Understanding Of Consumer Behavior Research Articles

Determinan Pola Konsumsi Dharuriyyah, Hajiyyah dan Tahsiniyyah (Studi Kasus Pengguna Marketplace di Kota Malang)

The advancement of technology in the era of digitalization offers convenience to consumers for quick and easy shopping through digital platforms such as marketplaces. Marketplaces provide various products and services, ranging from basic needs to luxury items. This convenience creates new opportunities and challenges in understanding consumer behavior, especially in terms of how a consumer's consumption patterns correspond with Islamic values in the context of meeting their needs. This research aims to analyze the determinants or factors influencing the consumption patterns of a Muslim consumer in meeting various levels of needs, such as financial literacy, hedonic motivation, technological proficiency, and price discounts. A case study was conducted on marketplace users in Malang City using a quantitative method and multiple linear regression analysis. The research results indicate that a consumer's financial literacy and technological proficiency, as well as the presence of price discounts, have an effect on their consumption patterns at the dharuriyyah, hajiyyah, and tahsiniyyah levels of need. However, hedonic motivation does not affect consumption patterns at all levels of needs. By understanding the effect of these factors on consumption patterns, this research offers valuable insights into how consumers perceive and prioritize their various needs in the ever-evolving digital environment.

Predicting Purchasing Probability of E-Commerce Customers

Purpose: Understanding consumer behavior and anticipating their purchase likelihood is crucial for businesses to flourish in today’s competitive e-commerce market.
 Methodology: This paper describes a data- driven technique for predicting the possibility of e-commerce clients completing a purchase. The research begins with a thorough assessment of the current literature, emphasizing the importance of consumer behavior prediction in the e-commerce arena and explaining the difficulties associated with effectively anticipating purchase probability.
 Findings: The outcomes of this study provide a substantial contribution to the e-commerce business by giving concrete ideas for increasing customer interaction, optimizing marketing efforts, and tailoring personalized experiences.
 Unique contributor to theory, policy and practice: Based on this data research, people prefer mobile applications over websites for their online purchase needs due to search ability, accessibility, and other aspects.

Eco-packaging: assessing consumer capital assets and project management effectiveness

In response to the growing importance of sustainability in the business landscape, this study proposes a comprehensive system of indicators aimed at evaluating consumer capital assets and project management effectiveness within the context of introducing new products to the market, with a specific focus on ecopackaging. Businesses today face a pressing need to incorporate eco-friendly practices into their product development processes while also ensuring their initiatives resonate positively with consumers. This study addresses this challenge by developing a robust framework to assess the impact of eco-packaging initiatives on consumer capital assets, such as brand loyalty, trust, and satisfaction, as well as project management effectiveness metrics, including time, cost, and quality. To construct this innovative framework, a mixed-methods approach was employed, combining a thorough literature review, insightful expert interviews, and a comprehensive survey of consumers. By integrating these diverse methodologies, this study aimed to create a well-rounded and adaptable system of indicators that captures the multifaceted aspects of sustainable product development. The proposed system of indicators not only provides businesses with a practical tool for evaluating the effectiveness of their eco-packaging strategies but also offers a means to enhance their understanding of consumer behavior and preferences in the realm of sustainability. By identifying key areas of improvement and success, businesses can tailor their eco-packaging initiatives to align more closely with consumer expectations, thereby fostering greater brand loyalty and trust. Moreover, the framework enables a detailed assessment of project management effectiveness, allowing businesses to optimize their processes, reduce time-to-market, control costs, and enhance overall product quality. The results of this study are poised to significantly benefit businesses seeking to integrate sustainability into their core strategies. By offering a comprehensive and nuanced evaluation of the impact of eco-packaging initiatives, this research empowers businesses to make informed decisions, enhancing both their environmental responsibility and their competitive advantage in the market. Through a holistic approach that considers the intricate interplay of consumer perceptions and project management efficiency, this study contributes valuable insights to the fields of marketing, sustainable development, and project management.

