Ukhuwah Islamiyah Research Articles

Maximizing Non-Profit Engagement on TikTok Through the Effective Application of AIDA in Indonesia

General Background: Social media platforms like TikTok have emerged as powerful marketing tools, enabling organizations to engage with audiences more effectively. Specific Background: Yayasan Lembaga Manajemen Infaq Ukhuwah Islamiyah (LMI Zakat) leverages TikTok to promote its programs, including MSIB (Magang dan Studi Independen Bersertifikat), through its official account @lmizakat. The integration of marketing strategies such as the AIDA (Awareness, Interest, Desire, Action) model provides insight into consumer behavior and the effectiveness of digital content. Knowledge Gap: While studies on social media marketing are extensive, limited research has explored the application of AIDA principles on platforms like TikTok within the context of non-profit organizations. Aims: This research aims to examine the implementation of Integrated Marketing Communication (IMC) by LMI Zakat through TikTok, focusing on how the AIDA model enhances marketing communications and program engagement. Results: Findings indicate that LMI Zakat successfully applied the AIDA model through creative and educational content, which effectively raised brand awareness, generated interest, and increased engagement with the MSIB program. Specifically, the content utilized viral trends to raise awareness and generated desire through informative and persuasive narratives. Novelty: The study provides a unique contribution by highlighting how a zakat organization can use TikTok’s content and viral nature to apply marketing principles, which are typically associated with for-profit sectors. Implications: This research underscores the potential for zakat and non-profit organizations to enhance their marketing strategies through digital platforms like TikTok. Future studies should explore diverse content types and apply AIDA across other social media platforms, contributing to a broader understanding of digital marketing in non-profit contexts. Highlights: TikTok applies AIDA effectively for LMI Zakat's marketing communication. Viral content boosts awareness and engagement with MSIB program. Future studies should explore content variation and cross-platform strategies. Keywords: TikTok marketing, AIDA model, LMI Zakat, non-profit promotion, digital communication

Character Education Based on Religious Values in Early Childhood: A School Principal's Leadership Perspective

This research aims to describe the leadership of the Principal at an Early Childhood Education Institution in strengthening the character of students. The method used in this research is qualitative phenomenology. The subjects of this research were school principals, teachers and education staff at PAUD Ukhuwah Islamiyah, Banjarmasin. The data collection techniques used were interviews, observation and documentation studies. Test the validity of the data using the Triangulation Technique. Data analysis uses the Miles & Huberman analysis technique which consists of data condensation, data presentation, and drawing and verifying conclusions. The conclusion of this research is that the principal's leadership model is a transformational leadership model in implementing religious values, including internalizing religious values in the school's vision and mission, internalizing religious values in learning, facilitating supporting facilities and infrastructure, creating a school culture that has religious values. and empowering teachers and staff.

The Ukhuwah Paradigm in The Regulation on Majelis Taklim in Indonesia

The purpose of this study is to identify the values of Islamic solidarity formation in the Minister of Religious Affairs Regulation No. 29 of 2019 concerning Majelis Taklim. This qualitative research uses a literature study with a normative-philosophical approach. The trilogy of ukhuwah becomes the theory of analysis of the main object of research. Data for research was obtained using documentary techniques. While data analysis is carried out with the stages of reduction, presentation and verification. This research found the dimensions of the trilogy of ukhuwah values in regulations related to the orientation of majelis taklim in Indonesia, including the value of ukhuwah Islamiyah in increasing religiosity. Then, the value of ukhuwah wathoniyah in maintaining the integrity of social and cultural life. Furthermore, the value of ukhuwah basyariah in building a pluralist and humanist life. The results of this study confirm that the value of the trilogy of ukhuwah in Indonesia can be internalised through the orientation of the implementation of Islamic education, both formal and informal. The limitations of this research have not reviewed the role of Majelis Taklim in the community in internalising the trilogy of ukhuwah.

