Types Of Social Contact Research Articles

Social contact and the perceived impact of social distancing on health outcomes during the COVID-19 pandemic among community dwelling older adults taking part in the OPAL cohort study

BackgroundDuring the COVID-19 pandemic, social distancing and reduced social contact may have affected older adults’ health.ObjectivesTo evaluate the perceived impact of social distancing on older adults’ health and explore the association between social contact and health outcomes.DesignCross-sectional and longitudinal analyses of the OPAL cohort study.SubjectsCommunity dwelling older adults.MethodsWe sent questionnaires to participants of an existing cohort study (n = 4328). Questions included the amount and type of social contact, and how often they went outside. Participants rated the impact of social distancing on their health. Sociodemographic factors and quality of life were available from previous questionnaires. We examined quality of life prior to and during the pandemic and explored the cross-sectional relationship between social contact and health using logistic regression.ResultsThere were 3856/4328 (89%) questionnaires returned. EQ-5D scores changed little compared to pre-pandemic scores but 25% of participants reported their overall health had worsened. The telephone was the most used method of contact (78%). Video calls were used least with 35% of participants not using them or having no access to them. 13% of respondents never went outside. Lower levels of contact were associated with increased risk of reporting worse health (Odds ratio (OR) 1.04 (95% CI 1.01–1.08)). Those experiencing financial strain and who spent less time outside experienced the largest increase in risk of reporting perceived worsened overall health. Those reporting a strain to get by financially were 4 times more likely to report worsened health than those who described themselves as quite comfortably off (OR 4.00 (95% CI 1.86–8.16)). Participants who reported never going outside were twice as likely to report worsened health compared to those who went outside daily (OR 2.00 (95% CI 1.57–2.54)).ConclusionsLess contact with other people was associated with perceived worsening in overall health. Although many older people reported using online technology, such as video calls, a substantial proportion were not using them. Older people facing financial strain were more likely to report worsened health, highlighting the impact of social inequalities during the pandemic. Going outside less was also associated with perceived worsened health.

Social contact during the COVID-19 pandemic: The role of long-term connectedness and cumulative inequality in later life

Though the COVID-19 crisis put many older adults at sudden risk of social isolation, the pandemic was far from the “great equalizer” some pundits and politicians initially claimed it would be. Drawing from Cumulative Inequality Theory, I consider how long-run patterns of social dis/connectedness contextualize key disparities in social contact that manifested during the pandemic. I incorporate data from four rounds of the National Social Life, Health, and Aging Project (2005–2021), constructing multiple operationalizations of connectedness accumulation across pre-COVID years and examining several types of social contact during the pandemic, both in-person and remote. Results from ordered logistic regression show that those most durably connected were especially likely to incorporate digital tools for maintaining contact with family and friends. On the other hand, people experiencing more bouts of social disconnection were least likely to see friends during the pandemic, and were yet relatively tolerant of that level of engagement. Even while many older people's level of social dis/connectedness fluctuates over the course of 15 years, it was long-run accumulation patterns—not conditions observed most recently—that best explain their experience of social contact during the pandemic. Findings point to the role of crises in perpetuating and exacerbating key axes of inequality, and suggest points of attention and intervention in COVID's aftermath.

Social contact as a strategy to reduce stigma in low- and middle-income countries: A systematic review and expert perspectives.

