Digital Trends Research Articles

Reaction network design and hybrid modeling of S Zorb

At present, many countries are becoming more and more stringent in terms of sulfur content in fuel oil. S Zorb is a kind of desulfurization technology with advantages of exceptional desulfurization efficiency and small impact on octane number. To meet the needs of environmental requirements and the trend of digitalization in the petrochemical industry, a first-principle model of S Zorb was established based on industry data. In order to describe the desulfurization and the other side reactions, a reaction network was designed and the kinetic parameters were estimated by the particle swarm optimization algorithm. Two hybrid models based on the first-principle model and support vector regression method were established to correct the mass fraction of sulfur and predict the research octane number of the refined gasoline respectively. The results indicate that the hybrid models can predict the mass fraction of PIONA, sulfur content and research octane number of the refined gasoline accurately, of which the mean absolute percentage errors are less than 6%. Hybrid models were then applied to optimize the decision variables to minimize the research octane number loss. Optimization results show that the average reduction of the loss of research octane number is 21.8%, which suggests that the models developed hold promise for guiding practical production.

"Utilizing Layer-2 Blockchain and IPFS Innovations for Establishing a Robust System for Secure Document Signing and Management"

Data holds immense significance within any information system. In traditional setups, data typically funnels into a central server for processing and storage, rendering the entire system reliant on this singular point. The ongoing digitalization trend, particularly accelerated by the global pandemic, has ushered in many transformative shifts in various operational aspects, including the validation, storage, and electronic signing of many documents. This surge in digital transactions has amplified both the data storage requirements and the volume of data traversing the Internet, thereby heightening the potential risks associated with fraud and document tampering. Consequently, an imperative need for a robust and secure document management system arises. Blockchain technology emerges as an innovative solution poised to address these challenges. In this study, we explore the compelling advantages that Blockchain technology offers to the realm of digital document storage, culminating in the development of a secure, web-based solution for document storage and processing.

ТЕНДЕНЦИИ И ПЕРСПЕКТИВЫ РАЗВИТИЯ ЦИФРОВОЙ ТРАНСФОРМАЦИИ В УПРАВЛЕНИИ ДЕЯТЕЛЬНОСТЬЮ ПРЕДПРИЯТИЙ АГРОПРОМЫШЛЕННОГО КОМПЛЕКСА РОССИИ

The scientific article presents an assessment of the current state and potential of digital transformation of enterprises of the agro-industrial complex of Russia. The relevance of the research is related to the general trend of digitalization and the spread of digital technologies that improve production, management and business processes in organizations of various spheres and sectors of the Russian and global economy. The object of the study is the enterprises of the agro-industrial complex of Russia. The subject is the technology of digital transformation of Russian agricultural enterprises. A review of digital technologies in management and agricultural production has been conducted. The measures aimed at ensuring the economic sustainability of Russian agricultural enterprises in the process of solving the tasks of digital transformation are proposed.

Evolving information landscape: ICT's influence on societal digitalisation

The establishment of a human-centered, open, and development-oriented information society is a prevailing objective for a significant number of nations worldwide. A key priority among the majority of countries is the construction of an information society that facilitates the creation, collection, access, utilization, and exchange of information and knowledge. The process of society's digitalization plays a vital role in enabling individuals to realize their maximum capabilities, actively contribute to both social and personal development, and ultimately enhance their overall quality of life. The primary objective of this article is to characterize the current intricacies surrounding the development of the information sphere. Furthermore, it seeks to elucidate the theoretical and practical aspects regarding the influence of specific information and communication technologies on the pervasive trend of digitalization within social processes on a global scale. The study employed analytical and bibliographic methods to examine the scientific literature on the development of information and communication technologies (ICTs). Additionally, comparative, logical, and linguistic methods were utilized to facilitate analysis. Methodological approaches such as abstraction, idealization, deduction, induction, synthesis, information analysis, and systemic and structural methods were employed to study and process data. Furthermore, the authors conducted an online questionnaire survey as a practical means to address significant aspects concerning the development of the information sphere. The study successfully identified the primary theoretical aspects of the digitalization of social processes, focusing on the key issues at hand. Additionally, an examination was conducted to analyze the dynamics of scholars' perspectives concerning crucial aspects of this subject matter.

