Transmission Of Intangible Cultural Heritage Research Articles

Enhancing the dissemination of Cantonese Opera among youth via Bilibili: a study on intangible cultural heritage transmission

Intangible cultural heritage is an invaluable treasure for all human beings worldwide. In 2009, the United Nations Educational, Scientific and Cultural Organization (UNESCO) inscribed the Chinese Cantonese Opera, also known as Yueju in Chinese Pinyin, on the Representative List of Intangible Cultural Heritage of Humanity. The awareness of inheriting Yueju is not uncommon, but advancing methods to involve more young generations in this art form is still necessary. In this study, we focused on Yueju videos on Bilibili, a cultural community and video website popular among the younger generation. Through quantitative and qualitative research, we explored the types of Yueju videos that would have a significant spreading effect. The 1916 Bilibili videos related to Yueju were collected using Python crawler technology. We analyzed each video using seventeen variables. The elaboration likelihood model (ELM) forms the theoretical foundation of this research. We constructed the Yueju transmission model with two persuasive routes based on this model. The research methods mainly comprised regression analysis, multi-factor ANOVA, and analytic hierarchy process (AHP). We invited thirty-one experts to assess the importance hierarchy of those video factors and calculate the weight coefficient using AHP. This study demonstrated the central route concerning the causal relationship between video recognition and spreading effect through regression analysis. Additionally, this research identified the optimal combination of 8 video factors using multi-factor ANOVA in the peripheral route. In this study, we focused on the niche of Yueju video transmission on Bilibili. This research utilized the ELM and hybrid methods to obtain the statistical results. Then, we developed appropriate macro-level and micro-level strategies for transmitting Yueju culture, particularly those aimed at the younger generation.

Knowledge, attitudes and practices of intangible cultural heritage among youth in Sichuan, China: a cross-sectional study

PurposeThe preservation and transmission of intangible cultural heritage (ICH) relies heavily on the interest and commitment of younger generations. In Sichuan, China, youths serve as a conduit and steward to the inheritance passed down from previous generations. Knowledge, attitudes and practices (KAP) studies have been advantageous in providing insights into a community’s knowledge, attitudes and behaviors towards safeguarding heritage. This study investigates the KAP of Sichuan youth regarding ICH.Design/methodology/approachThe study employed a quantitative methodology, utilizing a survey questionnaire on the KAP dimensions. The study involved 384 youths between the ages of 15 and 24 across 21 cities in Sichuan, China. Statistical analyses were conducted using both descriptive and inferential statistics.FindingsThe results of the study showed that Sichuan youths had a high level of knowledge of ICH and a high level of positive attitudes towards ICH but scored in the moderate range for ICH practices. There were significant differences in the knowledge of ICH among youths of different ages and education levels. In addition, there was a strong correlation between knowledge and attitudes, a strong correlation between knowledge and practices and a moderate correlation between attitudes and practices.Originality/valueThis study is the first to investigate the KAP of ICH among youth in Sichuan, China. The findings of this study suggest that several areas—such as ICH categorization (knowledge), approaches to safeguarding ICH (knowledge), levels of satisfaction with ICH safeguarding effectiveness (attitudes), ICH product purchasing (practices) and membership to clubs or associations aimed at safeguarding ICH (practices)—need to be further strengthened. Reinforcement in these areas will encourage positive behaviors and perspectives among the younger generation and facilitate in the management of ICH by institutions or organizations.

The Impact of Short Videos on the Creation and Dissemination of Intangible Cultural Heritage

Intangible cultural heritage serves as a vital repository of national and ethnic history and culture, playing a crucial role in preserving cultural diversity and fostering cultural exchange. In recent years, the evolution of digital media has opened up new avenues for the dissemination of intangible cultural heritage. This shift has profoundly influenced the preservation and transmission of intangible cultural heritage, particularly with the widespread adoption of short video platforms altering the landscape of heritage transmission. This study examines and analyzes the creative attributes of short videos focused on intangible cultural heritage, revitalizing otherwise static cultural assets. Practical challenges encountered during the dissemination process, such as low content quality and audience engagement, have contributed to a lack of public attention towards these videos. In response, this research proposes effective development strategies aimed at safeguarding and perpetuating intangible cultural heritage, with a focus on leveraging short video platforms to foster the healthy evolution of heritage transmission.

