In December 1797, Joseph Dennie, Federalist editor of a Walpole, New Hampshire, newspaper called Farmer's Weekly Museum, burst forth in print a declaration of his and his newspaper's success. constant swell of our subscription book suggests a theme to our gratitude, and a motive to our industry, he wrote. Farmer's Museum is read by more than two thousand individuals, and has its patrons in Georgia, and on banks of Ohio. Spurring his readers, contributors, and himself on to further efforts, he asked that the owners of London papers . . . promptly answer Editor's late appeals for material; he dramatically announced that he had, with a trembling hand, embarked on a new set of columns for Museum's back page; and he demanded that his farflung subscribers pay him seventy-five cents in advance for privilege of receiving his paper, lest he summarily deprive them of his talents.1Dennie's exuberance was not misplaced. His list of 2,000 subscribers approaches what most recent and thorough historian of era's partisan press deems upper limits of paid circulation, even for the most successful urban newspapers. During Dennie's association Museum, from 1795 through 1800, politicians and amateur literati scrambled to have their offerings appear in his pages, and men and women discussed Dennie, his essays, and his newspaper at bookstores and dinner tables. By 1800, he had received requests from printers and editors in Baltimore, New York, Philadelphia, and Halifax to take over or join their newspapers, and no less a figure than William Cobbett, exiled from Philadelphia but not yet resigned to leaving United States, had sent urgent letters begging him to embark on a joint venture. At same time, other Federalists, support from Adams family, were concocting a scheme to bring Dennie to Philadelphia so that he might begin a new periodical while enjoying a sinecure secretary of State Timothy Pickering.2In short, in crucial years between dispute over Jay Treaty and election of 1800, Joseph Dennie was, in both political and cultural terms, just what his crowing words in Museum claimed: an influential man. The surprising ways in which he achieved that influence make him important to our understanding of that tumultuous period. Attention to Dennie and his Museum demonstrates need to understand story of new nation's political and cultural development as, in no small measure, story of logistical and rhetorical struggles to create persistent, dynamic, and demanding national audiences.3Dennie was successful not only because of liveliness of his prose and editorial persona, but also because he managed to render his Museum and its readership useful to other early national cultural and political entrepreneurs. The Museum potentially offered to early national printers hope of gauging and influencing tastes of an otherwise elusive, farflung cohort of educated young Americans; at same time, Museum offered to politicians of fledgling Federalist party a chance to spread information, ideas, and emotions. Studying Museum as both content and process in fact offers insight into Federalism and partisanship themselves as both content and process. It allows us to witness workings of a kind of Federalism that was a constellation of attitudes and ideas more than it was a stable political agenda, and which, rather than simply reflecting directives of filiopietist political conservatives, emerged from and invigorated a self-consciously youthful and even rebellious network of educated Americans. Attention to Museum also suggests that partisan press, and so to an important extent nascent national partisan communities themselves, were creation of literary rhetorics, practices, ambitions, and men, and not only of political ones. Finally, Museum reminds us that political and cultural ferment of early republic was part of an international and not simply an American story. …
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