Modern Trends Research Articles

The Role of Adaptogenic Herbs in Combating Stress: A Review of Scientific Evidence

Adaptogens are bioactive compounds which allow the body to cope with stress, to be on homeostasis again. Its history dates back thousands of years, when Ayurvedic and Traditional Chinese Medicine developed knowledge on adaptogenic compounds and functions, specifically on modulatory aspects of the hypothalamic-pituitary-adrenal axis and of cortisol regulatory pathways. The present review explores the history and classification of adaptogens as well as the underlying mechanisms, including hormone modulation, neurobiological pathways, and antioxidant activity. Botanical examples are Withaniasomnifera and Rhodiolarosea, as well as some non-botanical adaptogens including fungi and nutraceuticals. Preclinical and clinical evidence is presented as proof of the efficacy of the substances in diminishing stress, augmenting cognitive ability, and promoting physical endurance. Discussions on modern trends of formulations like teas, capsules, and functional foods in relation to practical uses regarding stress management and maintenance of psychological well-being and avoidance of burnout will be covered. Although generally safe, adaptogen risks include high dose toxicity and inter-medication interactions. Current challenges include variability in standardization of preparations and limitations in understanding long-term effects and associated molecular mechanisms. This review draws attention to the potential therapeutic role of adaptogens in modern life, provides insights into their safe and effective use, and points out areas for further work. Specific practical recommendations are given for how to select and combine adaptogens tailored to individual stress profiles, thus paving the way for their further integration into health care and wellness practice.

Critical Evaluation of the Fairness of the Fair Value Concept

The research exercise is to appraise fairness in fair valuation methodology from the perspective in accounting and finance through analysing the application of fair value method of costing in International Financial Reporting Standards (IFRS) and assessing the usefulness of fair value in improving investor and observer decisions. The research reviews theories and modern trends in the field of fair value and emphasizes the challenges and limitations facing its application. The research highlights the need for clear and specific standards to determine fair value and calls for further research in this area to enhance transparency and fairness in financial markets. Although many studies have shown that the use of fair value is limited due to the need for reliable estimates at a low cost, the International Accounting Standards Board (IASB) and other accounting standards boards have encouraged the use of fair value to improve the comparability and updating of financial information. One of the main findings is that fair value is still not widely used in the valuation of illiquid non-financial assets, in addition to the fact that IFRS standards encourage the use of fair value in the valuation of assets and liabilities.

СУЧАСНІ ТЕНДЕНЦІЇ ІННОВАЦІЙНОГО РОЗВИТКУ БУДІВЕЛЬНОЇ ГАЛУЗІ УКРАЇНИ: МІЖНАРОДНА ПРАКТИКА

Introduction. In the current context of globalization and integration of the Ukrainian economy into the global space, the innovative development of the construction industry is of particular importance. The development of innovative solutions in construction is becoming a critical factor in increasing the competitiveness of the industry and analyzing advanced innovative technologies used in international practice and the possibilities of their adaptation to Ukrainian realities. The purpose of the article. The purpose of the article is to search for modern trends used in international practice related to the innovative development of the construction industry in Ukraine. Methods. The study of modern trends in the innovative development of the construction industry of Ukraine involves the use of scientific research methods that provide a systematic approach to analyzing the experience of developed countries, which allows obtaining objective results that contribute to the formation of recommendations for the implementation of innovations in Ukraine. Results. The article substantiates that the construction industry of Ukraine is one of the key sectors for economic development and, in the context of globalization and constant economic changes, it needs to be adapted to new realities. It is proved that one of the main factors of sustainable development of the construction industry is the introduction of modern innovations. The successful experience of developed countries in the field of construction is considered, which demonstrates that an innovative approach to the construction process is important for increasing competitiveness, developing infrastructure and improving environmental performance. Such successful experience is determined by the use of innovative technologies, sustainable construction practices, efficient resource management and attraction of international investments. The article provides several examples of successful experience in the field of construction in different countries. Leaders in the development of sustainable construction and energy-efficient technologies, in the use of renewable energy sources for construction, in the application of advanced technologies for the construction of earthquake-resistant buildings, in the creation of a sustainable urban environment through the use of vertical construction and in the integration of various engineering systems in cities are identified. The article determines that for Ukraine, which is undergoing an intensive economic transformation, the issue of introducing international innovations is extremely relevant. The factors that confirm the importance of introducing international innovations into the construction industry of Ukraine are identified. It is substantiated that they are due to the current situation in the country, its economic and social transformations, as well as the challenges facing the national construction sector. Conclusions are drawn that require a focus on the use of energy efficient technologies, smart buildings, sustainable materials, and the integration of digital technologies, which will significantly increase the efficiency of construction processes, reduce costs, and help preserve natural resources. Leveraging international experience in construction will also help Ukraine not only modernize its sector but also become competitive in the global construction services and investment market. Conclusiоns. The unstable economic situation, the consequences of military actions and global environmental challenges create a unique environment in which innovations become not only desirable but necessary, especially in the construction industry.

