Since cognitive linguistics explores the conceptual structures of human consciousness through their language manifestations relying on empirical methods, it provides a new approach to the study of binary oppositions. Despite numerous studies of this phenomenon, many of the questions raised here have not been fully answered. As binary oppositions are not absolutely stable structures inherent to human consciousness, we need to study them within specific linguacultures and explore their modification over different periods of time. This article presents an empirical study of the binary opposition sviy 'us (our)' – chuzhyy 'them (their)' in the minds of Ukrainian speakers based on the method of an associative experiment conducted in the period from 6 November 2022 to 29 February 2024. The data obtained were compared with the results of the experiments recorded in the Associative Thesaurus of the Ukrainian Language (UAS 2007). The aim of the study is to analyse the binary opposition sviy 'us (our)' – chuzhyy 'them (their)' and changes in its content and evaluative characteristics in the minds of Ukrainian speakers as a result of the Russo-Ukrainian war.
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