Pola Komunikasi Organisasi Alumni Syubanul Wathon (Aswa) Balapan dalam Meningkatkan Ukhuwah Islamiyah

Organizational communication patterns in the Aswa Balapan organization are related to the implementation of improving the intertwined ukhuwah islamiyah. This communication pattern is intended to understand that every organization must have its own communication pattern for the continuity of its members. So it is necessary to have the right communication pattern in Aswa Balapan. This study intends to examine the extent to which the communication patterns of the Aswa Balapan organization as an effort to increase the sense of ukhuwah islamiyah among members based on the analysis of the interactive model of the Miles and Huberman theory with descriptive qualitative methods and data collection techniques in the form of interviews, observation and documentation. The results of the study, namely, communication patterns in the Balapan Syubanul Wathon Alumni (Aswa) organization are supported by various types of communication patterns ranging from chain, circle, wheel, and total channel patterns. The existence of symbolic interaction and the right communication flow in Aswa Balapan through various activities, such as makrab, open together, competition workshop, Aswa Balapan bersholawat. Symbolic interaction also plays an important role in building ukhuwah islamiyah bonds among Aswa Balapan members.

NILAI-NILAI MODERASI BERAGAMA DALAM PENDEKATAN DAKWAH

Mainstreaming religious moderation is considered very urgent recently, due to the existence of extreme or deviant understandings of religion. So that, it requires a straight and moderate thought or understanding and mindset, and not excessively implementing Islamic values ​​in social, national and state life. Of course, what is undesirable to happen is the emergence of acts of violence or radicalism and destruction in the name of religion. With the triggers above, narrow thinking that is not moderate gives rise to ideas, the idea of ​​creating a government program on mainstreaming religious moderation, as a concrete effort toward off erroneous understandings that tend to be extreme. Religious teachings always carry a mission of peace, harmony, unity and harmonization of diversity as well as upholding the values ​​of justice and guaranteeing the human rights of every citizen. One of the efforts that needs to be made at this time is to convey the values ​​of religious moderation or wasathiyyah through tabligh pulpits, Islamic da'wah, especially since the challenges of da'wah in the contemporary era are very complex, so a soothing, moderate way of preaching is needed in conveying religious messages to people to intertwine ukhuwah Islamiyah, Ukhwuah Wathoniyah and Ukhwuah Basyariyah. Da'wah is part of the process of activity and persuasion which is leads to convey the messages of Islamic teachings, change and development and exemplary work organized into a da'wah system.

Implementation of Humanistic Theory in the Development of Al-Islam and Kemuhammadiyahan Curriculum at Muhammadiyah Schools

This qualitative research aims to find out what form of implementation of humanistic theory in the development of Al-Islam and Kemuhammadiyahan curriculum in Muhammadiyah schools, especially in Yogyakarta, Indonesia. In fact, this form of implementation is very important because it can form students to have a high social attitude, mutual respect, foster togetherness and ukhuwah Islamiyah so that education in schools can understand the potential possessed by students not only in the cognitive field but more emphasized in social aspects. This research was conducted at the Muhammadiyah School Yogyakarta and aimed to find out how far the application of this theory has been beneficial to the development of student learning in schools. In fact, educators or teachers in Yogyakarta have more or less applied the theory of humanism related to the development of AIK material to increase students' sense of care with fellow friends and the existing school environment. Conducted in field research, a qualitative approach is used, along with a descriptive approach to try to explain and identify in depth related to how the implementation of theory in learning humanistically by Carl R Rogers about Islamic religious learning with the application of humanism theory in the strategy of Al-Islam and Kemuhammadiyahan teachers, especially in responding to students who continue to follow the current times, namely by approach each individual so as not to be too late in bad habits and most importantly is that every teacher in the school teachers of Al-Islam and Kemuhammadiyahan in particular provide examples or habituation to behave well in activities in the school environment. This study also uses an ethnomethodological approach related to cases that occurred in the Muhammadiyah School environment in Yogyakarta. The research data was obtained using respondents of a teacher who teaches Al-Islam and Kemuhammadiyahan subjects who have implemented humanistic theory in learning in schools.

