ABSTRACTExtant literature on travelling planning ideas has been focusing on the need to understand the specificities of both origin and destination contexts, and the need to utilise ‘thick descriptions’ to tie the contexts closer together for a reflective policy learning process. This article builds on these ideas by connecting the concept of strategic bridge-building (SBB) to the current debate to shed light on the importance of collaborative bridging activities between the planning contexts. The empirical case of the transnational policy learning process in Tampere city-regional planning illustrates the need for SBB activities by presenting the case of a negatively connoted although well-intentioned transfer process.