Corporate Trust Research Articles

WORD OF MOUTH AND PERSONAL SELLING TO INCREASE PURCHASE DECISION OF READYMIX CONCRETE PRODUCTS THROUGH COMPETITIVE ADVANTAGE AND CORPORATE TRUST

This research integrates two marketing approaches that are often considered separately, word of mouth (WOM) and personal selling, to explore their influence on purchase decision in the context of concrete products. This study offers new insights into the synergy of these two strategies in influencing purchase decisions by considering the role of corporate trust and competitive advantage as mediator variables. Corporate trust serves as a link between the influence of WOM and personal selling on purchase decision, while competitive advantage allows companies to offer products that are superior to their competitors. This research uses a quantitative approach with causal explanatory. The population in this study were customers of PT Varia Usaha Beton Gresik branch who made cash purchases of ready-mixed concrete products in July-September 2024. The sample used in this study was 103 respondents. This research uses purposive sampling method. The results showed that word of mouth has a significant effect on competitive advantage, personal selling has a significant effect on competitive advantage, word of mouth has a significant effect on corporate trust, personal selling has a significant effect on corporate trust, word of mouth has a significant effect on purchase decision, personal selling has an insignificant effect on purchase decision, competitive advantage has an insignificant effect on purchase decision, corporate trust has an insignificant effect on purchase decision of readymix concrete products at PT. Varia Usaha Beton in Gresik.

The Effect of Consumer Perception of Hotel ESG Activities on Corporate Trust and Loyalty

The Effect of Consumer Perception of Hotel ESG Activities on Corporate Trust and Loyalty

LINKING CORPORATE TRUST, CORPORATE IMAGE, AND CUSTOMER LOYALTY: THE MEDIATING ROLE OF PERCEIVED DECEPTION

Deceptive advertisement is a primary factor affecting customer loyalty because when people do not receive what they expect from advertisements, they tend to avoid using those brands. Although past researches have addressed the perceived deception in advertisements and its impact on customer loyalty, there is a lack of studies focusing on the mediating role of corporate trust, corporate image, and perceived deception in relation to customer loyalty. Household consumers were chosen as the target population due to their exposure to advertisements. A sample of 250 individuals participated in this study. Smart PLS was used for data analysis. This study confirms that perceived deception, corporate trust and corporate image play a significant mediating role in establishing customer loyalty. The findings of this study can assist marketers in developing new designs and strategies that do not mislead customers. It will also help marketers to identify the factors that should be considered when designing advertisements.

How does corporate hypocrisy undermine corporate reputation? The roles of corporate trust, affective commitment and CSR perception

PurposeCorporate hypocrisy occurs when a discrepancy exists between corporate talk and actions. As companies assume more extensive economic, societal and global roles, they are more likely to encounter situations in which their words and actions are inconsistent. Therefore, a company’s ability to cope with such situations is becoming increasingly important. This study aims to examine the negative effects of corporate hypocrisy on corporate reputation. First, it reveals the underlying mechanisms by presenting corporate trust and affective commitment as parallel mediators. Additionally, it explores how corporate social responsibility (CSR) perceptions mitigate the indirect effects of corporate hypocrisy.Design/methodology/approachData were collected through an online survey conducted at two time points in the context of Korean retail banking companies. A total of 313 respondents participated in a two-wave online survey using a multistage sampling technique to ensure a representative population sample. This study used the Mplus-based Hayes’ PROCESS Macro to test the research hypotheses.FindingsThe results show that corporate hypocrisy negatively affects corporate reputation by impeding customers’ corporate trust and affective commitment. These negative indirect effects are mitigated when customers’ perceptions of CSR are high.Originality/valueBy establishing a parallel moderated mediation model that captures the impact of corporate hypocrisy. To the best of the authors’ knowledge, this study presents important academic and managerial implications that have not been provided in the literature.

