Ebenus cretica L., is an endemic plant of Crete with potential as a cut flower or flowering potted plant. It is a herbaceous perennial evergreen subshrub that flowers from April to June. It forms numerous thick racemes with an average of 50 pink or purple flowers 10 to 12 mm long. A great variability in major morphological characteristics exists among the populations of E. cretica on the island; however, color variants are very rare. Selection and breeding is a necessary prerequisite before the plant is marketable; therefore, research conducted at the TEI of Heraklion since 1994 has focused on artificial self- and cross-pollination of pink-flowered ebenus plants. It has been concluded that the zygomorphic flowers of E. cretica are pollinated by insects (bumblebees); the tripping mechanism occurs and seeds are formed by either cross- or self-pollination. For self-pollination, unripe flower racemes were enveloped in paper bags and shaken by hand or wind to release pollen; however, this method gave poor results. Best results were obtained by tripping the flowers while avoiding the introduction of foreign pollen. Self-incopatibility was not observed. Cross-pollination was achieved by emasculating flowers on the female parent, 2 to 4 days prior to the dehiscence of the anthers. The corolla is half-white and half-pink at this stage, turning to a uniform pink when the pollen is ripe. The stigma appears to be fully receptive at least 2 days before the dehiscence of the anthers. Each fertilized ovule gives one mature seed ≈3 weeks after pollination. This research indicates that breeding techniques can be applied without difficulty to E. cretica in order to develop uniform plant material and new varieties/hybrids with desirable characteristic.