Mahasiswa Kuliah Kerja Nyata (KKN) Unsuri Melakukan Kegiatan Khotmil Qur’an 30 Juz sebagai Program Kerja

The majority of Indonesian citizens are Muslim. The holy book of Islam is the Koran. The focus of dedication in this work program is to carry out Khotmil Qur'an 30 Juz activities. This service uses the Participatory Action Research method where the writer is actively involved in direct service activities. This service activity is related to the reading of the Al-Qur'an by Bin-Nadhor and Bil-Ghoib which also involves the community as a goal of forming a sense of Ukhuwah Islamiyah to strengthen ties of friendship and be able to grow and develop our next generation. The Qur'an is a guide to daily life. Therefore, it is not enough for us to read it until it is finished but do not understand its contents.

Sistem Ekonomi Politik Kapital sebagai Isu Hubungan Internasional: Perbandingan Dampak Sistem Kapital terhadap Kesejahteraan Sosial Menurut Perspektif Konvensional dan Islam

The Capitalist Economic System prioritizes individual freedom by maintaining market mechanisms to improve their economy, and trying to obtain maximum profits. On the other hand, there is an Islamic political economy which has a sharia basis by strengthening the role of 'Ukhuwah Islamiyah' so that social inequality does not occur between communities. This research will discuss the differences in the impact of the capitalist economic system from the perspective of Islamic and conventional political economy on the welfare of society. This research uses a qualitative-descriptive method by making literature reviews as the unit to search the main datas. The research findings in this research are that there are significant differences between the capitalist system based on an Islamic perspective and conventional ones based on fundamental values, principles and ultimate goals.

Strengthening the Social Capital through the Local Wisdom of Indonesia's students in Thailand

Abstract. As a long-time friend of Indonesia, Thailand is among the countries of choice for Indonesians to live overseas. This community services program has the main objective of developing social capital among the diaspora in Thailand, especially in Khon Kaen province. Most of the diaspora in Khon Kaen consists of undergraduate and postgraduate programs that receive scholarships from the Indonesian government or their internal institutions. Social capital, as in Islamic perception, “Ukhuwah Islamiyah,” and togetherness could increase their strength to bring great values to living abroad. The main problem is differences in human behaviour, human traditions, race, perspectives, and many other aspects that could decrease the togetherness value and lack of nationalism and pride in Indonesian culture. Living as a diaspora has many advantages, one of which is knowing things that one's surroundings do not, for example, culture. Diaspora Indonesia in Thailand has many greater benefits in terms of sharing Indonesian local culture in art, culinary arts, dancing, etc. Thailand citizens are mostly welcome to cultural sharing events from other countries due to receiving new knowledge concerning Indonesia. By sharing the culture and introducing Indonesia, it could increase the nationalism and togetherness of the Indonesian Diaspora. Therefore, making an event to share the local culture, which consists of many races in Indonesia, and introduce Indonesia's uniqueness is the solution to strengthening the social capital of the Diaspora Indonesia at Khon Kaen University. By collaborating with Persatuan Mahasiswa Indonesia di Thailand (PERMITHA) in the Khon Kaen branch, the community services could elaborate on local culture sharing with all Diaspora students who study at Khon Kaen University. One of the local cultures that could be shared is making batik. Sharing steps and how to make batik could interest many other Diaspora members from other countries.

The Essence of Intentions in Constructing Agency in the Indonesian Muslim Intellectual Community

Background The Institute for the Study of Islamic Thought and Civilization (INSISTS) is an Indonesian Muslim intellectual organization with agents envisioning the future through writing. From 2003 to 2023, INSISTS agents conducted various activities such as studies, lectures, and writing about various topics continually associated with the Islamic worldview. Despite the fact that each agent’s capacity is different, they act under a shared vision, specifically spreading Islamic ideas and forming Islamic civilization. Each agent has the intention to change the world around him through writing. Objective This paper seeks to examine the intention to imagine whether the future is the main component that forms its agency or it is a component that complements other agency’s components, such as cultural construction and power relations. Methodology This paper is an ethnographic study of the Jakarta INSISTS community, including participants’ observation, in-depth interviews, and researchers’ involvement in joined discussions. As a qualitative research method, this paper also uses a literature study on books written by INSISTS agents. Conclusion This paper shows the capacity of intention to envision that the future is important and has a significant impact on the behavior of everyday agents in spreading Islamic thought. The intention is formed from religious memory, cultural memory, causality, cause and the effect affecting the agent and the agent’s focus on intellectual work such as writing books and organizing in the spirit of ukhuwah Islamiyah or Islamic brotherhood. They also shape this intentional ability with innovation to produce new knowledge through exploratory studies. The writings of INSISTS agents are motivated to carry out synergy between agents in the form of spreading Islamic thought as the basic foundation of the formation of Islamic civilization. Writing books is an example of how agents synergize for the INSISTS community

