Media Trends Research Articles

The Pragmatics of Love Text Messages among University of Uyo Students

In line with the trends in media and pragmatic discourse, studies on texting have been examined, focusing on the creative utilization of language resources as well as their contextual cues. The purpose of this paper is to examine the socio-pragmatic manifestations of love and gender differences in the love text messages of the University of Uyo students. Specifically, the objective of the paper is to confirm whether or not the differences are statistically significant and culturally conditioned. Thus, adopting quantitative analytical methods (chi-square and percentages), the analysis is anchored on the socio-pragmatic theory of Leech (1983) and supplemented by Thurlow and Brown’s (2003) romantic and sexual orientations. Twenty (10 male and 10 female) students of the Faculty of Arts supplied their two most preferred love text messages. The data are categorized according to thematic frames of Love Reiteration (LR), Wooing (Wg), Love Wordplay (LW), and Sexual Behaviour (SB). The results indicate that LR texts were the most preferred (18/45%), while SB texts were the least preferred (5/12.5%). Again, whereas the male students preferred both LR and Wg texts most (6/31.6%) and LW texts least (3/15.7%), the female ones loved LR texts most (12/57.1%) and SB texts least (1/4.8%). Thus, the chi-square quantitative analysis of the results shows that the differences in the text preferences are significant. The paper submits that the University of Uyo students’ love text preferences affirm the second-wave feminist linguistic typology of socio-cultural differences in the language use of men and women in Nigeria. Again, the findings have revealed interesting and varied ideologies about how women and men ought to speak in their speech communities. Based on the conclusion, it is recommended that further socio-pragmatics research be carried out in other tertiary institutions, preferably in the South Eastern and Northern parts of Nigeria or schools outside Nigeria, but beaming research light on the socio-pragmatics of age and status differences as well as differences in the students’ years of study.

Early Detection and Control of the Next Epidemic Wave Using Health Communications: Development of an Artificial Intelligence-Based Tool and Its Validation on COVID-19 Data from the US

Social media networks highly influence on a broad range of global social life, especially in the context of a pandemic. We developed a mathematical model with a computational tool, called EMIT (Epidemic and Media Impact Tool), to detect and control pandemic waves, using mainly topics of relevance on social media networks and pandemic spread. Using EMIT, we analyzed health-related communications on social media networks for early prediction, detection, and control of an outbreak. EMIT is an artificial intelligence-based tool supporting health communication and policy makers decisions. Thus, EMIT, based on historical data, social media trends and disease spread, offers an predictive estimation of the influence of public health interventions such as social media-based communication campaigns. We have validated the EMIT mathematical model on real world data combining COVID-19 pandemic data in the US and social media data from Twitter. EMIT demonstrated a high level of performance in predicting the next epidemiological wave (AUC = 0.909, F1 = 0.899).

Pengaruh Live Streaming Shopping Instagram Terhadap Kepercayaan Konsumen Online dan Dampaknya pada Keputusan Pembelian

Studies have found that social media is an effective marketing medium to influence consumers. In the midst of intense business competition, business actors must keep up-to-date with the development of trends in social media. Live Streaming is a new feature on Instagram that can be used by business people as a marketing strategy. Live Streaming Shopping (LSS) is a new trend that allows business people to interact in real-time directly with consumers. This study aims to analyze the influence of LSS on online consumer trust, to analyze the influence of trust on purchasing decisions, and to analyze the influence of LSS on purchasing decisions either directly or indirectly through trust in social media Instagram. This research was conducted on 109 respondents who have joined and made purchasing decisions through Live Streaming Shopping on Instagram social media. This type of research is carried out using explanatory research, with quantitative methods. Furthermore, the data were analyzed using the Path Analysis technique or path analysis to determine the direct or indirect effect of the variables studied. The results of the study prove that of the four hypotheses proposed in this study, it is stated that the first, second, third, and fourth hypotheses are accepted. The results of this study found that LSS has an influence on online consumer trust and has a positive impact on purchasing decisions. As for the amount of direct influence between live streaming shopping on purchasing decisions, which is 16.9%, while the indirect influence between live streaming shopping on purchasing decisions through online consumer confidence with a magnitude of influence of 52.7% means that the contribution of indirect influence is greater than the contribution of the direct influence of live streaming shopping on purchasing decisions.