PENYULUHAN PERILAKU KONSUMEN DI YAYASAN PONDOK PESANTREN MODERN YATIM DAN DHUAFA MADANIA YOGYAKARTA

This community service activity provides counseling to the administrators and students of YPPMD Madania which aims to provide additional knowledge and understanding of consumer behaviour, so that later the administrators and students of YPPMD Madania can use digital marketing in their business. YPPMD Madania students can use the concept of consumer behaviour in their daily lives. This community service activity was carried out using the lecture method then continued with questions and answers. The benefits that can be obtained by participants from this community service activity include increased knowledge, understanding, and experience of YPPMD Madania administrators and students about consumer behaviour.

Consumer Behaviour in a Circular System – How Values Promote and Hinder the Participation of Young Adults in the Swedish Deposit-Refund System for Beverage Packaging

This study contributes to the understanding of how values promote and hinder circular consumer behaviour by examining and learning from the Swedish deposit-refund system for beverage cans and PET bottles. We have used the consumption value theory in our analysis, building on the concepts of circular economy, sustainable consumption and recycling. Data was collected from focus group interviews with young adults in order to identify and explore the ways that values promote and hinder participation. Functional values were found to be at the core of sustainable consumption as a result of financial incentives and the fact that consumers value convenience. The study also highlights the importance that young adults place on emotional values, in particular embarrassment, which hinders them from recycling. When it comes to sustainable consumption, young adults are driven by selfish behaviour, prioritising personal comfort. Social settings were also found to promote and hinder participation in the deposit-refund system. The study finds that an understanding of the reasons why different social groups and age groups approve or disapprove of participation in circular solutions may help design solutions to increase participation in circular solutions and circular economies. The results show that it is important to study the combinations of value dimensions to understand consumer behaviour in a circular system fully.

Purchasing Behaviour of Tourism Cultural Creative Clothing Products Based on The Brand Sensitivity

Integrating the cultural and tourism industries has become the era’s mainstream. This study focuses on consumers’ brand sensitivity behavior within the context of cultural tourism and deeply analyzes its influencing factors. Firstly, we sort out consumer perceived value, brand sensitivity, and purchasing behavior. Then, using SPSS, we collect and analyze a large amount of data. Based on the Howard-Sheth model, we construct a model treating the consumer psychology of brand sensitivity as an intrinsic variable to study the consumer behavior of cultural and creative tourism apparel products. Empirical research reveals significant factors influencing brand-sensitive behavior and how these factors impact the degree of consumer purchasing behavior. This study assists in better understanding consumer behavior, shaping cultural and creative tourism brands, and further promoting the upgrade and comprehensive development of the cultural tourism industry.

Comparative analysis of the purchasing behaviour of young consumers in Poland and Belarus on the organic food market

ObjectivesThe organic food market is growing rapidly. More and more consumers are becoming aware of the impact of the food production methods used on health and the environment, which translates into a dynamically growing interest in organic products. The main aim of this publication is to present, analyse and evaluate the behaviour of buyers in the organic market during the process of selection and purchase of products.Material and methodsThe research was conducted on a group of 566 respondents, including 330 young buyers coming from Poland and 236 from Belarus. A purposive selection method was used in the research. The research was comparative and enabled the identification and analysis of differences in the market behaviour of individual groups of buyers coming from Poland and Belarus. The buyers' behaviours were studied and analysed in relation to the decision-making process concerning the purchase of organic products, taking into account: product selection criteria and the place and frequency of purchase in different types of retail unitsResultsOn the basis of the research and analysis carried out, it can be observed that there are differences in the purchasing behaviour of buyers from Poland and Belarus. These are due, among other things, to differences in consumer awareness and perception of the benefits of consuming organic products. Factors related to the availability of organic food in organisational as well as economic terms are also important.ConclusionsThe obtained results and analyzes may contribute to understanding consumer behavior on the organic food market and be used for further in-depth research or help shape market strategies by sellers.

