The study was conducted to add to the knowledge base and further the understanding of Emotional Intelligence and leadership theory. Freshmen business students enrolled in BUAD 1201: Principles of Business Administration and graduating senior business students enrolled in MGMT 4325: Decision Making and Business Policy class provided the data for the descriptive study of student profiles. Some interesting and relevant findings were found in developing both the first-year freshmen profiles and graduating senior student profiles. When examining the range in which first-year freshmen students and graduating seniors fell, the results indicated that both groups of students fell within the same range for all areas of the Personal Excellence Map (PEM), which were develop, strengthen, and enhance categories of personal excellence and leadership. The data provided a general benchmark of Emotional Intelligence skills as described by the PEM. With the exception of Positive Influence area of skill, the PEM skill areas in the five dimensions were in strengthen and enhance categories of development for first-year freshmen and graduating senior students. This study developed benchmarks of development and a rationale for initiating development of Personal Excellence skills for university students in business.