Social contact (SC) has been identified as a promising strategy for stigma reduction. Different types of SC exist. Various scholars defined positive factors to strengthen SC. This study aims to investigate the application and effectiveness of SC as a strategy to reduce stigmatisation across stigmas, settings and populations in low- and middle-income countries (LMICs). We specifically examine the use of positive factors. A systematic review was conducted in twelve electronic databases using key terms related to stigma AND social contact AND intervention AND LMICs. Data were synthesised narratively. Study quality was assessed with the Joanna Briggs Institute critical appraisal checklists. Additionally, semi-structured interviews were used with first/corresponding authors of included publications to investigate their practical experiences with SC. Forty-four studies (55 publications) were identified. Various stigmas (n = 16) were targeted, including mental health (43%). Indirect (n = 18) and direct contact (n = 16) were used most frequently, followed by collaboration, imagined and vicarious contact, or a combination. The most applied additional strategy was education. Almost half of the studies, explicitly or implicitly, described positive factors for SC, such as PWLE training or disconfirming stereotypes. The majority suggested that SC is effective in reducing stigma, although inconsistent reporting overshadows conclusions. Perspectives of people with lived experience (PWLE) were infrequently included. Expert perspectives stressed the importance of contextualisation, PWLE participation, and evaluation of SC. This study provides an overview of SC as a stigma reduction strategy within LMICs. Conclusions about which type of SC is more effective or whether SC is more effective for a specific stigma category cannot be drawn. We recommend future research to strengthen reporting on effectiveness as well as PWLE perspective and SC processes, and to further critically examine the potential of SC. An overview of positive factors applied to strengthen SC is provided, which can stimulate reflection and guide future SC.

Social networks as a protective factor for worsened self-perceived health status related to self-perceived changes in loneliness and health conditions in adults aged 50+ during the COVID-19 outbreak

The coronavirus disease 2019 (COVID-19) has emerged as a global pandemic, leading millions of people to change their lifestyles, especially older individuals who are the most at-risk population. Social isolation, the main preventive action to slow the pandemic's spread, reduced and drastically limited social connections, increasing older individuals' loneliness and stress, and worsening their health. We examined the connection between self-perceived changes in loneliness, the existence and type of social contact (face-to-face/electronic), and health conditions on self-perceived changes in health status during the outbreak, analyzing 51,778 individuals aged 50 plus from the Survey of Health, Ageing and Retirement in Europe (SHARE) database Wave 8 beta (June–August 2020). We found that the odds for worsened self-perceived health status were 249% higher among individuals who reported increased loneliness compared to the non-increase group and were lower in individuals with face-to-face contact (31%) or electronic contact (54%) during the outbreak. In addition, the odds for worsened self-perceived health status were higher for individuals with hypertension (17%), cancer (19%), chronic lung disease (25%), heart problems (27%), and other illnesses (32%). Based on the results obtained, electronic contact has shown a stronger connection as a protective factor for worsened self-perceived health since the outbreak compared to face-to-face interactions. Thus, adopting a policy that encourages the usage of electronic communications could reduce the burden on the healthcare system, particularly during pandemics, while improving patient health outcomes and minimizing pandemic-related health risks. This approach is especially important for older individuals, for whom any departure from home can cause an additional risk of exposure to the virus.

Scenario-specific aberrations of social reward processing in dimensional schizotypy and psychopathy

The feelings of reward associated with social interaction help to motivate social behaviour and influence preferences for different types of social contact. In two studies conducted in a general population sample, we investigated self-reported and experimentally-assessed social reward processing in personality spectra with prominent interpersonal features, namely schizotypy and psychopathy. Study 1 (n = 154) measured social reward processing using the Social Reward Questionnaire, and a modified version of a Monetary and Social Incentive Delay Task. Study 2 (n = 42; a subsample of Study 1) investigated social reward processing using a Social Reward Subtype Incentive Delay Task. Our results show that schizotypy (specifically Cognitive-Perceptual dimension) and psychopathy (specifically Lifestyle dimension) are associated with diverging responses to social scenarios involving large gatherings or meeting new people (Sociability), with reduced processing in schizotypy and heightened processing in psychopathy. No difference, however, occurred for other social scenarios—with similar patterns of increased antisocial (Negative Social Potency) and reduced prosocial (Admiration, Sociability) reward processing across schizotypy and psychopathy dimensions. Our findings contribute new knowledge on social reward processing within these personality spectra and, with the important exception of Sociability, highlight potentially converging patterns of social reward processing in association with schizotypy and psychopathy.

