Using data collected from televised college football games between 2014 and 2019, we present a log-linear statistical model for viewership of National Collegiate Athletic Association college football games that controls for well-known factors, such as temporal fixed effects, strength of the games, rivalries, outcome uncertainty, and broadcast medium, among others. Novel factors influencing viewership that are not used in previous studies include the number of concurrent broadcasts, the strength of the game relative to other concurrently broadcast games, and their interactions. This model only includes team-specific factors available prior to the season, thereby providing valuable input if games were to be scheduled well in advance. We also propose a novel variable coding that allows a parsimonious estimation of the effect of all pairs of interconference games, not just intraconference games. The model is assessed through residual analysis and in- and out-of-sample predictive performance.
Read full abstract