The ability of fracture propagation (fracability) is a key parameter of evaluating the fracture network generation during hydraulic fracturing. In order to consider the in situ conditions of the shale formation, four factors should be taken into consideration, which are brittleness, fracability, in situ stresses and natural fractures. The current shale brittleness and fracability evaluation methods rarely involve all the above factors. In this paper, coupling brittleness, stress–strain data and fracture morphology, a new shale fracability evaluation method is proposed. The brittleness is calculated by the mineral components and elastic parameters; the stress–strain data obtained by triaxial compression experiments are used to describe the shale breaking process; and the fracture morphology is evaluated by the fractal dimension method. This method is used to calculate the fracability index of the Longmaxi shale in Sichuan, China. The results show that: (1) the shale fracability under 5 MPa confining pressure is higher than that of under 20 MPa confining pressure; (2) the fracability in 7 coring angles shows a significant difference under the same confining pressure, the highest fracability is at $$15^{\circ }$$ and the lowest is from $$60^{\circ }$$ to $$75^{\circ }$$ . Compared with Jin and Rickman’s models, our model matches to the fracture morphologies and the fragments distribution closely.