Organic room temperature phosphorescence (RTP) liquid composites exhibit the potential to make innovative changes in large area flexible lighting applications, and it is extremely challenging to achieve high-efficiency RTP in pure organic solvent-free liquid systems. The excited state properties and inner lighting mechanisms of these composites are unclear; therefore, a theoretical perspective to design high efficiency RTP liquids with tunable lifetime is highly desired. Herein, we systematically investigate the photophysical properties of a series of long swallow-tailed bromonaphthalimide (BT unit) molecules by the newly proposed optimally tuned range-separated (RS) functional method, and a state-of-the-art RTP molecule with an absolute quantum yield (ΦRTP) of 57.1% and a lifetime (τ) of 160 ms in solvent-free liquid is obtained. Moreover, theoretical results show that the energy gap between the lowest singlet excited state (S1) and triplet excited state (T1) can be reduced and the non-radiative energy consumption process can be restricted by modulating the length and number of alkyl chains in organic RTP molecules. Thus, a wise molecular design strategy is proposed and five additional efficient RTP molecules with tunable lifetimes (43, 19, 136, 0.11 and 0.005 ms) and efficiencies (11.3%, 6.8%, 5.9%, 0.2% and 0.05%) are theoretically proposed. This study sheds light on the relationship among molecular structure, lifetime and efficiency, and can provide an important prototype to explore high-efficiency RTP by pure organic solvent-free liquid systems.