Understanding Market Orientation Research Articles

Sistem Informasi Akuntansi Manajemen, Orientasi Pasar dan Kinerja UMKM: Peran Mediasi Kemampuan Inovasi

Performance is a combination of strategic, administrative and operational management of an organization. To become superior MSMEs, able to compete and be sustainable in the future, it is necessary to master management accounting information systems, understand market orientation and innovation capabilities, which are a must for MSMEs to master. The aim of this research is to determine the influence of management accounting systems, market orientation on performance and innovation capabilities as mediating variables on MSME information actors. A total of 295 MSMEs in the food and beverage sector were studied. Data collection used a questionnaire with purposive sampling technique. The results of this study support the research hypothesis. Management accounting information systems, market orientation, innovation capabilities have a positive effect on performance. Innovation capability can mediate the influence of management accounting information systems on performance, and innovation capability also mediates the influence of market orientation on performance. The theoretical contribution of research is that management accounting information systems can be explained by the theory of the superiority of human resource-based competencies on performance, because management accounting information systems can support organizations in creating competitive advantages. Empirical findings that innovation capabilities can mediate management information systems to performance and innovation capabilities can mediate market orientation to performance.

Competitive Advantagein Increasing Income in Indonesia Small and Medium-Sized Businesses Increasing

Purpose: This research aims to look at important factors in increasing competitive advantage. SMEs need a competitive advantage to compete in the era of the industrial revolution 4.0, where industries have touched cyberspace, resulting in human, machine, and data connectivity, all of which are vying to survive and be the best.
 
 Theoretical framework: The goal of strategic thinking and the primary focus in achieving business success is competitive advantage (Hunitie, 2018). According to (Greenhow & Galvin, 2020), social media is a collection of mobile or web-based technologies that allow people to interact with and share various types of content. Innovation is a level of change in the development of new products and the introduction of new products into the market (Habib, Kristiansen, Rana, & Ritala, 2020). Market orientation, in general, refers to the fundamental orientation that governs a company's relationship with its market, and more specifically with its customers (Bamfo & Kraa, 2019).
 
 Method:This study uses an explanatory research approach to examine the influence of social media, innovation, and market orientation on competitive advantage. The population of this research is SMEs in East Java Province, Indonesia. Quantitative data from SMEs was obtained from 294 respondents who provided responses in the form of a questionnaire. By using Smart PLS, social media, innovation and market orientation that can help SMEs gain a competitive advantage.
 
 Result and conclusion: The results of this research are that SMEs must always utilize social media to carry out promotions in an effort to gain an identity of competitive advantage so that they are easily recognized by the market, then carry out product innovation so that the products offered are not easily imitated by competitors. so that it becomes a competitive advantage, and is market oriented to maintain competitive advantage for business sustainability. Thus, it can be concluded that social media, innovation and market orientation can increase the competitive advantage of SMEs.
 
 Implication of research: SMEs must have management capabilities and company information technology through social media to promote in an effort to gain an identity of competitive advantage so that they are easily recognized by the market. Innovations carried out by SME entrepreneurs in effective and efficient product development are able to produce products that are difficult for competitors to imitate, thus creating a competitive advantage. It is important for SME entrepreneurs to understand market orientation so they are able to understand consumer needs and competitors' abilities in order to gain a competitive advantage in winning business competition.
 
 Originality/value: The novelty of this research is the formation of a theoretical model of social media, innovation and market orientation in increasing the competitive advantage of SMEs. SME entrepreneurs must have management and company information technology capabilities through social media, innovate in effective and efficient product development, and understand market orientation in order to gain a competitive advantage in winning business competition.

