Tubular-switched reluctance linear launcher (TSRLL) with novel structure is proposed in this paper. The structure of switched reluctance motor is simplified, and the unbalanced force of common types of switched reluctance linear launcher is alleviated in TSRLL. The structure of the single-phase TSRLL with transverse flux is introduced thoroughly. The 3-D finite-element (FE) model of the proposed TSRLL is constructed, and electromagnetic analysis is performed by the FE method (FEM). To improve the electromagnetic force of the proposed launcher, the sensitivity analysis is conducted by means of 3-D FEM. The stator yoke thickness, mover cylinder’s thickness, stator pole arc, and pole width ratio of TSRLL are optimized, and the results of the sensitivity analyses are presented. TSRLL with two different polarity distribution patterns is compared via static FE analysis. The dynamic simulation of TSRLL with optimal specification and polarity distribution is carried out and demonstrated, of which the results agree well with the static analysis by FEM.