Urgent modern trends in disability assessment after a stroke, life activity criteria according to the ICF and principles of neurorehabilitation (literature review and own research)

Background. The purpose of our work was to study the functional outcomes in stroke patients, the justification of a clinical diagnosis according to the International Classification of Functioning, Disability and Health (ICF), including criteria, principles of disability prevention and rehabilitation. Materials and methods. We conducted a prospective, case-control cohort study of 5,818 patients who suffered a cerebral stroke over the past 10 years, 4,520 (78 %) were survivors, with an average age of 73.0 ± 10.2 years. All participants underwent a standard neurological examination and ICF testing. Results. It is obvious that in every case after a stroke, there are functional disorders, and in most patients (from 76 to 85 %) this results in disability. Such trend is consistent worldwide and was also observed in our study. However, the overall 37% decrease in the disability rate over the specified period, in our opinion, can be attributed to population aging and the lack of workplace opportunities for the able-bodied population, which previously served as a form of social protection for patients. Therefore, the further optimization of preventive and rehabilitation measures, starting with addressing stroke risk factors and preventing recurrences, could significantly improve the quality of life of stroke patients without imposing a substantial burden on their families and society as a whole. Factors have been determined, criteria for limiting life activities in the main areas of life have been developed. The adaptation of the ICF makes it possible to use it in expert diagnosis, the formation of a correct clinical and functional diagnosis, and allows assessing the potential and effectiveness of rehabilitation measures in the post-stroke period. Conclusions. 1. The use of the ICF makes it possible to objectively assess the state of patients, the rehabilitation potential and the effectiveness of rehabilitation measures in people with the consequences of a stroke. 2. The use of the criteria for limiting life activities developed by the authors will improve the quality of medical and social examination of patients who have suffered a stroke, and further research will optimize new approaches to the rehabilitation of these patients and their adaptation in society. 3. Further optimization of preventive and rehabilitation measures, starting with addressing stroke risk factors and preventing recurrences, could significantly improve the quality of life of patients, their relatives and society as a whole.

Modern trends in the development of clinical diagnostic laboratory. Innovations and experience of the state budgetary healthcare institution of the Samara region «Syzran central city and district hospital»

The article covers the issues of implementation of the complex process of centralization and optimization of the laboratory service of the State Budgetary Healthcare Institution of the Samara Region «Syzran Central City and District Hospital» and presents the main goals of this process.

Extraterritoriality of the Application of Constitutional Norms in the USA: a View from a Constitutional and Legal Perspective

Introduction. The problem of extraterritoriality of the application of American law and, in particular, constitutional norms has become especially relevant in recent decades in connection with the adoption and application of a number of regulations whose effect extends directly beyond the borders of the United States and significantly affects the interests of independent states. In this regard, scholars and legal practitioners often turn to this issue to determine what is the legal basis for the application of extraterritoriality, as well as what judicial and doctrinal approaches to resolving this issue exist in the United States of America itself. It should be noted that some states understand the principle of extraterritoriality very broadly, when a state goes beyond its own jurisdiction. A similar situation is observed in the United States. In this article, authors turn to the history of the extraterritoriality of legal norms in the United States, analyze in detail the practice of the Supreme Court and identify different vectors of development of this concept in American law and judicial practice.Materials and methods. During the study, general scientific methods were used, including methods of cognition, description, analysis and special methods, such as comparative legal, formal legal, structural legal.Reseach results. The study showed that despite the long history of resolving the issue of extraterritoriality of a number of American legal norms, the vector of development of this concept has changed significantly over time, which is directly confirmed by the corresponding analysis of the practice of the US Supreme Court and a number of lower courts. The modern trend is to use more balanced approaches that take into account a variety of factors, such as the territory of the act and the citizenship of the party.Discussion and conclusion. The conducted research revealed that increasing attention is being paid to the analysis of the issue of the balance of power in the system of separation of powers, as well as to issues of national security in connection with the development of the concept of extraterritoriality. The development of the judicial practice of the Supreme Court of the United States has a significant impact on the activities of executive authorities and affects the standards for resolving judicial disputes in lower courts. When resolving the issue of extraterritoriality, it is very important to maintain modern diplomatic approaches and, in particular, to maintain the principle of reciprocity and not to create a threat to the sovereignty of other states.