Effect Of Marketing Mix And Market Orientation On The Marketing Performance Of Pia Japanan Cake Business

Performance Marketing is an important aspect in every company in order to maintain and maintain the company's survival and business development. Situation and condition current economic produce both products and services. This marketing performance is a concept to measure market performance of products, such as high market share and high marketing profitability, which are used as a reflection of the success of its business in the competitive business world. It is difficult for traders to understand market orientation, besides that, the completeness of the product is also an obstacle for traders in increasing marketing performance, the lack of effectiveness of distribution channels is also a factor inhibiting the marketing performance of traders, so the government needs to provide some kind of education and training for traders who are included in these MSMEs. The problem in this study is how the influence of the promotion mix and market orientation on marketing performance of Micro, Small and Medium Enterprises of Pia Japanan Cake Business The independent variables in this study are Marketing mix and market orientation and the dependent variable is marketing performance. The analysis model used is multiple linear regression analysis. The number of samples in this study were 184 respondents. The sampling technique uses a census. Based on the results of the study, it can be concluded that there is a significant influence of Marketing mix and market orientation variables on the marketing performance of MSMEs Pia Japanan Cake Business Marketing mix variables, market orientation and marketing performance have a strong relationship with the contribution of Marketing mix and market orientation to marketing performance which is also quite high that is equal to 82,2%, while the remaining 17.8% is determined by other factors outside the model.

The Influence of Market Orientation and Innovation on Business Performance Mediated by Competitive Advantage (Survey of SMEs Registered with the Mukti Manunggal Batik Association)

The purpose of this research is to test the influence of market orientation and innovation on SME’s performance and market orientation and innovation on SME’s performance mediated by competitive advantage in the batik SME’s of Mukti Manunggal Batik Association. The phenomenon in this research the inability of the batik SME’s of Mukti Manunggal Batik Association to understand market orientation, innovate, and competitive advantage. The methods in this study use descriptive and quantitative analysis. The population in this research amounted to 35 batik SME’s. Sampling technique use census techniques that make all SME’s as sample. The analytical techniques uses Partial Least Square with loading factor and AVE > 0.5, composite reliability and cronbach's alpha > 0.7, compares cross loading value with the cross loading value on the affected variable, and original sample in determining relationships direction as well as p values < 0.5 in determining significance. Data collection using observations, questionnaires, and interviews. The results of the analysis showed that: 1). Market orientation and innovation has positive and significant effect on SME’s performance, 2). Market orientation and innovation influence positive and significant SME’s performance mediated by competitive advantage.

DETERMINAN KINERJA USAHA MIKRO KECIL MENENGAH (UMKM) ALAT TEKNIK DI PASAR HWI LINDETEVES JAKARTA

<p align="justify"><em>The ebb and flow of passion for Micro, Small and Medium Enterprises in Indonesia, especially in Jakarta, signals that people's tastes have changed apart from the purchasing power factor. As an area for buying and selling technical equipment that tends to be homogeneous, the HWI Lindeteves Jakarta market has an interesting phenomenon to research. This study aims to explain the effect of Market Orientation and Entrepreneurship Orientation on Business Performance. This quantitative research uses multiple regression analysis for data analysis. The measuring instrument used is SPSS 23.0. The results of this study explain that business performance is affected by market orientation. Furthermore, Business Performance is also influenced by Entrepreneurial Orientation. Simultaneously, this study explains that business performance is influenced by market orientation and entrepreneurial orientation. The better the company strategy is related to understanding Market Orientation and Entrepreneurship Orientation, the better it will support Business Performance. On the other hand, a low level of market orientation and entrepreneurial orientation can have a low impact on business performance.</em><em></em></p><p align="justify"><em> </em></p>

