Unique Idea Research Articles

A Visual Identity-Based Approach of Southeast Asian City Branding: A Netnography Analysis

Cities and places had been progressively being marketed as brands by using the concept of ‘City Branding', which is a unique idea. The scholars of ‘City Branding’ believed that the concept of branding helps the city in marketing activities. A city metaphorically could be seen as an entity given the advantage to display its visual characteristics to tourists, visitors, and residents. Unique visual identity such as iconic architecture and graphic design could make a city stands out from the others. Thus, the research examined the role of visual identity in city branding. Specifically, the aim was to contribute to better understanding of the concept of ‘visual identity’ in Southeast Asian cities. Netnography approach was employed to gain better understanding of the notion of visual identity of city branding and refine a conceptual framework that has been developed based on the existing literature. Elements such as iconic structure and graphic design (logo and slogan) of four cities in Southeastern Asia were emphasized. The research concludes that the components of the visual identity of the cities need to be reshaped to be aligned with their visual characteristics in order to boost their competitiveness among the global city brands.

Visopayogiya Adhyaya- A Cross Sectional View with Special Reference to Antidotes

Antidotes are pharmaceuticals that are used to combat the effects of poisons. They work by modifying the toxin's chemical structure or interfering with the toxin's adherence to biologic sites; for either instance, the inverse interferes with the neurotoxin to decrease morbidity and mortality rates. Antdotes and Prativisha are having some resemblance according to our Ayurvedic science. Astanga Sangraha of Vridha Vagbhata brings about the concept of giving poisons for the treatment of poisons. The concept of visha upayogiya is a new and unique idea which was put forward by Acharya. The indications, procedure and contra indications of the Visha upayogiya dravyas are mentioned nicely in this chapter of Astanga Sangraha. All the 16 complications of visha as well as the minor complications of the poison can be corrected with the application of the visha dravyas in proper and appropriate manner. This paper highlights the importance of Visha Upayogiya adhyaya, prativisha and the concept of antidotes and the relation between all the three.

Comparative Study of Balance Cantilever Bridge and Extradosed Bridge

Abstract: Now a days, in India Balance Cantilever bridges are widely used in hilly region were supporting from the bottom is difficult. The name Balance Cantilever Bridge is arrived due to the application of construction methodology which balances out the cantilever portion. It is one of the most effective methods of building bridges without the need of false work. Balanced cantilever bridges are used for special requirements like construction over traffic, short lead time compared to steel and use local labour and materials. Extradosed bridge is a unique idea bridge between Girder Bridge and cable-stayed bridge. A balanced cantilever bridge with construction stage analysis consideration a model is prepared in the Midas Civil software and analysed, we can see how it considers construction stage analysis with creep & shrinkage effect. The construction stage analysis in the Midas Civil considers shrinkage and creep during construction stages to simulate the construction process of a incremental stage. As most of the literature covers either balance cantilever bridge or extradosed bridge, this paper introduces and attempt to summaries comparative study of balance cantilever and extra dose bridge with its span arrangement, span by depth ratio, prestressing steel etc. Keywords: Construction stage, balance cantilever , extradosed, prestress