Coping Mechanisms of Stress: The Impact on Online Purchase Impulsivity

The coping mechanisms of stress and their impact on online purchase impulsivity are essential in understanding consumer behavior in the digital age. This research investigates the relationship between stress, the form of coping strategies, and impulsive online purchasing, addressing the gap in the existing literature. Next, to determine which is the most effective between self-control failure and self-reward as coping mechanisms of stress that can trigger online impulsive buying. Using a survey-based approach conducted online with a 5-Likert scale, assessed by 25 survey items. A sample-to-item sampling method to collect a diverse sample of consumers in Indonesia uses a 5 to 1 ratio. The findings reveal that people in their productive age tend to experience this circumstance, resulting in a positive correlation between stress, self-reward, self-control failure, and online impulsive purchasing. However, it found that stress does not directly affect impulsive buying while coping mechanisms significantly impact this relationship. The conclusion emphasizes the relationship of the variables that may be used to develop a suitable marketing strategy and enhance employees’ performances.

Book Review: Different and Novel Point of View in Consumer Behaviour: Review of Consumer.ology from Philip Graves

This article provides a comprehensive review and analysis of Philip Graves' "Consumer.ology", a seminal work that offers a fresh perspective on consumer behavior. The book challenges traditional market research theories and aligns with certain psychological and sociological theories, emphasizing the importance of environmental influences, unconscious factors, and social context in shaping consumer behavior. The article delves into the "Crowd Factor" in consumer behavior, a concept particularly relevant in today's digital age where online commerce dominates and celebrity endorsements, along with viral trends, significantly sway consumer behavior. The article also explores Graves' AFECT criteria, a unique perspective that challenges traditional market research theories. The insights from the book are particularly relevant for marketers and businesses in the digital age, providing valuable insights for crafting more effective strategies to influence consumer behavior. The article concludes that "Consumer.ology" is a valuable resource for anyone interested in understanding consumer behavior, offering a fresh perspective and valuable insights for marketers and researchers.

Analysis of E-Commerce Purchase Patterns Using Big Data: An Integrative Approach to Understanding Consumer Behavior

This research undertakes a meticulous examination of the Indonesian e-commerce industry, aiming to unravel the intricate patterns governing consumer behavior within this rapidly evolving digital landscape. Employing an extensive dataset and cutting-edge data analysis methodologies, this study discerns pivotal trends that have engendered transformative shifts in Indonesia's e-commerce sector. A conspicuous trend uncovered is the escalating reliance on instant messaging platforms and social media conduits for e-commerce transactions. This pronounced transition underscores the remarkable adaptability of businesses to the digital milieu, thereby accentuating the significance of a digitally oriented business paradigm. Furthermore, this research brings to light the prevailing predilection among non-formal e-commerce enterprises, whose revenues predominantly dwell below the IDR 300 million threshold. Notably, the Cash on Delivery (COD) method remains the preeminent payment mechanism. These observations illuminate the structural underpinnings of the market and consumer payment proclivities, thereby exerting a discernible influence on pricing strategies and payment processing mechanisms adopted by enterprises. Moreover, the study delves into the transformative effects of the COVID-19 pandemic, which have expedited the digital metamorphosis of both consumers and e-commerce enterprises. This acceleration has ushered in a new epoch characterized by novel opportunities and concomitant challenges within the e-commerce domain. In summation, this research furnishes a multidimensional and academically rigorous perspective on the Indonesian e-commerce landscape, furnishing actionable insights indispensable for businesses and policymakers alike. The comprehension of these evolving trends is indispensable for strategic formulation and policy calibration, enabling adept navigation of the dynamic e-commerce milieu.

