Bi2Mo3O12: Pr3+ phosphors have been successfully synthesized through a one-step solid-state reaction method. The effects of Pr3+ concentration on lattice constants and optical properties were also studied. XRD patterns showed well-crystallized monoclinic structures for the prepared Bi2Mo3O12 and Bi2Mo3O12: Pr3+ samples. The UV-visible diffuse reflectance spectra indicated strong absorption in the ultraviolet region. Excitation spectra demonstrated that the Bi2Mo3O12: Pr3+ could be efficiently excited under UV light in the 250-430 nm range and blue light at 450 nm. By varying the excitation wavelength, the emission color could be tuned from orange-red to red region. The strongest emission peak is located at around 597 nm, which is attributed to the 1D2→3H4 transition of Pr3+. An optical thermometer based on fluorescence intensity ratio (FIR) shows a high sensitivity of Sr=2.02% K-1, indicating the developed materials have potential applications in the optical temperature sensing field.