Trusts, Trust, and Trust: Hernan Diaz’s Liberal Pedagogy

Abstract This article reads Hernan Diaz’s Trust as a contemporary commentary on, and reimagining of, literature’s entanglements with capitalism, liberalism, finance, and law. Beginning with an outline of the history of legal and corporate trusts and connecting that history to the rise of the modern novel, the article spotlights the complex role played by the notion of trust in Diaz’s metafictional text. Trust tells the story of a Wall Street financier, his philanthropist wife, and the ghostwriter of his memoir through a four-part structure, moving from a realist novel called Bonds through two memoirs and ending with a diary titled Futures. This structure serves the aim, reaffirmed in Diaz’s interviews, of teaching his novel’s reader about the ideological implications of literary forms and about the kinds of power—financial and patriarchal—involved in turning reality into fiction. The article explores Trust’s revision of these forms and the ways in which its aesthetics forge an alignment among modernism, feminism, and financial expertise. Reflecting on the novel’s metacommentary on its own values and operations, the article concludes by asking whether Trust’s liberal pedagogy offers a persuasive alternative to the narrative forms it sets out to critique.

보건의료 개인정보 유출 및 민영화 우려가 데이터 공유 인식에 미치는 영향 연구

The purpose of this study is to examine the impact of concerns about healthcare data leakage and privatization on the perception of data sharing. In particular, an analysis of the mediating effects of regulatory awareness, corporate trust, government trust, and information human rights awareness was conducted to identify factors affecting the relationship between concerns about data leakage and privatization and awareness of data sharing. As a result of the analysis, there was no direct effect between concerns about data leakage and awareness of data sharing, but concerns about privatization were found to have a direct effect with awareness of data sharing. Second, the mediating effect of regulatory awareness and corporate trust was found between concerns about data leakage and awareness of data sharing. Third, between concerns about privatization and awareness of data sharing, only the mediating effect of corporate trust showed statistical significance.

Social acceptance of district heating: evidence from the Netherlands

AbstractThe Netherlands Climate Change Agreement aims to reduce CO2 emissions and seismic events by halting natural gas usage by 2050. This will require widespread societal acceptance by 90% of households. The study investigates the social acceptance of a district heating network (DHN) among social housing tenants in Haarlem, Netherlands. The findings of a survey administered to ninety-five tenants revealed a substantial level of support for the DHN project. A significant portion of respondents, 75%, expressed their approval for the DHN, surpassing the legally required threshold of 70% for implementing building retrofits. Findings imply that although the participants possess an adequate comprehension of the rationale for energy transition, their familiarity with the precise particulars and practical information pertaining to the proposed transition to DHN is inadequate. The level of trust in housing corporations, energy providers, and the municipality is uniformly low, indicating a lack of institutional trust. Generally, the interpersonal trust among tenants tends to be lower than their trust in the broader public, which in turn restricts their capacity for self-organization and exercising influence over energy institutions. Although DHNs are typically regarded as environmentally friendly and secure, there are several challenges that need to be addressed, including the uncertainty about who will cover the costs of transitioning and the doubts surrounding DHN feasibility (warmth and reliability). We suggest implementing interventions to improve tenants' comprehension of the DHN project's particulars (capability), provide practical information regarding costs and feasibility (motivation), and foster trust at both interpersonal and institutional levels (opportunity).

Incorporation of Two-Fold Trust in Group Recommender System to Handle Popularity Bias

Incorporation of Two-Fold Trust in Group Recommender System to Handle Popularity Bias

Cross-National Study of Transparency in CSR Communication and Corporate Trust: Mediating Roles of Perceived Altruism and Perceived Skepticism

This study uses online surveys administered in the US ( N = 491), the UAE ( N = 538), and South Korea ( N = 548) to examine the associations between transparency strategies in CSR communication (i.e., participation, substantial information, and accountability) and the public’s evaluation of corporate trust. Additionally, it investigates the mediating roles of perceived altruism and skepticism toward CSR, while also exploring how these associations differ across the three selected countries. When testing a proposed model using the combined data from three countries ( N = 1,577), our findings suggest that transparency strategies do not directly contribute to corporate trust. However, the participation aspect leads to corporate trust only through the influence of perceived altruism, while substantial information predicts a reduced level of CSR skepticism. Notably, results derived from country-specific data reveal intriguing patterns concerning accountability. In the US, accountability leads to altruism and fosters corporate trust, while in the UAE, it contributes to fostering corporate trust. However, in South Korea, it leads to increased skepticism. Conversely, in South Korea, substantial information contributes to building corporate trust. We discuss the implications of these findings from the unique institutional, social, and cultural perspectives of the countries studied.