Empowering Women in Papua New Guinea as Part of the Green Economy

The empowerment of women has been shown to have a positive effect on economic growth. Previous studies have established the importance of women in supporting the family economy. Indigenous Papuan women become empowerment agents who have a tangible impact on improving the family economy and society as a whole. In Papua New Guinea, the concept of the green economy has been incorporated into the process of women’s empowerment. Mama Papua, the term for a native Papuan woman from Jayapura City, is a shining example of women’s empowerment achieved through the use of natural products. Mama Papua sell natural products to the city after simple processing. Women as subjects of development, according to this concept, will provide economic benefits while also playing an active role in environmental sustainability. Women and nature play an important role. The concept of a green economy ensures that economic empowerment for women can coexist with environmental protection and preservation. This research examined the interactions that occur during the process of empowering women in Papua who use natural resources. The concept of the green economy maintains traditional ways of processing nature. The research methods used were observation and interviews which were conducted with the provincial Bappeda, representing the Papua City Government, and Mama Papua, representing the Papuan government’s empowerment policy. The researchers conducted field research in the Mama Papua market to observe empowerment practices in action. This was followed by a review of the literature on the interactions between empowerment and the green economy from a variety of sources, including policy documents and journals. Triangulation of sources and data was carried out to ensure the data’s validity and reliability. The process of empowering women was examined through four factors: access, participation, control and benefits. The findings revealed that government access is still restricted to indigenous Papuan women, also known as Mama Papua. Given that levels of poverty in women are higher than in men, this is a form of affirmative action. Women’s aspirations have been accommodated in terms of participation, as evidenced by the presence of the first Mama Papua market in Jayapura, a traditional shopping center that offers a variety of natural products. Women’s representation is a factor that influences the long-term viability of women’s empowerment in Papua New Guinea. The control factor demonstrates that women have more control over government policy than men in the Mama Papua market. With the designation of the Mama Papua market as a tourist destination by the Papua City Government, it can be concluded that the empowerment of women through the use of the green economy was successfully implemented, namely the empowerment of women based on promoting small producers and integrating Papuan businesses and local service providers into the value chain. The success of the green economy concept in empowering women must be maintained. The Government’s expansion of women’s empowerment to the interior of Papua will have a greater impact on the program’s long-term viability. The green economy is a unique idea that should be implemented, especially for Papuan native women whose assets are still underutilized. The Government’s commitment to improving the welfare of Papuan women by making policies that are sustainable and friendly to Papuan women was another finding in this study.
 Keywords: poverty, women’s empowerment, green economy

Enhanced mechanical properties and interfacial interaction of ESBR composites by introducing silica decorated with epoxy functionalized elastomer

An epoxy functionalized elastomer (ethylene-vinyl acetate-glycidyl methacrylate terpolymer) (EVMG) was used as macromolecular modifier to prepare SiO2@EVMG organic hybrid materials modified with SiO2. The self-polymerization of dopamine on the surface of in-situ generated SiO2 forms a polydopamine (PDA) layer, which provides a reaction platform to prepare organic hybrid materials. During the preparation of SiO2@EVMG organic hybrid materials, a ring-opening reaction takes place between the amine group and catechol of the PDA and the epoxy groups of EVMG via covalent bonding interfaces between SiO2-PDA and EVMG. ESBR/SiO2@EVMG composites were prepared without silane coupling agent. The incorporation of grafted epoxy functionalized elastomer EVMG on the surface of SiO2 resulted an improvement of the dispersion of SiO2 and the interfacial interaction between SiO2 and ESBR, which were analyzed and verified in detail by dynamic mechanical analysis (DMA) and rubber process analyzer (RPA). It has been observed that the tensile strength, wear resistance and the wet skid resistance are increased by 63.1%, 30% and 26.5%, respectively when compared with ESBR/SiO2 composites, this provides an unique idea for the preparing high performance green tires.

Distinctive Sandwich-Type Composite Film and Deuterogenic Three-Dimensional Triwall Tubes Affording Concurrent Aeolotropic Conduction, Magnetism, and Up-/Down-Conversion Luminescence.

Compared to single functional materials, multifunctional materials with electrical conduction, magnetism, and luminescence are more attractive and promising, so it has become an important subject. A distinctive sandwich-type composite film (STCF) with dual-color up- and down-conversion luminescence, magnetism, and aeolotropic conduction is prepared by layer-by-layer electrospinning technology. Macroscopically, STCF is assembled by three tightly bonded layers, including a [polypyrrole (PPy)/poly(methyl methacrylate) (PMMA)]//[NaYF4:Yb3+, Er3+/PMMA] Janus nanobelt array layer as the first layer, a CoFe2O4/polyacrylonitrile (PAN) nanofiber nonarray layer as the second layer, and a Na2GeF6:Mn4+/polyvinylpyrrolidone (PVP) nanofiber nonarray layer as the third layer. This unique macropartition effectually confines conductive aeolotropy, magnetism, and luminescence in different layers. Microscopically, a Janus nanobelt is used as a construction unit to restrict the luminescent and conductive materials to their microregions, thus achieving highly conductive aeolotropy and green luminescence. The high integration of the micro-subarea and macro-subarea in the STCF can efficaciously avoid the mutual disadvantageous effects among different materials to obtain splendid polyfunctional performance. The conductive anisotropy and magnetism of the STCF can be adjusted by changing the contents of PPy and CoFe2O4. When the PPy content reaches 70%, the conductance ratio in the conductive direction to insulative direction is 108. The 2D STCF can be crimped by four different methods, and the 3D TWTs have the same excellent polyfunctional performances as 2D STCF. This unique design idea and construction technology can be applied to the preparation of other multifunctional materials to avoid harmful interference among various functions.