Penerapan Nilai-Nilai Keislaman Pada Masyarakat Islam Minoritas Desa Lau Buluh Kecamatan Kuta Buluh Kabupaten Karo

<p>This study aims to describe the social conditions and the application of Islamic values in the Muslim community in Lau Buluh Village, Kec. Kuta Buluh Kab. Karo as a community group belonging to the minority. So this research is a qualitative research type of field study using a descriptive approach. Primary data in this study were obtained directly through interviews. While the secondary data in this study were obtained through a literature review. Data collection techniques in this study used participatory observation techniques, semi-structured interview techniques, and documentation /literature. The data analysis technique used in this study is data analysis using the Miles and Huberman model, with activities in data analysis starting from data collection, data reduction, data presentation, and drawing conclusions/verification. The results of this study revealed that; 1) The social condition of the Islamic community in Lau Buluh Village failed to actualize ukhuwah Islamiyah. The reason is because each individual community has a different education, character and different backgrounds. Moreover, religious leaders have not made maximum efforts to establish cooperation with related parties to build ukhuwah Islamiyah. On the other hand, the lack of intensity in the relationship between religious leaders and other parties is recognized as a form of disappointment and pessimism in the face of uncooperative public responses. 2) The application of Islamic values to the Islamic community in Lau Buluh Village is only limited to: Friday prayers in congregation; wirid yasin on Friday night; commemoration of Islamic holidays; donate and give charity. Thus, through the application of Islamic values to the Lau Buluh community, the community belongs to a society that has a symbolic normative understanding of Islam.</p><p><strong>Keywords</strong><strong>: </strong>Application, Islamic Values, Minority.</p>

Eksistensi Strategi Digital Marketing Berbasis Maṣlaḥah dalam Bisnis Islam

This research aims to analyze and interpret the internalization of maṣlaḥah values in business strategies implemented in Islamic business so that they can bring blessings. This research is field research using a qualitative method and a spirituality paradigm approach in developing business organizations using the basis of maṣlaḥah, which is the goal of doing business in Islam. The results of this research are that the muamalah principle emphasizes the importance of seeking benefit and avoiding harm in all business activities, so that a maṣlaḥah-based digital marketing strategy includes the application of Islamic sharia values, namely the value of ukhuwah Islamiyah, the value of honesty, and the value of kindness. Thus, maṣlaḥah-based digital marketing activities can be a means of building mutually beneficial relationships between consumers and entrepreneurs. Apart from that, this strategy can also be a means of spreading goodness in society.

ACCOUNTABILITY ARISAN CULTURE BASED ON UKHUWAH ISLAMIYAH PERSPECTIVE

The purpose of this research is to analyze accountability arisan culture based on Ukhuwah Islamiyah perspective. The research was conducted in Bangkalan, Madura. The method used is interpretivist paradigm with qualitative approach. Qualitative data obtained by conducting interviews. The informants in this research are the Arab social gathering community and religious expert. Data analysis techniques in this study are data reduction, data presentation, validity, and drawing conclusions. The research found the meaning of receivable in arisan in broader context than existing concept of receivable in accounting, namely arisan as ukhuwah Islamiyah, arisan as trust relationship, arisan as social spiritual responsibility and has become a culture in the arisan. Sincerity to help fellow members is an accountability not only to society but also to God. The obligation to pay the arisan which is intended not only because of an obligation but is also interpreted as a form of accountability to humans (social) and God which is manifested in the form of ukhuwah Islamiyah.