A social network perspective on involvement in community energy initiatives: The role of direct and extended social ties to initiators

This study investigates the role of social networks in influencing individuals' decision whether to participate in a community energy initiative (CEI), by incorporating different types of social contact between community members and CEI initiators. Engagement of community members is crucial for the success of a CEI and thus a key question is how the initiators can reach community members and stimulate involvement. By analyzing the community's social network we investigate how the structure of social ties between community members and initiators influences participation. We take both existence and number of strong and weak direct personal ties into account. In addition, we investigate the role of extended ties community members have to initiators, operationalized via indirect links through co-memberships of local associations. Data were obtained from eight communities in the Netherlands where a CEI was recently initiated (N = 467 respondents). Our results demonstrate that community members' willingness to participate in a CEI is positively associated with direct ties to the initiators, both weak and strong, but there is no association with extended ties to initiators. Possible strategies of how initiators might best utilize their social ties are discussed.

Cross-Lagged Panel Analyses of Reciprocal Effects of Social Isolation, Perceived Loneliness, and Solitary Activity

Social isolation and perceived loneliness are major issues as they may place older adults at greater risks for health problems. The objective status of social isolation and the subjective perception of loneliness may have distinct meanings, and their longitudinal reciprocal relationship remains unclear. The purposes of this study were to examine the reciprocal effects of social isolation and loneliness among U.S. adults aged 50 and above and to explore the moderating effect of solitary activities by using the data from three waves of the Health and Retirement Study (HRS) collected in the year 2008, 2012 and 2016. The index of social isolation was created by summing five commonly used indicators, including marital status, living arrangement, and three types of social contact. Loneliness was assessed by a summary score of 11 items. Solitary activities included 13 activities with limited or no social interaction. The results estimated by the cross-lagged effects model showed positive reciprocal relationship of social isolation and perceived loneliness across waves: respondents with a higher level of social isolation were predicted to have increased loneliness, and more perceived loneliness was significantly associated with a higher level of social isolation in the following waves. The results also indicated that solitary activity had a direct effect on decreasing loneliness. This study improves the understanding of reciprocal effects of social isolation and perceived loneliness over years and indicates that practice needs to address the issues of social isolation and perceived loneliness at the early stage and provide more opportunities of solitary activities.

Media w płynnej pandemii 2020. Komunikacja w czasie lockdownu: oddzielnie, ale razem

Artykuł dotyczy korzystania z mediów oraz ich funkcji w czasie pandemii koronowirusa. Teza: ogromny wzrost znaczenia komunikacji zmediatyzowanej w sytuacji fizycznego dystansowania się w warunkach pandemii, którą można dookreślić jako „płynną”, gdyż przybierającą cechy Baumanowskiego pojęcia „płynnej nowoczesności”. Graficzny obraz koronowirusa i jego potoczna nazwa oraz maseczka na twarzach, pokazywane przez media, są podstawowym składnikiem społecznej konstrukcji obrazu pandemii w skali globalnej. COVID-19 jest przeto konstruktem biologicznym, ale także medialnym i społecznym. Zarządzany przez władze lockdown w pierwszym kwartale pandemii był powszechnie i spolegliwie przestrzegany, co w dużej mierze było pochodną umocnienia „kultury strachu”. Jednocześnie umacniały się formy kontaktów na odległość, a nawet działań grupowych. Metoda badawcza: obserwacja uczestnicząca w zdalnym nauczaniu i pracy zdalnej. Analiza wykorzystania nielicznej literatury tematu, desk research wypowiedzi eksperckich. Wyniki i wnioski: duży chaos informacyjny w pierwszej fazie pandemii. Nasilenie fake newsów w mediach społecznościowych. Podatny grunt dla stygmatyzacji społecznej oraz teorii spiskowych. Wartość poznawcza: ukazanie medialnego wymiaru pandemii oraz jego konsekwencji dla umocnienia pozycji wielkich firm informacyjno-komunikacyjnych (GAFA) i wzrostu znaczenia form medialnej komunikacji we wszystkich rodzajach kontaktów społecznych. Artykuł wskazuje na wagę analiz funkcji, pozycji i roli mediów – masowych, społecznościowych i indywidualnych – w warunkach przestrzennej separacji. Zawarte w nim rozważania mają ponadto wymiar praktyczny – mogą być adaptowane i rozwijane w praktyce medialnej.

