The article addresses contemporary issues faced by industrial enterprises and their crisis situation since the onset of the war in Ukraine, emphasizing the necessity of investment attraction and implementation of investment activities in a strategic perspective. The scope of reduction of industrial enterprises and their losses is determined. Modern methodological approaches to evaluating the effectiveness of strategic investment management of industrial enterprises are discussed, and new perspectives are developed based on researched scientific foundations. Methodology: A wide range of general scientific and specialized methods of scientific research have been employed to achieve the stated objective: scientific abstraction, scientific fact, deduction, analysis, and synthesis - to determine the current state of industrial enterprises and strategic investment management on them, as a basis for forming methodological approaches to assessing their effectiveness. Results: The article discusses, analyzes, and specifies the amount of losses incurred by industrial enterprises since the beginning of the war initiated by the Russian Federation. Ways to improve the economic situation in industrial enterprises through investment attraction are proposed as a means of obtaining additional opportunities for economic development and stability amid economic turbulence. Views of scientists on this issue are considered, highlighting the necessity of conducting investment activities and strategic management. Modern methodological approaches to evaluating the effectiveness of strategic investment management are formulated as markers of enterprise activity. Scientific novelty: It is theoretically substantiated that the most effective and accessible way to improve the situation in industrial enterprises is through investments. Enterprises engaging in investment activities on a regular basis and strategically managing them have a number of advantages in the economic market due to the mobilization of additional resources into their activities. Formulated and updated methodological approaches to evaluating the effectiveness of strategic management of industrial enterprises allow for successful investment activities by correctly allocating resources. Practical significance: The practical conclusions formulated and proposed in the article emphasize the importance for industrial enterprises, during this period of economic turbulence, to attract investments and engage in investment activities as a means of mobilizing additional resources for development and maintaining market positions. Enterprises that utilize the updated and formulated methodological approaches to evaluating the effectiveness of strategic management presented in this article will be able to manage and sift through inefficient elements of investment activities, freeing up resources for more effective future endeavors.