Utilising fractional porous interface for high thermal performance of serpentine wavy channel solar air heater

This work investigates the thermohydraulic performance of a porous serpentine wavy channel solar air heater. Comprehensive illustration on the effect of fractional porous interface (25%≤ξ≤100%), channel porosity (90%≤φ≤100%) and Reynolds number 2000≤Re≤11000 on the thermohydraulic performance of solar air heater design is presented. Experiments are performed and numerical results are validated to conduct further investigations for the optimization of the input variables. This study is a unique idea that broadly presents the scope of thermal performance improvement by utilizing the porous media in fraction and varying porosity in solar air heater channel and highly useful for the researchers of this field. Finite volume method based computational fluid dynamics tool is used to conduct numerical investigations, Forchheimer equation is used to account the effect of porous media and surface to surface (S2S) radiation model to capture the effect of shape factor and emitted radiation in collector channel. It is obtained that ξ of 25% and φ of 93% delineated the best thermohydraulic performance (THPP) of 4.52 for the present solar air heater design. While, the obtained thermohydraulic performance is 186% times higher compared to the smooth design. The excellent results that come into the light from numerical investigation are the secondary flow formation in the porous and flow zones at higher Reynolds number and lower fraction of porous region (ξ), and for all configurations of ξ at large channel porosity (φ). Hence, results of this investigation not only present the best operational configuration to obtain higher thermal performance, but also present the measures to reduce the material cost of porous media and consequently pumping power.

A Philosophical Exposition of Kinship in Igbo African Ontology

Ndigbo have a peculiar way of being as a people. They have a peculiar way of relating among themselves and establishing social affinities; they have their unique idea of relatedness. This peculiar sense of relatedness bound them together as a people despite the absence of a central government in the pre-colonial era. Kinship was cherished and was in some situations elevated to the sacred. It was the sacred bond that established as well as defined social relations among Ndigbo. The Igbo social web of relatedness generally revolved around the father. Patriarchy was ubiquitous in the Igbo society. The mother was important but was not the pivot of kinship relations among Ndigbo. However, Afikpo, Ohafia and Abiriba stand out as notable exceptions due to their matrifocal kinship practices. Although kinship is generally expressed by proximity and consanguinity, Ndigbo have their peculiar ways of interpreting and expressing consanguinity in their cultural milieu. Ndigbo express certain levels of relatedness with people in their proximity but definitely do not ipso facto see such people as kith and kin. Although, Igbo kinship is mostly patrilineal, it certainly does have significant bi-lineal components. This work showcases Igbo kinship system in philosophical formations. It is essentially a philosophical investigation of the Igbo idea and practice of kinship using the analytic method of inquiry. The work will systematically explore the subject matter in logical formation.

Total Artwork: Wagner's Philosophies on Art and Music in the Ring Cycle

Richard Wagner is one of the most renowned composers of the Romantic period, due to his intensely emotional music, captivating operatic plots, and his unique idea to combine visual art, vocal music, and instrumental music in an unprecedented way. His music is acclaimed for being highly progressive for its time; Wagner also held unique philosophical beliefs which formed the foundation for his music. Wagner’s pioneering ideas about art, music, and the way they should be paired together led to the composition of many operas that still have a place in the permanent repertoire today, including Der Ring des Nibelungen, or the Ring cycle. The Ring cycle is the pinnacle of Wagner’s compositional career. Though his previous operas were innovative, it was the Ring into which Wagner poured his most groundbreaking ideas, taking over twenty years to complete it. The cycle consists of four independent operas that contain a continuous storyline and musical themes, all tied together through leitmotifs and equally featuring instrumental music, vocal music, and visual art. Ultimately, Richard Wagner’s philosophies about art and music led to his use of leitmotifs and his support of Gesamtkunstwerk, which influenced his compositional techniques in the Ring cycle.

Membandingkan Konsep Islam Keindonesiaan dengan Islam Nusantara dalam Kerangka Pluralisme

This study focuses on the dynamics of Islamic thought, which is a central issue in Indonesia. The study takes the case of Nurcholish Madjid and Abdurahman Wahid, who have a unique idea of the idea of Islamic renewal in Indonesia. These two figures have detailed conceptual formulations about futuristic thinking of Islamic reform in Indonesia. The method used in this research is qualitative, with library research involving books, commentaries, journals, papers, theses, theses, dissertations and others. Data analysis was carried out comparatively. Data analysis in qualitative research is divided into three stages: data collection, data presentation, and conclusion drawing/verification. This study finds that the concepts of Indonesian Islam and Nusantara Islam are ideas resulting from appreciation or reflection of Islam in Indonesia by elaborating Islamic values and Indonesian or Nusantara values. These two ideas play a strategic role in building relationships and collaborating on the grand narrative of Islam and Indonesia.