Study on Factors Influencing University Students' Awareness of Intangible Cultural Heritage Transmission

In the context of contemporary globalization, the preservation and safeguarding of intangible cultural heritage has assumed heightened significance. Serving as a pivotal cultural asset, intangible cultural heritage plays an essential role in upholding cultural diversity and fostering societal progress. This study combines micro and macro-level management practices, student engagement theory, and cultural-historical activity theory to conduct quantitative research on 500 art and design students from 16 universities in Shaanxi Province, China. The primary research findings reveal a positive correlation between students' sense of responsibility and cultural heritage awareness, indicating deepening responsibility with heightened awareness. However, general knowledge and student-teacher interactions, though positively correlated, lack statistical significance. The study underscores the crucial role of institutional support and pragmatic education in enhancing students' intangible cultural heritage transmission awareness. Practical, hands-on learning experiences and strong institutional backing drive a deeper understanding and appreciation of cultural heritage among students. These insights have implications for educational policy and curriculum design, emphasizing the need for a multi-faceted approach to intangible cultural heritage education that incorporates both theoretical knowledge and practical experiences, and underscores the importance of institutional support in this endeavor.

Digital Enabling Rural Revitalization: An Innovative Study of Intangible Cultural Heritage in Animation-based Inheritance and Dissemination

Abstract With the development of digital technology, the animation of intangible cultural heritage provides a new form of cultural carrier for its transmission and dissemination. The innovative use of animation in intangible cultural heritage is examined in this thesis through the lens of digital empowerment for rural revitalization. After selecting indicators for animating intangible cultural heritage, a questionnaire was designed. Data was collected based on the Kano model to study the audience demand for animating intangible cultural heritage. Then determine the variables affecting the animation of non-heritage culture, construct the structural equation model, validate the model after correlation analysis, and explore the influencing factors of the dissemination of non-heritage culture animation. Finally, user needs are divided into four different attributes, of which animation action design (0.8265) and scene props design (0.7817) have the greatest impact on user satisfaction. In contrast, animation art style design (-0.7483) and folklore (-0.7175) have the greatest impact on user dissatisfaction. Except for cultural context and perceived pleasure, animation information quality, and perceived usefulness, the hypotheses of this paper are all verified (p less than 0.05), and audience satisfaction has the greatest influence on communication behavior among the perceived factors. This paper discusses the animation-based transmission and dissemination of intangible cultural heritage, which has a positive significance in promoting the protection and transmission of intangible cultural heritage.

A Study on the Inheritance and Protection Mechanism of Chinese Handicraft Intangible Cultural Heritage

This paper takes the intangible cultural heritage of Chinese handicrafts as the object of study, aiming to deeply explore the mechanism of its inheritance and protection. The intangible cultural heritage of handicrafts refers to traditional artefacts and handicraft products created through craftsmanship, as well as the knowledge, skills and cultural expressions associated with them. Such heritage is not only a collection of tangible products, but also intangible cultural expressions rich in history, culture, skills and philosophy. They often represent the history, tradition and identity of a culture. Chinese handicrafts have a rich history and contain many cultural connotations and historical values. Each craft holds deep cultural traditions and unique regional characteristics. The innovation of the article is that it proposes a diversified protection framework, stresses the synergy of government, market and society, and analyses the lessons learned in combination with specific cases. It is found that although China's intangible cultural heritage of handicrafts faces many challenges, such as the impact of industrialization, the transformation of the market economy, and the loss of talents in traditional skills, its inheritance and preservation can be effectively promoted through measures such as improving laws and regulations, strengthening public education, and promoting social participation. The article ultimately calls for the construction of an inclusive protection mechanism to achieve the sustainable development of China's handicraft-based intangible cultural heritage. (This article is the result of the project "Mutual learning of strategies for preservation and transmission of intangible cultural heritage of Russia and China in the field of handicrafts".)

