Auxetic behaviour, the unphysical transverse expansion during uniaxial tension, is a common and undesirable feature of classical anisotropic hyperelastic constitutive models for soft tissue. In this study we uncover the underlying mechanism of such behaviour; high levels of in-plane compaction occurs due to increasing tension in strain-stiffening fibres, leading to unphysical out-of-plane expansion. We demonstrate that auxetic behaviour is primarily influenced by the ratio of fibre to matrix stiffness, and is accentuated by strain-stiffening fibres in a constant stiffness matrix (e.g., the widely used neo-Hookean matrix with exponentially stiffening fibres). We propose a new bilinear strain stiffening fibre and matrix (BLFM) model which allows close control of the fibre-matrix stiffness ratio, thereby robustly eliminating auxetic behaviour. We demonstrate that our model provides accurate prediction of experimentally observed out-of-plane compaction, in addition to stress-stretch anisotropy, for arterial tissue subjected to uniaxial tension testing.