Two-way Interactive Television Research Articles

Evaluation of Interactive Television Continuing Education Programs for Health-Care Professionals

Although many reports have evaluated interactive technology in distance learning, there is a lack of reports focused on utilizing interactive television to meet adult continuing education needs of professionals. This study describes the evaluation of live two-way interactive television (ITV) continuing education programs for health-care professionals. The programs were evaluated using adult learning characteristics as the evaluative framework. Data collection consisted of surveys, interviews, and participant observation. Results indicate that these continuing education programs delivered through interactive television technology met the adult learning requirements of the healthcare professionals who participated. The overwhelming majority of those in the sample indicated the interactivity of the system enhanced their learning and they would be likely to attend future professional education programs offered via ITV.

A survey of two-way television horse management seminars

Decreasing travel funds and increasing demands on extension specialists' time have limited contact with horse owners at educational conferences at the county level. By using a form of distance education, an attempt was made to educate more clientele while conserving travel funds and extension specialists' time. Two different series of horse management seminars were broadcast over a two-way interactive television network managed by The Microelec- tronic Center of North Carolina. Clients evaluated the acceptability of distance learning technology as a means of delivering training. In 1993, eight two-hour seminars were broadcast to 1,162 horse owners at seven sites. Topics included nutri- tion, exercise physiology, behavior, training, evaluation, health care, body condition scoring, and breeding. Partic- ipants reported on evaluation forms (77% return rate) that distance education was an acceptable form of training (93%) that permitted adequate audience interaction (89%), was appropriate in length (84%) and technical quality (82%), and provided for the use of visuals which were helpful (89%).

Two-way interactive video: maximizing distance learning.

The challenge of providing continuing education courses in a timely manner is becoming increasingly difficult because of the rising costs in travel and presentation materials. Two-way interactive video (TWIV) presents an opportunity for delivering programs in a user-friendly, affordable, and convenient way. This article covers the history of two-way interactive video (TWIV), the necessary equipment for a TWIV classroom, significant research findings and uses for TWIV. Also discussed are ways of using TWIV to enrich the practice and art of nursing.

The burgeoning interest in compressed video

A t a time when all organizations are searching for new ways to work, think and learn more efficiently and effectively, interactive technologies of all kinds are being employed. One of these technologies is live, two-way, audio and video communication. Twoway interactive video isn't new, but how it is done has taken a new turn. As opposed to transmission of analog signals, video is now being compressed and converted to digital information which requires far less space on a cartier whether it be satellite, microwave or terrestrial lines. This compressed video (CV) can be transmitted at a variety of rates. Businesses have used compressed video since the early 1980's to cut travel time and costs for the purposes of training and videoconferencing. Educational institutions have also begun to explore the potential of CV in the past few years.

An examination on the effect and the feasibility of practical use of the two-way interactive television via satellite for in-service teachears

An examination on the effect and the feasibility of practical use of the two-way interactive television via satellite for in-service teachears

Two-way interactive television in Minnesota

The KIDS network is constantly evolving as new equipment and technologies become available to make it an even better system. KIDS has more than fulfilled all of its promises. It has brought high quality education to areas of Minnesota that could not otherwise afford it. It has enriched the lives of the young people who live in the districts that had the foresight enough to spend a great deal of money on a relatively new and highly innovative educational idea.

The broadbandwagon!: A personal view of optical fibre to the home

Broadband to the home is here again, this time in the form of optical fibre capable of carrying a host of two-way interactive and one-way broadcast audio and video services, ranging from simple telephony to video-on-demand. Although many seem eager to jump on the ‘broadbandwagon’, I claim that the technology, consumer, market and industry are all very hazy and doubtful. Hence, a wise strategy would be to remain on the sidelines and let the broadbandwagon pass by.

Rural Preservice Teacher Preparation Using Two-Way Interactive Television

The impact of a two-way interactive television course for rural remote teacher preparation was evaluated using a variety of measures. Areas of primary importance reported in this paper are: ▪ How did learner outcomes of rural remote students compare to on-campus students participating in the same class? ▪ What were the perceptions of rural remote students regarding instructional quality of two-way interactive television? ▪ What were the perceptions of rural remote students regarding technology? Learner outcomes for on-campus and rural remote students were equivalent. Ratings regarding the quality of instruction and technology were above average except for provision of feedback to distance learners.

Interactive Two-Way Television: Revisited

In an earlier study involving a repeated measures design with one group of students receiving instruction via interactive two-way television, the investigators stated they would continue their studies during the Spring of 1983 where one of the authors would teach two different groups simultaneously, one group via two-way interactive television and the other group via in-person teaching. This article presents the data collected during the second study, discusses the findings, and then presents the proposition that it might be the participants' perception of the utility of two-way interactive television that makes the difference, not the mediated methodology.

Two-way television: A tool for new product research

I n the 1980s, marketing research costs, including research design, fielding and analysis will steadily rise. The rapid pace of dynamic markets will require ever quicker turnaround time on consumer research projects. As firms seek to minimize risks and costs associated with the new product development process, marketing researchers will have to develop more cost-efficient research tools and techniques that will contr ibute to a shorter development period and greater forecasting accuracy. One of the promising tools in this undertaking is two-way interactive television. Two-way television shows great potential for data collection, one of the most costly and timeconsuming stages in the consumer research process. Television technology has advanced to the point that marketers and consumers can interact in a two-way process. The most commonly known technology is called two-way cable television. The feedback mechanism can be a response box on which the respondent presses but tons, or a system which utilizes a touch-tone telephone, or one which uses an intermediary as an interviewer. Since December 1, 1977, Warner Communications has been operating its QUBE (two-way cable television) system on a trial basis in Columbus, Ohio. In addition to enabling normal signals to be sent to the television viewer, the system allows the viewer to send limited responses back to the source. The two-way interactive system includes a number of channels controlled by touch but tons on a console unit about the size of an electronic calculator. The system provides the usual commercial and public television station material, premium selections such as recent movies that have not yet appeared on commercial television, and a group of channels over which viewers interact with their sets via the home console. In addition to the but tons for channel selection, the console has five response buttons. While two can be used as yes or no but tons, all five can be used to answer multiple-choice questions or to punch in number codes for selecting products displayed on the screen. Viewing in the $70-million system is monitored by a computer that can check every household at six-second intervals to record exactly which of QUBE's channels is being watched in each household) In order for QUBE to be selfsustaining, industry observers indicate that a 40 percent local penetra-