Unfavorable Consequences Research Articles

Professional Quality of Life, Empathy, and Coping Strategies of Young Clinical Psychologists in Lahore, Pakistan

Objectives Empathy, coping strategies, and professional quality of life (ProQoL) play a significant role in an individual’s professional life. Several studies have indicated that the unfavorable consequences of compassion and empathy lead to compassion fatigue and burnout. The present study aims to examine the correlation among empathy, coping strategies, and ProQoL, and assess the moderating role of work experience among young clinical psychologists in Lahore, Pakistan. Methods This is a descriptive-correlational survey. A purposive sampling technique was used to select participants aged 23-37 years with 1-10 years of work experience. Data was collected using standard questionnaires including the Toronto Empathy Questionnaire, the Brief COPE Inventory, and the ProQoL Scale. Their internal consistency was examined using Cronbach’s alpha. Data were analyzed using descriptive statistics, correlational test, categorical regression analysis, and moderation analysis. Results There was a strong correlation between empathy, adaptive coping strategies, and compassion satisfaction. Moderation analysis showed that empathy and years of work experience significantly predicted the ProQoL. Conclusion Clinical psychologists in Lahore need to be educated to stimulate and further use problem-focused and adaptive coping skills to cope with their challenging jobs.

Antioxidant Effects of Selenium in Adult Critically Ill Patients

Oxidative stress is the fundamental etiology of inflammation and organ failure, and unfavorable consequences characterize critical illness. We searched systematically up to September 2021 to find related randomized controlled trials (RCTs) that investigated the effects of selenium in antioxidant markers of the critically ill. A total of 10 RCTs were included. The results indicated that selenium administration has no significant effects on glutathione peroxidase activity (standardized mean difference [SMD]: 1.67, 95% confidence interval [CI]: −0.01 to 3.35) and C-reactive protein levels (SMD: −0.21 mg/L, 95% CI: −0.45 to 0.03). Further trials are needed to prove the potential effects of selenium administration on antioxidant and inflammation markers.

Life histories of the founders of Kharkiv school of hygiene

This article describes the life history of the founders of Kharkiv school of hygiene Arkadiy Ivanovich Yakobiy (1827–1907) and Ezro Musiyovych Kahan (1887–1948). It is dedicated to the 150th anniversary of the Department of Hygiene and Ecology No.1 of Kharkiv National Medical University (KhNMU) and the 100th anniversary of Research Institute of Occupational Hygiene and Occupational Diseases. Both of these talented individuals left their places of birth, secondary and higher education at some point, due to certain unfavorable consequences of regional life, and arrived in prosperous Kharkiv. Having a wide range of knowledge, both worked in a wide aspect of science and practice that relate to the general well-being of various categories of the population, including environmental, household, epidemic, production, family and other statuses of human life. Both came to the conclusion that identifying and overcoming risk factors for health deterioration is a very promising direction for achieving global well-being of humanity. Based on this, both became the founders of the Kharkiv School of Hygiene. Yakobiy A.I. founded the first department of hygiene at Kharkiv University оn February 1, 1873, and headed it for the following 12 years. Kahan E.M. headed specialized institute for workers' health problems (the first on the territory of the USSR), namely the Institute of Occupational Medicine, іn May 1923, and managed it until 1931. During the term of their work at Kharkiv hygienic institutions, these professors provided a methodological basis for the multi-decade development of the corresponding scientific, pedagogical and practical field of state health care. Keywords: historical aspects, scientific research, health care, lifestyle, professor Yakobiy A.I., professor Kahan E.M.

A novel approach to estimating the debt capacity of European SMEs

Research background: The concept of debt capacity assumes that a maximum value of debt ratio exists that when exceeded triggers unfavourable consequences, such as drop in market value, default or a change in the business' creditworthiness. With the current state of the art there is a priori no theoretical assurance that such a specific value exists, or rather it is represented by an interval of values. Beyond that, our understanding of debt capacity is often limited to a theoretical approximation by firm-specific factors, while the context of macroeconomic factors, especially those critical for SMEs, is neglected. Purpose of the article: The aim of this paper is to present a novel approach to estimating SMEs' debt capacity. Further, the aim is to answer the question of what firm-level and macroeconomy conditions lead to exhausting the SMEs' debt capacity and under what conditions a specific value of maximum debt capacity could be estimated. Methods: To estimate the debt capacity, we suggest a use of an information entropy minimising heuristic and the Minimal Description Length Principle. In this approach, the observed feature space is categorised into several regions. In this case, such a region represents a set of firm- and macroeconomy-specific conditions forming the debt capacity of the SMEs. To the best of our knowledge, such an approach has not yet been used in debt capacity applications. Findings & value added: We found out that the debt ratio itself provides little explanation of exhausted debt capacity, suggesting that high debt levels are compensated for by other factors. By using the suggested approach, a set of more than 100 different regions was analysed. It was found that in case of five regions (sets of conditions) the debt capacity is exhausted, as the high level of debt has significant distress consequences.