Do food delivery apps influence food waste generation? A stimulus-organism-behavior-consequence (SOBC) exploration

PurposeFood waste in the hospitality sector has emerged as a global concern. Various technology-driven online food services such as the food delivery apps (FDA) contribute to hospitality food waste. FDA users might behave irresponsibly by ordering more foods than required which may lead to food waste generation. To date, limited studies have been attempted to understand how consumers’ over-ordering behavior through FDA result in hospitality food waste.Design/methodology/approachThe authors used partial least squares structural equation modeling (PLS-SEM) to analyze survey data from 248 FDA users.FindingsThe results indicated that perceived convenience and trust positively influence consumers' attitude toward FDA, which in turn promotes over-ordering behavior. Interestingly, the anticipated positive relationship between price advantage and attitude toward FDA was not supported by the data. Furthermore, the authors confirmed that over-ordering behavior contributes to food waste, an outcome that has crucial implications for both the hospitality sector and sustainability efforts.Originality/valueThe current study employs the stimulus-organism-behavior-consequence (SOBC) theory to investigate the catalysts and consequences of over-ordering behavior via FDA. This study thus highlights the importance of the SOBC model in understanding consumer behavior.

The Eternal Youth Fallacy in the Face of a Pandemic: Senior Spending Patterns and the Silver Economy in the United States

Population ageing in the United States has resulted in a substantial increase in retiree households. Understanding consumer behaviour among older individuals is crucial for assessing their well-being and living conditions. This study emphasises the importance of recognising the unique needs and preferences of older consumers, as their consumption patterns have a significant influence on household expenditures. While the stereotype of frugal retirees has evolved and active seniors are now portrayed as high spenders, the Covid-19 pandemic highlighted seniors' practical and realistic approach to their spending and challenged the popular notion of a lifestyle of forever-young seniors. Seniors still prioritise essential goods and services. During the pandemic, health-related expenditures increased, and they adapted their leisure activities to home-based alternatives. Our study investigates whether pre-retirees and retirees have shifted from prioritising retirement savings to focusing on essential needs like healthcare and housing, or whether they are allocating resources for experiences and travel to enhance their quality of life before and after retirement. Seniors exhibit distinct consumption patterns, with higher expenditures on health, personal care, and leisure activities than younger age groups. Consequently, businesses and policymakers need to develop strategies that account for the diverse consumption patterns of seniors, rather than assuming they will adopt the preferences of younger generations. The silver economy represents a dynamic and expanding market, particularly in the health and social care sector, offering substantial opportunities for investment.

A Snapshot in Time: Consumer Behavior at the Start of COVID-19

During the early stages of the coronavirus pandemic, consumers faced challenges related to obtaining household items due to shortages and limitations in shopping. Researchers from the University of Tennessee conducted a national, web-based consumer survey of 300 consumers in late April 2020 to better understand consumer behavior, shopping patterns, and demand shifts for goods and services. Major findings demonstrate that consumers have increased shopping for essential products from brick-and-mortar national chains, avoided brick-and-mortar small businesses, and have chosen to shop more by themselves, often choosing to forgo spending from across all product categories, compared to prior to the pandemic. Additionally, results indicate that lower levels of positive emotions and active resilience are responsible for higher levels of shopping frequency. Additionally, lower levels of passive resilience and optimism are associated with increases in co-shopping behaviors. Findings from this study provide insight into the changes among consumers during trying times and the influence of consumers’ emotions and individual characteristics in helping to explain these changes in family resource management and mental health, as well as consumer resilience amidst changing macroeconomic conditions.