Reaching in: Meaning-making, receiving context and inequalities in refugees’ support networks

What types of social contacts and support networks do recent migrants build when arriving in their host countries? The literature on social capital stresses the distinction between bonding ties (to people from the same ethnic group) and bridging ties (to people from other groups) and discusses their respective effects on migrants. However, recent critics of these approaches suggest a closer examination of bonding and bridging ties as well as what meaning they have and how they manage the flow of resources. Following this lead, I suggest a dynamic and contextualised approach to social capital that rests upon a detailed understanding of the meaning-making within supportive ties. Empirically, the article investigates bridging ties that ‘reach in’ from recently arrived refugees to more established residents in Germany. I distinguish reaching-in links from reaching-in ties and argue that both interweave in complex ways with institutions and discourses in the host country. Furthermore, the analysis suggests network-related inequalities within the group of refugees. In particular, refugees’ ego-networks vary considerably with respect to possibilities to produce and convert social capital into other forms of capital, such as cultural capital.

Smartphone-Based Language Practices among Refugees: Mediational Repertoires in Two Families

Drawing on an ethnographic pilot study carried out in a refugee residence in Hamburg in 2017/18, this paper explores the relationship between smartphone usage and multilingual repertoires among refugee families from Syria and Afghanistan who arrived in Germany since 2015. The data includes nine semi-directed interviews, in which the informants report on their media and language choices for various purposes and to various types of addressees, ethnographic field notes, and video demonstrations of smartphone usage by some of the informants. Analysis focuses on a comparison of the mediational repertoires in two families, originating in Syria and Afghanistan. We explore the relevance of various factors, such as literacy, type of social contact, and purpose of digital media use, to the informants’ linguistic choices from their repertoire. Both families rely on a wide range on languages and smartphone applications in their everyday life at the residence. In both families, mediational repertoires differ by generation. The paper also discusses sources and strategies for smartphone-based language-learning. The findings suggest that media literacy and Internet access are highly relevant to the process of social integration, including language learning, among refugees.

Sex, synchrony, and skin contact: integrating multiple behaviors to assess pathogen transmission risk

Abstract Direct pathogen and parasite transmission is fundamentally driven by a population’s contact network structure and its demographic composition and is further modulated by pathogen life-history traits. Importantly, populations are most often concurrently exposed to a suite of pathogens, which is rarely investigated, because contact networks are typically inferred from spatial proximity only. Here, we use 5 years of detailed observations of Indo-Pacific bottlenose dolphins (Tursiops aduncus) that distinguish between four different types of social contact. We investigate how demography (sex and age) affects these different social behaviors. Three of the four social behaviors can be used as a proxy for understanding key routes of direct pathogen transmission (sexual contact, skin contact, and aerosol contact of respiratory vapor above the water surface). We quantify the demography-dependent network connectedness, representing the risk of exposure associated with the three pathogen transmission routes, and quantify coexposure risks and relate them to individual sociability. Our results suggest demography-driven disease risk in bottlenose dolphins, with males at greater risk than females, and transmission route-dependent implications for different age classes. We hypothesize that male alliance formation and the divergent reproductive strategies in males and females drive the demography-dependent connectedness and, hence, exposure risk to pathogens. Our study provides evidence for the risk of coexposure to pathogens transmitted along different transmission routes and that they relate to individual sociability. Hence, our results highlight the importance of a multibehavioral approach for a more complete understanding of the overall pathogen transmission risk in animal populations, as well as the cumulative costs of sociality.