Dynamic Mathematical Models’ System and Synchronization

We created the equilibrium, which includes sickness outcomes, health and risk behaviors, environmental factors, and health-related assets and delivery systems, and it should be incorporated in system Dyc (dynamic) modelling of chronic disease prevention. System Dyc has the ability to model a variety of interconnected illnesses and dangers, as well as the interaction between delivery systems and afflicted people, as well as state and national policies. This paper proposes a unique idea. Hybrid synchronization utilizes four positive LYP (Lyapunov) exponents based on state feedback management with two identical systems of the Lorenz system 6D HYCH system.

Increasing the Efficiency of OEC with Use of Principle of Superposition and Thereby Increase Share of Wave Energy in Renewable Energy Resources

The quest for new renewable resources is at pinnacle in recent times. We have majorly 3 approaches Viz. [1] Finding new type of renewable resource. [2]Increase the use of already available renewable resources. [3] Increase the efficiency of prime movers so as to increase net power output by available quantity of renewable resources. This paper throws the light on unique idea of integrating the principle of superposition of waves and WEC. WEC or Wave Energy Convertor is a type of prime mover which was devised by OCEANLINX based in Australia. It basically works on compression of air column due to water column. The main drawback of wave energy is that it cannot be used in areas where waves are short and possess less energy. The new idea projected in this paper mainly addresses this issue and thus imparting the power to nations whose geographical location offers them generally short waves. Now they can also generate green energy and thus pushing world towards achieving goals of sustainable development.

The relationship between performance appraisal system and employees' voice behavior through the mediation-moderation mechanism

PurposeThe purpose of this study is to investigate and articulate the performance appraisal process as a tool, used for the development of voice behavior through the fostering of trustworthiness and empowering culture in the organization.Design/methodology/approachData has been collected through survey instruments, filled by employees and their coworkers. The study proposes and tests a new model based on the relationship between performance appraisal and voice behavior through the moderation-mediation mechanism. Data analysis has been performed using SEM through SMART PLS 3.FindingsResults show that a strong and positive relationship exists between performance appraisal and voice behavior through the mediating variable of psychological empowerment. The moderators, empowering leadership and perceived fairness have played vital role in boosting psychological empowerment and strengthening the relationship with performance appraisal.Research limitations/implicationsThe study presents the performance appraisal system as one of the antecedents of employees' voice behavior generated through psychological empowerment (mediator) and perceived fairness and empowering leadership (moderators) since the appraisal system is to be implemented through the leader.Originality/valueThe study presents a unique and innovative idea while it tries to explore and measure the different effects/impacts of the relationship between performance appraisal and voice behavior.

Amorphous SnO2/TiO2 heterostructures with enhanced interfacial electron coupling for enhanced photoreduction of Cr(VI)

• Amorphous SnO 2 /TiO 2 heterostructures with improved interface was synthesized. • The heterostructures revealed improved photo- and electro-chemical activity. • The photoreduction of Cr(VI) was enhanced after loading amorphous SnO 2 . • The phase composition of TiO 2 affected the performance of the heterostructures. Amorphous SnO 2 was coupled on the surface of mixed-phase TiO 2 nanoflowers (NFs) by a solvothermal synthesis. Various characteristics confirms the formation of SnO 2 /TiO 2 heterostructures. As-prepared amorphous SnO 2 /TiO 2 heterostructures revealed uniform morphology and enhanced photoelectrochemical performance. Underfull-spectrum light irradiation, the SnO 2 /TiO 2 heterostructures with an optimized SnO 2 ratio revealed the best photoreduction performance, in which Cr(VI) of 99% was removed within 30 min. This is ascribed to the introduction of amorphous SnO 2 , which adjusted the band gap structure, increased specific surface area of TiO 2 NFs, and greatly enhanced the photoelectric conversion efficiency. The mechanism of the heterostructure formation and enhanced photoreduction for Cr(VI) ions were discussed. The TiO 2 NFs with a mixture phase helps to improve the separation efficiency of photogenerated carriers. This result provides an unique idea for the construction of heterostructures.

