Trends In Communication Research Articles

Strategi Pemasaran Digital dalam Mempertahankan Loyalitas Customer

In this digital era, social media has become a trend in communication. The marketing trend in the world is shifting from conventional to digital. This digital marketing is more prospective because it allows potential customers to obtain all kinds of information about products and transact via the internet. as Sogo Supermal Karawaci does in selling products, the presence of Covid-19 has made companies aware of the importance of keeping up with the all digital era. The purpose of this research was to find out the marketing strategy by Sogo Supermal Karawaci in digital era via WhatsApp application, the name is WhatsApp Click&Shop in maintaining customer loyalty. The method used is a qualitative method by conducting direct interviews with Sogo employees and customers. Sogo always runs programs by giving vouchers with a certain mechanism to attract customers interest in buying products and to collaborate with certain banks. Sogo always tries to provide all conveniences and advantages to customers in buying and selling non-face to face to keep customers from continuing to shop at Sogo Supermal Karawaci amidst the many competitors in this digital era.

Application and development direction of fiber laser

A fiber laser is a kind of laser emitting device based on fiber technology, which has the advantages of high power, high efficiency, and high beam quality. Therefore, fiber laser has wide application prospects in communication, medical treatment, material processing, and other fields. In the future, with the continuous progress of technology and the increasing demand, the application field of fiber lasers will be further expanded, and the development direction will be more diversified and specialized. In this paper, through the study of the application of fiber lasers, the development of fiber lasers in recent years is introduced, and its application status and development trend in communication, medical treatment, material processing, military, and other fields are summarized.

The Negative Linguistic Effect of English as a Global Language on Arabic with a Particular Reference to Bilingual Public 'Guidence' Signs in Iraq (Basrah)(*)

Globalisation has had an enormous impact on our lives and cultures. At the same time, it has great effects on language, which is considered an important tool for enhancing understanding and communication between cultures. Though many languages have benefited from globalization, English is the first among those languages. Its use is an important trend in world communication, which implies various aspects. Such communication leads to acculturation, which is a process of culture learning and behavioural adaptation that takes place when individuals are exposed to a new culture. Consequently, as a part of this process, individuals may undergo changes in language use, personality, identity, and attitude. These changes affect, to some extent, the identity of the country that is exposed to the culture of the other one. So, one of the novel phenomena of globalization in Arab countries today is the desire to inoculate everyday conversations and talks with foreign words, especially English. Such a case is obvious in Arab countries. The people of those countries tend to flavour their talks with many English words on the pretext that it is civilized and prestigious as opposed to their mother language, which is inferior. Most of the names of supermarkets, streets and airports are written in a language called by some linguists (Arablyziya), which is considered the main reason behind the haste towards the West and the blind imitation with the loss of identity, namely that of the original language. This study is devoted to shedding light on some landmarks that contain erroneous bilingual public signs in different regions and /or districts in Iraq (Basrah) and the suggested solutions to overcome errors resulting from Anglicizing Arabic and errors in translation when English and Arabic are used in the same sign and, thus, leads to mistranslating. A sample of such landmarks of bilingual public signs gathered from these regions and districts is introduced in this study.

An Analysis of Abbreviation on the University Students’ Speech

<div class="WordSection1"><p>Abbreviations are often used to save time and space in writing or speech and become a trend of communication. They are created by taking the initial letters or syllables of a longer word or phrase and forming a compact representation of it. Abbreviations are commonly used in various fields such as education, medicine, science, and technology, and the most common usage is in everyday communication. This study aims to find out the type of abbreviation formation carried out by Sultan Ageng Tirtayasa University students during their communication. This study used a qualitative descriptive method due to the researchers described the analysis in the form of sentence. The data was taken from the students’ communication in terms of recording. The results show that there are 4 classifications of abbreviation used by Sultan Ageng Tirtayasa University students, namely acronyms which are obtained at 35.3%, shorthand which is 42.2%, fragments are 14%, and contractions which are 8,5%. No abbreviation is found in the form of a crest.</p></div>

Political communication of the Prime Minister of Malaysia Anwar Ibrahim on Twitter