FACE-TO-FACE AND FACEBOOK ACROSS THE LIFESPAN: SOCIAL INTERACTIONS BUFFER STRESS ON MOOD, BUT ONLY FOR ADOLESCENTS

Social support serves as a protective factor, buffering stress in both adolescents and adults, however Socioemotional Selectivity Theory suggests developmental differences in stress reactivity and social support. It is unclear how modern forms of social contact, such as social media buffer stress, and the extent to which this differs across the lifespan. We utilized ecological momentary data to examine the moderating effects of age and two distinct types of social contacts the person had experienced in prior hours (frequency of face-to-face, or social media contacts) on the association between daily stress and momentary mood. Participants were recruited initially through Amazon.com’s Mechanical Turk (adolescents referred by a parent). A total of 119 adolescent (n = 44; Agemean= 15.73) and middle-aged/older adult participants (n = 75; Agemean= 59.67) provided momentary data three times a day, on three consecutive days, every two weeks, for up to 12 weeks. Multi-level models showed significant 3-way interactions between stress appraisal of avoiding an argument, age group, and frequency of social contact via face-to-face (β = 1.698, se = 0.542, p = .002) and social media (β = 3.341, se = 0.984, p = .001). Older adults experienced better mood than adolescents. When avoiding an argument was appraised as more stressful, both age groups displayed worse mood. Whereas high levels of recent social contact (both face-to-face and social media) seemed to exacerbate the impact of this stressor on poorer mood for older persons, high levels of recent social contact, particularly social media, had stress-buffering benefits for adolescents.

Do juvenile rats use specific ultrasonic calls to coordinate their social play?

Play fighting in juvenile rats is associated with a high occurrence of 50 kHz vocalizations. These calls are varied in form, ranging from long, flat calls to short, frequency-modulated ones. We hypothesize that at least some types of calls serve as play signals to facilitate play. In the present study, pairs of juvenile male rats that were unfamiliar with one another were paired in a neutral test enclosure to which they had been habituated. Video and audio records were made of the encounters. Pairs were of two types: both pairs could vocalize or only one partner could do so. There were some differences between the play of pairs containing a devocalized partner, but overall, the pattern of play, the frequency and types of calls were similar between the two types of pairs. We used a Monte Carlo shuffling technique to analyse the correlations between the playful actions performed and the types and frequencies of various 50 kHz calls that were produced. The analyses revealed that there were strong associations between types of calls and types of social contact: an approach followed by playful nape contact was associated with calls, but an approach followed by nonplayful contact (e.g. anogenital sniffing) was not. Similarly, different calls were associated with different actions, such as nape contact, evade and wrestling, with most of these calls being uttered by the initiator of the action, not the recipient. However, coordinating calls reciprocally with complementary calls uttered by participants as they engaged in complementary actions (e.g. attacking, being attacked) appeared to be a way in which calls could potentially be used as play signals to influence the ongoing cooperation needed to sustain play fights.

The Association between Frequency of Social Contact and Frailty in Older People: Korean Frailty and Aging Cohort Study (KFACS).

BackgroundThe trend of aging society is occurring globally, and with it, one of the health problems that is emerging is frailty. Efforts are being made to account for the increasing prevalence of frailty, and various modifiable factors are being considered in regards to frailty. Because social contact has shown beneficial effects in terms of health in previous studies, it is increasingly being considered in relation to frailty. The purpose of this study was to assess the association of different types of social contact with frailty status.MethodsA total of 1,200 Korean elders aged 70–84 years old were included in the study. Using Fried's Cardiovascular Health Study index to categorize the frailty status, the relationship between frailty status and frequency of contact (i.e., with family members, friends, or neighbors) was analyzed using multinomial logistic regression accounting for confounders.ResultsAdjusting for all covariates, frequency of contact with friends was the most statistically significant. Less frequent contact was associated with a significantly higher odds of pre-frailty: monthly (odds ratio [OR], 2.02; 95% confidence interval [CI], 1.27–3.20), and rarely (OR, 1.87; 95% CI, 1.17–2.99), with daily contact group as reference. Also, those contacting friends monthly (OR, 5.04; 95% CI, 2.29–11.08) or rarely (OR, 3.23; 95% CI, 1.58–6.61) were more likely to be frail compared to the daily group.ConclusionFrequency of social contact, especially with friends, is strongly associated with frailty.