ОРГАНІЗАЦІЯ ОБЛІКУ І ЗВІТНОСТІ В ДЕРЖАВНИХ КОРПОРАЦІЯХ

The article examines the essence and role of state corporations in the national economy. It is multifaceted and varies depending on the economic, political and social conditions that have developed in the country. State corporations are a powerful tool for ensuring economic development, social stability and protection of national interests by stimulating economic development in strategically important industries, controlling the use of resources, investing in research and development, creating jobs and providing social services. The work examines the normative principles and defines the principles on which state corporations function. The effectiveness of public corporations largely depends on their governance, transparency and accountability to the public. Informational support for the efficiency and transparency of management is mainly formed in the accounting and reporting system. The organization of accounting and financial reporting in state corporations is carried out in accordance with the requirements of IFRS, which requires significant additional preparatory costs from the enterprise for the transitional transformational preparation of the accounting policy, revaluation and reclassification of assets and liabilities in accordance with IFRS, retraining of accounting personnel, software adaptation, etc. The article summarizes the accounting and methodological prerequisites for the rationalization of the process of drawing up financial statements according to international standards based on taxonomy. Special attention is paid to the organization of accounting procedures for both financial and non-financial reporting. The importance of the quality of information in reporting forms and the peculiarity of information in non-financial reporting are determined. The main regulatory and legal requirements regarding the forms of financial reporting and the grouping of information of integrated reporting are indicated. The importance of the taxonomy of financial statements and the main requirements for XBRL reporting are given. The interaction between interested parties and the quality of accounting information, which contribute to increasing trust in state corporations and the efficiency of their activities, are indicated.

Psychological Factors of Vaccination Intent among Healthcare Providers, Parents, and Laypeople.

The interrelatedness of social-structural aspects and psychological features with vaccination intention provides the context to explore personal psychological features related to vaccination. Specifically, we focused on general decision making and vaccine-related dispositions, and their contribution to the intention to vaccinate, within post-pandemic circumstances, after the imposed possibility of choosing a vaccine brand. Our study aimed to map the function (promotive, protective, risk, vulnerability) of a set of personal psychological aspects in the intention to vaccinate among people holding different social roles regarding the vaccination. We surveyed three samples of people: healthcare providers (HPs), parents, and laypeople, within the post-pandemic context. Negative vaccine attitudes lower intention to vaccinate in all regression models (all βs ranging from -0.128 to -0.983, all ps < 0.01). The main results indicate that, regardless of the sample/social role, there is a shared attitudinal core for positive vaccination intention. This core consists of [high] trust in large corporations, government, and healthcare systems, as well as perceived consensus on vaccine safety/efficacy and experience of freedom (protective factors), and [low] vaccination conspiracy beliefs, trust in social media, and choice overload (risk and vulnerability factors, respectively). There are no common promotive factors of intention to vaccinate: for parents, perceived consensus on vaccines, and trust in corporations and the healthcare system, play such roles; for HPs, the experience of freedom is obtained as a unique promotive factor. In contrast, for laypeople, no unique promotive factors were found. Our findings provide insights into the function of psychological factors of vaccination intention across different social roles, particularly healthcare providers, parents, and laypeople, and emphasize the need for tailored immunization interventions in the post-pandemic landscape.

The Effects of Airline Environmental Responsibility Activities on Corporate Trust and Continuous Usage Intention

The Effects of Airline Environmental Responsibility Activities on Corporate Trust and Continuous Usage Intention

Service Marketing, Referral Marketing, and Trust Icon Corporate to Increase Customer Satisfaction

Entrepreneurs must pay attention to customer satisfaction in their corporate environment and drive corporate strategies to increase turnover and achieve the company's core goals. So this research is here to provide new concepts relevant to the current situation and conditions. This study aims to reveal the effect of service marketing, referral marketing, and corporate trust icons on customer satisfaction. The method used is quantitative by promoting partial least squares (PLS) in proving the proposed hypothesis. Then, the sample used was 100 consumers at a company in Gresik. The findings of this study demonstrate that service marketing, referral marketing, and corporate trust icons have a positive and significant effect on customer satisfaction. Theoretical and practical implications are also discussed in this study.

