Forced convection transient heat transfer for helium gas at various periods of exponential increase in heat input to a horizontal plate (ribbon) was experimentally and theoretically studied. In the experimental studies, the authors measured heat flux, surface temperature, and transient heat transfer coefficients for forced convection flow of helium gas over a horizontal plate. The gas flow velocities ranged from 4 to 10m/s, the gas temperatures ranged from 313 to 353K, and the periods of heat generation rate, τ, ranged from 46ms to 17s. Empirical correlations for quasi-steady-state heat transfer and transient heat transfer were obtained based on the experimental data. In the theoretical study, transient heat transfer was numerically solved based on a turbulent flow model. It was obtained that the surface superheat and heat flux increase exponentially as the heat generation rate increases with the exponential function.