Travel Agencies Research Articles

LEXICAL EXPLICATION OF THE GEOCULTURAL BRAND YELETS IN THE TOURIST INTERNET DISCOURSE

The article deals with the issue of linguistic means of representing geocultural images of territories in the online tourist discourse. Topicality of the work is due to a set of reasons: the cultivation of certain images of territories in the geocultural regional policy; the interest of scientists in analysing the linguistic features of online tourist discourse; the unexplored linguistic component of different geocultural brands. The subject of the study is the means of explication of the geocultural brand Yelets. The research material is texts posted on the sites of travel agencies and tour operators. The study found that in the online tourist discourse, the geocultural brand Yelets is represented by a set of linguistic means: an extensive system of onyms among which, oikonyms, oronyms, potamonyms, urbanonyms, ecclesionyms, anthroponyms, etc. are marked; some appellatives such as страж (guardian), сокровищница (treasury), музей (museum), воин (warrior), etc., attributive vocabulary; a number of phrases, including the otonymous adjective елецкий. It is noted that the semantic dominant of the texts is the asti onym Yelets, which is thematically, contextually and associatively connected with all other onyms, appellatives and characteristic vocabulary. The authors come to the conclusion that the system of linguistic means used, actualising a number of stereotypes, helps the addressee to form in its mind the image of the ancient provincial city in the core of Russia with a certain historical and cultural background.

Prospects for the development of sacred tourism in Kazakhstan

The tourism industry, in addition to being one of the constituent parts of the economy and the main elements of the country, also carries a powerful potential for introducing tourists to the values of the country's natural and cultural heritage. In this regard, the development of sacred places in Kazakhstan as a priority area for the promotion of tourist services is becoming relevant. The need for research is due to the presence of a number of scientific issues related to the promotion of sacred sites in Kazakhstan, including the level of satisfaction of tourists with the services offered, the problems of travel agencies in promoting tourist services, the study of key prerequisites for the development of domestic sacred tourism and methods for assessing the potential of sacred sites in Kazakhstan as a vector for the promotion of tourist services.

DIGITAL LEADERSHIP AND CREATIVE PERFORMANCE IN TOURISM AND HOTEL ENTERPRISES: LEVERAGING STRATEGIC AGILITY AND ORGANIZATIONAL LEARNING CULTURE

The aim of this study is to explore the effect of digital leadership (DL) on creative performance (CP) by investigating the mediating roles of strategic agility (SA) and organizational learning culture (OLC) in tourism and hospitality industry. The study analyzed 320 responses from middle-level management at five-star hotels and category-A travel agencies in Egypt using the PLS-SEM technique and WarpPLS statistical software 7.0. Findings reveal that digital leadership positively affects creative performance, strategic agility, and organizational learning culture. In addition, CP is positively affected by SA and OLC. Moreover, findings confirm the mediation effects of strategic agility and organizational learning culture in the DL→CP relationship. The study provides practical insights for tourism and hospitality enterprises using Dynamic Capabilities Theory to enhance performance and agility in the digital age.

THE MODERATING ROLE OF INTERNAL MARKETING ON THE RELATIONSHIP BETWEEN ORGANIZATIONAL TRUST AND JOB ENGAGEMENT: EVIDENCE FROM HOTELS AND TRAVEL AGENCIES

Employees play a crucial role in service firms, significantly influencing performance and value creation. Success in this regard depends on the efficient management of human resources as internal consumers. Therefore, this study examines the influence of organizational trust (OT) on job engagement (JE) and explores the moderating role of internal marketing (IM) on the relationship between organizational trust and job engagement. The study model was formulated and tested using data from 448 full-time employees in five-star hotels and category-A travel agencies in Egypt, specifically, in the Greater Cairo area. Findings revealed that OT positively impacts JE. IM positively impacts OT and JE. In addition, IM has a positive moderating impact on the relationship between OT and JE.

CRISIS MANAGEMENT AS A DRIVER OF SUSTAINABLE TOURISM IN JORDAN: EVALUATING PERFORMANCE OF JORDANIAN TOURISM PUBLIC POLICIES DURING CRISIS - BEFORE AND AFTER COVID-19

This paper evaluates the policies taken by Jordanian tourism sector before and after COVID-19; it is divided into two parts: the first dealt with the period 2011-2019 which followed the events of Arab Spring, the second focused on the postCOVID-19 period. A mixed methodology was used as for the Arab Spring case a quantitative approach that aimed at measuring the satisfaction of 54 travel agents about policies taken by public tourism sector was used. A Structure Equation Modelling analysis was conducted to test the relationship between specific satisfaction about promotional and economic policies as independent variables, and the general satisfaction as a dependent variable. As for the case of COVID-19, a different approach was used where the Tourism National Strategy 2021-2025 and reports on the influence of COVID-19 on Jordanian Economy were referred to make an evaluation of governmental performance. There was an obvious absence of the concept of “Crisis Management" in tourism national strategies (MOTA, 2003 ; 2010 ; 2015) ; where the focus was on diversifying the tourism product, enhancing the image of the country and increasing competitiveness.