Social structure and Escherichia coli sharing in a group-living wild primate, Verreaux's sifaka.

BackgroundEpidemiological models often use information on host social contacts to predict the potential impact of infectious diseases on host populations and the efficiency of control measures. It can be difficult, however, to determine whether social contacts are actually meaningful predictors of transmission. We investigated the role of host social structure in the transmission of Escherichia coli in a wild population of primates, Verreaux’s sifakas (Propithecus verreauxi). Using multilocus sequence typing (MLST), we compared genetic similarities between E. coli isolates from different individuals and groups to infer transmission pathways.ResultsCorrelation of social and transmission networks revealed that membership to the same group significantly predicted sharing of E. coli MLST sequence types (ST). Intergroup encounter rate and a measure of space-use sharing provided equally potent explanations for type sharing between social groups when closely related STs were taken into account, whereas animal age, sex and dispersal history had no influence. No antibiotic resistance was found, suggesting low rates of E. coli spillover from humans into this arboreal species.ConclusionsWe show that patterns of E. coli transmission reflect the social structure of this group-living lemur species. We discuss our results in the light of the species’ ecology and propose scent-marking, a type of social contact not considered in previous epidemiological studies, as a likely route of transmission between groups. However, further studies are needed to explicitly test this hypothesis and to further elucidate the relative roles of direct contact and environmental transmission in pathogen transfer.Electronic supplementary materialThe online version of this article (doi:10.1186/s12898-016-0059-y) contains supplementary material, which is available to authorized users.

Social communication in mice--are there optimal cage conditions?

Social communication is heavily affected in patients with neuropsychiatric disorders. Accordingly, mouse models designed to study the mechanisms leading to these disorders are tested for this phenotypic trait. Test conditions vary between different models, and the effect of these test conditions on the quantity and quality of social interactions and ultrasonic communication is unknown. The present study examines to which extent the habituation time to the test cage as well as the shape / size of the cage influence social communication in freely interacting mice. We tested 8 pairs of male mice in free dyadic social interactions, with two habituation times (20 min and 30 min) and three cage formats (rectangle, round, square). We tested the effect of these conditions on the different types of social contacts, approach-escape sequences, follow behavior, and the time each animal spent in the vision field of the other one, as well as on the emission of ultrasonic vocalizations and their contexts of emission. We provide for the first time an integrated analysis of the social interaction behavior and ultrasonic vocalizations. Surprisingly, we did not highlight any significant effect of habituation time and cage shape / size on the behavioral events examined. There was only a slight increase of social interactions with the longer habituation time in the round cage. Remarkably, we also showed that vocalizations were emitted during specific behavioral sequences especially during close contact or approach behaviors. The present study provides a protocol reliably eliciting social contacts and ultrasonic vocalizations in adult male mice. This protocol is therefore well adapted for standardized investigation of social interactions in mouse models of neuropsychiatric disorders.