Evolution of banking systems: A comprehensive historical analysis

This paper provides a comprehensive historical analysis of the evolution of banking systems, tracing their origins from ancient Greece and Rome through medieval Europe, the Renaissance, and the emergence of modern banking institutions. It explores the foundational practices of ancient Greek "trapezitai" and Roman "argentarii," which laid the groundwork for more advanced systems that flourished in the Italian city-states during the Middle Ages and Renaissance. The development of commercial and central banking systems in early modern Europe, including the establishment of the Bank of Amsterdam and the Bank of England, is examined in detail. The study further highlights the role of colonial powers in shaping banking structures across the globe and discusses significant innovations of the 19th and 20th centuries, such as fractional reserves and the rise of investment banking. Emphasis is placed on the transformational impact of globalization, deregulation, and technological advancements in the modern banking era. Additionally, the paper delves into contemporary challenges, including cybersecurity, data privacy, and the integration of artificial intelligence, offering insights into the future trajectory of banking institutions. By bridging historical developments with modern trends, this analysis underscores the enduring significance of banking as a dynamic and essential component of economic systems, providing valuable lessons for understanding its future evolution.

Stages of managing the structural transformation of regional entities based on the mechanism of public-private partnership

Purpose: of the presented article is to formulate the main stages of solving the key tasks of managing the structural transformation of production and economic systems based on the specifics of modern conditions and trends in their changes.Methods: within the framework of this study, the set of methods was used: factual, causal, structural analysis, generalization, comparison, logical method.Results: based on the analysis of the specifics of modern environmental conditions, changes in the subjects of industrial and economic activity and the system of their interactions, three key tasks of managing their structural transformation were formulated. The proposed stages of the implementation of the structural transformation management process at the present stage, priority for each of these management tasks, are described. The implementation of the identified tasks in the conditions of the described specifics is proposed to be carried out on the basis of the mechanism of innovative public-private partnership.Conclusions and Relevance: analysis of the specifics of modern industrial and economic entities, their communication systems and relationships, as well as trends in their changes has shown an increased need for targeted coordinated innovative development of domestic industrial production due to the sanctions restrictions. At the same time, the impossibility of expediting these structural transformations is justified without mobilizing the efforts of all participants in the regional production and economic system. The coordinating and guiding role of government agencies as active participants in these changes is highlighted. To ensure the implementation of innovation processes localized within the country, it is proposed to rely on the mechanism of innovative public-private partnership. Relying on the results of the intellectual activity of such a mechanism will contribute to the alignment of the system participants. This requires a transition from the one-time operational practice of creating innovative solutions to the organization of their creation, implementation and diffusion as a single cyclical flow.

Modern trends in medicine: from microbiome to systemic complications

Modern trends in medicine: from microbiome to systemic complications

Consumer Interpretation of Green Marketing Campaigns: A Qualitative Study in the West Java Tourism Industry

This study aims to explore marketing strategies based on digitalization, storytelling, and local wisdom implemented by MSMEs in West Java to increase competitiveness. With a qualitative approach and exploratory design, data were collected through in-depth interviews with MSME actors from the culinary, handicraft, and traditional clothing sectors. The findings show that digitalization of marketing through social media, such as Instagram and TikTok, helps MSMEs expand their market reach. However, low digital literacy is still a major obstacle. Storytelling is used to create emotional connections with consumers, especially through authentic narratives about the cultural and historical values ??of the product. The obstacle in storytelling lies in the consistency of story delivery. Local wisdom, such as traditional motifs or local materials, gives a unique identity to a product, but MSME actors often face a dilemma between maintaining cultural authenticity and following modern trends. This study confirms that the integration of digitalization, storytelling, and local wisdom can significantly increase the competitiveness of MSMEs. However, its success requires support in the form of digital literacy training, development of storytelling skills, and policies that support cultural preservation. This research is expected to provide practical contributions for MSME actors as well as recommendations for policy makers to support business sustainability in the digital era.

