This paper presents of a new, conjugated and symmetric multi-branched two-photon absorption chromophore 1,2,4,5-tetrakis(4- N-methyl- N-hydroxyethylamino)vinylphenyl benzene (TKAVPB) with D-π-D structure. The new dye built on 1,2,4,5-benzene core with four amino-branching units, which allows efficient π-electron delocalization, exhibits moderate two-photon absorption (TPA) value in the femtoseconds regime (TPA cross-section as 97 × 10 −50 cm 4 s photon −1 molecule −1 with 200 fs laser pulses). Linear absorption, single and two-photon fluorescence spectra were experimentally studied. When pumped with 760 nm laser irradiation, TKAVPB shows strong two-photon up-conversion fluorescence with peak at 527 nm.