Polymer nanocomposites are promising for various industrial and scientific applications due to their flexibility, diverse functionalities, and unique properties. In this study, zinc oxide nanorods (ZnO NRs) were incorporated into a blend of polymers (Hydroxypropyl methylcellulose - HPMC and Polyvinyl pyrrolidone - PVP) using a solution-casting technique, with concentrations varying from 2 % to 8 % by weight. Transmission electron microscopy (TEM) revealed that the ZnO NRs had an average diameter of 140 nm and a length of 3.22 μm. X-ray diffraction (XRD) analysis showed reduced crystallinity in the samples as the ZnO NR content increased. Fourier-transform infrared spectroscopy (FTIR) indicated changes in vibrational peaks due to interactions between functional groups in the blend and the nanorods. The addition of ZnO NRs significantly influenced the optical bandgap energies and UV/visible light absorption spectra of the samples. The bandgap of the nanocomposites significantly decreased upon ZnO NR incorporation, with direct and indirect bandgaps ranging from 5.19 to 4.70 eV and 4.74–3.66 eV, respectively. Electrical conductivity and dielectric characteristics were assessed across frequencies ranging from 0.1 to 10 MHz, revealing increasing AC conductivity, dielectric permittivity, and dielectric loss with higher ZnO NR content. Notably, at 10 Hz, the electrical conductivity increased from 3.5 × 10⁻12 S/m to 3.62 × 10⁻10 S/m upon loading with ZnO NR. The combination of adjustable optical bandgaps, frequency-dependent AC conductivity, and a wide range of tunable permittivity highlights the potential of these HPMC/PVP-ZnO NR nanocomposites for developing flexible optoelectronic and energy storage devices.