A novel joining of Cf/C composites using AlCoCrFeNi2.1 high-entropy brazing filler alloys

A novel brazing of C f /C composites was achieved using AlCoCrFeNi 2.1 high-entropy alloys (HEAs) as the interlayer. The microstructure and shear strength of the joints brazed under different processing parameters was evaluated. The typical structure of the C f /C composite joints could be described as C f /C / zone 2/ zone 1/ zone 2/ C f /C. The zone 1 was a continuous metallic layer which was mainly composed of the BCC and M 7 C 3 coupled with some FCC and γ՛ phases. The zone 2 was actually a mixture of discrete graphite and filling phases. The filling phases was dominated by the FCC with embedded γ՛, while a small amount of the BCC and M 7 C 3 was also incorporated. The formation of M 7 C 3 and transformation of the FCC to BCC took place in the solid interlayer in initial heating, and simultaneously some porous graphite appeared at the substrate/interlayer interface. Upon cooling, the liquid in the middle of the braze seam was solidified to generate the zone 1, while the liquid pouring into the porous structure beside the interlayer gave rise to the zone 2 in the joint. Elevating the brazing temperature could increase the average shear strength of the joints because it accelerated the liquid penetration filling the porosities in the zone 2 and also produced a hybrid structure in the joints. In this work, the highest shear strength of the joints achieved 21.9 MPa when brazed at 1440 °C for 10 min. The hybrid structure observed showed particular role in mitigating the thermal residual stresses, providing a unique idea in joining carbon-based materials as well as extending the application of C f /C composites. • The AlCoCrFeNi 2.1 HEA interlayer was first adopted to join the C f /C composites. • The optimum joint strength reached 21.9 MPa produced at 1440 °C for 10 min. • The HEA interlayer wetted the C f /C composites through the dissolutive mode. • Rising brazing temperature produced hybrid structure to reduce residual stresses.

Debating the role of Fair Trade in the context of socio-economic transformation in South Africa

The notion of Fair Trade is a unique idea conceptualised historically in Northern countries to advance equitable and just trading processes that could provide an alternative to the mainstream trading system in the world. Northern activists working with producers, labourers and other impoverished sectors of the Global South are using market-based strategies to mobilise consumer awareness in order to bolster incomes and empower Southern producers and workers (Murray & Raynolds, 2007, p. 4). Fair Trade as a system is seen as a progressive attempt to transform the global exchange of products in a way that ensures ethical and socially just methods of production. Barrientos, Conroy and Jones (2007, p. 54) point out that in the United States Fair Trade's dramatic growth has accentuated underlying differences in the movement and tensions between the movement-based Alternative Trade Organisations (ATO)-led Fair Trade, and certified Fair Trade in mainstream outlets. The limits of the project of Fair Trade are well documented and critiqued by scholars with an appreciation of its limitations. The South African context of Fair Trade needs to align to the social conditions within which agricultural production takes place and the politics of social justice, equity and empowerment. For a South African product to be considered ‘fair’ while the social formation of the country and practices in various sectors still resemble historical inequalities – reflective of South Africa's colonial and apartheid history – should be seen as contradictory. The Fair Trade system is not as yet well entrenched in South Africa's political and social culture. For it to be embraced by a wider section of constituencies it needs to go beyond a business-driven process to one that reaches out to civil society. In this article I illustrate what the missing questions are in the South African context of Fair Trade and issues that need serious consideration for Fair Trade to have a wider impact.

A Semi Smart Adaptive Approach for Trash Classification

Waste management and recycling play a crucial factor in world economy sustainability as they prevent the squander of useful materials which can lead in garbage landfill reduction and cost reduction respectively. Garbage sorting into different categories plays an important role in recycling and waste management; but unfortunately, most garbage sorting still depends on labor which has a reverse impact on mankind and world economy, so there are different approaches to replace human separation by intelligent machines. In this article, we propose a comprehensive approach, Semi Smart Trash Separator to classify garbage and trash using the following technique: precycling by assigning a barcode or QR code to each material, which will enable the separation process as per assigned code; Magnetic separator helps in collecting conductive metal, then the non-conductive materials are classified according to their hardness. This test is a unique idea used in trash classification. Finally, if there is ambiguity in waste material classification barcode or material properties, the classification will be done using neural network techniques depending on the shapes of trash. Mat lab software is modified to handle convolutional neural networks in the image recognition (AlexNet and GoogLeNet) to be used in the trash classification processes and to test their accuracy. The tests are performed using a trustable data set. The material recognition accuracy rate from the obtained results on AlexNet and GoogLeNet are 75% and 83% respectively.