Digital transmission of intangible cultural heritage based on empirical modal analysis in a multicultural perspective

Abstract This paper firstly investigates the empirical modal decomposition image fusion technique, uses the empirical modal decomposition algorithm to calculate the instantaneous frequency to obtain the intrinsic modal function, and uses the two-dimensional implicit modal function to obtain the image features of intangible cultural heritage. Secondly, based on the digitization of paper-cutting art by image fusion technology, the pixel-level image fusion method is applied to fuse the paper-cutting paper with the designed Peking Opera face pattern, to maximize the original information of the paper-cutting paper, to realize the digital transmission of intangible culture by constructing an auxiliary paper-cutting design system, and to empirically analyze the research of paper-cutting intangible cultural heritage based on the empirical modal analysis method. The results show that in the analysis of the paper-cutting industry in Ui County, the ratio of time to 1917 exceeds 2.22 and reaches 3.00 by 1925 until 1943, when it reaches a peak of 3.25. The paper-cutting culture spread within the villages during this period, and the villagization characteristics of paper-cutting in Ui County are formed. This study digitizes intangible cultural heritage and contributes to the preservation and transmission of paper-cutting cultural heritage resources.

Safeguarding Intangible Cultural Heritage And Formal Education: Comparison of Policies Between Türkiye And Flanders (Belgium)

The 2003 UNESCO Convention on the Safeguarding of the Intangible Cultural Heritage introduces a set of interrelated measures among which education is an intersection point. Since education is crucial to the transmission of intangible cultural heritage (ICH), the States Parties have focused their attention on connecting their activities to the education sector in recent years, with formal education making up the greater part of the efforts. Belgium and Türkiye both ratified the Convention in 2006 and education ministries in both countries or parts in it seem to have concentrated on secondary education (12-18 years old) to raise awareness of the meaning and importance of safeguarding ICH. The purpose of this paper is to compare and evaluate the Flemish and Turkish formal education systems at the secondary education level regarding the implementation of the Convention. Therefore, this qualitative research is based on the investigation of the policy texts and curriculum (mainly in Dutch and Turkish) that are explicitly or implicitly connected to the presence of ICH in the education systems of both cases. From this perspective, it takes the ratification of the Convention by both countries as its point of departure and presents three levels of discussion. First, in order to comprehend the present context wherein potential connections between ICH and education are established, the overall policy of Flanders and Türkiye is briefly outlined. Second, the discussion is directed to the implications these policy choices might raise. In the final section, the frame of discussion is further narrowed to the level of curricular choices. It can be stated that the analysis of the documents revolved around the implications of centrality (Türkiye) and relative autonomy (Flanders) to mobilize ICH in education. While in Türkiye, the course Folk Culture in secondary education was initiated on the national level as a direct response to the Convention, in Flanders, this safeguarding perspective did not seem to have permeated educational policy processes. However, the Flemish Government has tolerated an open curriculum framework that seems beneficial for the inclusion of relevant content on a regional or local level. Considering achieving connections with its specific teaching context, in both cases, attention has to be drawn to the role of teacher agency. It can be stated that teachers are in need of a balance between sufficient support (capacity building, instruction manuals, didactic suggestions, explicit references to ICH) and the autonomy to execute (open curricula, professional freedom).