Globalisation, information, and communication technology have changed human communication. The internet gave birth to social media and a new communication trend. Digital, such as computer-mediated, communication replaces traditional communication. Face-to-face communication can now be done via social media, which blurs space and time. The benefit is that social media is not controlled by mainstream media, which decides what to publish. Social media lets any communication actor broadcast messages to the public at any time. Some communication actors are government officials, or political actors. Anwar Ibrahim, the prime minister, wants to build political trust and support through vertical and horizontal political communication. Anwar Ibrahim regularly uses Twitter to engage with residents, show his actions, and express his attitude, commitment, and government vision. Politicians must adjust to social media's power. This study uses Nvivo 12 Pro for social media analysis. According to Nvivo, Anwar Ibrahim's political communication concentrated on his actions, government matters, political affairs, and maintaining his relationship with citizens and the king.

University central offices are moving away from doing towards facilitating science communication: A European cross-comparison.

There is increasing interest in studying science communication from an institutional point of view. With much of the empirical research focusing on views of institutional actors on communication and their roles in the organisation, less attention has been paid to practices and dispositions of universities to communicate their research with publics. Universities have professionalised communication structures for external relations, and science communication has been absorbed in this. Yet, the evidence on what those practices represent for the university-at different levels of the organisation-is insufficient to understand the role of science communication within the university landscape. This study investigates science communication at central offices of research universities. Sampling whole populations of universities in four European countries (Germany, Italy, Portugal, and the United Kingdom; 44% response rate), we disentangle practices of communication as a centralised function. To the best of our knowledge, this is the first cross-national study on this topic based on all universities within the surveyed countries. We compare general trends in science communication of universities across countries. The evidence shows that science communication is a secondary function at central offices of universities, strongly medialised, and points to a supporting role for central structures in facilitating science communication at other levels while moving away from doing it themselves. Universities might need to consider their long-term positioning in enhancing national science culture by fostering science communication through models of dialogue and public debate.

Women and digital political communication in non-Western societies

ABSTRACT This special issue brings together contributions and theoretical insights that probe ways through which gender interacts with context to shape non-Western-based political communication trends. It seeks to address the need to diversify theory and research in political communication. Our key contribution is to provide empirically-guided, contextually-shaped and methodologically-rich research on digital political communication strategies that facilitate women's political participation in geographical areas underrepresented in the scholarship. We do this in five ways. First, feminist approaches to digital political communication have rarely been studied this way, focusing exclusively on previously unaddressed developments in non-Western settings while also theorizing their contributions to communication scholarship through a special issue format in a credible journal that retains a wider audience. Second, it is of scholarly interest to know whether women politicians in richer and poor countries grapple with the same issues when it comes to political communication. Third, we provide novel ways to expand scholarship on women's digital political participation through incorporation of indigenous knowledge and practices. Fourth, the diversity of fresh voices coupled with pioneering findings assembled in this special issue is encouraging in a field dominated by a few. Finally, the number of women vying for political office in the Global South is increasing. Therefore, studying how they are faring on the political frontline has a significant bearing on how current and future studies within the remit of understudied non-Western digital political communication can and should be framed, paving way for new and better understandings on the region and its multifaceted political perturbations.

How does health communication on social media influence e-cigarette perception and use? A trend analysis from 2017 to 2020

ObjectiveE-cigarettes have achieved a high prevalence rapidly. While social media is among the most influential platforms for health communication, its impact on attitudes and behaviors of e-cigarettes and its changes over time remain underexplored. This study aims to address the gap. MethodsFour years of data (2017–2020) were derived from the U.S. Health Information National Trends Survey (HINTS) (aged 18–64 years, n = 9,914). Initially, key variables were compared across years. Furthermore, guided by the health belief model, we employed a moderated mediation model to examine the influence of social media health communication on the public’s perceptions and behaviors related to e-cigarettes, distinguishing between smokers and non-smokers throughout the four-year period. ResultsThe evidence shows a process of dynamic interaction between communication, perception, and behavior. (1) We observed an increasing trend of social media health communication (SMH) and perceived relative harm of e-cigarettes (PHE). (2) Higher SMH was associated with more e-cigarette use directly in 2019. (3) Higher SMH was associated with less e-cigarette use indirectly through PHE in 2020. (4) Smokers consistently displayed heightened sensitivity in responding to harm perception compared to non-smokers. ConclusionsThe findings support two mechanisms underlying the association between SMH and e-cigarette use: direct and indirect. The changes in the pathways during the timespan may have been influenced by increased e-cigarette information on social media and public health events like COVID-19. Stricter regulations for unverified e-cigarette advertisements and anti-e-cigarette education on social media are called for to curtail e-cigarette use.