The dark side of #bodypositivity: The relationships between sexualized body-positive selfies on Instagram and acceptance of cosmetic surgery among women

One growing social media trend consists in posting body-positive content to subvert dominant feminine beauty ideals and help individuals to develop confidence and appreciation for their bodies. In spite of these goals, such posts, when sexualized, may promote an objectified representation of women's bodies resulting in a risk factor for body-related concerns. The present study aimed to investigate the links between viewing sexualized body-positive Instagram pictures and body image concerns among 493 young Italian women. They completed a self-reported questionnaire measuring the frequency of viewing sexually objectified body-positive selfies on Instagram, body surveillance, body satisfaction, and acceptance of cosmetic surgery. Results indicated that the frequency of viewing sexualized body-positive selfies was positively associated with body surveillance, which was negatively related to body satisfaction. In turn, body satisfaction was negatively associated with considering modifying one's body surgically and acceptance of cosmetic surgery for social reasons. Moreover, a serial mediation analysis showed that the frequency of viewing sexualized selfies was indirectly associated with higher acceptance of cosmetic surgery (considering having cosmetic surgery and social motivation for undergoing cosmetic surgery) via body surveillance and subsequent body satisfaction. Finally, study limitations and implications for future research on body-positive content on Instagram are discussed.

Comments on media trends in South Africa based on AMPS 1976-1980

In this article, which is based on data obtained from the annual AMPS projects of the SAARF, media trends in South Africa is commented on. It is observed that while the media use among the Coloureds, Whites and Asians is declining (all media except television), blacks show an overall increase in media use. This trend is observed in daily newspaper reading (although there was a slight decrease for blacks in the last year), radio listening, television viewing and cinema attendance, even though it is slight in instances. These trends suggest that reasons have to be determined for the increasing alienation between die media and sectors of the population. In a country where most media are primarily aimed at the whites, these trends also stress the need for media which will serve the interests of blacks.

Media trend match

The author argues that there is an increasing need for qualitative criteria for media selection in advertising. A number of guidelines for qualitative media selection are proposed and illustrated by an explica. tion of Media Trend Match, a media selection system which has been developed in South Africa. A large number of factors are taken into account in media selection for advertising. Most of these factors can be expressed in quantitative terms, for example circulation figures, incidence of radio and TV sets, coverage, cumulative reach and frequency over a stated time period, and audience composition in terms of demographics and user group categories. Other quantitative factors, such as page readership, Starch and DART scores, and thoroughness of reading and viewing, may be considered. Much less attention is, however, paid to qualitative factors, and these are usually evaluated subjectively. The qualitative aspects involved in determinants of media selection should not be underestimated. While most advertisers and media users seem to recognise that the medium can have a considerable influence over the ways m which a message is interpreted, limited interest is nevertheless paid to the psychological characteristics of media audien- ces. In a recently published paper, Caffyn (1980) noted that the use of statistically reliable measures of social attributes to describe people, is a useful and perhaps even a necessary way of distinguishing between various media exposure groups. But even when this is recognised as important, very little qualitative data, on which media selection deci- sions could logically be based, is presently available. Media Trend Match, a system which has been developed in South Africa, can provide guidelines for qualitative media selection. The present paper is a brief description of Media Trend Match

National trends in contrast media enhanced and unenhanced computed tomography use

Computed tomography (CT) is a core radiology exam providing an assessment of disease and injury throughout the body in a variety of care settings.1–3 The recent iodinated contrast agent shortage in the United States (US) has canceled, delayed, and modified many CT exams — highlighting CT's necessity for efficient and timely patient care. Although the shortage was temporary, there was little preparation which created surprise at the vulnerability of the iodinated contrast supply and point-of-care responsibilities.