ЦИФРОВІЗАЦІЯ І ПІДПРИЄМНИЦТВО: ОСНОВНІ АСПЕКТИ СЬОГОДЕННЯ

The modern world is rapidly changing under the influence of digital technologies. All spheres of life, including entrepreneurship, have undergone significant transformations. Until recently, traditional business relied on traditional, fundamental methods of management, marketing and communications, today in the conditions of sustainable development, entrepreneurs face the challenges of the digital age and have to adapt to new realities. Digitalization has become one of the main drivers of economic development, in particular in Ukraine. It allows you to optimize business processes, open new markets, improve the quality of customer service and significantly increase the competitiveness of enterprises. However, along with new opportunities, digitalization also creates certain challenges that require rapid adaptation and implementation of new strategies. Purpose of the study.The purpose of the study is to determine the main aspects of the interaction of digitalization and entrepreneurship by identifying the advantages, challenges and prospects for the development of such a combination. The object of the study is the process of interaction of digitalization and entrepreneurship. The methods used in the study were modern methods and principles of scientific knowledge, general theoretical and specific research methods, which allowed us to reveal the process of digitalization in entrepreneurship. The main hypothesis of the study was the assumption of the possibility of improving traditional entrepreneurship by introducing digitalization aspects. Presentation of the main material of the study. The work pays attention to the process of digitalization and entrepreneurship. By revealing the main aspects, the authors identified key positive aspects, which consist in automation, big data analysis, the use of artificial intelligence, increasing labor productivity, etc. At the same time, the authors of the study emphasize the need to disclose the risks associated with the digitalization process in entrepreneurial activity, namely: cybersecurity threats, regulatory restrictions, resistance to change, etc. The authors confidently noted the stability of modern tendencies and trends, which are clearly visible and affect business development. The originality and practical significance of the study is confirmed by the possibility of using certain conclusions at enterprises that are currently gradually implementing digitalization. Conclusions and prospects for further research. Digitalization has become an integral part of the development of modern entrepreneurship. It opens up new opportunities for growth, increasing business efficiency and competitiveness. However, to achieve success in the digital economy, entrepreneurs need to be flexible, ready for change and constantly adapt their strategies to new market conditions. A comprehensive view of digital transformation shows that the megatrend of digitalization not only brings with it progressive technological innovations, but also poses new challenges for companies. To survive in the competition for digital excellence, it is necessary to develop a digital strategy for the future that takes into account not only current events, but also long-term prospects. Sustainable development of digitalization requires flexible adaptation of corporate culture and structures to the ever-changing digital landscape.

Modern trends in electromagnetic measurements – Selected contribution of the ISEMA Conference Down Under 2023

Modern trends in electromagnetic measurements – Selected contribution of the ISEMA Conference Down Under 2023

The use of innovative technologies in mathematics lessons as a pedagogical issue

The article considers the use of innovative technologies in the formation of competence of primary school students as a pressing pedagogical problem. The ability to evaluate, organize, and understand information is currently the most important resource in the context of global mass communication. Global informatization naturally affects the educational process, and the main task of the education system is to identify modern trends in the development of society and the introduction of pedagogical technologies into the educational process that form a positive experience and reflect modern social changes, bringing the educational process into an orderly, controlled system. The purpose of the study is to find effective ways to demonstrate information activities, to build a model that promotes the development of ICT competence in primary school students by means of disciplines of the mathematical cycle. The possibilities and prospects for the introduction of various educational technologies for the development of key competencies in primary school children are assessed. The direct development of a schoolchild affects the development of the entire educational environment, which makes the state more stable from the social side, with greater opportunities for entering the international arena and its contribution to the overall development of education, in particular primary school. The article also describes the main types of innovative technologies, their impact on the educational process and teaching practice, and touches upon the problems and challenges that teachers face when introducing innovative methods into the educational process.