Tracking the Effects of Groundswell Communication on the Attitudinal and Purchasing Behaviour of Consumers of Eco-Friendly Products

The expansion of the dialogue and individual customer values due to active development of digital communication, which is related to innovation of digital communication and its integration into all areas of marketing communication, requires examination of emotions and emotional responses in the "business - online community - customer" communication process. Globalization but also the development of digital technologies have led to the integration of traditional and digital presentation of business entities into a unified whole, contributing to the emergence of the currently popular phenomenon of the groundswell. The presence of new forms of social interaction, particularly in the realm of social media, supports the creation and dissemination of so-called community communication about businesses and their products, often without their knowledge. As a result of this phenomenon and the possibility of quickly obtaining information and comparing companies across various online channels, there is a change in consumer behaviour. The groundswell defines a new trend in communication between organizations and unofficial institutions (fans, customers, consumers), which has a significant impact on business in any industry. However, the spread of hoaxes and false information about eco-products can be a problem. Social media users become victims of community opinion, and their belief in the need for eco-friendly behaviour in the purchasing process often has a decreasing tendency. Uncoordinated management of the groundswell indicates a societal issue, which is why the authors of the research article aimed to investigate and systematically describe the impact of groundswell activities on previously environmentally conscious customers, as well as on customers who were unaware of eco-products. In their scientific study, the authors present the findings of theoretical research aimed at ecological brands, products and users who have been exposed to the effect of groundswell as well as the potential of neuromarketing usage in the given field. 

O.2.1-3 Exercise Referral Schemes in the UK: mapping provision and aims

Abstract Purpose A common physical activity intervention in the UK is that of an Exercise Referral Scheme (ERS) where a health professional is able to signpost a service user towards local physical activity opportunities, often in a local sports centre (Bully et al., 2015). While there have been a number of reviews over recent decades, the provision of ERS’s across the UK is far from standardised (Oliver et al., 2021). The purpose of this study was to outline the provision of ERS across England and to examine how the schemes are framed and communicated in terms of their content, purpose, and approach. Methods A database was established and systematic searching online was conducted to collect the online details of exercise referral schemes from every region in the country. Each programme’s online information was then analysed using a Content Analysis approach as it offers a “systematic, objective, quantitative analysis of message characteristics” (Neuendorf, 2016, p. 1). This method has been commonly used to engage with publicly available data in a range of web-based materials as it can be an excellent way of examining patterns and trends in communication across multiple sources (Kim & Kuljis, 2010). Results 625 unique sites were identified across 168 distinct geographical footprints. Stated delivery partners included the leisure provider (91%), at sometimes one other partner (24%). 57% were listed as being 12 weeks in duration with 10% longer and 27% not stating the duration. Many of the projects did not have a stated aim (37%) although many (36%) outlined the general benefits of being physically active. 18% identified mental health as a benefit and only 10% mentioned anything about socialising or meeting other people. Conclusions This study found that the information publicly available on ERS schemes in England is inconsistent and often lacking in detail. Implications are that schemes should consider and then publish specific aims and objectives, and more broadly consider how they communicate the details of their programmes to stakeholders and potential participants. Support/Funding Source No funding was received to undertake this project

College student government elections and the espousal of neoliberalism in campaign and platform discourse

In this critical discourse analysis, we examined 18 college student government campaign platforms from 9 institutions in the state of Florida. We used neoliberalism as a conceptual framework to examine platforms and, in particular, the way(s) students running for office described neoliberal agendas, policies, and thought. Findings revealed concern for student finances and increasing student fees, proposed private sector solutions, an unacknowledged political climate, communications trends, and notable differences by institution type.