The impact of market orientation on innovativeness: evidence from Yemeni SMEs

Purpose This study aims to investigate the impact of market orientation on small and medium-sizedenterprises (SMEs) innovativeness in Yemen. Design/methodology/approach The study uses empirical data collected from 206 managers, owners and operators of SME in Sana'a. By using exploratory and quantitative methods, the collected data was examined using descriptive, correlation and regression analyses. Findings The results indicated that market orientation, as a whole, has a significant impact on SME innovativeness. Specifically, while the two dimensions – customer orientation and supplier orientation – have a significant impact on SME innovativeness, the other two dimensions – competitor and inter-functional coordination – do not have a significant impact on SME innovativeness. Research limitations/implications The study focuses only on four factors that have an influence over SME innovativeness based on the perspective of managers. Practical implications SMEs represent the largest portion of businesses in Yemen’s private sector. It is anticipated that the findings of this study will help SMEs’ owners and managers to better understand market orientation and the significant impact it has on SME innovativeness. Originality/value The value of this research work is evident from the fact that the market orientation models have neglected the part of suppliers (upstream supply chain) in generating superior value for customers, even though they have concentrated on the role of customers (downstream supply chain) and competitors.

When Marketing Dare Not Speak Its Name: Understanding Market Orientation in Chinese NGOs

ABSTRACT The market orientation construct has proven to be of value to profit-seeking firms. It ought to be of value to NGOs too. Some previous research has been done to facilitate understanding of market orientation in NGOs, but the methodologies used have mostly been quantitative, and nothing is known about the market orientation of Chinese NGOs. To address this research gap, a qualitative case study methodology was used to develop a deeper understanding of how market orientation is practiced among NGOs in Hong Kong (China). Mapping with previous studies, the research found that three factors together explained the varying degrees of market orientation in the NGOs studied: senior management factors, organizational and institutional factors, and structural and system factors. But more importantly, an NGO’s funding base was found to moderate the relationship between these antecedents and an organization’s market orientation. The more that the NGO relies on public funding or a small number of funders the weaker the influence of the antecedents on market orientation. The more that the NGO relies on private funders, a diversified group of funders, or self-funding, the stronger the influence of the antecedents on market orientation, and the closer its understanding of market orientation is likely to be to that of a commercial entity. The article finishes with a substantive theoretical model for market orientation in the Chinese NGO context.

The Effect of Market Orientation on Performance of Sharing Economy Business: Focusing on Marketing Innovation and Sustainable Competitive Advantage

This study investigated relationships among the market orientation of sharing economy business, marketing innovation, sustainable competitive advantage (SCA), and performance. Attempts are made to understand market orientation from cultural and behavioral perspectives to accelerate marketing innovation and identify measures for SCA and performance building. Frequency, reliability, validity, fitness, and path analyses were performed on 400 respondents, and a structural model was used. The results are as follows. First, functional coordination of the cultural market orientation of sharing economy business with consumer orientation significantly affected product innovation, but competitive orientation’s effect on product innovation was not significant. Competitive orientation and functional coordination significantly affected communication innovation, but consumer orientation’s effect on communication innovation was not significant. Second, market information generation and response to market information of behavioral market orientation of sharing economy business significantly influenced product innovation, but market information exchange’s influence on product innovation was not significant. Even though market information exchange and response to market information had a significant influence on communication innovation, the influence of market information generation on communication innovation was not significant. Third, both product and communication innovation of the marketing innovation of sharing economy business significantly influenced SCA. Fourth, the SCA of sharing economy business significantly influenced market dominating power.

Commercialization behaviour in production agriculture

PurposeThe purpose of this paper is to investigate the impact of market orientation (MO) on the major determinants of commercialization behavior among Sub-Saharan smallholders. The study addresses the shortfalls in prior research on smallholder commercialization, which makes little difference between MO and market participation (MP).Design/methodology/approachThe study reports on an empirical data set of 272 vegetable growers from Kiambu West District in Kenya and employs a partial least squares structural equation approach to test the hypotheses.FindingsThe results evidence that MO: fosters farmers’ ability to create value within commodity markets by capitalizing on market opportunities; changes the way in which farmers perceive the role of institution and infrastructure support and; and develops a drive for adopting business approach in farming operations.Research limitations/implicationsFostering commercialization behavior among smallholders in Kenya requires implementing a two-pronged approach: improving MO to adopt business approach in farming operations; and facilitating MP at output level. The major limitation of this study is data collected only from high value vegetable producers in Kenya, signifying a need to include other agriculture produce across different Sub-Saharan countries.Originality/valueResearch on smallholder agriculture is replete with investigating institutional and technical constraints to make smallholders more productive, however, research on MO to adopt business approach in farming operations is scant. This study emphasizes that understanding MO, as a distinct and separate concept from MP, is vital for scaling up business approach among smallholder farmers.