Travel Agency Task Dialogue Corpus: A Multimodal Dataset with Age-Diverse Speakers

When individuals communicate, they use different vocabularies, speaking speeds, facial expressions, and gestural languages, depending on those with whom they are speaking. This study focuses on the age of the speaker as a factor that affects the style of communication. We collected a multimodal dialogue corpus with various speaker ages. We used travel as the topic, as it interests people of all ages, and we set up a task based on a tourism consultation between an operator and a customer at a travel agency. This paper presents the details of the dialogue task, collection procedures and annotations, and analysis of the characteristics of the dialogues and facial expressions, focusing on the age of the speakers. The results of the analysis suggest that the adult speakers have more independent opinions, the older speakers express their opinions more frequently than other age groups, and those in the operator role smiled more frequently at minors.

MARKETING STRATEGIES FOR TRAVEL AGENTS TO INCREASE CONSUMER INTEREST

The purpose of this research is to determine the marketing strategy of travel agency companies to attract consumers. To support research, we employ qualitative techniques and adopt a descriptive perspective for analyzing the service marketing mix., namely "7P" (Product, Price, Place, Promotion, People, Process, Physical Evidence). The qualitative method used in this research produces subject data from interviews, observations, and documentation. The research results show that the marketing mix strategy carried out by the travel agency company PT. Mega Rizki Arrahmah in attracting consumers is based on seven main indicators, namely product, price, promotion, place, people, physical evidence, and process. Therefore in this research, it can be concluded that the Marketing Mix Strategy carried out by the Travel Agent PT. Mega Rizki Arrahmah can help maintain and increase sales based on seven main indicators

Sequential framework for analyzing mobile click-through decision in online travel agency with user digital footprints

Sequential framework for analyzing mobile click-through decision in online travel agency with user digital footprints

PENGARUH CUSTOMER VALUE TERHADAP CUSTOMER SATISFACTION PADA ONLINE TRAVEL AGENT TIKET.COM

When customers receive a product or service from a business and they receive high value, then all problems thatarise between customer expectations and the actual product or service will be resolved. Currently, the aim of thisresearch is to determine whether customer value—defined as functional, emotional, and social value—has animpact on customer satisfaction related to the online travel agent Tiket.com. The type of analysis used wasquantitative analysis with a total of 104 respondents who met the sample criteria. Sample collection was carriedout using the Purposive Sampling technique combined with the Non Probability Sampling method. Data analysisin this study used SEM (Structural Equation Modeling) techniques based on PLS (Partial Lest Square). Researchfindings show that functional, emotional and social values have a significant and positive impact on customersatisfaction at online travel agent Tiket.com.Keywords: Customer Satisfaction, Customer Value, Emotional Value, Functional Value, Social Value

Examining presence in immersive virtual reality and website interfaces through the cognitive fit and cognitive load theories

PurposeThe purpose of this paper is to assess the effects of presence on users’ information processing in mediated visualizations using immersive virtual reality (VR) and websites, focusing on information understanding and cognitive load. The impact of user interfaces on users’ perception of presence is also tested.Design/methodology/approachA between-subjects laboratory experiment using two user interfaces – immersive VR and website – is carried out. It is complemented by a self-administered survey on the participants.FindingsThe current results indicate that an immersive VR interface improves tourists’ information processing by producing a heightened sense of presence. The results confirm that presence facilitates tourists’ information processing by increasing information understanding and decreasing cognitive load. Finally, a negative relationship between cognitive load and information understanding is obtained.Practical implicationsVR user interfaces are not only visually appealing but also cognitively optimized. Immersive VR devices can be introduced in the specific sale process of cruise trips through both offline channels (physical stores and travel agencies) and online channels to facilitate tourists’ information processing during the prepurchase phase.Originality/valueThe primary contribution lies in the integration of the theory of presence with two influential information processing frameworks, namely, cognitive load theory and cognitive fit theory. This integration provides a holistic perspective on how user interfaces influence consumer information processing in the unique context of cruise tourism, particularly during the stage of a prepurchase information search.

Online Tourism Management System

In order to handle travel planning and booking, better management systems are required as vacations and tourism gain importance in today's society. Although digital solutions offer better processes, many travel agencies still don't fully utilize them. The purpose of this study is to address gaps in the travel and tourism sector by introducing an online tourist management system. The goal of this platform is to increase corporate productivity and enhance customer experience by centralizing booking and information transmission. Techniques: The prototype runs Microsoft SQL Server 2008 on a front end composed of HTML and PHP. With detailed information, it assists clients worldwide in making reservations for places and activities. Administrators might, nevertheless, offer hotel and travel agency vacation packages. Following confirmation, customers can view their booking details in "my booking." Outcome: Passenger data is centralized via the integrated platform.