Комунікативна культура і філософія моралі

Abstract. The scientific analysis of state-first processes regarding the functioning of the principles of tolerant cooperative interaction in social life gives grounds for drawing attention to the methodological foundations of the legal consciousness of civil society. Verbal/non-verbal aggression during the war for nine years destroys his spiritual values. The deepening of the signs of decline in the normativity of the foundations of tolerant communication leads to the leveling of the principles of freedom of speech, justice and responsibility. These processes are intensifying with the intensification of the information war against Ukraine, the methods of which are becoming new and unpredictable. Language processes are the basis of this phenomenon. Manifestations of a low level of verbal and legal culture deform state and legal reality. Freedom of speech has led to a drop in the level of use of language and etiquette norms and their transformation (to a certain extent) into hate speech. The issues of the ethics of discourse, "dialogical anthropology" are recorded not only as scientific textual universal actions, but primarily as such, which foresee the need for increased legal responsibility for violation of norms of communicative freedom. The article is devoted to newly emerging trends in social communication, which significantly worsen the general cultural level of subjects of law. This is explained by insufficient research attention to the problems of verbal deficiencies in the interaction of communicators. We are talking about changes in the national way of thinking and speaking and their modern deformations caused by the terrorist aggression of a neighboring state and a number of other objective reasons. Unethical intentions signal a wide range of unexplored consequences of the Russian-Ukrainian war and the undeveloped methods of overcoming psycho-sociolinguistic problems related to existence, logic and ethics. The need for responsible communicators to cultivate public discourse and dialogue narrative with caveats regarding communicative irresponsibility was noted. At the household level, the latter can sometimes acquire the characteristics of a verbal/non-verbal crime.

The influence of social communications on the formation of public opinion of citizens during the war

With the development of information technology and the spread of social networks, communication has become more accessible and faster, and therefore, social communications are becoming an increasingly relevant and important issue for modern society. The research aims to study the current state of social communications in Ukrainian and global society, considering their transformation and identifying development trends. The research was conducted using the methods of analysis, systematisation, deduction, generalisation, and surveying. The research provides knowledge on the current state of social communications in Ukrainian and global society. Various aspects of communication processes, their transformation and development trends were studied and analysed, which allowed to understand their role and impact on modern society. The study revealed the peculiarities of social communications in different contexts, such as war, revolution, and pandemic. Particular attention was paid to the impact of social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and TikTok, on the formation of public opinion, cultural stereotypes, and types of users on social media. The study was conducted to investigate the social communications of Ukrainians, including their activity on social media. The study helped to establish how social communications affect the interaction of various social groups and institutions, including political processes, civic engagement, and youth culture, as well as trends in social communications. The results of the study of social communications can be used by researchers to expand knowledge in the field of communications, develop new theories and approaches, and understand modern communication processes in society.

It’s Good for Our Reputation (?!) – the Impact of Socio-Political CEO Communication on Corporate Reputation

ABSTRACT Chief executive officers (CEOs) are increasingly taking a public stance on controversial socio-political issues. This is partly because in polarizing societies, stakeholders increasingly expect corporations to fulfill a societal and moral responsibility beyond a mere economic scope. Although some publications acknowledge the trend of socio-political CEO communication, it remains largely unexplored. This research gap is especially prevalent regarding the impact on stakeholders’ assessments of corporate reputation. This article conceptualizes socio-political CEO communication as a form of corporate social advocacy (CSA) and theorizes that the direction of reputation effects depends on if and how strongly stakeholders agree with the CEO’s position. We conducted a fully standardized online experiment with a 3 (CEO’s expressed opinion) × 2 (topic of communication) between-subject design using a multidimensional operationalization of corporate reputation. Consistent with previous studies, we show that socio-political CEO communication has mainly negative effects. Although the effects apply to reputation dimensions under an expressive or social assessment logic, they do not become evident for dimensions that follow an economic-functional evaluation rationale.

New Trends in Research Communication

New Trends in Research Communication

Nihil durat in aeternum. On the Ecosystem of Political Communication in the Process of Dynamic Changes, Main Trends and Resulting Threats

Political communication observers and researchers recognise that the field is undergoing deep and multidimensional transformations. Numerous recent works presented and analysed the characteristics of the changes taking place and refer to the media, political actors or citizens. However, attempts at a multidimensional analysis of changes in the political communication ecosystem are much less frequent. This article aims to identify trends in contemporary political communication. A trend is a sequence of changes forming a certain regularity, showing strength and continuity over time, and the direction of development existing at a given moment. The research in this article identifies and analyses these trends, which should be understood as an interpretation of reality requiring an interdisciplinary and open heuristic approach. This approach will provide a broader view of the processes and changes taking place in the political communication ecosystem, allowing for further analyses and the formulation of hypotheses about the consequences and possible directions of the changes taking place, particularly those relating to trust in the media and politicians.