Diagnosis and Management of Marchiafava-Bignami Disease, a Rare Neurological Complication of Long-term Alcohol Abuse.

Marchiafava Bignami disease (MBD) is a neurological disorder characterized by myelin degeneration and tissue necrosis within the central nervous system. This condition predominantly afflicts individuals with chronic alcohol abuse and malnutrition. The most distinctive pathological feature of MBD is the necrotic degeneration specifically observed in the corpus callosum; however, emerging evidence also indicates the potential involvement of other brain regions. The main pathophysiological mechanisms involve alcohol consumption, which leads to thiamine depletion and disrupts various metabolic pathways. This, in turn, hinders myelin synthesis and impairs signal transmission, resulting in a wide range of symptoms and signs. MBD can manifest in different stages, including acute, subacute, and chronic, each with varying severity. Diagnosing MBD can be challenging due to its presenting symptoms being nonspecific. In the era preceding the development of sophisticated imaging methodologies, the diagnosis of MBD was primarily established through postmortem examination conducted during autopsies. However, with a detailed medical history and imaging modalities such as magnetic resonance imaging (MRI) and computed tomography (CT), it is now possible to diagnose MBD and differentiate it from other diseases with similar clinical presentations. MRI is considered the gold standard for visualizing lesions in the corpus callosum and other affected areas. Also, positron emission tomography (PET), single photon emission computed tomography (SPECT), and magnetic resonance spectroscopy (MRS) could show brain damage in the corpus callosum associated with MBD. MRI-diffusion-weighted imaging (DWI) detects early lesions, while diffusion tensor imaging (DTI) investigates clinical manifestations and recovery. Poor prognostic indicators for MBD include extensive cerebral cortex involvement and severe disturbances in consciousness. Differential diagnosis involves ruling out other alcohol-related disorders, such as neoplastic conditions, Wernicke's encephalopathy, and multiple sclerosis, among others, through careful evaluation. The therapeutic strategies for the management of MBD are currently lacking definitive establishment; however, available evidence indicates that targeted interventions have the potential to induce amelioration. Corticosteroids offer prospective advantages in addressing brain edema, demyelination, and inflammation; research findings present a heterogeneous outcome pattern. Notably, thiamine treatment reduces the likelihood of unfavorable consequences, particularly when administered promptly, and thus is endorsed as the primary therapeutic approach for MBD. This review will highlight this rare disease that many healthcare providers might not be familiar with. By understanding its clinical presentation, differential diagnosis, imaging, and management, medical providers might better identify and diagnose MBD. Raising awareness about this condition can lead to better prevention, early detection, and timely intervention.

Factors affecting malnutrition of rural adolescent girls: Evidences from selected districts of West Bengal

Adolescent malnutrition is a severe public health problem in the developing nations, including India leading to many unfavorable long-term consequences. In particular, adolescent girls living in rural areas are highly vulnerable to severe malnutrition. There is limited understanding of the underlying causes of their malnutrition. As a result, the underlying issues seem to have remained largely unaddressed in the policies, academic research and intervention strategies. In order to bridge these gaps, this study seeks to examine the factors contributing to malnutrition of rural adolescent girls in selected districts of West Bengal, India. The study uses the household level data from the fifth round of the National Family Health Survey (NFHS 5) of the Government of India and estimates binary logit and probit models to address the research objectives. It is found that over one-third of the rural adolescent girls in the state are stunted and also suffer from anemia. Additionally, the incidence of anemia in almost all the districts has increased during 2015–2016 to 2019–2021. The regression results show that the factors such as households’ socio-economic status, sex and educational attainment of the household heads, and dietary diversity have a positive impact on reducing malnutrition among these girls. While some of these findings contradict the existing literature. According to this study, visits to primary healthcare providers do not effectively reduce adolescent malnutrition. Furthermore, unmarried adolescents are more susceptible to stunting and anemia than their married counterparts. Although further research is needed to confirm the same for designing more robust intervention strategies. A deeper analysis of the underlying issues using primary data and information would provide more useful insights in this regard.