Digital marketing in mountain tourism: Challenges of the new time and development priorities

The tourism industry is increasingly playing a special role in the economy of countries, regions, cities and individual locations. It not only becomes a source of replenishment of territorial budgets directly, but also contributes to the development of small and medium-sized businesses, contributes to the creation of new jobs, influences the technological and digital transformation of territories. Modern conditions impose their own restrictions on the development of the industry and, at the same time, open up new opportunities for domestic tourism in Russia. The purpose of the study was to identify structural changes and trends in the development of the tourism industry in connection with demographic, socio-economic, epidemiological and foreign policy transformations. The author of the article updated the role of territorial marketing and presented proposals for its transformation taking into account the challenges of the new time. The main research methods are content analysis, evaluation of statistical information, spatio-temporal analysis. Based on an in-depth study of trends, new marketing tasks for territorial authorities and tourism market participants in the creation and promotion of destinations are substantiated. The territorial marketing tools proposed by the author, aimed at attracting tourists and developing the tourism industry as part of territorial economies as a whole, take into account modern trends in the development of commercial marketing and are adapted to the conditions and capabilities of individual destinations. The issues of transformation of territorial labor and service markets in the context of the development of the tourism industry are covered. The key conclusion is the need to revise the conceptual approaches of locations to the issues of building territorial marketing and implementing marketing strategies. The author proposes measures, the implementation of which will make the socio-economic development of territories more sustainable and effective in a rapidly changing world.

Digital marketing in mountain tourism: Challenges of the new time and development priorities

The tourism industry is increasingly playing a special role in the economy of countries, regions, cities and individual locations. It not only becomes a source of replenishment of territorial budgets directly, but also contributes to the development of small and medium-sized businesses, contributes to the creation of new jobs, influences the technological and digital transformation of territories. Modern conditions impose their own restrictions on the development of the industry and, at the same time, open up new opportunities for domestic tourism in Russia. The purpose of the study was to identify structural changes and trends in the development of the tourism industry in connection with demographic, socio-economic, epidemiological and foreign policy transformations. The author of the article updated the role of territorial marketing and presented proposals for its transformation taking into account the challenges of the new time. The main research methods are content analysis, evaluation of statistical information, spatio-temporal analysis. Based on an in-depth study of trends, new marketing tasks for territorial authorities and tourism market participants in the creation and promotion of destinations are substantiated. The territorial marketing tools proposed by the author, aimed at attracting tourists and developing the tourism industry as part of the territorial economy as a whole, take into account modern trends in the development of commercial marketing and are adapted to the conditions and capabilities of individual destinations. The issues of transformation of territorial labor and service markets in the context of the development of the tourism industry are covered. The key conclusion is the need to revise the conceptual approaches of locations to the issues of building territorial marketing and implementing marketing strategies. The author proposes measures, the implementation of which will make the socio-economic development of territories more sustainable and effective in a rapidly changing world.

Non-Drug and Non-Invasive Therapeutic Options in Alzheimer's Disease.

Despite the massive efforts of modern medicine to stop the evolution of Alzheimer's disease (AD), it affects an increasing number of people, changing individual lives and imposing itself as a burden on families and the health systems. Considering that the vast majority of conventional drug therapies did not lead to the expected results, this review will discuss the newly developing therapies as an alternative in the effort to stop or slow AD. Focused Ultrasound (FUS) and its derived Transcranial Pulse Stimulation (TPS) are non-invasive therapeutic approaches. Singly or as an applied technique to change the permeability of the blood-brain-barrier (BBB), FUS and TPS have demonstrated the benefits of use in treating AD in animal and human studies. Adipose-derived stem Cells (ADSCs), gene therapy, and many other alternative methods (diet, sleep pattern, physical exercise, nanoparticle delivery) are also new potential treatments since multimodal approaches represent the modern trend in this disorder research therapies.

Technological innovations in marine engineering: advancing sustainable fleet management

This article provides a detailed analysis of modern trends in technological innovations within the field of marine engineering, aimed at transitioning to more sustainable fleet management methods. The focus is placed on the implementation of alternative fuels, digital solutions for navigation optimization and vessel system control, as well as the development of intelligent energy systems that reduce fuel consumption and greenhouse gas emissions. A significant component is the digitalization of the maritime sector, encompassing the use of big data, blockchain technologies, digital twins, and intelligent routing systems. This approach enables comprehensive vessel monitoring, increased transparency of supply chains, and more accurate operational risk forecasting. Particular attention is given to the role of port infrastructure, as its modernization is critical for the adoption of low-carbon fuels and the establishment of "green corridors." Additionally, the importance of training personnel capable of effectively utilizing innovative technologies is emphasized, along with the need for harmonizing legal frameworks that regulate digital data exchange. The comprehensive strategy proposed in the article integrates technical and organizational aspects and aims to strengthen the economic potential of maritime transport while adhering to principles of environmental responsibility. Thus, this study provides a thorough overview of the prospects and challenges associated with the development of technological solutions for shipping and proposes ways to address them through an interdisciplinary approach and collaboration among all stakeholders in the industry.