Strategic Conceptual Theories and Sustainable Cooperation Among Stakeholders in E-government, E-participation, and Social Media

Abstract The objective of this study is twofold: on one hand, to analyze the current conceptual theories about e-government, e-participation, and social media. On the other hand, to analyze the cooperation among the most influential authors and its organizations where they belong. We will use different bibliometric software such as CitNetExplorer and SciMAT. Conceptual theories and cooperation among the most influential authors and its organizations will help us understand how the last trends in e-government and social media and the dynamics of the academic community work in the area. As interesting results, we can highlight that the technology acceptance model and the unified model of electronic government adoption are motor themes. Additionally, the analysis of the most influential authors and organizations shows that researchers such as Dwivedi from the University of Maryland and Jaeger from the Arizona State University in social media and e-government are the most significant authors. Furthermore, countries such as USA and Spain are leading the research on three topics, where Spanish researchers are growing considerably especially in social media related to e-government.

Review of Trends in Learning Media of Augmented Reality Integrated with STEM Approach to Improve Students’ Creative Thinking Skill

This research is about Augmented Reality (AR) Technology learning media by integrating the STEM approach to improve students’ creative thinking skills. This study needs the studies on previous research. The purpose is to identify trends in the Learning Media of Augmented Reality based on the STEM approach to improving students’ creative thinking skills. The method is a bibliometric analysis of 60 scientific journal articles on the Publish or Perish (PoP) application machine. The articles were analyzed with the VOS viewer application machine and synthesized. It has been found that five years ago, the studies of Augmented Reality (AR) Technology learning media in physics learning were widely, but without the STEM approach, and also not measure students’ creative thinking skills. Based on the results of this synthesis, we need to develop Learning Media Augmented Reality that integrates STEM approaches to improve students’ creative thinking skills.

Technology & behavioral changes mediation for personnel safety intentions: Crisis in theoretical framework.

With a theoretical S-O-R(stimulus-organism-response) framework, the study focused on the technology and behavioral changes ensuring personal safety intentions in developed countries. Covid-19 Crisis made the scenario feel the difference in rich people's society or not? Rare research focused on technology-related behavioral changes due to the 20th century and a surge in data insights. A random sampling technique was used to analyze data from 580 individuals. At first, P.L.S. (partial least square) analysis proved that leisure, health anxiety-related information flow, and especially new social media trends had substantial effects on technology and behavioral changes. Statistical results, including time series and correlation results, focused more on personnel safety intentions in China. Individual-based historical data proved a huge data use intentions change even until 2022. Hence, the first-ever preliminary research findings will open a new aperture in information management.

Creating a Healthy Life for the Elderly through Participation in Self-Media: A Study on the Demands of the Elderly in Self-Media.

In recent years, with the trends in digital media and a shift in the sources of information, self-media has gradually become a unique new type of media with considerable potential. Numerous related studies have also indicated that participating in self-media positively impacts the elderly, especially in self-media regarding healthcare and welfare. However, research has seldom explored the demands and services for elderly participation in self-media. In this study, the research targets were 55–75 years of age, in good health, with a monthly disposable income of more than TWD 30,000 (N = 180). The research methods had two aims: (1) to analyze the current well-known self-media and websites related to healthcare; and (2) via the Kano Model questionnaire, to survey and explore the demand for self-media among the elderly. The results summarize and describe the preferred layout, content items, interaction methods, and information display of self-media content for the elderly. We anticipate designing a self-media website platform that meets the demands of the elderly and that continues to develop into social media platforms and audio-visual content in the future.

TikTok on the clock but the #fitspo don’t stop: The impact of TikTok fitspiration videos on women’s body image concerns

Fitspiration is a popular social media trend that aims to inspire individuals to improve their health and fitness through diet and exercise. However, viewing fitspiration content on Instagram has been identified as a contributor to negative body image, especially for young women. With the growing popularity of the video sharing platform TikTok and concerns over its content, the present study aimed to experimentally examine the effect of exposure to fitspiration TikTok videos on young women’s body dissatisfaction, appearance comparison and mood. The roles of state appearance comparison as a mediator and trait fit ideal internalisation as a moderator were also considered. Young women (18–25, N = 120) from Australia were randomly allocated to view a set of fitspiration videos or a set of art control videos from TikTok. Results indicated that exposure to fitspiration TikTok videos increased state appearance comparison and state negative mood relative to art TikTok videos but did not directly increase state body dissatisfaction. State appearance comparison significantly mediated the effect of TikTok videos on body dissatisfaction and mood, however, there was no moderating effect of trait fit ideal internalisation. These findings highlight the importance of state appearance comparison in relation to viewing fitspiration content on TikTok.