Analisis Scientometrik Tentang Komunikasi dan Dakwah Islam dalam Literatur Ilmiah

The purpose of this study is to examine research on Islamic communication and da'wah that has been published by Dimensions-indexed journals between 2012 and 2022. The study uses both qualitative and descriptive statistics methods. To analyze the 275 papers, VOSviewer was used to create bibliometric maps, while NVivo 12 Plus and frequency words were employed to evaluate them. The study found that the number of publications on Islamic communication and da'wah varied annually. The cluster analysis revealed that Islamic communication and da'wah research encompassed dawah communication, Islamic dawah media, Islamic broadcasting, and the movement or development of Islamic dawah communication. This research can serve as a starting point for experts to create graphical representations of research trends in Islamic communication and da'wah in published scientific research.

Competences in Specialised German and in The Profession

The article addresses the problem of how competences in a working environment in foreign language learning are combined in the concept of professional communication. It is distinguished from the notions of specialized and professional language by describing the linguistic and extra-linguistic skills needed for a specific work situation. For this purpose, a sample work situation is described by means of GeR descriptors defined for each level. Attention is drawn to the updating of the Common European Framework of Reference for Languages and the extension of the concepts of 'speaking' 'writing' 'reading' and 'listening' to 'skills and strategies' for these four skills. Finally, mention is made of the most important trends in professional communication according to some well-known researchers: dynamisation, differentiation and decentralization in language learning processes in work environments.

Forum: The Past Not as Prelude

Contemporary trends in mass media communication indicate serious confusion in the public consciousness about the nature of science and the status of evidential reasoning. Archaeologists, in an effort to make esoteric research programs interesting to the public, have contributed to this problem by providing over-simplified stories and “lessons from the past” based on sketchy evidence and mystified analysis. How archaeologists present the past has important implications for the future of archaeology as a discipline, but also for the future of the planet if we continue to patronize the public and oversimplify what archaeological data show about the ramifications of sociopolitical change.

The knowledge map of gender equality in cross-cultural communication: A bibliometric approach

It is urgent to solve the gender issues in global cross-cultural communication. Countries worldwide should responsible for achieving gender equality (SDG5). Hence, the study aims to portray the knowledge map of the gender issue in intercultural communication to explore the research status and future potential. The study used CiteSpace to conduct a bibliometric method within 2728 English articles on cross-cultural communication and gender equality topics from the Web of Science (WoS). After cluster analysis and time series analysis, this study emphasis the continued attention and increasing trend of publications and elaborates on the critical authors, institutions, and countries of research on this issue. The results introduced Putnick as the dominant author contributed to the topic. The University of Oxford ranked the top1 in the institution cooperation relationship. Europe countries and the United States have made major contributions and influenced Asian and African countries, such as Burkina Faso, North Macedonia, and Kosovo. Gender issues in Asia and Africa are getting much attention. The keyword clusters formed by the authors' cooperation include gender equality, life satisfaction, network analysis, and alcohol use. In addition, childbirth technology, patient safety competition, life satisfaction, capital safety, and sex difference are the key word clustering results of institutional cooperation. At the level of national cooperation, internet addition, risk sexual behavior, covid-19 pandemic and suicidal idea have become the main keywords The results of keyword cluster analysis show that gender role attribute, psychological properties, dating policy, professional fulfillment, and entrepreneurial intention have become the main topics in the current research. The research frontier analysis reflects the importance of gender, women and health. The research on self-efficacy, diversity, image, life satisfaction and choice has become the trend of cross-cultural communication and gender issues. Furthermore, abundant achievement emerged in the subjects of Psychology, Education, Sociology, and Business economics. Geography, Language and Literature, Medicine, and Health industries also have been highly influential in recent years. Therefore, the conclusion suggests the studies of gender issues can be further deepened into more authors, areas, subject and other multiple cooperation sectors.