Digital Leadership and Sustainable Competitive Advantage: Leveraging Green Absorptive Capability and Eco-Innovation in Tourism and Hospitality Businesses

This study explores the influence of digital leadership (DL) on sustainable competitive advantage (SCA) in tourism and hospitality businesses, focusing on green absorptive capability (GAC) and eco-innovation (EI) as mediators. This study focused on middle-line management in travel agencies and hotels in Saudi Arabia. A total of 323 valid responses were collected and analyzed using WarpPLS 7.0, a PLS-SEM analysis tool. DL positively affected SCA, GAC, and EI. In addition, SCA was positively impacted by GAC and EI. Furthermore, this study found that GAC and EI significantly mediated the DL→SCA relationship. This study enhances the Dynamic Capabilities Theory, offering valuable insights for tourism and hospitality managers to utilize digital strategies and environmental initiatives for eco-conscious market competitiveness.

‘Little Arabia’ on Buddhist land: Exploring the linguistic landscape of Bangkok’s ‘Soi Arab’ enclave

Abstract Never formally colonised by Western powers, Thailand is a rapidly developing nation in Southeast Asia. To outsiders, the assumption might be that Thailand is a homogenous Thai-speaking Buddhist country. However, such over-simplistic views ignore diversity and the existence of de facto multilingualism and multiculturalism on the ground. This linguistic landscape (LL) study explores a unique and sociolinguistically compelling area called ‘Little Arabia’ (Soi Arab) in the heart of Bangkok, where elements of both Islamic and Buddhist civilisations meet. The existence of this Middle Eastern enclave creates a sense of contrasts on linguistic, religious, and cultural levels. Because of globalisation and spurred by (medical and sex) tourism, this area boasts a number of halal restaurants, hotels, travel agencies, stores, pharmacies, and clinics. This gives rise to an interesting sociolinguistic ecology, featuring an ‘ethnic’ economy which caters to the needs of tourists and businessmen hailing from the Arab world. Drawing on authentic photographic data, this study explores how various linguistic practices give the area a unique identity. More specifically, we reveal how various languages (including Arabic, Thai, and English) are mobilised and combined in ways that illustrate translation practices evidenced within the enclave for particularised marketing, commercial, and communication purposes. Theoretically and conceptually, the term ‘machine-translated multilingualism’ is coined to capture the growing trend for businesses to resort to translation software for multilingual communication, which may result in non-standard translations and orthographic forms. This study contributes to a growing body of sociolinguistic research examining LLs in global cities and commercial hubs in the Global South, particularly those arising from ‘South-South’ population flows.

Islamic destination to millennials in Bandung: Islamic attributes and destination image on tourist satisfaction with visiting decision as mediator

PurposeThe study aims to explore millennial tourist satisfaction in an Islamic tourism destination, which this research will clarify the relationship between Islamic attributes and destination image on visiting decisions and their influence on tourist satisfaction.Design/methodology/approachThe quantitative research approach with exploratory by applying structural equation model techniques, which method of collection data by surveys. Purposive sampling was used to 400 Muslim millennials tourist who visit Islamic destination in Bandung, Indonesia. The questionnaire used in this study based on a review of previous studies.FindingsThe findings show that a destination’s Islamic attribute has substantial influence on destination image and millennials’ choice to visit the tourist site. Then Islamic attributes have positive influence on millennials’ willingness to visit Bandung as visitors. A strong identification with a location’s destination image has been demonstrated a positive impact on visiting destination. This research revealed that the visiting choice had a favorable and substantial influence on Islamic visitor satisfaction through visiting decision to Bandung.Research limitations/implicationsThis research focuses on millennials tourist whoever visit Bandung tourist destination, the research findings may be limited in their generalizability. As a result, researchers are encouraged to explore the offered hypotheses further.Practical implicationsIslamic tourism business players who are targeting the millennial generation as their target market are urged to pay close attention the Islamic attributes and destination image, because according to the research results. These variables have an impact on visiting decisions and tourist satisfaction. Then the online travel agent should maintain the destination image by promoting the destination in offline and online media.Social implicationsThe findings of this study are expected to enrich the literature on consumer behavior, especially in the tourism industry in the Tourism 4.0 era.Originality/valueTo the best authors’ knowledge, the research model is never been explore by other researchers in the field of Islamic tourism literatures. For further studies, the authors’ can modify this research by using different objects so that comparisons can be made and using other determinant factors that can affect the satisfaction of Muslim tourists.

