The main purpose of this study was to apply the Rasch model to student athletes perceived event service quality scale and to construct the interval and objective measurement model for the scale. Total three hundred and seventy-seven valid questionnaires were collected from the student athletes of 2010 National Intercollegiate Athletic Games. The results indicated that the scale can treat as uni-dimensional measurement for overall student perceived event service quality. A modified 4-point rating scale was found more suitable than original 5-point scale to Rasch model analysis. The global model fit and person fit were found to be acceptable with the empirical data. Item fit analysis showed that 4 misfit items need to be eliminated from the scale. With the determined 34- item scale, the Rasch model was utilized to estimate item difficulties and participant perceived scores. The most difficult items of the scale were observed from the ”Environment and Facility” factor and the easiest were found from the ”Accomplishment and Experience” factor. Furthermore, the items’ difficulties were invariant by gender. The differences of estimated scores were found not significant by gender, compete level and participate frequency for student athletes perceived service quality about the Intercollegiate Athlete Games. However, gymnastic athletes showed a significant higher score than swimming athletes. This study concludes that the data obtained with student athlete perceived event service quality scale from the National Intercollegiate Athletic Games fit with the Rasch model, which means Rasch model is able to meet the purpose to have interval and objective measure. It could be used for related studies in future.
Read full abstract