Managing constraints in teaching and learning in higher education in Oman: understanding market orientation and quality service delivery

The main thrust of this research is to contribute to theory building in the Theory of Constraints (TOC) in logistics management and its applicability in Oman Higher Education Institutions (referred to as HEI right through), with focus on colleges and universities. One of the two major theories of higher education said a blend of theory and practice was the only way to get quality graduates in HEI. The research will explore gaps in knowledge regarding these theories as a contribution to knowledge. Logistics will be looked at in this research as a support function for marketing strategy. Market orientation is a company philosophy focused on discovering and meeting the needs and desires of company or organizational customers through its products mix, and in this instance HEI will be expected to meet foremost the needs of industry and government as employers of graduated students, then the needs of students and society. Axtell quoting Lombardi argued that the quality of university research drove the quality, breadth, and depth of the undergraduate curriculum and that teaching delivered the state of current knowledge while research pursued knowledge at the boundaries of our current understanding, (Axtell, 2016:3510). Field research would shed light on research-teaching nexus in Oman compared to the GCC and the world at large. This will be an intensive in-depth single case study, with Oman being the case. This research paper focused the management of constraints in higher education teaching and learning in Oman and understanding market orientation and quality service delivery. This paper is constructed from the researcher’s PhD thesis as a way of disseminating critical new knowledge on higher education in Oman and globally, for the betterment and benefit of academia and society.

Managing constraints in teaching and learning in higher education in Oman: understanding market orientation and quality service delivery

The main thrust of this research is to contribute to theory building in the Theory of Constraints (TOC) in logistics management and its applicability in Oman Higher Education Institutions (referred to as HEI right through), with focus on colleges and universities. One of the two major theories of higher education said a blend of theory and practice was the only way to get quality graduates in HEI. The research will explore gaps in knowledge regarding these theories as a contribution to knowledge. Logistics will be looked at in this research as a support function for marketing strategy. Market orientation is a company philosophy focused on discovering and meeting the needs and desires of company or organizational customers through its products mix, and in this instance HEI will be expected to meet foremost the needs of industry and government as employers of graduated students, then the needs of students and society. Axtell quoting Lombardi argued that the quality of university research drove the quality, breadth, and depth of the undergraduate curriculum and that teaching delivered the state of current knowledge while research pursued knowledge at the boundaries of our current understanding, (Axtell, 2016:3510). Field research would shed light on research-teaching nexus in Oman compared to the GCC and the world at large. This will be an intensive in-depth single case study, with Oman being the case. This research paper focused the management of constraints in higher education teaching and learning in Oman and understanding market orientation and quality service delivery. This paper is constructed from the researcher’s PhD thesis as a way of disseminating critical new knowledge on higher education in Oman and globally, for the betterment and benefit of academia and society.

Antecedents of market orientation in semi-public service organizations: a study of Dutch housing associations

The purpose of this study is to explain which factors affect the market orientation of semi-public service organizations in their transition from public to private. Change capacity and interdepartmental and organizational system factors are hypothesized to affect market orientation, which is operationalized in behavioural and cultural dimensions. Results of a survey among top-level executives of Dutch housing associations show that interdepartmental and organizational system factors have a significant effect. The most important antecedents, however, are two change capacity factors: process improvement control and top management emphasis. This suggests that change capacity is crucial for understanding market orientation in many service industries.