Effectiveness of Group Psychosexual Training for Marital Adjustment and Sexual Self-Efficacy of Infertile Women: A Randomized Controlled Trial.

Objective: Infertility can be associated with unfavorable psychological consequences such as a sense of marital incompatibility and sexual inadequacy. To address these issues, this study aimed to assess the effectiveness of group psycho-sexual training in improving marital adjustment and sexual self-efficacy of infertile women. Method : A randomized controlled clinical trial (RCT) study was conducted in Babol, Iran, with 72 infertile women, randomly assigned to either the intervention group (n = 36) or the control group (n = 36). The intervention group underwent psychosexual training, while the control group received routine care. The Dyadic Adjustment Scale (DAS) and Sexual Self-Efficacy Scale (SSES) were used to assess their marital adjustment and sexual self-efficacy. Data analysis was performed using various tests, including the independent t-test, Chi-squared test, paired t-test, ANCOVA, and MANCOVA. Results: Most infertile women had moderate sexual self-efficacy (80%). The intervention group had a significantly better response to group psycho-sexual training compared to the control group. This intervention improved sexual self-efficacy and marital adjustment and its subscales including marital consensus, satisfaction, cohesion (P < 0.0001), and affectional expression (P < 0.001). The mean pre-to-post treatment scores of sexual self- efficacy, marital adjustment, and its subscales increased significantly in the intervention group, while no significant difference was observed in the control group (P < 0.0001). Conclusion: Based on the findings, it is recommended to provide educational services alongside the infertility treatment process for enhancing the quality of marital adjustment and promoting sexual self-efficacy.

Systematization of industrial technogenic risks at mining enterprises

Research objective is to develop a general approach to systematizing the signs of mining territories, natural and man-made features safety. Research relevance is due to the need to ensure the safety of economic activity in the territory of mining. Methods of research. Subsoil use implies taking into account multiple factors that lead to the risk of decisions implementation. Risk is considered as a potential, numerically estimated probability of the unfavorable events (situations), their consequences in the form of accidents, human casualties, losses, damages, material losses, etc. Risk is a quantitative assessment of the hazards characterizing a situation with uncertain outcome and obligatory manifestation of unfavorable consequences. It is advisable to assess the safety status of any mining enterprise site by a number of indicators that characterize the system’s resilience to negative impacts caused by infrastructural, natural, geological, technological, economic and financial factors. The risk situation caused by statistical processes is associated with accompanying conditions: the presence of uncertainty, the need for an alternative choice, and the possibility of accepted options (alternatives) probabilistic evaluation. Negative phenomena in subsoil use are manifested in the form of deformation of pit walls and dumps, collapse of an individual or a group of pit benches, destruction of transport lines and power supply utilities, rockfall, beneficiation process flow deviations from the designed one, violations of man-made features and the ecological and biological environment, which should be interpreted as man-made disasters of an industrial nature. Results. The classification of risks as a multidimensional category is justified by the factors (causes) of occurrence, the driving force of which generates a negative process and determines its characteristics or individual features. Conclusions. The systematization of various risks based on infrastructural, mining-geological, process flow and environmental factors ensures, at the initial stage of risk formation, the determination of their characteristics and the development of a system of management measures to ensure the sustainable functioning of a mining enterprise.

Modern approaches in the treatment of occlusive restenosis of the arteries of the lower extremities. Case report

Chronic lower limb ischemia is becoming increasingly common among patients worldwide. This is a comorbid condition, which is accompanied by chronic pain, trophic ulcers and gangrene, as well as a decrease in the quality of life. Despite the chronic nature of ischemia, the absence of treatment is accompanied by a high rate of limb amputation and mortality. It has been proven that in patients with peripheral arterial disease of the lower extremities, the risk of cardiovascular events and mortality increases. The publication proposes to consider the tactics of minimally invasive arterial revascularization in a patient with occlusive restenosis of the right superficial femoral artery. The correct choice of minimally invasive surgical treatment in combination with a complex of both non-drug (walking) and drug methods made it possible to restore viability and preserve the lower limb without unfavorable consequences for the patient’s health.

