ABSTRACT. of is a powerful concept to analyze a variety of problems related to environmental sustainability. The commons problem can be solved if individuals behave altruistically. In business context, this article studies proposition that corporate social responsibility (CSR) can avert tragedy of commons by examining one case study in depth: Coca-Cola's bottling operations in Rajasthan, India. In spite of choosing a context favorable to proposition, results indicate that CSR does not avert tragedy of commons. To address major environmental challenges, it is essential to develop regulatory regimes with appropriate incentives and ability to enforce sanctions.JEL Codes: G34; M14; Q56Keywords: corporate social responsibility; tragedy of commons; common-pool resource; environmental sustainability1. IntroductionIn one of most cited scientific articles ever written, Garrett Hardin outlined the tragedy of a powerful metaphor that users of a commons are caught in an inevitable process that leads to destruction of very resource on which they depend.1 It is now a central concept in human ecology and study of environment, and can be used to view a variety of commons related problems, such as population growth, environmental pollution, groundwater basins, forest management, climate change, fishing, wildlife habitats, and traffic congestion. The prediction of inevitable tragedy assumes that all individuals are inherently selfish. The tragedy of commons, of course, can be averted if individuals behave altruistically, and voluntarily act in interests of others in wider community. Translating this to business context, tragedy of commons can be averted if companies have a corporate social responsibility (CSR) to go beyond making profits and achieve some positive social goals.This article studies proposition that CSR can avert tragedy of commons by examining a case study in depth. I choose a case study - CocaCola's bottling operations in Rajasthan, India - that is favorable to proposition. The company Coca-Cola, both globally and in India, vociferously proclaims to be socially responsible. Since water is critical input to CocaCola's operations, it is not surprising that company emphasizes its water stewardship efforts, especially in desert location of Rajasthan. In spite of choosing a context favorable to proposition, results indicate that CSR does not avert tragedy of commons.Following Hardin's famous article, there is a vast literature on managing commons. I provide a very brief overview of critical concepts for solving commons problem, and translate these ideas to business context. There is also a vast literature on CSR, and next section provides a brief overview of this concept, and links together these two fields. The rest of paper describes case study and draws conclusions about effectiveness of CSR for averting tragedy of commons.2. The Tragedy of CommonsHardin explained tragedy of commons using fable of a pasture open to all. Each herdsman rationally adds more sheep because his expected benefits are greater than expected costs, since he selfishly ignores costs imposed on others. Thus, individual decisions cumulate to tragic overuse and potential destruction of commons. Subsequent research has argued that it is necessary to distinguish between intrinsic nature of resource and property regime under which it is held.2 Common-pool resources (CPRs) are characterized by 1) difficulty of excluding beneficiaries through physical and institutional means, and 2) subtractability, that is use by an individual reduces resources available to others. The literature identifies four types of property rights: open access (that is, no property rights), individual property, group property and government property. …
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