“FRIENDS OF POLISH BOOKS” AND “SERVANTS OF EXCELLENCE”: TRANSLATORS’ PROFILES IN THE MONTHLY POLAND (1970-1981)
 The paper deals with the image of translators in the monthly Poland in the years 1970-1981. Forty articles are analysed with the intention of testing the hypothesis that the promotion of the profiles of translators in the journal was part of a broader campaign launched by the authorities of the Polish People’s Republic to promote the country abroad. The publications in which translators were called “friends of Polish books” and “servants of excellence” were to build a positive image of Poland as a country with an exemplary foreign cultural policy in which translation played an important role. The question to what extent the image-oriented efforts of translators convinced readers about the cultural policy of the Polish People’s Republic remains open.
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