Onstage: Exhibiting Intangible Cultural Heritage in China

The intangible cultural heritage (ICH) concept has been operational in China for almost 20 years. One integral part of China’s ICH landscape is a range of exhibition spaces and museums that specialise in the display, performance, and transmission of ICH. Based on two years of ethnographic fieldwork at different exhibition sites, this paper provides insights into what these exhibition spaces look like, how they function, how ICH is exhibited within them, and what exhibitions mean to different heritage actors. The article shows how ICH exhibitions have themselves become a sociocultural phenomenon, bringing together a variety of actors who experiment with different forms of display and types of exhibitions in an ad hoc, spontaneous, and unregulated way. The paper also contributes to the broader discussion on ICH as a political intervention that transforms the cultural practices and expressions it normatively sets out to safeguard.

Application of Virtual Reality in the Inheritance of Peking Opera

Peking opera has rich historical, artistic, and cultural values as an intangible cultural heritage. With the advent of the digital era and the increasingly close integration of digital technology and traditional culture, the study of digital communication and the transmission of intangible cultural heritage has become a new area of concern. Through the interdisciplinary dimensions of spatial production theory and virtual reality technology, this paper examines the current situation of Peking opera cultural dissemination in the digital age, the difficulties of its dissemination, and its causes. With the help of spatial theory, this paper analyses the two leading causes of the current problems in the cultural dissemination of Peking opera: the lack of functionality and the lack of emotionality. And through the attributes of virtual reality technology, its industrial development planning, and the audience's psychological and emotional aspects, new strategies for disseminating Peking Opera culture are presented.

The heritagisation of rituals: commodification and transmission. A case study of Nianli Festival in Zhanjiang, China

This article inquires into the effects of heritagisation on popular religious practices in Guangdong Province, People’s Republic of China. With the establishment of the intangible cultural heritage (ICH) inventory system in China, numerous popular religious practices, such as procession of local deities, ancestor worship, temple festivals, exorcisms, divination, and spirit mediumship, are free of the stigma of “feudal superstition” and are now recognised as ICH. Based on the fieldwork conducted in the prefecture city of Zhanjiang (Guangdong Province, China) on the local festival tradition of Nianli, I examine how local communities respond to the Party-state’s efforts to safeguard ICH through two processes: the commodification and the transmission of ritual practice. How does the heritage-making process affect the commodification of ritual practice? And what impact has the participation of a plurality of new actors in ICH transmission had on the methods of transmission of local ritual knowledge?

The Application of Personalized Recommendation System in the Cross-Regional Promotion of Provincial Intangible Cultural Heritage

With the accelerated trend of globalization and modernization, many provincial intangible cultural heritages (PICH) are in danger of being lost. In the context of Internet technology, the use of digital multimedia for personalized recommendation is an effective way to promote the transmission of intangible cultural heritage. However, traditional recommendation systems tend to treat different members as homogeneous objects, ignoring the relationship between members’ professional backgrounds and the inherent properties of items, and cannot truly solve the problem of conflicting preferences in the integration process. In view of this, this paper proposes a group recommendation system based on nonnegative matrix decomposition. First, the group rating information is decomposed into a user matrix and item matrix by nonnegative matrix decomposition. Then, the item affiliation matrix and member expertise matrix are calculated by using the affiliation and expertise weights for the two matrices, respectively, and the contribution degree of each member to different item ratings is obtained from them. Finally, the group preference model is constructed by weighted fusion of members’ preferences based on their contribution degrees, and different recommendation lists are generated for different user preferences. The experimental results prove that this system has high recommendation accuracy in cross-regional promotion of PICH.