"A Study on the Role of Social Media Marketing in Generating Leads with Reference to Sig Overseas at Hyderabad"

Social media advertising have been cited by international organisations as a viable merchandising strategy. These days, social media is among the "quality opport unities" a product has to connect with capable customers. The means of social contact are community social networking websites. These new media successfully connect with consumers by connecting with them at a deeper level. Since early in the season before, local online marketing has become the new slogan for many manufacturers. Promoters are taking into account a variety of different social media prospects and beginning to use new social missions at a higher cost than ever. Local web advertising has become more cutting-edge, as have the businesses that use it. If the competition is making waves with its products and services, one cannot afford to live a life free of social obligations. As amazing as it is, the explosion of social media trends is also annoying in how quickly it is evolving. The paper focuses on role of social media marketing in generating leads with reference sig overseas. It is Best Overseas Education Consultancy in Hyderabad has over 20 years of experience and has assisted more than 15000 students by offering them opportunities to study overseas.

Analysis of the Correlation between Mass-Media Publication Activity and COVID-19 Epidemiological Situation in Early 2022

The paper presents the results of a correlation analysis between the information trends in the electronic media of Kazakhstan and indicators of the epidemiological situation of COVID-19 according to the World Health Organization (WHO). The developed method is based on topic modeling and some other methods of processing natural language texts. The method allows for calculating the correlations between media topics, moods, the results of full-text search queries, and objective WHO data. The analysis of the results shows how the attitudes of society towards the problems of COVID-19 changed from 2021–2022. Firstly, the results reflect a steady trend of decreasing interest of electronic media in the topic of the pandemic, although to an unequal extent for different thematic groups. Secondly, there has been a tendency to shift the focus of attention to more pragmatic issues, such as remote learning problems, remote work, the impact of quarantine restrictions on the economy, etc.

Detecting the research structure and topic trends of social media using static and dynamic probabilistic topic models

PurposeA huge volume of published research articles is available on social media which evolves because of the rapid scientific advances and this paper aims to investigate the research structure of social media.Design/methodology/approachThis study employs an integrated topic modeling and text mining-based approach on 30381 Scopus index titles, abstracts, and keywords published between 2006 and 2021. It combines analytical analysis of top-cited reviews with topic modeling as means of semantic validation. The output sequences of the dynamic model are further analyzed using the statistical techniques that facilitate the extraction of topic clusters, communities, and potential inter-topic research directions.FindingsThis paper brings into vision the research structure of social media in terms of topics, temporal topic evolutions, topic trends, emerging, fading, and consistent topics of this domain. It also traces various shifts in topic themes. The hot research topics are the application of the machine or deep learning towards social media in general, alcohol consumption in different regions and its impact, Social engagement and media platforms. Moreover, the consistent topics in both models include food management in disaster, health study of diverse age groups, and emerging topics include drug violence, analysis of social media news for misinformation, and problems of Internet addiction.Originality/valueThis study extends the existing topic modeling-based studies that analyze the social media literature from a specific disciplinary viewpoint. It focuses on semantic validations of topic-modeling output and correlations among the topics and also provides a two-stage cluster analysis of the topics.

Motivational Influences Affecting Middle-Aged and Elderly Users' Participation Intention in Health-Related Social Media.

Social media provide users with multi-directional dialogue for creating and sharing health information that can effectively promote the self-management of health. In regard to the ‘greying’ trend in social media, most researchers have studied the health-related social media (HRSM) acceptance status and use behavior of middle-aged and elderly people, and have explored the role of HRSM in this group. However, the continuous participation of users is the key to the successful operation of HRSM, and is an essential prerequisite for the subsequent HRSM behavior habits of middle-aged and elderly people. Therefore, we aimed to explore what motivations drive the first use of HRSM among middle-aged and older adults, and the impact of their perception of HRSM, after personal use, on their intention to use it continually. In the study, we used the partial least squares structural equation model (PLS-SEM) to analyze data collected from online questionnaires. The results showed that a self-protection motivation and a social motivation promoted the initial participation of middle-aged and elderly individuals. In addition, these people experienced deeper levels of perceived usefulness and perceived entertainment after their initial participation. The results also revealed that these two perceptions could positively influence middle-aged and elderly individuals’ intention to continue with their participation. Our findings should help service platforms to better understand the needs of middle-aged and elderly users. This would help researchers and practitioners to gain a more complete understanding of the motivation of middle-aged and elderly people for participating in HRSM, and the related impacts this may have.

