New Media Types Research Articles

The Application of Social Media into Moodle for Teaching Writing Skills to Non-English Major Students at Dong Nai Technology University


 Social media tools are a new type of media with a variety of properties and characteristics. Today, the use of social media is increasing at an alarming rate. Students can digitally meet up with their peers and teachers in this realm. They are able to discuss important topics that are connected to their learning process. This study aimed to see how social media tools in Moodle affected English writing skills in narrative paragraphs and whether social media tools in Moodle may help enhance English writing skills in the narrative paragraph. The current study used a mixed-method strategy that included quantitative and qualitative methodologies such as interviews and questionnaires, as well as an experimental research method. To investigate the impact of using social media platforms on boosting students’ writing, pre-and post-tests were used to assess students’ performance before and after the experiment. The three instruments, the questionnaire, the interview, and the quasi-experiment (pre-post-test), revealed how Moodle’s social media facilities affect students’ English writing skills. Using social media features in Moodle helped students improve their writing skills and enhanced their motivation when creating recount narratives. As a result of this research, it is recommended that social media be integrated into Dong Nai Technology University to increase the students’ other skills dramatically. 
 
 
 

Internet Rumor Audience Response Prediction Algorithm Based on Machine Learning in Big Data Environment

Rumors are an important factor affecting social stability in some special times. Therefore, the dissemination and prevention and control mechanisms of rumors have always been issues of concern to the academic community and have long been highly valued and widely discussed by experts and scholars. However, in combination with the Internet as a new type of media, although people have begun to pay attention to online rumors, research on it is still relatively fragmented, especially in the cross-domain research specific to the social influence of online rumors, and there is no clear indication of online rumors. The specific definition also did not analyze in detail the internal connection between its influence and group behavior. Therefore, this article will combine actual cases to explore and analyze the spread and influence process of online rumors and show its social influence, hoping to enrich the research of online rumors. Nowadays, the Internet has become the most important carrier to reflect the public grievances. Internet users have expressed their opinions on hot issues such as enterprises, people’s livelihood, and government management, which has formed a powerful public opinion pressure, which has far exceeded the traditional media. The hidden dangers of security cannot be ignored. Therefore, how to monitor network public opinion from a large amount of network data is a difficult problem that needs to be solved urgently. Firstly, this consists of four modules: information collection, web page preprocessing, public opinion analysis, and public information report. Secondly, text clustering, the core technology of network public opinion, is optimized, and single-pass algorithm based on double threshold is proposed. Then the dual-threshold single-pass algorithm is optimized based on the MapReduce parallel computing model, and finally a network public opinion collection technology is formed under the background of big data. Simulation results can greatly improve the performance of text clustering and can effectively optimize the design using the parallel computing model based on MapReduce. The average miss rate after optimization is 0.7569 times, the average false alarm rate is 0.5556 times, and C det is 0.5714 times. It proves that the collection technology based on machine learning under the background of big data is effective and has good performance.

Research on the Dominant and Implicit Integration Mechanism of Mental Health Education in Ideological and Political Education.

In order to improve the effectiveness, this article puts forward a research on the integration mechanism of explicit education and implicit education of psychological education in ideological and political education from the perspective of new media. Starting from the concept, characteristics, and types of new media, from the connotation, characteristics, theory, and practical significance of explicit education and recessive education, and from the perspective of new media, the integration mechanism of explicit education and recessive education in ideological and political education should be promoted. According to the integration principle of explicit education and implicit education in the new media perspective, this paper puts forward the integration strategy of explicit education and implicit education in the new media perspective. By using Marxist philosophy, instillation theory, and four learning theories, the paper uses the subjective sampling method to conduct a questionnaire survey on a university and puts forward some suggestions for the practical situation. The results show that the integration of explicit and implicit education into ideological and political education from the perspective of new media is effective and feasible, which can effectively improve the effectiveness of ideological and political education, promote the development of ideological and political education in university, and ensure the quality of ideological and political education in university.

