The relevance of the paper is determined by the fact that the socio-economic crisis in Ukraine is caused by the external aggression of the Russian Federation and is combined with global factors that reinforce negative trends. For Ukraine, as well as for rich other countries, it is important to take effective approaches to deal with crisis situations and ensure sustainable economic growth, including for implementing a wide range of approaches, such as financial stimulation, reforms in Galusia, regulatory policies, support for small and medium-sized enterprises. It is also important to consider the global context and work with international partners to ensure stability and growth. Implementation of effective strategies and measures can help Ukraine overcome the crisis, win the undeclared war and strengthen its economy in the future. The paper shows that financial consulting is an integrated approach to optimizing the financial activities of a business, which includes a variety of information and resources to achieve maximum efficiency. It plays an important role in ensuring the success of government entities both in domestic and foreign markets. Financial consulting plays an important role in the current development of businesses and emerging financial problems. Financial consulting contributes to increasing the efficiency of the company's internal activities, helps business entities to improve their interaction and financial relations with counterparties on the foreign market through the study and analysis of financial aspects of partnerships, the conclusion of agreements and contracts, as well as planning financial strategies in order to ensure stability and success in business. Activation of the use of financial consulting services in Ukraine is a key factor for the progressive development of business entities and the strengthening of the country's market economy. Using the advantages of financial consulting will help enterprises to optimize their financial activities, improve strategic planning and decision-making, increase management efficiency, as well as increase competitiveness on the international market.
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