Healthcare Marketing Evolution: A Comprehensive Exploration of New-Age Strategies and Patient-Centric Paradigms

This qualitative exploratory research examines the dynamic healthcare market, characterized by its unique interplay between healthcare provision, technological advancements, and evolving marketing strategies. It explores new-age marketing strategies, including digital presence, content marketing, personalization, telehealth, mHealth, social media, patient reviews, healthcare CRM systems, interactive tools, chatbots, and online marketing. The “Digital Presence and Optimization” strategy promotes visibility and engagement through user-friendly websites, SEO, mobile optimization, and social media interaction. “Content Marketing” builds trust and authority by generating useful, empathic content. “Personalization” personalizes healthcare and communications to engage patients. “Telehealth and mHealth” provide remote healthcare and digital health support. “Social Media and Influencer Partnerships” boost brand awareness and trust. Positive patient experiences under “Patient Reviews and Testimonials” influence potential patients. Patient data is centralized in “Healthcare CRM Systems” for personalized communication and targeted advertising. “Interactive Tools and Chatbots” enable instant health information access and patient participation. “Online Advertising” targets demographics and interests on digital channels. This research contributes nuanced insights to healthcare marketing discourse, emphasizing patient-centric approaches and the integration of digital innovations in a competitive market. The findings underscore the necessity for healthcare providers to adopt a more integrated, patient-focused approach to marketing, reflecting the broader trends of digitalization and consumer empowerment in healthcare. This article contributes to the academic discourse on healthcare marketing by providing insights into the strategies shaping the future of patient engagement and healthcare delivery in the digital era.

GIS-Based Regional Seismic Risk Assessment for Dubai, UAE, Using NHERI SimCenter R2D Application

Over the last two decades, the UAE’s construction sector has grown significantly with the development of tall buildings, but the region faces seismic risks. Similar concerns in China led to earthquake simulation research on a city scale. The objectives include developing programming for parallel computing and creating simplified models for estimating losses. The challenges include computational complexity and uncertainties in various modules. In 1995, the structural engineering community adopted performance-based engineering principles, shifting to a probabilistic design process. The Computational Modeling and Simulation Center (SimCenter) implemented this into a generic software platform, with the 2010 release of Regional Resilience Determination (R2D) automating the methodology. A research plan aims to advance realistic seismic simulation in the UAE, integrating studies and custom developments. The goal is to create an end-to-end seismic risk assessment framework aligned with digital trends, such as BIM and GIS. The investigation focuses on a virtual dataset for tall buildings, considering variations in location, material properties, height, and seismic activity. For the studied archetypes, the average expected losses include a 3.6% collapse probability, a 14% repair cost, 22 days repair time per asset, and almost 1.5% total population injuries, ranging from 1% for the lowest severity to 0.15% for the highest.

The aspects of implementation of digital technologies under rendering of services in health care: The publications review

The article presents review summarizing contemporary National and foreign experience of implementing digital technologies under provision of services in health care. The systematic analysis of data from Scopus, eLibrary, PubMed and others electronic databases permitted to select 30 sources in Russian and English for 2016-2023. Modern digitization trends affect collaborations of companies where vectors of modernization become development of unified digital framework based on common state information system of health care; common educational platform for medical knowledge enriching by AI capabilities, through development of organizational activities and workflows based on digital technologies and services utilizing digital transformation. The deficiency of tools evaluating efficiency of reading software products and scalability of health digitization processes become problematic issues. As of today, diagnostic technologies using AI systems, technologies of lung cancer screening, examination methods of patients with post-traumatic deformations of cheekbone-orbital complex, monitoring of readings of devices with digital registration, further office consulting of various levels and application of AI in neurosurgery were described already. The article also considers issues of telemedicine consultations and development of modernized care models. The authors expect that digital ecosystem in development addressing issues of legal concept of management, financing and system of patient legal protection will do everything necessary to mitigate cyber incidents.