Optimalisasi Penguatan Basis Ke-Dkm-An Guna Mencegah Paham Radikalisme Di Desa Wisata

In Kertayasa Village there are several things that are starting to disappear from the activites usually carried out in the mosque, such as worship rituals which are carried out in congregation, religious activites and even religious education that is starting to fade. The lack of community participation in managing the prosperity of mosques in this village is caused by the management’s low knowledge of the applicable mechanisms and regulations, so that the community’s social concern for ukhuwah Islamiyah begins to decline. With this happening, because Kertayasa village is a tourist village, there is also concern. Understand, intolerance and even radicalism enter through this gap. Through public dialogue activites, optimalization of strengthening the base of the mosque prosperity council to prevent radicalism in tourist village. By providing guidance to mosque managers and providing insight into intolerance and radicalism so that mosque managers and society in general can screen for the possibility of such crimes occurring. In carrying out thus public dialogue, the mosque properity council in each hamlet and the communities involved have gained knowledge about preventing radicalism through increasing national insight, the causes of radicalism/terrorism, the legal basis for eradicating terrorism in Indonesia and efforts to improve the performance of mosque management. With this, the community at least has the provisions to recognize and prepare themselves both in strengthening mosque management and in countering ideas that are contrary to Islamic teachings

AGAMA TRADISI DAN WACANA SPRITUALITAS ABAD 21; KEARIFAN MEWUJUDKAN RUANG PUBLIK YANG DIDOMINASI OLEH MODERASI

<em>This article comes as a response to the tragedy of intolerance in the name of religion and spiritual discourse of the 21st century, the focus of his study is to answer the problem of how to realize a public space dominated by moderation of all components of life. The data used in this article is sourced from library research and applies an interdisciplinary approach. The research findings are; Many religious researchers argue, religion will experience extinction in modern society, what happens is the repositioning of the epistemological building of religious traditions through spiritual discourse based on empirical research, namely; 3P + 2S (Personal Relationship, Psitivity, Passion + Sense of Progress, Spritual Blue Diamons). This spiritual discourse does not intend to replace religion. The aim is to encourage a more harmonious public life, without eliminating the role of religion for life, preserving relevant elements in religion, discarding obsolete religious ways. Meanwhile, efforts to realize public spaces dominated by moderation are; Every individual must understand the basic concepts of religion and religious relations, understand the principles of religion, humanity, and togetherness, revive ukhuwah Islamiyah for social networks, as well as actualize spiritual wisdom and religious rationality.</em>

Exploring the Meaning of Faith and Kufr: Perspectives of Islamic Theological Schools

This article discusses the meaning of faith and kufr from the perspective of Islamic theological schools. Faith and kufr in particular in the four main schools, namely Mu'tazilite, Murjiah, Ash'arite and Maturidiyah. Some of the important themes focused on in this article are amal (action), sahadat (confession of testimony), tasdiq (convincing belief), and ma'rifah (sincerely believed knowledge). Despite differences in views, all traditions recognize the importance of the concepts of faith and kufr as foundational in religious practice. Tolerance and mutual respect within this diversity of views are key to maintaining ukhuwah islamiyah in Muslim religious life. This article reviews the views of four schools of Islamic theology on faith and kufr. Mu'tazilites emphasize that faith is not only related to belief, but is also influenced by good deeds as a reflection of sincere faith. Meanwhile, the Murjiah consider faith to be in the heart and not bound by deeds, but rather by beliefs believed in the heart. Ash'arites attribute faith to belief in the heart and recognize the importance of deeds in strengthening faith and earning God's pleasure. On the other hand, the Maturidis emphasize the importance of a sincere understanding of faith and kufr, which will affect the way one practices faith on a daily basis. The formulation of the problem in the article is how can the spirit of ukhuwah islamiyah be maintained in the diversity of views on faith and kufr among Muslims?

Peningkatan Kemampuan Public Speaking melalui Metode Pelatihan Kader Pada Organisasi IPNU/IPPNU Pac Balen Bojonegoro

Communication is very essential in human life, because without communication it is impossible for a human being to be able to live his life as a social being. Public speaker is someone who has the ability to influence people and convey interesting information in front of many people such as preachers or presenters in seminars. The success or failure of a public speaker is caused by how he can communicate all the information about what he conveys. The purpose of this training is to equip the methods used in IPNU/IPPNU cadre training so that they can improve public speaking skills. The output of this activity is to equip IPNU/IPPNU cadres to become cadres who have the ability in public speaking, as well as a forum for NU students and santri to gather to continue the spirit and values ​​of nahdliyin, as well as a forum for student and santri communication to raise ukhuwah Islamiyah and Islamic symbols. This training shows very good results in accordance with the specified achievement indicators.