Child museum in Heliopolis and transmission Of intangible cultural heritage

Child museum in Heliopolis and transmission Of intangible cultural heritage

A Scheme of the Dance Curriculum for the Transmission of Intangible Cultural Heritage (ICH) in the Chinese University

The aim of this study was to analyze the importance of the current state and improvement plans, for the transmission of ICH, in the curriculums of the dance departments of China’s universities. To this end, we conducted a literature review on the curriculums of the dance departments of five leading local universities of China and applied the Analytic Hierarchy Process (AHP) to derive objective results using expert experiences. The finding is as follows: As upper factors, administration and finance, organization, professional manpower and educational program were set as four factors in opening the ICH dance curriculum of Chinese University Dance Department, along with the sub-factors. We analyzed the perceived priority of the opening the ICH dance curriculum of Chinese University Dance Department factors, and found that ‘professional manpower and educational program’ was considered most important at the weight of 43.6%, followed by ‘administration and finance,’ at 25.6%, ‘educational environment and facilities,’ at 20.5%, and ‘organization,’ at 10.3%

Research on the Status of Intangible Cultural Heritage Bearers in the Human Capital Perspective.

Culture is the bloodline of the nation and the spiritual home of the people. Intangible cultural heritage (ICH) belongs to the field of culture, and the transmission of ICH is a kind of human-based cultural transmission, which is the shaping of people’s morality, character, sentiment, will, ideals and beliefs, value orientation, humanistic cultivation, artistic taste, way of thinking, wisdom, and ability in the practice of production and life of various ethnic groups. Based on the status acquisition model, this study analyzed the human capital (HC), social capital (SC), and psychological capital (PC) of ICH bearers from three perspectives. In addition to the conventional socio-demographic factors such as gender, age, place of residence, and education level as control variables, status attainment was introduced as a dependent variable, and occupational identity, job satisfaction, and entrepreneurial ability were introduced as mediating variables to construct a conceptual model in the hope of exploring the multiple influencing factors of status attainment among ICH bearers. Interviews were used to gain, the feelings and knowledge of experts, scholars, and ICH bearers, to lay a solid qualitative research foundation for this study. A questionnaire survey was also conducted to obtain basic information and professional experiences of ICH bearers to provide real support for the research analysis and discussion. As per the results of this research, all the hypotheses were supported except, HC did not have any significant impact on JS. Furthermore, SC was not in a significant association with career identity. Moreover, career identity and status attainment did not have a significant relationship.

유네스코 ｢무형문화유산 보호 협약｣과 한국의 ｢무형문화재법｣에 대한 비교 분석적 고찰

The Republic of Korea not only implemented the UNESCO’s Convention for the Safeguarding of the Intangible Cultural Heritage (hereinafter “2003 Convention”) with the amendment of the Cultural Heritage Protection Act, but also introduced an independent new Act on the Safeguarding and Promotion of Intangible Cultural Heritage (hereinafter “Intangible Cultural Heritage Act”) in 2015 to reduce the gaps between the international convention and domestic legislation. As a result, the scope of the term “intangible cultural heritage” has been enlarged, a new principle of protection emphasizing the characteristics of changing intangible cultural heritage has been adopted, and designation of heritage as intangible cultural heritage and their transmission systems have been diversified. This study attempted a comparative analysis to examine the impact of the 2003 Convention on the relevant legislation of the Republic of Korea, with a focus on the Intangible Cultural Heritage Act. Although a more responsive legal and administrative environment has been created under the aegis of the Act, there still exists much room for improvement. In particular, promotion of non-state actors, including communities that were emphasized in the 2003 Convention as one of the most important stakeholders for the protection and transmission of intangible cultural heritage, reflection of the Sustainable Development Goals that was freshly introduced in the Operational Directives of the 2003 Convention, a more horizontal approach for the designation of heritage items and maintenance of the heritage lists, and further attention to the raising of awareness and capacity-building measures were proposed as a direction to take.

