TV Sites Research Articles

Axiological Connotations in the Semantics of the Concept Gamer (on Examples of Bulgarian and Russian Internet Language)

<p>Aksjologiczne konotacje semantyki konceptu gamer (na przykładzie bułgarskiego i rosyjskiego języka komunikacji internetowej)</p><p>W opracowaniu przedstawiono niektóre aksjologiczne konotacje oraz pozytywne i negatywne asocjacje związane z konceptem gamer w bułgarskiej i rosyjskiej przestrzeni internetowej. Bazę materiałową analizy stanowią: artykuły w prasie internetowej, komentarze zamieszczone na forach, strony serwisów telewizyjnych, prywatne blogi, posty itp. opublikowane w obu językach. Na podstawie przeprowadzonego badania autorka formułuje wnioski dotyczące różnic i podobieństw w zakresie zawartości semantycznej rosyjskiego i bułgarskiego konceptu gamera.</p>

Authorship and Information Sourcing for Health News on Local TV Web Sites: An Exploratory Analysis

This study provides a nationwide examination of general health information on local television Web sites, analyzing 278 news stories on 79 Web sites. Professional authorship and expert sources of information are assessed in an effort to explain how journalists, along with individuals and organizations outside of the newsroom, influence the health news stories posted in the online environment. Stories were significantly more likely to be authored by a television staff reporter than a syndicated service or wire service. Almost 15% of the stories included no attribution or quotes from health sources. When a story did include a reference, it was most often a government source. Authorship and health content varied significantly by media market size. Primary sources of information also differed significantly, depending on the authorship and health focus of the online information.

Preparing for Disaster: An Examination of Public Health Emergency Information on Local TV Web Sites

This study provides a nationwide examination of public health emergency information on local television Web sites, analyzing 293 news stories that focused on all aspects of a potential emergency, including preparedness, response, and recovery. Data revealed that public health emergency information was present on nearly all (96%) of the sites examined. These stories most frequently contained general disaster information, or information about weather-related disasters and health pandemics. Few stories linked consumers to additional information on other Web pages (24%) or included a video component (27%). There were significant differences between large and small media markets regarding specific public health emergency content.

Use of Rich Media Differs at Newspaper, TV Web Sites

This comparison shows top media sites in top markets have adopted rich media at a high rate. Yet, the overall sample shows newspapers lag behind television in some smaller markets.

Editorial: Looking back on JCN 2005

Editorial: Looking back on <i>JCN</i> 2005

Crossing Offline and Online Media

ABSTRACTThis paper presents findings of a study comparing the advertising on the web sites supported by offline media and on the dot.com media that only have online presence. The study analyzes the advertising strategies of leading U.S. TV networks’ web sites and online portals, which respectively represent web sites with strong offline media support and web sites with no offline media counterparts respectively. TV networks’ advertising strategies were identified based on a spectrum of brand extension and brand integration strategies. The results show that even with the strong offline support of the TV networks, TV web sites are much more moderate in their display of advertising than online portals and use primarily brand integration as their convergence strategy in advertising recruitment. Forced exposure advertising is not common in TV web sites, which is contrary to the captive audience characteristic of the TV medium. Portal sites have a much stronger presence of advertising support. Their advertisers are also more diversified than those of TV web sites. Many TV web sites are still used as a marketing and promotional tool for TV networks rather than as a stand-alone advertising medium for advertisers. Portal sites have emerged as a full-fledged advertising medium completely capable of carrying different forms of online advertising to deliver advertising messages to target audiences for advertisers. Implications of the findings to advertisers, TV networks, and other online media are discussed.

Enhanced television strategy models: a study of TV Web sites

This study compares the use of enhanced TV features and TV commerce features on the Web sites of cable and broadcast TV networks. Both the quantitative analysis of the specific programs featured on the Web sites and the qualitative analysis of the overall Web sites show some differences in their strategies and site usability. Some program genres could develop TV commerce opportunities more easily than others. Different program genres emphases on the Web site were found between broadcast TV networks and cable TV networks. Three enhanced TV strategy models are proposed as a result of the analysis: welcome all model; fans‐friendly model; and hello model. The managerial implications of these models on TV revenue and viewership are discussed.