AbstractWhile many urban policies and practices claim to offer an “alternative” to the “mainstream” of urban entrepreneurialism, they remain under‐theorised and prone to alignment with entrepreneurial agendas. In this paper I examine fare‐free public transport (FFPT) as a salient example of an alternative urban policy. Looking at Aubagne (France) and Tallinn (Estonia), I explore what happens when an alternative policy “comes to town”. I detect how FFPT enters local urban regimes, and study the (non‐)participation of public transport passengers and workers in the decision‐making process about whether and how to abolish public transport fares. My analysis reveals that albeit alternative policies such as FFPT seem to oppose entrepreneurialism, they may hinge on urban regimes that span across institutions, leave the local configurations of power unchallenged, and strenghten local elites. The adaptability of alternatives to diverse political and intellectual positions explains their resilience. Consequently, their radical character cannot be taken for granted and remains an object of political struggle.