Celebrity endorsement using different types of new media and advertising formats

ObjetivoEste estudio tiene como objetivo examinar la efectividad (en términos de actitud a la pieza publicitaria, actitud hacia la marca e intención de compra) del celebrity endorsement en la forma de publicidad explícita versus incrustada en el contexto de diferentes tipos de nuevos medios (medios digitales y redes sociales).Diseño/metodología/enfoqueSe llevó a cabo un experimento en línea utilizando un diseño between-subjects de 2 (medios digitales vs. redes sociales) × 2 (apoyo explícito vs. incrustado de celebridades). Los participantes (n = 137) fueron expuestos a una pieza online ficticia de contenido de marca en línea que utilizaba celebrity endorsement. Se generaron cuatro tratamientos experimentales, en los cuales los autores manipularon el uso de nuevos medios y el nivel de explicitación del celebrity endorsement en la pieza publicitaria.ResultadosLos resultados principales ponen de manifiesto que el uso de las redes sociales (vs. medios digitales) mejora la influencia indirecta del celebrity endorsement en la intención de compra a través del rol de mediación en serie de la actitud hacia la pieza publicitaria y la actitud hacia la marca, independientemente del nivel de explicitación del mensaje. En cuanto al formato del mensaje, no se observaron diferencias.Limitaciones/implicaciones de la investigaciónEl poder diferencial del uso de celebridades en diferentes tipos de medios nuevos para promocionar marcas sugiere la importancia de la interactividad en el contexto del celebrity endorsement. Además, la ausencia de diferencias a nivel del formato del mensaje muestra que la presencia de la celebridad per se tiene un efecto relevante.Implicaciones prácticasSegún los resultados de los autores, las empresas que utilizan nuevos medios para su comunicación de marca, incluyendo celebrity endorsements, pueden comprender mejor las diferentes capacidades de las redes sociales y los medios digitales.Originalidad/valorEn un contexto donde la investigación empírica equipara los nuevos medios con las redes sociales, este estudio proporciona un examen del celebrity endorsement considerando la complejidad de la técnica en el actual escenario: diferentes tipos de nuevos medios y diferentes tipos de formatos de mensajes.

Endothelial Microparticles Derived from Primary Pulmonary Microvascular Endothelial Cells Mediate Lung Inflammation in Chronic Obstructive Pulmonary Disease by Transferring microRNA-126.

BackgroundExtracellular vesicles (EVs) are considered to new types of intercellular communication media, and microRNA is one of the most common transferring components of EVs. This study aimed to explore the potential role of endothelial microparticles (EMPs) derived from primary pulmonary microvascular endothelial cells in regulating lung inflammation of chronic obstructive pulmonary disease (COPD) through transferring microRNA-126 (miR-126).MethodsEMPs generated from primary pulmonary microvascular endothelial cells were isolated by gradient centrifugation and characterized by transmission electron microscopy, flow cytometry and Western blotting. EMPs were treated to in vitro and in vivo COPD models induced by cigarette smoke extract (CSE). miR-126 mimics or inhibitors were transfected into EMPs by calcium chloride. Pathological changes of lung tissue, mRNA and protein levels of inflammation-related factors were measured to explore the effect of EMPs transferring miR-126 on CSE-induced inflammation.ResultsBoth in vitro and in vivo studies demonstrated that mRNA and protein levels of inflammation-related factors were significantly increased in COPD group, while EMPs could dramatically reverse these increases. In vitro, overexpression of miR-126 in EMPs decreased HMGB1 expression and magnified the decreasing effect of EMPs on inflammation-related factors.ConclusionThe present study reveals that EMPs are capable of alleviating lung inflammation and transferring miR-126 can magnify the anti-inflammatory effect of EMPs, which may provide a novel therapeutic alternative for COPD.

Effects of variable magnetic field on particle fouling properties of magnetic nanofluids in a novel thermal exchanger system

Magnetic nanofluids, as a new type of heat transfer media, propose a possible way to achieve low energy consumption and carbon neutrality, which has attracted a lot of attention in the heat transfer field. To comprehensively discuss the feasibility of magnetic nanofluids application in heat exchange systems, this paper conducted an experimental study of the particle fouling properties based on Fe3O4–H2O-AG magnetic nanofluids. The effects of variables including Reynolds number, magnetic field form, and magnetic flux density B on the fouling properties were analyzed. The anti-fouling rate η was introduced to evaluate the anti-fouling properties. The results showed that high Reynolds number (Rf (Re = 9000) = 2.83 × 10−6 m2 W K−1), constant parallel magnetic field with high magnetic flux density (Rf (B = 18mT) = 3.86 × 10−6 m2 W K−1), and corrugated tube with twisted turbulator (Rf (with turbulator) = 3.74 × 10−6 m2 W K−1) demonstrated less fouling thermal resistance Rf. Meanwhile, constant parallel magnetic field with high magnetic flux density also exhibited better anti-fouling properties (η(B = 18mT) = 1.35), which indicated that the parallel magnetic field has a positive effect on preventing the deposition of magnetic nanoparticles.

