This paper presents the results of centrifuge model tests to investigate the deformation behaviour of unreinforced and reinforced transparent soil foundations under strip loading. A digital image analysis technique was employed to obtain the soil displacement field and strain distribution of reinforcements. Two-dimensional (2D) numerical models were developed and verified using the test results. The soil was modelled as a linearly-elastic perfectly-plastic material with Mohr–Coulomb failure criterion. The reinforcement was characterised using a linearly-elastic model considering rupture behaviour. Moreover, a parametric study was conducted to investigate the load–settlement response of foundations, distribution of reinforcement tension and failure sequence of reinforcements. The experimental and numerical studies show that the results obtained from the numerical simulations are in good agreement with the results of the centrifuge model tests. The 2D finite difference model developed using the user-defined functions coded into the FLAC programme can better simulate the progressive failure of the reinforcement layers in the tests. The failure sequence of reinforcement layers is not affected by the modulus and internal friction angle of soil and the reinforcement length, but is closely related to the combined effect of spacing and number of reinforcement layers and the combined effect of reinforcement stiffness and strength.