Loneliness, social relations and health and well-being in deprived communities

There is a growing policy concern about the extent of loneliness in advanced societies, and its prevalence among various social groups. This study looks at loneliness among people living in deprived communities, where there may be additional barriers to social engagement including low incomes, fear of crime, poor services and transient populations. The aim was to examine the prevalence of loneliness, and also its associations with different types of social contacts and forms of social support, and its links to self-reported health and well-being in the population group. The method involved a cross-sectional survey of 4302 adults across 15 communities, with the data analysed using multinomial logistic regression controlling for sociodemographics, then for all other predictors within each domain of interest. Frequent feelings of loneliness were more common among those who: had contact with family monthly or less; had contact with neighbours weekly or less; rarely talked to people in the neighbourhood; and who had no available sources of practical or emotional support. Feelings of loneliness were most strongly associated with poor mental health, but were also associated with long-term problems of stress, anxiety and depression, and with low mental well-being, though to a lesser degree. The findings are consistent with a view that situational loneliness may be the product of residential structures and resources in deprived areas. The findings also show that neighbourly behaviours of different kinds are important for protecting against loneliness in deprived communities. Familiarity within the neighbourhood, as active acquaintance rather than merely recognition, is also important. The findings are indicative of several mechanisms that may link loneliness to health and well-being in our study group: loneliness itself as a stressor; lonely people not responding well to the many other stressors in deprived areas; and loneliness as the product of weak social buffering to protect against stressors.

Examination of Social Contact on Binegativity Among Lesbians and Gay Men

This study, which employed the use of cross-sectional intercept survey method research, explored the effects of social contact on measures of binegativity. Based upon previous research about social contact with stigmatized groups, the authors explored the impact of various types of social contact (e.g., dating, socializing, friendship, sex) on binegativity among lesbians and gay men. A convenience sample of 1,382 participants from two lesbian, gay, bisexual, and transgender community events completed intercept surveys. Findings suggest that among gender and racial groups, different types of social contact predict binegativity. In all groups, except for lesbians of color, increased contact with bisexuals predicted higher levels of binegativity. These results are contrary to previous research on social contact with stigmatized groups, indicating the need for further research to fully understand binegativity among lesbians and gay men.

What types of contacts are important for the spread of infections? Using contact survey data to explore European mixing patterns

Knowledge of the determinants of infectious disease transmission is a public health priority as it allows the design of optimal control strategies for endemic or emerging infections. We analyse a detailed dataset on contact patterns across five European countries and use available serological profiles for varicella and parvovirus B19 infections to identify the types of contact that may be most relevant for transmission. We show that models informed by contact data fit well the observed serological profiles of both infections. We find that intimate types of contacts explain the pattern of acquisition of serological markers by age better than other types of social contacts. We observe similar patterns in each of the countries analysed, suggesting that there are consistent biological mechanisms at work.

Motivation for social contact in horses measured by operant conditioning

Although horses are social animals they are often housed individually with limited social contact to other horses and this may compromise their welfare. The present study included eight young female horses and investigated the strength of motivation for access to full social contact, head contact and muzzle contact, respectively, to a familiar companion horse. Horses were housed individually next to their companion horse and separations between pens prevented physical contact. During daily test sessions horses were brought to a test area where they could access an arena allowing social contact. Arena access during 3 min was given after completion of a predetermined number of responses on a panel. Fixed ratios (FR) of 8, 16, 24, 32 and 40 responses per arena access were applied in a random order, one per daily test session, within each test week (Monday to Friday), and the number of rewards per daily test session was recorded. All horses could access all three types of social contact in a cross-over design, and an empty arena was used as control. Motivational strength was assessed using elasticity of demand functions, which were estimated based on the number of rewards earned and FR. Elasticities of demand for the three types of social contact were low (−0.20), and not significantly different, although increasing FR still resulted in a decrease in rewards obtained for all three types of social contact ( P < 0.001). Across FR-levels horses earned more rewards for social contact than for an empty arena, as shown by much higher intercept values (2.51 vs. 0.99; P < 0.001). However, the elasticity of demand for infrequent access to an empty arena (−0.08) was lower than for social contact ( P < 0.01) and not significantly different from zero ( P = 0.07). Horses performed more social behaviour the lesser the restriction on social contact (full > head > muzzle). However, the finding that horses showed a similar and high motivation for all three types of social contact suggests that they are valued equally highly in a situation where the alternative is no social contact.