Situation of British women’s magazines during the COVID-19 pandemic

The women’s magazine segment in the UK accounts for a significant part of the publishing market and has the highest readership in the country. Despite its popularity, women’s press faces many problems caused by the expansion of new types of media. Media researchers and insiders report about a crisis and stagnation of this publishing branch. The COVID-19 pandemic, which began in early 2020, has compounded problems within the women’s press market, but also accelerated the development of existing trends. Moreover, it has sped up the digitization of previously printed content. The COVID crisis has also taken its toll on the organization of editorial work. Under current restrictions related to COVID, magazines which previously were not as popular, have come to the fore – periodicals on cooking.

Social media enabled interactions in healthcare: Towards a taxonomy

Healthcare users and providers increasingly utilize social media to interact with one another. For a future understanding of when and how these interactions supplement or replace offline doctor-patient interactions, it is essential to understand who interacts, about what, and how these interactions can be categorized in a taxonomy. We draw on affordance theory and employ a mixed-methods approach to study social media interactions among healthcare users and providers. We first engage in qualitative content analysis, which is followed by cluster analysis. We identify five archetypal interactions and categorize these in a taxonomy that adds to current literature on how social media is utilized in the healthcare context. We also provide a clear and systematic overview of the interactions in different social media categories that can stimulate future research regarding doctor-patient interactions. Furthermore, we identify a new and distinct type of social media enabled interaction in healthcare, namely lifestyle support, focusing on prevention.

Preliminary Study on the Methods of Moral Education Management of College Students under the Network Environment

With the rapid development of science and technology, the network has gradually become an indispensable part of social communication. As a new type of media, network has a wide range of information resources, and open channels of information dissemination and convenient communication, which is a double - edged sword. College students are a generation deeply influenced by the Internet. Under the influence of the Internet, the moral education level of college students has gradually become the focus of the current society. Today, college students and the Internet are closely intertwined. How to improve the moral education level of college students in the network environment is an important content that cannot be avoided, by analyzing the current difficulties and problems, this paper puts forward relevant solutions to improve the effectiveness of moral education in colleges and universities.

HybridKV: An Efficient Key-Value Store with HybridTree Index Structure Based on Non-Volatile Memory

Non-Volatile Memory (NVM) is a new type of storage media with non-volatile data, higher storage density, better performance and concurrency. Persistent key-value stores designed for earlier storage devices, using Log-Structured Merge Tree (LSM-Tree), have serious read-write amplification problem and do not take full advantage of these new devices. Existing works on NVM index structure are mostly based on Radix-Tree or B+-Tree, index structure based on Radix-Tree has better performance but takes up more space. In this paper, we present a new index structure named HybridTree on NVM. HybridTree combines the characteristics of Radix-Tree and B+-Tree. The upper layer is composed of prefix index nodes similar to Radix-Tree, which is indexed by the key prefix speed up data locating, and providing multi-thread support. The lower layer consists of variable-length adaptive B+-Tree nodes organizing key-value data to reduce space waste caused by node sparseness. We evaluate HybridTree on a real NVM devices (Inter Optane DC Persistent Memory). Evaluation results show that HybridTree’s random write performance is 1.2x to 1.62x compared to Fast & Fair and 1.11x to 1.52x compared to NV-Tree, with 54% space utilization reduced compared to WORT. We further integrate HybridTree into LevelDB to build a high performance key-value store HybridKV. By storing HybridTree directly on NVM, the problem of read and write amplification of LSM-Tree is avoided. We evaluate HybridKV on a hybrid DRAM/NVM systems, according to the results, HybridKV can improve random write performance by 7.5x compared to LevelDB and 3.23x compared to RocksDB. In addition, the random read performance of HybridKV is 7x compared to NoveLSM.

YouTube dan Panggung Komunikasi Politik: Media Klarifikasi Pemberitaan Negatif Media Massa Arus Utama

The presence of the internet and new media have provided opportunities for the public to participate in political conversations or debates through new media, which is user generated content. New media of the user generated content type is the media with content created by the users of the new media themselves. Youtube is a new type of media, although the interactions offered are not as busy as other social media, but the use of Youtube is quite effective to boost the popularity of political communicators. Through Youtube, important information can be disseminated in more personal or dialogical ways in responding to various public curiosity. During the last few years in Indonesia, Youtube has also been widely used by political communicators to upload videos containing political statements or attitudes on actual issue. It is often that Youtube is also used as a medium for political communicators to clarify when they feel that they have been described negatively by the mainstream mass media