"The best operation is the one that was not done". Case report

The combination of arterial and venous thrombosis is relatively rare in clinical practice, but it is a life-threatening condition and raises many questions for the clinician team about the optimal management and the choice of preferred conservative and/or surgical methods of treatment. The publication raises issues of etiology for discussion and suggests for consideration the management of combined thrombosis of the arterial and venous lower limb systems in a middle-aged patient without risk factors predisposing to thrombosis. The combination of optimal anticoagulant therapy, optimal terms and scope of conservative treatment and minimally invasive interventional arterial revascularization made it possible to restore viability and preserve the lower limb and its functional status in full without unfavorable consequences for the patient’s health.

Analysis of the impulsive buyer behavior: empirical evidences from Azerbaijan

Purpose The purpose of the current exploratory study is to provide a more comprehensive understanding of the essence of impulse buying and postulate the drivers behind it for Azerbaijani consumers who practice Islam. Though there are numerous factors that impact impulsive buyer tendencies, current empirical research focuses on demographic indicators and persona characteristics that influence impulsive buying, which are considered as internal factors. Design/methodology/approach The current research is exploratory and uses the quantitative research method. A total of 442 responses were collected from the surveys between April 6th and May 6th, 2022, with random sampling. The collected data was analyzed with the SPSS Statistics software and the SPSS AMOS 26 version. Cronbach’s alpha was calculated to measure the reliability of the scales. The construct validity of the questionnaire was measured with confirmatory factor analysis (CFA). The correlation among variables was measured by calculating the Pearson correlation coefficient. The structural equation model was run to determine the structural relationship between latent variables and test the proposed hypotheses. Findings According to the regression weights, all the latent variables, excluding materialism, have a statistically significant impact on the impulsive buying tendency. Hedonic motivation and self-esteem have a positive relationship with hedonic buying tendency, while self-control is inversely related. In terms of the impact of demographic indicators on impulsive buying tendency, for Azerbaijani consumers, impulsive buying behavior, differs based on age, education and marital status. However, contrary to previous research, impulsive buying behavior does not change based on income level. However, based on the squared multiple correlations, the predictive power of the model is 24%. Research limitations/implications The current study measured the general impulsive behavior of the local population. Analyzing impulsive buyer behavior toward particular products or product categories might lead to different results. Therefore, other researchers can focus on studying impulsive buyer behavior toward different product categories. Practical implications Understanding consumer buyer behavior, including impulsive buyer behavior, is among extensively researched subjects. However, studies examining the state of impulsive buyer behavior in Azerbaijan and, most importantly, measuring the impact of the numerous factors behind it are lacking. The majority of the available empirical research in Azerbaijan analyzes consumer behavior from a different perspective. However, none of them approaches it from the perspective of analyzing and measuring impulsive buying. Hence, understanding the motivations behind impulse buying behavior can benefit both businesses and consumers, though for contrasting reasons. The former can use the data to determine the triggers for impulse buying, while the latter can be more conscious of their purchasing behavior to avoid unfavorable financial consequences. The primary implication for businesses is that they will be equipped with empirical evidence on which factors and to what extent they influence consumer buying behavior. Subsequently, they can use it while developing marketing and customer relationship strategies. Originality/value There are countless studies focused on defining and measuring impulsive buyer behavior; however, there is a gap in measuring the impulsive buyer behavior of Muslim consumers and, most importantly, understanding the underlying factors. In addition, empiric research examining the state of impulsive buyer behavior of local Muslim consumers in Azerbaijan and, most importantly, measuring the impact of numerous factors behind it is absent. The majority of the available empirical research in Azerbaijan analyzes consumer behavior from a different perspective. However, none of them approaches it from the perspective of analyzing and measuring impulsive buying. The current study analyzes the impact of consumers’ hedonic motivations, materialist values, ability to retain self-control and psychological state on their impulse buying tendency.

Sarcopenia and associated risk factors in oncology outpatients in specialized cancer centers in Saudi Arabia: a cross-sectional study.