The Effect of Service Quality and Product Quality on Consumer Repurchase Intention with Satisfaction as A Mediating Variable at Putri Ayu's Weaving in Gianyar Regency

Purpose – The aim of this study is to examine the effect of service quality and product quality on customer return through satisfaction at Putri Ayu Weaving in Gianyar Regency. 
 Methodology – In this study, a survey questionnaire was administered to 85 participants, and the data were analysed using SEM-PLS..
 Findings – show that satisfaction plays an important role in purchase intention, where physical evidence is the main factor of service quality and design is the main factor of product quality. It has also been shown that satisfaction is often influenced by price. The results also confirm that service quality has a positive and positive effect on customer satisfaction, product quality has a positive and positive effect on customer satisfaction, service quality has a positive and positive effect on repeat intention, and product quality has a positive and positive effect on repeat intention. In addition, customer satisfaction has a positive effect on repurchase intention and plays a mediating role between service quality and repurchase intention. The implications of this study suggest that Putri Ayu Weaving should prioritise good service by providing staff training on operations, information accuracy, professionalism, and problem solving to meet customer needs and satisfaction. This study promotes a better understanding of consumer behaviour and provides better insights for businesses in the weaving industry.
 Originality – indicators measuring customer satisfaction act as a mediator between product quality and service quality on repurchase intention
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Determinant of online shopping intention: Satisfaction as an intermediary

Conducted with a sample size of 120, the research employed structural equation modeling for analysis. The findings revealed several influential factors, including perceived trust, perceived value, perceived risk, and satisfaction, impacting behavioral intentions among Indonesian online shoppers. Notably, satisfaction emerged as a mediating variable in the relationship between perceived trust, perceived value, perceived risk, and behavioral intentions. The implications suggest that businesses and online retailers seeking to enhance customer satisfaction and drive desired behaviors should consider strategies aligned with these influential factors. However, it is crucial for both researchers and practitioners to acknowledge the study's limitations. Further research endeavors are encouraged to broaden and refine our understanding of consumer behavior in the Indonesian online shopping landscape.

Penggunaan Theory of Planned Behavior dalam Kajian Perilaku Konsumen Hijau

This study aims to evaluate the use of the Theory of Planned Behavior (TPB) in the analysis of green consum-er behavior. The TPB were an important framework for understanding consumer behavior, emphasizing the role of intention in shaping action, with factors such as attitudes, subjective norms, and perceived behavioral control. This research was conducted through a literature review using 26 articles from leading interna-tional journals such as Elsevier, Springer, Emerald, Taylor & Francis, Wiley Online, and Sage from 2013 to 2023.The results showed that the use of TPB in analyzing the purchasing behavior of environmentally friend-ly products provides strong evidence that intention influences consumer behavior. Other factors such as trust in the product also influence buying behavior. The advantages of the TPB lie in a structured framework, identification of behavioral influence factors, and support for effective marketing strategies. However, TPB have limitations, such as the inability to explain impulsive behavior and the inability to adequately incur-porate contextual factors. To address this, Extended-TPB, which includes additional variables, and the integration of TPB with other theories have developed. This increases understanding of environmentally friendly consumer behavior. The use of TPB and development has resulted in thousands of research articles published in various leading international journals. This confirms that TPB remain a significant focus of re-search in understanding consumer behavior in the context of sustainability.

Attitudes, Decision Making and Purchasing Patterns of Online Vegetable Consumers

The COVID-19 pandemic has changed consumer behavior; therefore, it is interesting to understand consumer behavior when purchasing vegetables online. This study aims to determine consumer attitudes, decision-making processes, and patterns in purchasing vegetables online at Bejana.id. The research location in Bandar Lampung City was purposively selected with the consideration that the company is representative for achieving research objectives. Sample determination was performed by the non-probability method with the quota sampling technique. There were 45 research samples consisting of 40 B2C consumers (individuals/households) and five B2B consumers (hotels, restaurants, and cafes). The data were collected from January to February 2023. The data were analyzed descriptively using the Fishbein Multi-attribute model. The results showed that the attitude of Bejana.id consumers was in the good category with the most preferred attributes, namely, the attributes of the expiration period inclusion (product component) and the accuracy of the product according to the order (service component). Consumers buy vegetables online through problem recognition, information search, alternative evaluation, purchase decisions, and post-purchase behavior. B2C consumers form a purchasing pattern with an amount of 2.1 bunches or 2.8 packs each week with the type of vegetables, namely leaf vegetables, which in one purchase reaches IDR 50,000.00 - IDR 100,000.00, with a frequency of once per week. The vegetables most purchased by B2B consumers are leaf vegetables, fruit vegetables, and root vegetables, which are routinely purchased 3-4 times each week with one purchase reaching IDR 1,000,000.00 - IDR 3,499,999.00.