Strategi Pemasaran Oleh Rumah Sakit Melalui Penyelenggaraan Medical Tourism

Emerging global competition in the industry of health is possible for patients from the country more proceed On do journey to a country to develop by getting maintenance quality medical _ tall And with affordable prices. _ Medical Tourism as part of Strategy Marketing House Sick in the Tourism Area. Writing This explains Medical Tourism and strategy marketing hospital in Indonesia. Study This aim is to analyze the readiness of House Sick, government, and travel agency tours in service tour medical. House Sick as a business private use various strategy For interesting more Lots patient or customers, like creating room therapy in a hybrid hotel (home-designed pain _ For comfort patient international ). House Sick Also compile strategy marketing For direct patient And customer as well as identify three strategies the is with connect to patient potential through a visit to the country origin, employ intermediary journey medical And compile 'medical check-up' package for person healthy.

Catalyzing Green Identity and Sustainable Advantage in Tourism and Hotel Businesses

Global environmental concerns necessitate a heightened focus on green practices by businesses to balance sustainability and profitability. Therefore, this study investigates the effects of green ambidexterity (GA), green organizational identity (GOI), and green internal marketing (GIM) on sustainable competitive advantage (SCA) in travel agencies and hotels. The PLS-SEM approach was used to test the proposed model of the study. In total, 317 valid responses were gathered from full-time middle- and upper-management personnel of travel agencies category A and five-star hotels operating in Egypt. The findings revealed that GA positively impacts GOI, GIM, and SCA. Also, GOI and GIM positively impact SCA. In addition, GOI and GIM mediate the relationship between GA and SCA. The study advanced dynamic capability theory by emphasizing the importance of internal processes in harnessing sustainability-oriented dynamic capabilities. The study recognized the relationship between SCA, GOI, GIM, and GA and provided insightful implications on how businesses might develop and use their sustainability-related strengths.

Comparing Professional Problems of Travel Agencies and Tourist Guides Operating in Istanbul

Comparing Professional Problems of Travel Agencies and Tourist Guides Operating in Istanbul

Dynamic capacity allotment planning for airlines via travel agencies

In this paper, we study the dynamic capacity allocation problem of an airline using allotment contracts among travel agencies. The capacity allocation problem is formulated as a dynamic programming model where the initial fixed allotment is determined on the basis of a contract between agencies and the airline while the variable allotment is distributed over the planning horizon. We develop approximation methods based on linear programming and Lagrangian relaxation to solve the underlying dynamic programming model. The computational experiments are designed to illustrate the performance of the proposed approaches using real data. The numerical results show that the capacity allotment policy in terms of fixed and variable allotments is significantly affected by price and demand patterns. Even though fixed allotments can provide a cushion against the loss due to potential empty seats, they may not be in the best interest of the airline. Moreover, the booking rules and the airline’s capacity allocation strategy have an impact on the airline’s revenue and the agency’s profit.

Pengemasan Paket Wisata Edukasi Andaliman di Taman Eden 100 Kabupaten Toba, Sumatera Utara

Taman Eden 100 Tourism Object is a tourist attraction that is very suitable as a tourist destination for people who live in the city. The beautiful atmosphere of natural scenery can help tourists who live in the city feel more calm and comfortable enjoying their vacation time. Currently, there are many travel agencies that package tourist objects that have the potential to become a tour package. To be able to compete with other tourist attractions, it is necessary to package tour packages that can adapt to tourists. Therefore, this study aims to produce a tour package based on the potentials that exist in the Taman Eden 100 Tourism Object. The research was conducted at Taman Eden 100, Toba Regency. The method used by the author in this study is a descriptive method with a qualitative approach. The data collection techniques in this research are in the form of literature study, observation, documentation, interviews and a check list with the Founder/Management of the Taman Eden 100 Tourism Object. The result of this research is "Andaliman Garden Eden Educational Tour Package 100 2D/1N". The target market of this tour package is for group or group tourists. Itinerary for the Andaliman Educational Tour Package, which the author designed based on the type, was to use a matrix/table type. While calculating the price of the package, the authors classify it into two, namely fixed cost and variable cost. It is hoped that the Tour Package that the author designed can be applied to the Taman Eden 100 Tourism Object and attract many visitors. Keywords: Packaging, Potential, Tour Packages

Solo tourists’ preferences and behaviours

The article aims to present the phenomenon of solo tourism, to discuss theinspiration, motivation, preferences and behaviours of people practising this type of tourism,as well as to indicate the problems they encountered during such trips. 114 people participatedin the survey. What encouraged respondents to participate in solo tourism was (apart fromexploring the world) the opportunity to plan the trip themselves and adapt it to their needsand preferences. The main destination for the respondents were European countries (includingPoland). Most people stayed in hotels and Airbnb and used planes and cars. The main problemswhen travelling solo were the high prices of meals, accommodation and transport, as well asdifficulties in accessing selected places. Opponents of this form of travel had concerns aboutsafety and preferred the offers of travel agencies.