Digital transformation as a catalyst for business model innovation: A critical review of impact and implementation strategies

This study critically examines the transformative impact of digitalization on business models and identifies effective implementation strategies for navigating digital transformation. The primary objective was to explore how digital technologies act as catalysts for innovation within business models, assessing both the opportunities and challenges they present. Through a systematic literature review and content analysis, this research analyzed peer-reviewed articles and conference papers published between 2014 and 2024, focusing on the integration of emerging technologies such as AI, IoT, and blockchain into business practices. The methodology involved a comprehensive search across multiple databases, adhering to strict inclusion and exclusion criteria to ensure the relevance and quality of the literature. The analysis revealed that digitalization significantly enhances business agility, customer engagement, and operational efficiency, driving the evolution of traditional business models towards more adaptive, data-driven frameworks. Key insights highlight the necessity for organizations to embrace a culture of innovation and continuous learning to leverage digital transformation effectively. Strategic recommendations for practitioners emphasize the importance of developing digital literacy, fostering collaborative ecosystems, and aligning digital initiatives with broader business objectives. The study also discusses policy implications, urging the creation of supportive regulatory environments that facilitate digital innovation while addressing concerns related to data privacy and workforce displacement. Finally, this research underscores the critical role of digitalization in shaping the future of business models and outlines avenues for future research to bridge existing knowledge gaps and explore emerging digital trends. The findings serve as a valuable guide for business leaders, policymakers, and scholars in navigating the complexities of digital transformation.

HOW APPLES PLANNED OBSOLESCENCE CRIME INCREASES INEQUALITY: A RESPOND ON CAPITALISM, JURIDIFICATION, AND SOCIAL CONTROL

This essay examines the infamous contemporary crime called as planned obsolescence. The ramification of the capitalist system has made prominent mega-tech companies to shape technological standard and influence other to comply and acquire to such condition. It creates a regime of technological hegemonyin this case, I particularly place the utter focus to the Apple Companys alleged attempt to dominate the technology market by perpetrating certain time-window for science and technology inventions, inter alia“the manufacture, software system and design, to be out of date or deemed as obsolete when they have reached certain designated period of time, hence forcing the customers to make repeated purchase to keep up with the latest digital trend as the only way to survive technologically. Further, I will put into scrutiny the phenomenon of planned obsolescence regards to the framework of social crimes and its abominable excess of arbitrary social control that creates inequality to the society, particularly viewed from an overwhelmingly Foucauldian post-structuralist approach, specifically to the loyal technology customers. To present a thorough result of this study, I use a systematic overview of literature reviews by qualitative analysis.

Analysis of the importance of business model and business plan in the process of entrepreneurship: Taking college students entrepreneurship as an example

This article explores in-depth entrepreneurship, focusing on business models and business plans. Taking the difficulties and challenges faced by college students as an example, it analyzes the importance of business model innovation to entrepreneurial enterprises and its key role in market competition. The article first summarizes the concept of entrepreneurship and the problems it faces, and then introduces the business model and its application in entrepreneurship, the definition and components of the business plan, and how to make an effective business plan according to market demand, technology trends, and the competitive environment. This paper points out that a successful business model needs to be closely combined with market positioning, product strategy, marketing means, profit model, and other elements, and the formulation of a business plan requires rigorous steps. The study has concluded that the business model is the core of the business plan, and the plan is the specific implementation of the model. The two need to adjust to each other and jointly determine the success of the enterprise. The future development trend of the business model and business plan is the trend of digitalization and intelligence, personalization and customization, flexibility, and adaptability. This paper puts forward suggestions for entrepreneurs represented by college students: an in-depth understanding of market and customer needs, the need to maintain innovative thinking, the feasibility of a socialist plan, etc., thus improving the success rate of entrepreneurship. This paper enriches the relevant theories of entrepreneurship, lays the foundation for in-depth research, and has certain theoretical significance.

The impact of digitalization on corporate strategy in the heat-power industry

The article analyzes 8 directions areas of digitalization that affect corporate strategizing in the heat-power industry, classifies this direction into demanded and prospective, and conducts an OTSW analysis of these directions and their features that have a significant impact on the development of the industry. The main objectives of the study were to study the strategic trend of digitalization in the context of the heat-power industry, analyze the application and relevance of the main aspects of digitalization in strategic public documents of heat generating companies in Russia such as PJSC “Gazprom Energoholding”, PJSC “T-Plus”, PJSC “Quadra”, and identify prospects and the problems they face in the context of the current level of digitalization. The main methodological school on which the research is based is the scientific school of strategy by V.L. Kvint.The article emphasizes the important role of digitalization as one of the leading drivers of development of the heat-power industry and demonstrates examples of digitalization of operational processes of the heat generating companies. The OTSW analysis reveals negative characteristics of the digitalization trend, mainly associated with economic costs that limit its active implementation in the industry. The conducted research leads to the conclusion that digitalization is not only a trend, but also a global investment project for the heat generating companies and for the industry as a whole, stimulating investments increase in complex technological virtual and material systems and devices.