The Curvilinear Role of Trust in Marketing Systems: Analysis of a Moderated-Mediation Model with Hierarchical Linear Modeling

Trust has long been recognized as an important component of marketing systems. However, while macromarketing researchers argue that a lack of trust in business can impact other components of marketing systems, very few empirical studies in marketing investigate the determinants or outcomes associated with this type of trust. Accordingly, we begin with the premise that trust in major corporations is a critical, micro-level attitude that affects the performance of a marketing system. Then, we investigate the factors that influence trust in major corporations by analyzing how perceptions of government involvement in business, political ideology, and other attitudinal and demographic variables affect trust. Using hierarchical linear modeling, we find that trust has a curvilinear relationship with perceptions of free-market competition, in which too much trust, or too little, leads to negative perceptions - trust plays a critical mediating role in constructing beliefs about free markets. Additionally, we show that macroeconomic variables influence the first stage of attitude formation toward major corporations, with gross domestic product (GDP) per capita and foreign direct investment (FDI) acting as moderators in our analysis. Overall, the multi-level moderated-mediation model used in this research embodies a true systems approach to the analysis of marketing systems by demonstrating how the economic outcomes of marketing systems (e.g., GDP and FDI) can also have feedback effects on participants within a marketing system.

Can Purpose Foster Stakeholder Trust in Corporations?

As part of institutional changes toward more responsible capitalism, firms increasingly articulate a purpose beyond simply profit as a central tenet of their governance. Management scholarship has noted the potential advantages of such purpose-focus for stakeholder trust. However, some consumers, employees, and shareholders have expressed skepticism about the veracity of firms’ purpose claims and raised concerns about purpose-washing. We propose two distinct influence pathways—one cognitive, one affect-based—by which corporate purpose can influence stakeholder trust. First, purpose constitutes a signal of firm intent and quality that expresses a firm’s public, enduring commitments. It fosters cognitive trust by providing clarity and assurance regarding the firm’s future conduct, allowing stakeholders to better calculate relational and reputational risk and the instrumental value of exchange—even when they do not share the firm’s prosocial mission, principles for stakeholder relations, or its conception of virtues. Second, purpose presents a moral appeal to stakeholders. This appeal can stimulate positive affective responses, activate stakeholders’ hedonic and eudaemonic motives tied to their moral identity, and thus provide intuitive cues to trust the firm. By sharply delineating the pathways by which purpose can shape interorganizational trust, we not only illuminate how purpose can yield trust benefits but also when it is ineffectual and causes stakeholder backlash. This clarifies the role of purpose in shaping relational governance and multistakeholder cooperation and contributes to research on strategic and moral commitments as foundations of interorganizational trust.History: This paper has been accepted for the Strategy Science Special Issue on Corporate Purpose.

Crisis, criticisms, and damaged credibility: A case study of organisational trust repair by a Victorian joint-stock bank

This article uses the organisational trust repair model developed by Gillespie and Dietz to examine how the Royal Bank of Liverpool, which suspended payments during the commercial crisis in 1847, escaped liquidation and resumed business. This case study uses newspaper reports and selected corporate records to explore the narratives of trust between bank management and different interest groups over the course of resuscitating the establishment. There are three important aspects which shaped the dynamics of trust repair in this case: (1) the bank’s appeal to its reputational past in the community to reassert its credibility; (2) the management’s tactful reconciliation of competing expectations from different parties, and (3) the renegotiation of boundaries between directors’ power and stakeholders’ rights. By exploring the professional standpoint, local attributes and moral discourses within which the bank was resuscitated, this article evaluates the firm’s strategies for rebuilding trust and its corporate legitimacy through a contemporary theoretical perspective, thus offering lessons for corporate trust repair in the twenty-first century.