Hedonic Values and Utilitarian Values to Improve Behavioral Intentions and Consumer Satisfaction on Product

This study investigates the impact of hedonic and utilitarian values on customer satisfaction and behavioral intentions in the Muslim clothing market, focusing on CV. Rabbani Asysa Ponorogo's products. Employing a quantitative approach, the research uses questionnaires analyzed with SEM-PLS 4.0 and involves a purposive sample of 100 respondents. This study is significant for its specific examination of the Muslim fashion industry, addressing a gap in understanding consumer behavior in this niche market. The findings reveal that while hedonic values significantly influence both customer satisfaction and behavioral intentions, utilitarian values only impact customer satisfaction, not behavioral intentions. Customer satisfaction is also a significant determinant of behavioral intentions. The research concludes that balancing both hedonic and utilitarian aspects is crucial for enhancing customer satisfaction and behavioral intentions in this sector.

A Study on The Selection Motives and Challenges Faced by Consumers Concerning Green Packaged Products

Sustainable growth is a global agenda that addresses environmental problems, climate change, resource efficiency, and the use of natural materials. As consumers play a crucial role in the success of any business or organization, it is essential to understand their preferences, buying reasons, and challenges related to sustainable products and green packaging. The study highlights the significance of green product packaging and the need to understand consumer behavior toward it. The study used convenience sampling methods for primary data collection and analyzed the responses of 232 participants using SPSS software. The chi-square values, phi, and Cramer's V were explored to test the relationship. The result has been interpreted as emphasizing the importance of green product packaging for sustainable development and a green environment. Finally, the consumers' buying behaviors have been understood from different perspectives towards a sustainable environment with particular reference to green product packaging.

Research on the structure model of competitive factors of tourism information systems influencing socio-economic environmental performing arts industry in Anhui province based on SmartPLS analysis method

With the development of technology, tourism information systems are playing an important role in facilitating travel and enhancing tourist experiences. These systems include online booking platforms, mobile applications, virtual tour guides, and information centers that allow tourists to store destinations accommodation and provide valuable information about events and cultural experiences. The purpose of this study is to understand how socio-economic factors affect travel decisions and how the tourism information system takes advantage of technology so that tourists have valuable information and services can be provided. Looking for this relationship, the study enhances tourist experiences, helping local economies, and it wants to identify opportunities to promote sustainable practices that meet both tourist preferences and the needs of local communities. In the Anhui region of China, the study uses a survey method to gather data from 300 visitors at popular tourist destinations such as Zhiyuan Temple, Tunxi Ancient Street, Huangshan's granite peaks and twisted pines, and Wancuilou Museum. The data is analyzed using structural equation modelling (SEM). Convenience sampling, a non-probability sampling technique, is the foundation of this study. In the fictitious study's results, the effect of socio-economic factors on tourists' travel decisions, the importance of a tourism information system in enriching travel experiences, and the ability of tourism information systems to support local economies and promote sustainable practices can be included. In addition, tourism information systems can offer valuable contactless solutions for tourists, and there may be opportunities to use technologies such as virtual reality and agnate reality for immersive destination previews. The study offers perceptions on the variables that entertainers and artists should consider to maintain their system in the market and enhance the province's overall tourism offering. The research gap needs to be filled is how to improve the current models of Anhui province's tourism information system factors to better prepare visitors for consumer behavior. In addition to giving a more thorough understanding of consumer behavior and government policies regarding the technology used in the tourism information system, the research findings may serve to increase the overall quality of the tourism industry.