Modern Trends in Digitalization of the Restaurant Business

The relevance of studying the issues of digitalization of the restaurant business is due to the need to search for strategic directions and key factors in the digital transformation of restaurant services, assessing modern consumer demands and global market development trends.The purpose of the work is to study the main trends in the digitalization of restaurant business organizations.The objectives of the study are to analyze promising areas of digitalization of the restaurant business, assess the market for online food delivery, self-service points and the use of digital technologies.Methodology. Methods of comparative and statistical analysis, induction and deduction were used as research methodsResults. It was revealed that the main directions of digitalization of the restaurant business are online orders and delivery of ready-made food, the development of self-service points, automation of the value chain, as well as the promotion of restaurant services using digital technologies. Despite the fact that automation of the restaurant business began before the COVID-19 pandemic, it served as a catalyst for the transition of restaurant services to the virtual space. However, the reactive approach of restaurant business organizations did not allow the formation of an effective strategy for the digital transformation of restaurant business organizations. The growth of digitalization of the industry is due to digital channels for promoting services that require significant investments, available only to large market players; for non-chain restaurants, this segment of the digital market is not yet available in full, which is a limiting factor in the development of the entire industry.Conclusions. The results obtained during the research allowed us to formulate theoretical and practical recommendations aimed at developing a strategic understanding of the planning processes and implementation of digital technologies in the activities of restaurant business organizations.

Prospects and Trends of Digitalization of Project Management in the Region

Relevance. Digital transformation at the present stage in the Russian Federation seems to be a complex and ambitious task, the successful implementation of which depends on the adaptability of public authorities to digital changes and their restructuring to new decision-making processes. Despite the fact that digital technologies were one of the last to enter the public administration sector, their implementation has made it possible to speed up the process of solving large-scale and operational problems. Improving the efficiency of the state and regional management system can be identified as a key factor in the sustainable development of the economy of the Russian Federation. Its stability is ensured as a result of the formation, legislative consolidation and existence of control over the implementation of government programs. In this regard, the digitalization of project management is of particular relevance, since it is the driving force for regional development and is used to eliminate development imbalances. The purpose is to study the prospects and identify trends in the digitalization of project management in the region.Objectives: to consider the concepts of digitalization and digital transformation, to identify the directions of the digitalization process of public administration at the present stage in the Russian Federation, to form ideas about software products to be implemented in the public administration sector and to propose directions for further development of the process of digitalization of the public administration sector of project activities.Methodology. In the process of studying the topic under consideration, methods such as analysis, synthesis, generalization, logical, and graphic methods of information processing were used.Results. Project management of the region seems to be a promising and effective way to eliminate the imbalance of regional development, therefore the introduction of specialized software products with functionality specific to the needs is a strategic task.Conclusions. In order to improve project management of regional development, a comprehensive software product is proposed for implementation. Further development of regional project management is not possible without the creation of a general information system that allows for unified management of all projects in the region.

Strategic conceptualization and operationalization of digital orientation to support organizational TQM performance

A digital orientation in TQM performance brings about numerous advantages, including data-driven decision-making, enhanced efficiency, flexibility, improved customer experience, continuous improvement, effective communication, competitive advantage, and stimulated innovation. This research focuses on bridging the knowledge gap by exploring the connection between organizational TQM performance and the antecedents of digital orientation, considering the lack of empirical research in this domain. Using data gathered from surveys of 310 small to medium-sized IT companies in India, the study evaluates a novel conceptual framework through structural equation modeling (SEM) analysis employing the partial least squares (PLS) technique. The results underscore the importance for businesses to seize the opportunity presented by digital technologies and the ongoing trend of digitalization in their industries. This involves committing to adopting these technologies, taking into account their maturity and intensity, and enhancing digital capabilities to foster resourcefulness and creativity, thereby improving organizational TQM performance. By providing a deeper understanding of pertinent antecedents of digital orientation and how they should be strategically deployed within organizations, this research contributes to the body of knowledge on organizational TQM performance and digital-oriented solutions. The findings reveal a positive impact of digital maturity, digital intensity, and digital ecosystem transformation on organizational TQM performance. Additionally, it is demonstrated that the relationship between organizational TQM performance and digital capability is mediated by digital ecosystem transformation.