How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement

PurposeSocial media advertising (SMA) has become overly critical in the interactive marketing research field. This paper aimed to construct a research architecture model and to investigate the mediating effect of customer engagement between SMA and consumer behavioral intention in the context of Macao's casino integrated resorts.Design/methodology/approachThe authors collected data from 300 Chinese-speaking visitors of Macao's casino integrated resorts through a face-to-face survey. The hypotheses derived from the conceptual model were tested through two-stage structural equation modeling. The authors considered age and gender as control variables.FindingsThis study found that entertainment and promotional rewards had significant direct effects on consumption intention. Social media dependency did affect directly not only consumption intention but also sharing intention. Customer engagement on SMA mediated the effects of two SMA features (entertainment and promotional rewards) and one feature of SMA viewers (social media dependency) on consumption intention. As to extraneous variables, neither age nor gender significantly influenced consumer behavioral intention.Practical implicationsThe casino integrated resort managers should enhance the entertainment elements and provide reasonable promotional rewards to increase SMA's effectiveness. Managers should also consider the social media usage habits of the targeted customers. Further academic research on casino integrated resorts in other regions may use this study as a basis for investigating the mediation of customer engagement on SMA.Originality/valueThis study contributed to understanding the mediating mechanism of customer engagement on SMA by conceptualizing customer engagement on SMA as a unique idea and provided a conceptual framework for further theoretical and empirical research in the interactive marketing research field.

Prosperity and Growth Are Mutually Beneficial-Landscape Design of Meihe Park in Zhengzhou Airport

In the context of modern urbanization and rapid urban expansion, large-scale urban green space is vacant, Driving the development of urban green space has become a new trend of urban development in China. This paper takes the landscape design of Meihe road Meihe belt green space Park in Xinzheng City of Henan Province as the research object. Through the design of “Prosperity and Growth Are Mutually Beneficial”, combining the theme with the concept of ecological design, and taking the change process of people’s healthy growth as the main line of the whole park green space development, we hope to present the public with a unique idea, reasonable and appropriate modern landscape planning method of urban suburban green space.

The Phenomenon of Entrepreneurial Epigonism and Economic Imitation

Aim. The aim of this paper is to examine the importance of the entrepreneurial epigonism for the development of entrepreneurial activity, as well as to substantiate the fundamental difference between it and the economic imitation.Tasks. The main objectives of this paper are to conceptualize the phenomenon of entrepreneurial epigonism for economic growth and development, to justify its importance for the development of entrepreneurial competencies, and to substantiate that imitation serves as a constraint for the development of innovation.Methods. The methodological basis of the paper is a transdisciplinary approach that combines achievements in the field of cognitive sciences, ethics, linguistics, organizational theory, and economic disciplines.Results. This article analyzes the meaning of the imitation phenomenon, contrasted with the entrepreneurial epigonism. Having some similar features (e.g. the lack of the unique idea), these types of activities are based on the opposite motives. Imitation is the copying/borrowing of other people’s ideas; it pursues exclusively economic goals and hinders the development of innovations, thereby economic development itself. While the entrepreneurial epigonism, which is driven by the need of initiators (epigones) for self-realization, on the contrary, stimulates the process of the economic development, since it implies the disclosure of the creative potential of economic agents, having as its goal the development and dissemination of an innovative idea. The article proposes a new concept of the “entrepreneurial epigonism”, which is understood as an activity, which is aimed at obtaining economic benefits, and as a result of which the process of development of the creative component of an innovative idea or its improvement occurs. That is, the epigone, not being an independent creator of an innovative idea, acts as its successor, thereby contributing to its further improvement and development.Conclusions. Imitation is an impersonal phenomenon that has become so widespread due to the development of “the mass” as a product of globalization, which can be called a sign of modern civilization.That is why imitation has become a macroeconomic concept, while epigonism as a concept refers to the instrumental apparatus of the theory of entrepreneurship. Further studies of the phenomenon of entrepreneurial epigonism should focus on the creative element in the process of implementing an economic activity. It is a promising direction for the development of entrepreneurial competencies.