Absorptive capacity and market orientation in public service provision

The application of market orientation to public organisations does not adequately account for the unique features of this context. Drawing on absorptive capacity literature, this is the first study to examine the role of the organisation's learning environment on the market orientation–performance interface for two opposing public management contexts. The research involved a national survey questionnaire to 1060 internal and external public leisure service providers in England. Empirical testing through structural equation modelling revealed that not all dimensions of market orientation are universally positive and marketing scholars should seek to examine and understand market orientation in the context of the organisation and its learning mechanisms, as absorptive capacity has clear and different moderation effects under different management contexts.

Qualitative Insights into Market Orientation in Small Ghanaian Businesses

Due to their importance to economic development, small businesses are the subject of multidisciplinary streams of business research. This current paper focuses on exploring the market orientation posture of small businesses operating in Ghana. Cast in a qualitative research mode, we utilize face to face interviews to gain insights into the market orientation opinions and postures of small business operators. Deductive analysis of the interview transcripts revealed that small businesses do not have a structured marketing plan. Most of the proprietors interviewed do not understand market orientation and do not see its importance to the success of their businesses. Their main focus is on the customer and the methods adopted are very informal but seem to have a positive effect on market share and customer retention. Following these findings, the paper provides some managerial implications, highlights the inherent limitations of the case study, and outlines some avenues for future studies.

The relationship between resource dependence and market orientation

PurposeThis article sets out to examine the market orientation construct within the context of the non‐profit sector. Given the specificity of non‐profit organisations and the increasingly demanding resource environments in which these organisations operate, the adoption of the concept of marketing is viewed as an adaptive strategy for ensuring that organisations receive the necessary resources for accomplishing their missions and carrying out their activities. In line with this, the present article aims to investigate the extent to which the type of revenue strategy is related to the organisation's market orientation, towards donors and/or users.Design/methodology/approachDrawing from a resource dependence conceptual framework, the article reports findings from a quantitative study of a representative sample of Portuguese non‐profit organisations (NPOs). This approach was complemented by qualitative research methods. Combining these two approaches has given access to different levels of reality and provided a more holistic understanding of the phenomena under study.FindingsThe results from the present study demonstrate that Portuguese NPOs favour a market orientation towards users/beneficiaries, revealing a less proactive behaviour in relation to their donors. In the present study, the resource dependence theory has proved to be an important theoretical tool for understanding market orientation strategies within the non‐profit sector. The link between the type of resource strategy and the organisation's market orientation stands out as an important finding derived from the present study and is particularly visible in relation to donor market orientation. In addition, empirical data partially support the conclusion that diversification of revenue sources is likely to favour a higher degree of market orientation. Further refinement of the adequacy of the MARKOR scale within the context of the non‐profit sector stands out as an avenue for further research.Research limitations/implicationsAs the sample used for analysis was drawn from Portugal, the generalisability of the results to other countries remains to be tested.Practical implicationsThe findings of the present study may assist public policy‐makers in the design of more adequate policies in the allocation of resources to non‐profit organisations.Originality/valueThe study contributes to a better understanding of market orientation in the specific context of the non‐profit sector. Moreover, this is done through applying the market orientation scale to two different stakeholders (i.e. donors and users/beneficiaries) in the evaluation of market orientation and in its relationship with resource strategies.

Market orientation: a concept for health libraries

This paper is the result of exploratory research forming part of ongoing study into the value and relevance of market orientation as a strategic option for library managers. The aim of the study is to gain an understanding of the concept of market orientation relative to the health library sector. A focus group was used to gather data from health librarians working at different levels in the sector. The data was coded and categorized by an expert panel and analysed using a taxonomic map developed during the study. Health library professionals define and understand market orientation in the same way as the concept is defined in the management literature. Their understanding of the concept is developing. A greater emphasis is given to some aspects of market orientation than others. There are implications for further research. Methods used to measure market orientation in other domains are likely to be relevant for libraries. Research should be extended to different sectors to explore any cross-sector differences. Fostering an organizational culture that supports market orientation has implications for service management and development.