The transmission of intangible cultural heritage, between its original form and its typical form-For Busan Intangible Cultural Property Gijang Ogu-gut

The transmission of intangible cultural heritage, between its original form and its typical form-For Busan Intangible Cultural Property Gijang Ogu-gut

무형문화재 택견 전승을 위한 기록화의 필요성과 의미 고찰

국가지정 무형문화재이면서 동시에 인류무형문화유산인 택견의 위상은 매우 높다. 하지만 택견 역시 다른 무형문화재 종목과 마찬가지로 전승활성화와 미래 지속가능한 발전을 위한 여러 과제를 안고 있다. 무형문화재 전승주체의 다양한 전승현황과 실태를 파악하여 기초자료를 확보하는 것에서부터 출발하여, 전승 상황에 맞는 보호방안의 기준을 확립하는 것이 중요하다. 무형문화재를 보호하는 다양한 활동 가운데 가장 핵심이 되는 것이 ‘기록화’라는 것은 아무리 강조해도 지나치지 않다. 무형문화재 보전 및 진흥에 관한 법률에서 언급된‘전형(典型)’이라는 개념은 현재 전승자, 행정가, 학자 등 여러 관계자에게는 풀기 어려운 과제이다. 이러한 상황에서 앞으로는 종목별로 적합한 전형기준을 확립해야 할 필요성이 제기될 것이다. 택견의 전승현황을 조망하는 연구의 중요성은 택견의 가치를 창의적으로 발견하기 위한 것이며, 반드시 전승해야 하는 원리라고 인식되는 것이 무엇인지를 탐색하여 분석하는 데 있다. 이러한 이유로 이 글에서는 택견의 기록화 현황을 살펴보고, 전승주체 참여형 디지털 아카이브즈의 중요성을 강조했다.

Development of intangible cultural heritage as a sustainable tourism resource: the intangible cultural heritage practitioners’ perspectives

ABSTRACTAuthentic intangible cultural heritage (ICH) provides a community with a unique selling point in the globally competitive tourism industry. The process of commodification of ICH, however, has threatened its authenticity and thus sustainable tourism approaches are required to achieve successful transmission and promotion of ICH as a sustainable tourism resource. This paper explores the priorities of ICH practitioners in relation to the development of ICH as a sustainable tourism resource, by utilising South Korea as a case study. The results revealed that from the ICH practitioners’ perspectives, authenticity is a holistic notion integrating the transmitted customs, inherited meanings and the practitioners’ identities. ICH practitioners agree with the potential positive symbiotic relationship between transmission of authentic ICH and promotion of ICH as a tourism resource. To achieve the positive symbiotic relationship, locals’ awareness of ICH, ICH practitioner empowerment and parallel development between tourism development and transmission of ICH are necessary. To date, the practitioner approach to the authenticity of ICH and ICH as a sustainable tourism resource is little explored in the literature, thus this paper makes a valuable addition to the area of sustainable heritage tourism.

An adaptive framework for the creation of exergames for intangible cultural heritage (ICH) education

As of the early twentieth century, a significant body of research has been published that shows how effective game-based learning and gamification techniques can be, compared to other methods. These technologies are also very important for the learning and transmission of intangible cultural heritage (ICH) creations, which include, among others, dance, theater, and other skills where body motion has a primary role. However, creating games can be time consuming and usually demands a significant effort. Therefore, this paper focuses on the design and development of a novel framework for the rapid design of body-motion-based customizable game-like applications. This framework consists of two components: (i) an interface that allows the user to design the game and capture the motion data, and (ii) a customizable game for learning and training using off-the-shelf motion-capture sensors like the Microsoft Kinect. The game is automatically configured based on the output of the game design interface. In order to evaluate the proposed system, three pilot-use cases have been selected: (i) the Latin dance Salsa, (ii) the Greek traditional dance Tsamiko, and (iii) the Walloon (Belgian) traditional dance. Moreover, small-scaled experiments concerning the three different use cases were conducted, where both beginners and experts evaluated the game-like application for dance learning. Furthermore, a group of dance experts were asked to design and generate their own game and evaluate their experience. Results showed that the use of such a game-like application could be efficient, as positive feedback was obtained. In summary, participants found that the generated game-like application meets its objectives; it is generally efficient and satisfactory and offers a novel tool for ICH transmission and education. Last but not the least, the dance experts expressed their interest in developing more such games in the future, since they characterized the game design module as easy and intuitive to use.