A Decision-Making Model for Selecting Product Suppliers in Crop Protection Retail Sector

This study aims to determine the importance of factors affecting supplier selection in the pesticide distribution sector as a global emerging market and present a decision-making model for the corporate marketing strategy. Specifically, a comparative study between suppliers and retail distribution experts was conducted to compare differences in the perception of supplier selection factors according to organizational characteristics. Based on previous studies, a decision-making model based on the AHP methodology was constructed with a total of 20 factors in five areas: product quality, price, flexibility, promotion support, and brand. Then, 42 Korean experts were surveyed to measure the importance of these factors. The results showed that product quality is the most critical factor in supplier selection, followed by price, brand, promotional support, and flexibility, in that order. Manufacturers consider product quality as the most important factor, while retailers consider price as the most important factor. Among the 20 factors, ‘quality excellence’, ‘expected return’, and ‘technological competitiveness’ were found to be the most important factors. In addition, while manufacturers considered factors such as ‘corporate reputation’ and ‘corporate trust’ as more important, retailers considered factors related to product characteristics, such as ‘product awareness’ and ‘brand reputation’ as more important.

Evaluating Target Audience Surveillance on Instagram in the Context of Public Relations Practices

The relationship between public relations and surveillance is a form of communication that reveals the interactions between today’s surveillance practices and companies’ sales strategies. The purpose of this article is to examine the relationships between demographic factors and individuals’ Instagram attitudes and behaviors. The article also looks at the relationships among levels of corporate trust, the sharing of private information on Instagram, individuals’ motivation to log in, the time spent daily on Instagram, and the number of accounts followed. Two-way ANOVA and post hoc tests have been used to examine with respect to demographics the differences between levels of institutional trust and levels at which relatively private information is sent. The relationships among level of institutional trust, level at which relatively private information is posted, motivation to log on, time spent daily on Instagram, and number of accounts followed have been examined using discriminant analysis. Individuals’ beliefs about protecting personal information and preventing unauthorized access have been determined to differ according to age group. Likewise, the level at which individuals post relatively private information on Instagram varies by age group. Also, a significant difference has been found for individuals’ level of institutional trust with their education and income levels. A significant relationship has been found for individuals’ institutional trust levels with their individual posting levels, motivation to log on, and time spent daily on Instagram. As a result, this study contributes to institutions that carry out public relations activities on Instagram and their target audiences with regard to recognizing their trust levels toward Instagram and institutions and their behaviors on Instagram.

An evaluation of the role of US consumer's institutional trust for food eco‐label preferences

AbstractDemand for sustainable food products has continued to grow in the past decade. Consumers have not only expressed more interest in environmentally friendly products, but producers have been willing to expand and market sustainable products. As a signal, eco‐labels are intended to communicate about specific environmental product properties from producers to consumers. Because eco‐labels communicate credence properties, trust plays a significant mediating factor, as information asymmetry is present. Consumers must rely on producers acting in good faith to provide accurate claims while consumers must simultaneously avoid misinterpretation of the label. Building upon previous research on the role of trust in eco‐label preferences, this exploratory study seeks to evaluate how US consumers' level of trust in three major institutions (US government, corporations, and non‐profit organizations) to protect the environment shapes their preference for six major eco‐labels in the market (Fairtrade, local, natural, non‐genetically modified organism [GMO], organically grown, and certified organic). The analysis utilizes 2016 survey data obtained from the Natural Marketing Institute. The aim is to provide a basis in which to further examine institutional mechanisms for improving label signaling, which could minimize consumer skepticism and potentially increase environmentally conscious consumerism. In addition to confirming the profile for typical eco‐label consumers, the results demonstrate that trust in non‐profit organizations is positively associated with expressed preferences for certified Fairtrade and certified organic foods. Trust in government is a significant explanatory factor for natural labeling preferences whereas those that express very high interest in organic labels indicated trust in corporations.

ПРАКТИЧЕСКИЙ ОПЫТ ПРИМЕНЕНИЯ ФСБУ 25/2018 "БУХГАЛТЕРСКИЙ УЧЁТ АРЕНДЫ" В РОССИЙСКОЙ ФЕДЕРАЦИИ

This article discusses the main practical ex- perience of using FSBU 25/2018 "LEASE ACCOUNTING" IN THE RUSSIAN FEDER- ATION. Serious application of IFRS may have a positive impact on those Russian companies that do not plan to enter the in- ternational (financial) markets in the near future. The effectiveness of the application of IFRS will lie in the fact that providing man- agers with information that will contribute to the competent treatment of the market and the investor will also not destroy, but only strengthen the system of corporate trust and behavior. The most effective application of IFRS in companies will be the owner, who does not have representatives in the com- pany's management and will not be forced to be content with information from the financial statements.