative to telemarketing activities. A background discussion is presented, followed by a presentation of the methodology employed. The article concludes with a presentation of the results and the marketing implications that can be drawn from this exploratory effort.