Trend of social media use by undergraduate medical students; a comparison between medical students and educators

PurposeSocial media (SM) is one of the most powerful tools of communication and learning in the recent era. Different types of information can be shared through these social networking sites in the form of texts, videos, pictures, audios, and references (contacts). Due to the constant increase in the use of these social networking sites in our daily routine life especially during the COVID 19 pandemic, their use in teaching and learning has become inevitable. Social media has immense potential to enhance its role in educational settings. Both the students and educators use it for communication, education, sharing and expressing knowledge, and recreation. Therefore, the present study aims to find out the most frequently used social network sites for learning and easy communication between medical students and educators. ObjectiveThis study sought to explore the most frequently used social networking sites by the medical students and educators at Batterjee Medical College. MethodsA cross-sectional study was carried out to assess the trends of usage of SM as an extracurricular way of enhancing learning and teaching experience among medical students and educators in Batterjee Medical College; Saudi Arabia from November 2020 to March 2021.A pre-validated self-administrated questionnaire was built using Google Drive forms and distributed to medical students and educators via emails and WhatsApp. Convenient sampling was used to collect the data. ConclusionSocial media has immense potential to enhance its role in educational settings. Students in our study preferred YouTube and WhatsApp for their learning and communication especially, during COVID 19 pandemic. However, to further enhance their utility choosing the right platform, the amount and quality of the information shared to ensure optimal benefit, providing ethical guides, and professional standards for SM use at institutional levels are the few challenges that need to address.

THE EFFECT OF THE RUSSIA-UKRAINE CONFLICT ON THE POTENTIAL USE OF NUCLEAR WEAPONS

This research aims to analyze the potential use of nuclear weapons in the conflict between Russia and Ukraine in 2022. Based on a literature study, google trend analysis, and media review approach, there are four findings from this study. First, the goal of Ukraine joining NATO is to increase military strength and to obtain support as well as security guarantees from alliance countries is considered. As a result, Russia responded by increasing its military capability to invade Ukraine to maintain its national security. This situation represents the concept of the security dilemma. Second, the threat of the use of nuclear weapons by Russia as a deterrence strategy against NATO intervention. This intentions have yielded little results, because NATO continues to provide military support to Ukraine. Third, NATO’s weapons assistance to Ukraine has disrupted the balance of power in the international system. The increase in Russian military weapons and nuclear threats as the implementation of the power struggle aims to prevent the NATO alliance from becoming stronger which threatens Russia's national interests. Finally, the media trend analysis indicates that the potential use of nuclear weapons for war is still relatively small and become weaken.

Women’s response to, awareness of, and interest in body functionality content on Instagram

Body functionality is an emerging positive body image construct which may help women value what their body can do, rather than how it looks. In this online experimental study, we examined women’s responses to functionality content on Instagram. Young women (N = 318, Mage =22.19) viewed one of four types of Instagram posts: functionality text and images, functionality text overlaid on fitspiration images, standard fitspiration images, or cityscapes. They completed pre- and post-test state measures of appearance and functionality satisfaction and self-care intent, and post-test social comparison. Familiarity with contemporary social media trends and interest in functionality content were also assessed. Surprisingly, appearance and functionality satisfaction were highest after viewing the functionality and functionality with fitspiration images. Social comparison did not differ between conditions. Women were familiar with body positive concepts, except body functionality, although they expressed interest in this content. We conclude body functionality content would be useful to include in women’s social media feeds.

Gap Analysis between Hype Cycles and Trends in Digital Media

Gap Analysis between Hype Cycles and Trends in Digital Media