СЕВЕРОКАВКАЗСКАЯ РАДИОЖУРНАЛИСТИКА В ГОДЫ УКРЕПЛЕНИЯ БОЛЬШЕВИСТСКОГО ТОТАЛИТАРИЗМА: ОБРЕТЕНИЕ СОБСТВЕННОГО ГОЛОСА

The importance of ideological support for the processes of establishing Soviet power in the North Caucasus increased due to the fact that socialist ideas were little known and incomprehensible to local peoples. The main tool of the Leninist party to propagate socialist transformations – the press – was not effective due to the fact that the mountain population was nearly illiterate. Under these conditions, the only nascent radio became the main tool for manipulating the mass consciousness. The article is a continuation of the publication in the third issue of Proceedings of SFedU for 2020 “Radio Journalism as a Component of the Bolshevist System of Authoritary Journalism of Autonomies of the North Caucasus: the Stage of Formation” and is devoted to the little-studied issues of transformation of a new type of media, relatively independent at the initial stage of Soviet power. It was during this period that the actual radio forms and methods of work of regional radio editions, genres of programs, took shape. Meanwhile, in the historical and journalistic literature, even published in the post-Soviet period, the activities of regional radio broadcasting at the stage of socialist construction are still assessed from the standpoint of communist ideology. It is the time to revise some of the assessments and theses of research carried out in the age of communist authoritarianism. The article attempts to reveal the role of the regional radio journalism in the formation of the dictatorship of the Bolshevik party secretariat, to outline the main trends in the development of the North Caucasian radio, to show the evolution of forms and genres of broadcasting.

Innovation through the prism of companies using direct marketing. An empirical example from Bulgaria

The current article presents empirical results on the frequency and type of innovations applied by companies in Bulgaria that are using direct marketing. The research is provoked by the dynamic and changing nature of direct marketing. As one of the main characteristics of direct marketing is the absence of intermediaries, the companies should constantly develop their knowledge and competences so they can improve their contact and communication with their customers in order to apply correctly and profitably the three approached associated with direct marketing. They are: the personalization in dealing with customers, the establishment of long-term relationships and the generation of customer’s loyalty, and they happen through different media. An appropriate application of these approaches requires collection, record and analysis of information which is being more and more executed as an automated process. The different and new types of media, in turn, require methods and understanding that further develop or eliminate existing practices, beliefs, and technologies. In this context, a theoretical analysis of innovations is being first conducted. After having a structured division of innovations by their types a brief questionnaire is being developed. As a result, the report summarizes the intersections of the theory with the established practice in 97 companies in Bulgaria.

Написи на одязі як б’єкт лінгвістичних студій

Clothing performs not only the typical protective and utilitarian functions, but also becomes a means of communication. This position is particularly evident in garment with inscriptions and prints. The growing popularity of such textile fabrics causes the study of the typology of inscriptions on clothing from a linguistic standpoint. The purpose of the work is to determine the main approaches to the study of inscriptions on clothing in modern science in general and linguistics in particular. It has been determined that within the framework of linguistics, inscriptions on clothing are considered in the context of the communicative-pragmatic paradigm. However, there is no unified approach to the interpretation of this linguistic phenomenon, some researchers define it as a separate genre or subgenre of a particular discourse, others – as a new type of media. As a result of the study, it has been established that inscriptions on clothing are characterized by certain linguistic features (use of abbreviations and numbers, prevalence of simple sentences and elliptical constructions, use of colloquialisms, youth slang and puns, specific style of writing, use of imperatives and intertextuality) and perform various functions (communicative, regulatory, informative-representative, expressive-pragmatic, epistemological, aesthetic). Though most modern linguists agree that inscriptions on clothing function as a means of communication, the problems of using the appropriate term (inscription, slogan, message) and studying inscriptions not only on T-shirts, but also on other types of clothing remain unsolved.

Wpływ Euromajdanu i Rewolucji Godności na tworzenie nowych mediów na Ukrainie

The process of changing the media landscape in Ukraine cannot be called simple. At the same time, these changes are very large and irreversible - as well as changes in Ukrainian society. This paper deals with the issues related to the present media landscape of Ukraine and the factors that influence it. The work describes the relationship between the media and the events of Euromaidan and the Revolution of Dignity, as well as the identity crisis that led to the events of 2013–2014 in Ukraine. The role of the mass media in the democratic revolutions in Ukraine is very important. The changing position of the media, the influence of the oligarchs, and the resistance of media workers - all of this was a part of the revolution that changed not only Ukrainian society but also the mass media for the better. Journalists, being public figures, were active participants in the revolution and stood close to its roots. Admittedly, this had an impact on the specifics of the work of journalists who had to operate in extreme conditions, first during the Revolution of Dignity, and later broadcasting events in Crimea and eastern Ukraine. The events of the Euromaidan completely changed the situation, putting an end to the crisis of national self-identification. The media not only reflected on but also created these changes while experiencing restructuration. A new type of media has emerged – are ordinary people who, using their profiles in social networks, acted to spread the information about events, commented on them, and shared their reflections.