Adaptive management model of the higher education system in the context of the transition to the digital economy

Purpose: of the study is to develop an adaptive model of higher education system management in the context of digital transformation of the economy. Methods: the methods of interdisciplinary, structural and logical analysis, typologization of management models, rating and expert assessments were used in the work. The methodological basis of the research was: a three-sided model of higher education management assessment, a "management cube", including a model of new managerialism, a two-plane model of higher education system assessment, level-based, adaptive approaches to higher education management. Results: based on the analysis of the higher education management system in the context of the digital transformation of the economy, the need for the formation of new adaptive mechanisms and management models of this system as an area where human capital is formed and developed, necessary for the breakthrough development of the country. Also, the trends of digitalization in the field of higher education have been identifi ed. Recommendations for its adaptation to the digital transformation of the economy have been developed and substantiated. As a key tool of the adaptive management model, an organizational model of adaptive management of the higher education system has been developed, which makes it possible to adapt the entire education system to the challenges of digital transformation of the economy. Conclusions and Relevance: the developed organizational model will make it possible to build an eff ective work of the higher education system using adaptive management mechanisms, that allow it to optimally adapt to modern transformational processes, that occur according to cyclical crisis phenomena and the next industrial revolution. Digital transformation and the conditions of Industry 4.0, as well as the technological singularity, which is already the reality, do not allow us to strategically correctly build one specifi c model of management of the higher education system, since the above-mentioned processes become the trigger for constant transformations, including in the field of education. The organizational model of adaptive management proposed by the authors is innovative, allowing to adapt iteratively to the ongoing transformations of social and economic systems. Thus, this model is strategically relevant and promising for the both modern conditions of functioning and long-term development of the education sector.

Are digital trends driving corporate environmental, social, and governance practices? Evidence from China

AbstractThis paper aims to explore whether the trend of digital transformation is driving companies to engage in environmental, social, and governance (ESG) practices. The impact of strategic transformation on firms is all‐encompassing, making it difficult to capture the mechanisms of impact on corporate ESG practices. To this end, we construct a new theoretical framework that combines slack resources and stakeholder theory. This framework attributes the heterogeneity of ESG practices to differences in the ability and willingness of companies. Using data from Chinese listed companies, we find that the digital transformation is improving ESG performance. The mechanism is that digital transformation increases the availability of long‐term slack resources and strengthens the connection with stakeholders. However, there is insufficient evidence that digital transformation contributes to greater transparency in corporate disclosure. We also find that this effect is larger for firms with less risk‐responsiveness and firms with international connections, but smaller for firms with political connections. Our findings affirm the advantages of contemporary trends in corporate digital transformation for ESG practices and offer a new theoretical framework to investigate the factors influencing ESG practices.

Messenger Marketing Platforms and Performance of Tour Operating Companies in Kenya

Messenger marketing is part of global digital trend that acts as a new avenue for tour firms to adopt based on convenience in interaction, ability to reach more audiences and collaboration with customers. The study aimed to examine the effect of messenger marketing on performance of tour operating companies in Kenya. The study was anchored on diffusion innovation theory. Cross-sectional and correlational research design were utilized. The study applied census approach to a target population of 212 general managers of tour operating companies. Online and physical questionnaires were used to collect primary data. The supervisors and experts were used to examine validity of the instrument while Cronbach Alpha was adopted to test reliability was 0.783 which was above a threshold of 0.7, hence reliable. Descriptive statistics consisting of mean and standard deviations were used to summarize data while simple linear regression was used to test significance at 5%. The results revealed that messenger marketing platform was practiced by the tour operating companies through using mobile services platform for sending messages, chatting and soliciting sales. It also assisted in obtaining customer feedback, blogging and chatting with customers. However, the Chatbots were hardly used by firms which adopted artificial intelligence in communicating, sending random messages and could be integrated to existing online platforms. The results indicated that messenger marketing had positive significant effect on the performance of tour operating companies (β1=0.428, P = 0.000<0.05). The study concludes that messenger marketing platform marketing significantly influenced performance of tour operating companies. The study recommends tour operating companies should apply Chatbots, mobile service, mobile commerce and conversation commerce to enhance customer relationship and improve performance