To measure the prevalence of probable sarcopenia and the associated risk factors in patients with cancer. This is a cross-sectional study. A total of 324 cancer patients were screened for sarcopenia using a simple questionnaire to rapidly diagnose sarcopenia [SARC-F (strength, assistance with walking, rising from a chair, climbing stairs, and falls)] and a hand grip dynamometer tool. The study was conducted from 1 January 2021 till 28 February 2021, in the outpatient department of Princess Noorah Oncology Center. Among 324 cancer patients receiving active chemotherapy treatment, 28.4% screened positive for sarcopenia (SARC-F score ≥4). Moreover, 23.45% were identified as probable cases [SARC-F score ≥4 and a low hand grip strength (HGS)] of sarcopenia, according to the European Working Group on Sarcopenia in Older People consensus 2 (EWGSOP2) case-finding algorithm, which is sufficient to initiate a management plan. One-quarter of the cancer patients had probable sarcopenia at our institution. Sarcopenia risk was independently associated with patient age, and the risk of sarcopenia was low among patients with higher albumin concentrations. Screening cancer patients for sarcopenia using the SARC-F questionnaire and HGS may offer a useful strategy to mitigate the risk of unfavorable consequences that may occur during cancer treatment.

A Study of Maternal Outcome of Booked and Unbooked Cases

Background: The provision of antenatal services is a matter of great importance because it not only enables women to receive appropriate healthcare, but it also ensures that any issues that may arise during childbirth are detected and managed effectively through timely consultations with specialists. Aim: The aim is to ascertain how often booked cases appear during childbirth and to contrast the outcomes for mothers in the local population who have pre-booked appointments with those who have not. Methods: A observational study was carried out for six months at Indus Medical Collage Tando Muhammad Khan, Pakistan. Non-probability consecutive sampling was used to select participants. Participants were asked to provide informed consent and were asked about their demographic information and obstetric history. The cases were classified as either "booked" or "un-booked" based on an operational definition, and their maternal outcomes were recorded in relation to delivery. Results: Pre-eclampsia, out of a total of 180 participants, 42 (23.33%) were diagnosed with the condition. Of those 42 cases, 18 occurred in the booked group and 24 in the unbooked group. preeclampsia, 8.33% of unbooked women from low SES groups had preeclampsia, compared to only 5.0% of unbooked women from middle SES groups (p-value = 0.003). Similarly, for preterm birth, 10.55% of unbooked women from low SES groups had preterm births, compared to only 2.77% of unbooked women from middle SES groups (p-value &lt; 0.0001). Conclusion: The findings of our research indicated that most individuals who encountered unfavorable maternal consequences, such as surgical delivery, gestational hypertension, and premature delivery, belonged to the unregistered category. Conversely, the registered group demonstrated significantly lower occurrences of these complexities. Keywords: booked and unbooked, pregnancy complications, Preeclampsia, maternal outcome

COVID-19 and smoking: Considerations after two years

COVID-19 and smoking: Considerations after two years

The Greek Burnout Assessment Tool: Examining Its Adaptation and Validity.

Burnout is a significant challenge in the workplace. Its extent is global and its unfavourable consequences are diverse, affecting the individual, the organization, and society. The aim of the present study was to examine the adaptation and assess the validity of the Greek version of the Burnout Assessment Tool (BAT). The adaptation process included the translation and back-translation of the BAT. Data were collected from 356 Greek employees from diverse sectors. Confirmatory factor analysis and item response theory were utilized to assess the validity of the Greek version of the BAT. According to the findings of the present research, the core symptoms scale and the secondary symptoms scale of BAT-23 and BAT-12 models demonstrated adequate structures for the analysis and measurement of burnout in the Greek context. Finally, the psychometric performance of the BAT-GR-12 compared to the BAT-GR-23 establishes it as a more optimum instrument for the assessment of burnout across Greek working adults.

Metalinguistic Negotiation, Speaker Error, and Charity

This paper raises a new form of speaker error objection to the analysis of disputes as metalinguistic negotiations in cases in which disputants reject that analysis. It focuses on an obvious but underexplored form of speaker error: speakers’ misattribution of contents both to others and to themselves. It argues that the analyses of disputes that posit this type of speaker error are uncharitable in three different ways: first, by portraying speakers as mistaken interpreters of their interlocutors; second, by portraying speakers as uncharitable interpreters of their interlocutors; third, by portraying speakers who retract their claims as mistaken interpreters of their own prior utterances. Taken together, these unfavorable consequences weigh significantly against the plausibility of this type of analysis for the cases in question.