Political Influence of Online Platforms: YouTube’s Place in European Politics

Social media platforms are today one of the primary means of political expression and campaigning. The growing entanglement of politics with the online sphere raises interest in how these new types of media shape the social and political reality. While previous research tends to focus on Twitter and Facebook, limited works exists on the political influence of YouTube. This is even though YouTube is the second-most visited website and provides unique ways of engaging users and disseminating political messages through the combination of rich communication functionality with immersive audio-visual media content. Unfortunately, the influence of social media platforms such as YouTube on politics is difficult to analyse, due a lack of transparency and qualitative data. Independent researchers and the public have limited ways to access meaningful statistics about the video service. This article derives a taxonomy to classify YouTube’s ways of political influence from a case-study-driven analysis of YouTube in the European political landscape. Our taxonomy aligns with traditional theoretical concepts from media effects theory, particularly framing, priming and agenda-setting. We provide a brief discussion of the current regulatory landscape in the EU, and highlight gaps that might need improvement. We conclude by considering the question of whether YouTube is a political actor.

UTILIZATION OF NEW MEDIA PODCAST BERIZIK (JOKING MUSIC CONTENT) IN DELIVERING MESSAGES ABOUT MUSIC

The presence of podcasts can now be a new innovation in conveying messages, especially as a function of mass media in general, namely to entertain, educate, and provide information. Berizik Podcast (Joking Is It Muzik) is a podcast that contains music interspersed with stand-up comedian-style jokes. Fun Podcasts that discuss music often discuss domestic and foreign music, so this Podcast can be said to be an entertaining podcast and can provide information about music. In this case, podcast is included in the type of new media or New media, according to Pierre Levy, New Media has two views, namely social interaction and social integration, so that its use can be different from the media in general. The purpose of this study was to determine and analyze the use of Berizik new media podcast in conveying messages about music. This study uses a qualitative approach, namely the inductive thinking process which is related to the relationship between phenomena. This type of research used in descriptive research is based on interview data and documentation by presenting the results of the research in a narrative. The results of this study found that the use of Berizik's new media podcast in conveying messages about music was quite effective. In this case Berizik is utilized by the NOICE platform as an entertainment platform that can provide information about music to listeners, so as to provide new knowledge about music and also be entertained by comedy elements in Berizik's podcast.

The New Functions of Public Media

This article has been inspired by the popular discussions whether the Bulgarian National Television deserves to be named „public“ and how it will survive the new reality, with new types of media capturing the audience. The article aims to identify the steps that should be made in order to win the younger audience’s full trust. A survey of public television practices in EU Member States has been made and the best ones are outlined. Recommendations and next steps are proposed.

When Literary Relations End

Abstract Of the existing approaches to engaging with world literature, Pascale Casanova’s contribution remains the most prescient and relevant to the contemporary world. In this paper, I examine Casanova’s legacy in the context of contemporary Chinese literature – not only as the Sinophone, Chinese, or diasporic, but also in terms of the diverse genrification and creation of new types of media for literary inscription that border on obliterating the primacy of literary aesthetics. Is this a threat to the literary establishment, as it has been practiced, critiqued, and known in the European lineage? I argue that the literary space has never been in starker contrast with the world space, and that the emergence of a different “world normal” is challenging and fortifying Casanova’s legacy in deeply profound ways. To be examined, among others, are recent debates over world and Sinophone literature, science fiction, internet fiction, and diasporic writings.

New Media in Public Relations: A Study of New Media in Ragunan Zoo as a Tourism Destination

Globalization has made the inhabitants of the world interconnected more closely in almost every aspect of life because of the speed of information obtained. One of the important things that need to be considered in realizing the process of globalization is the development of information technology. The development of information technology has led to the emergence of new media. The new media is being used in various industries and business including in tourism industry. Public relation practitioners working in tourism industry take benefits of new media as means of communication and promotion. Ragunan Zoo is a tourist destination located in South Jakarta, Indonesia. The development of the era led to the development of strategy in introducing this tourism destination to local and overseas tourists. The types of new media that this tourism destination exploits are websites, social media, and mobile phone applications.