The fundamental physical mechanism responsible for the self-focussing, filamentation, supercontinuum generation and conical emission of a powerful ultrashort laser pulse in a transparent optical medium is reviewed. The propagation can be described by the model of moving focus modified by the defocussing effect of the self-induced plasma through multiphoton interaction with the medium. Spatial and temporal self-phase modulation in both the neutral Kerr medium and the plasma transform the pulse into a chirped (elongated) and strongly deformed pulse both temporally and spatially. The manifestation of the deformation is supercontinuum generation and conical emission. A new phenomenon of refocussing was observed. It is due to the diffraction of the trailing part of the pulse by the plasma that results in a ring structure of positive index changes surrounding the plasma column. This ring structure refocuses the pulse partially. The measured coherence lengths of the various frequencies components of the supercontinuum are independent of the optical media used and are essentially equal to that of the pump laser pulse when compared to an incoherent white light source. We thus justify that such a deformed pulse with a very broad spectrum could be called a chirped white light laser pulse.