Intellectual Capital and Business Performance Management - Knowledge Management and the Value of Knowledge

Research background: In a global environment characterized by increasing competition, entities from various industrial sectors and geographical areas face a tremendous challenge to achieve sustainable performance improvement. We highlight the importance and relevance of addressing this issue in relation to gaining a competitive advantage and achieving enterprise success. Particularly significant is its connection with the key performance indicators of an organization. In the literature review and overview of expert knowledge, we present the opinions of selected authors and their areas of research in relation to the issue at hand. Purpose of the article: The research aim was to explore the use of performance evaluation systems through key indicators from the perspective of intellectual capital. Methods: Based on the research questions and formulated hypotheses related to performance specifically, qualifications, education, self-development, and employee recruitment - we highlighted the interdependence of these phenomena and their mutual connection to employee satisfaction and engagement. For qualifications, a linear model resulted in a determination coefficient of 0.093. indicating a 9.3% degree of variability in relation to employee recruitment. For education, it was 2.7% in relation to satisfaction, and for engagement, it was as low as 1.64%. Findings & Value added: Based on the research findings and hypothesis testing, we can conclude that in industrial enterprises within the service sector, sufficient attention is not yet paid to working with intellectual capital, and the hypotheses related to this area of research were not confirmed. There is recommended intensifying work with intellectual capital and building learning and growth processes on enhancing these potentials in line with modern trends. This requires further scientific research in this area and close collaboration with practice.

The Battle for Semiconductor Technology: The Tense China-US-Taiwan Triangle and Escalation's Hidden Threat

It will not be an exaggeration to say that the 21st century is hard to imagine without modern computers, cell phones or "smart technologies", the role of which and the dependence of people on them in everyday life is growing rapidly. Besides, the world is unimaginable without largely discussed 5G technology and its impact on industry or labor market, which together with the economic activity is closely linked to the military industry, the development of which is impossible without free access to microchips or modern high-tech components. Yet, while using different technologies, we rarely think about the ABCs of the production of its components. If we take a closer look at the situation in the current market, we will be convinced that they bear not just economic, but the greatest geopolitical and strategic load as well, that may be compared with oil and gas, however, the difference is the semiconductors can't be substituted by the alternative sources. These seemingly small squares hold a mysterious power so crucial to our civilization that stopping their production for any reason paralyzes the economy across the planet. In that respect it became especially obvious after the end of the Covid-19 pandemic, when microchip shortages have disrupted manufacturing processes and global supply chains; what's more, a number of high-tech industries were completely paralyzed. Therefore, the leading countries while engaged in the technological competition and marathon spare no effort and trying to expand their spheres of influence in the global production chain of semiconductors and micro or nano technologies. This article reviews the current situation in the world in that respect and how it is changing not only the world of microelectronics, but also politics. It focuses on how the pandemic and chip shortages have turned Taiwan's largely anonymous services company TSMC (Taiwan Semiconductor Manufacturing Company) into the center of a global battle for future technologies. It also shows the tense situation between China and the United States and Taiwan, and how acute and sensitive it is for China to "return" Taiwan to become the absolute leader in the production of microchips, not to mention security, because in the event of the deployment of Chinese military bases there, the entire chain of islands and the nearest water Space control will be secured. The modern trends of globalization are complexly changing the security environment and the future will show what happens tomorrow, however, we want to believe that all countries involved in the abovementioned processes will still be able to find common ground, which will ultimately ensure the prevention of new military conflicts and innocent life loss. Keywords: Semiconductors, “Smart Technologies”, China, Taiwan, Microchip Manufacturing, “Silicon Shield”.

NEW TRENDS IN SCHOOL MEDIA: TRANSFORMATION INTO CONVERGENT EDITORIAL OFFICES

The article presents an analysis of modern trends in the field of children’s media communications. The relevance of this study lies in the fact that in modern realities, convergence forms a new model of the organizational structure of school media centers, modernizes the processes of collecting, producing and distributing information content. When writing the article, the following theoretical methods were used: analogy, classification, generalization, comparative analysis, as well as the study and analysis of literature. Among the practical methods: personal observation, experiment and the method of consent. The entire work is based on an active empirical research method – experiment.