IMPACT OF E-COMMERCE ON INTERCULTURAL ASPECTS OF COMMUNICATION

Digitalization of business in combination with cultural diversity has created a new space and conditions where communication becomes a challenge. The purpose of the article is to identify intercultural aspects of communication in the context of digital business development. It is established that cultural sensitivity in business involves, on one hand, the formation of respect for legal and moral norms specific to a particular community, and on the other hand, enhances the operational efficiency of the company. It is argued that cultural factors influence decision-making in international business, and awareness and knowledge of cultural differences enhance the competitiveness of the company. It is postulated that the intercultural competencies of managers should be viewed in terms of their new functions and socio-professional roles in transnational organizations and through the lens of their cultural intelligence, which facilitates adaptation to new cultural realities and cultural freedom—a set of necessary skills, knowledge, and abilities for a manager in an international and even global dimension. The top 10 countries in the Digital Technology Usage Index (NRI) reveal three trends: they belong to high-income countries, demonstrate reliable network readiness in all dimensions, and European countries continue to dominate the list. These trends persisted in the 2023 ranking. The challenges hindering the development of digital trends and the transformation of the Ukrainian economy into a digital one are substantiated. Two scenarios for the development of digital business in Ukraine are identified depending on the assessment of the criticality and necessity of changes in the traditional economic structure: the inertial (evolutionary) and the targeted (forced). In the case of implementing the inertial scenario, the Ukrainian economy will remain inefficient, labor migration will continue, and Ukrainian products will be non-competitive in external markets. The targeted scenario envisions the transition of the Ukrainian economy to a digital one within 3-5 years. The result will be the emergence of new norms, standards, and value systems. The internationalization of management changes the traditional model of management communications.

WAYS TO INCREASE LABOR PRODUCTIVITY IN THE CONTEXT OF DIGITALIZATION

At present, the growth of labor productivity is expressed in more effective development and use of human resources, especially their intellectual properties. In this regard, in order to increase labor productivity in the conditions of digitalization of all spheres of activity, it is necessary to form, develop and implement modern technologies for the use of intellectual resources.The article discusses the technologies of using intellectual property of labor resources in accordance with the modern realities of economic development in the context of the trend of digitalization.

Enhancing Fundraising with Digital Transaction in Indonesia: A Systematic Literature Review (SLR)

This research uses the Systematic Literature Review (SLR) method to investigate the optimization of collecting Zakat, Infaq and Sadaqah funds through digital transactions. The data analysis process uses the PRISMA diagram and includes the stages of identification, search, selection, data collection and analysis. From three main sources, researchers collected 20 references, consisting of theses and journals, which were analyzed to identify findings related to collecting ZIS funds with digital transactions in Indonesia. The results reflect the digitalization trend, where zakat institutions are increasingly using information technology to increase efficiency, accessibility and transparency in the process of collecting ZIS funds. This trend involves utilizing mobile applications, QRIS, and digital platforms, enabling faster and more efficient fund collection. Other benefits include ease of access, increased transparency, and more effective involvement of muzakki. Using digital technology also enables data analysis, better fund management and the development of sustainable business models. The COVID-19 pandemic has triggered new strategies in collecting ZIS funds, with zakat institutions turning to social media and digital platforms as alternatives to raise funds. Online payment services with mobile QR Codes are key in maintaining the continuity of ZIS fund collection amidst physical restrictions. Socialization efforts, easy access, and partnerships with various parties are the main strategies for zakat institutions to remain relevant and effective in facing the challenges of the pandemic. This research focuses on the central role of digitalization in increasing the efficiency and effectiveness of collecting ZIS funds, such as paying attention to social changes, namely the COVID-19 pandemic. By using digital technology, zakat institutions can continue to innovate and meet the needs of muzakki, so that they continue to play their role in helping people in need.