A Study on the Awareness and Perception towards Sustainable Fashion

Background: With a significant detrimental impact on the environment and society, the fashion industry has emerged as one of the most polluting and resource-intensive sectors of the global economy. This research paper explores the necessity for sustainable fashion, how it will assist to address the aforementioned issues, and how we, as a community, can positively impact the fashion industry and change it. The paper will cover a variety of subjects and provide a comprehensive overview of the environmental impacts of the fashion industry, including its impact on waste generation, greenhouse gas emissions, and water contamination. Fast fashion's societal impacts are discussed, including subpar working conditions, employee exploitation, and violations of human rights. Further investigation is done into the meaning and practises of sustainable fashion, as well as its potential benefits, such as its capacity to enhance the social and economic conditions in the industry and minimise its unfavourable environmental consequences. In order to create a sustainable fashion future, the paper promotes cooperation among businesses, consumers, governments, and civil society. It highlights the pressing necessity for the fashion sector to make the switch to more environmentally friendly practises. Purpose: The purpose of this research paper is to study consumer attitudes and behaviour towards purchasing sustainable fashion in India and further examines the current scenario of fast fashion and how deeply rooted it is in the mind of consumers.

Prevalence and factors influencing slow gait speed among geriatric patients at outpatient clinic of a tertiary care hospital.

Slow gait speed (GS) is a marker of functional decline and overall poor health status and could be considered as possible sarcopenia. Early detection with modified treatable causes is likely to lessen adverse health outcomes in older adults. The aim of this study is to determine the prevalence of slow GS and related factors of older adults in an outpatient setting of a tertiary care hospital. A cross-sectional studyof older adults at an outpatient clinic of Internal Medicine Department of a tertiary care hospital was conducted during April 2020 and December 2021. Demographic data were collected including Montreal Cognitive Assessment (MoCA) for cognitive assessment and Pittsburgh Sleep Quality Index (PSQI) for sleep quality assessment. A 4-m walk test < 1m/s was defined as slow GS. A total of 198 participants were available for analysis. The prevalence of slow GS was 75.8% (66.2% in men and 81.5% in women). The multivariate analysis showed that age, the presence of cerebrovascular disease (CVA), and MoCA scores were associated with slow GS with adjusted odds ratios of 1.1, 8.8, and 0.9, respectively. Slow gait speed was frequent among older patients in an outpatient setting indicating of a high prevalence of patients with poor physical performance and impending frailty. Increasing age, presence of CVA, and cognitive decline were associated with slow GS. Interventions concentrating on the amendable factors might help to reduce unfavorable health consequences.

Characterisation of “One-part” Ambient Cured Engineered Geopolymer Composites

Engineered geopolymer composites (EGC) recently emerged as a promising alternative to resolve traditional concrete’s CO2 emission and brittleness. It features a cementless-based solution and possesses pseudo-strain-hardening (PSH) behaviour with high tensile ductility. There are two main obstacles associated with the use of geopolymer: firstly, the handling of user-hostile alkaline solutions and secondly, the necessity of heat curing. This paper aims to summarize the findings on the development and characterization of an ambient cured “one-part” EGC under the influence of various parameters, namely binder proportion between fly ash (FA) and ground granulated blast furnace slag (GGBS), quartz powder/binder ratio, alkali activator/binder ratio and water/binder ratio. Fresh and mechanical properties consisting of compressive strength, uniaxial tensile performance, and microstructure analysis were conducted. The results obtained indicate that increased FA content favours the attainment of PSH behaviour of the composite due to low matrix fracture toughness and fibre-matrix interfacial bond strength. Low water content and increased alkali activator content would greatly enhance the matrix toughness and fibre-matrix interfacial bond strength. The addition of quartz powder may favour strength attainment, but excessive quantities may have unfavourable consequences on the PSH behaviour.

Determinants of green consumer behavior: A case study from Vietnam

The rapid upward thrust of the economy has harmed the environment, which has been compounded by pollution. More and more people are becoming concerned about their surroundings and looking for strategies to mitigate their unfavorable consequences. This is seen in governments’ and enterprises’ determination to expand and produce environmentally friendly products, as well as raise demand for green products. The purpose of this research is to uncover characteristics influencing green consumption behavior in Vietnam and to determine the most powerful motivator that drives customers to buy green products. The quantitative technique was applied in this investigation, with 231 samples obtained via an online survey. To analyze and assess the acquired data, several methods such as Cronbach’s Alpha, EFA, SEM, One-way ANOVA, and Independent Sample T-test were used using SPSS and Amos software. According to the findings, three elements, including Attitudes, Social Norms, and Environmental Concerns, have a beneficial effect on green consumption behavior in Vietnam, with environmental concerns playing a particularly important role. The latest findings offered meaningful data about buyer purchasing characteristics, allowing businesses to expand green goods and devise marketing practices to get more customers to make use of them.