Revitalisasi Nilai-Nilai Islam pada Manajemen Madrasah: Sebuah Upaya Aktual dalam Menghadapi Ancaman Resesi 2023

The threat of a recession in 2023 will not only hurt the economic aspect but also harm the educational dimension. Madrasas, as an educational institution, should be prepared to face the challenges and threats of the upcoming recession, even though this threat has not yet surfaced. One of the preventive measures that can be taken is to re-implement the urgency of Islamic values in madrasah management as an actualization in preventing the adverse effects of the 2023 recession. Considered when facing a period of disruption such as a recession. The articles in this study used the systematic literature review method with the principle of the general literature review procedure. The techniques used are coding, initial coding, and open coding by means of identification, selection, classification, evaluation, and synthesis of primary and secondary literature. As for the results of the systematic literature review that has been carried out, it shows that madrasahs, in the face of a recession, need to do the following: The first is to instill ascetic values in the madrasah system. Second, implementing sharia-based financial management. Third, reconstructing ukhuwah Islamiyah solidarity. Fourth, rejecting the usury system and transactions that are unlawful. Fourth, rebuild the transparency and accountability of madrasahs in the face of a recession. Fifth, re-implement the system of efficiency and savings in madrasas so that the danger of recession can be prevented.

Cadar, Isbal And Cultural Da'wah Problems In Normative-Historical Islam: An Overview Of Da'wah Communication

Islam is a religion brought by the Prophet Muhammad sallallaahu ‘Alaihi Wasallam which is a mercy for the universe. But lately, there have been several issues of cornering Islam, namely Islamophobia. This is because sometimes the application of Islam normatively and also its application in the real world that we call the term historical Islam occurs in conflict things, so in this case the approach of humanism, the wisdom of thinking, mutual respect and mutual respect in order to create a safe life and peace. The data analysis method that the researcher uses is a descriptive analysis method, which explains the data with the elaboration based on theories, one of the theory is M. Amin Abdullah's theory of normative and historical Islam. This research is in the form of library research. The results of this study are the solution to the normative and historical problem of Islam, namely missionary communication that is humanist, advising, embracing, not criticizing and not forcing and remaining in the arms of ukhuwah Islamiyah as long as these differences can still be tolerated and does not come out of the boundaries of sharia 'at Islam itself. Why does humanist da'wah communication become a middle way to reconcile normative or historical understanding? Because in fact the problem is not the difference itself, but how we respond to these differences.

Peran Pengurus Wilayah Nahdatul Ulama Dalam Membumikan Islam Moderat Di Kota Kupang

Absolute Moderate Islam has been explained in Q.S Al-Baqarah verse 145. This provision is arranged in accordance with the Decree of the Minister of Religion Number 93 of 2022 regarding the strengthening of religious moderation, which must be done in a directed, systematic, comprehensive, sustainable manner. , targeted and responsible way. The existence of religious moderation is based on strengthening the rights of the community in maintaining tolerance and, prospering community life, as well as preventing the emergence of religious conflicts. This research is a type of qualitative descriptive research with the collection of documentation data taken directly from the office of the District Manager of Nahdatul Ulama Timur Nusa Tenggara and interviews with the Nahdatul Ulama Timur Nusa Tenggara regarding the role that has been carried out and the Muslim and non-Muslim community as actors who respond to the impact of the application Moderate Islam on community life. Data processing through the stages of data inspection, classification, triangulation, data analysis, and conclusions. The results of this study found that the role of Nahdatul Ulama Regional Management in grounding Moderate Islam in the City of Kupang has been proven to be effective with the implementation of the vision and mission with supporting factors, namely the strengthening factor of Ukhuwah Islamiyah, the strengthening factor. Brotherhood of Insaniyah and factors that strengthen the relationship between religious leaders.