Media Transformation Research Articles

From Print Media to Electronic Media to New Media: The Impact of Media Transformation on Brand Communication

The continuous evolution of mediafrom print to electronic and now to new mediahas significantly influenced how brands transmit information and interact with consumers. To achieve better communication outcomes, brands have actively adjusted their communication strategies in response to these media changes. This study explores the evolution of brand communication strategy in three stages (print communication era, mass media era and new media era). Furthermore, it delves into the underlying motivations, implications, and emerging trends associated with these changes. In the print media era, brand communication mainly depended on paper ads and printed materials, reaching a limited audience slowly. The mass media era saw broader reach, faster dissemination, and enhanced brand image shaping through TV and radio. The new media era, characterized by social media and digital platforms, has made brand communication more interactive and personalized, with UGC and real-time big data deeply influencing strategy formulation and execution. Media change has a profound impact on the media selection, content and mode of brand communication. Media fusion and integrated marketing will become critical strategies for brand communication in the future.

Leveraging content economy for growth-external influencers or internal creators?

This case demonstrates transformation of social media ecosystem into “content economy.” From the lens of Zayan, the social media head of a personal finance and trading company, the case delves into the strategic decision on whether to enhance the company’s social media presence by leveraging external influencers or cultivate internal content creators. Along the way, the case explores the interplay between technological and sociocultural factors, which foster the content economy ecosystem. It delves into how advancements in digital platforms shape the landscape of content creation, distribution, monetization, and consumption. It presents multidimensionality of the impact created by the content economy. It highlights the deep social, cultural, and economic impact through an interaction between users, creators, brands, and social actors. Overall, this case helps business students in understanding the technological and sociocultural dynamics at play in the content economy ecosystem, and their implications on users, creators, brands, and society at large.

Instance maps as an organising concept for complex experimental workflows as demonstrated for (nano)material safety research.

Nanosafety assessment, which seeks to evaluate the risks from exposure to nanoscale materials, spans materials synthesis and characterisation, exposure science, toxicology, and computational approaches, resulting in complex experimental workflows and diverse data types. Managing the data flows, with a focus on provenance (who generated the data and for what purpose) and quality (how was the data generated, using which protocol with which controls), as part of good research output management, is necessary to maximise the reuse potential and value of the data. Instance maps have been developed and evolved to visualise experimental nanosafety workflows and to bridge the gap between the theoretical principles of FAIR (Findable, Accessible, Interoperable and Re-usable) data and the everyday practice of experimental researchers. Instance maps are most effective when applied at the study design stage to associate the workflow with the nanomaterials, environmental conditions, method descriptions, protocols, biological and computational models to be used, and the data flows arising from study execution. Application of the InstanceMaps tool (described herein) to research workflows of increasing complexity is presented to demonstrate its utility, starting from (i) documentation of a nanomaterial's synthesis, functionalisation, and characterisation, over (ii) assessment of a nanomaterial's transformations in complex media, (iii) description of the culturing of ecotoxicity model organisms Daphnia magna and their use in standardised tests for nanomaterials ecotoxicity assessment, and (iv) visualisation of complex workflows in human immunotoxicity assessment using cell lines and primary cellular models, to (v) the use of the instance map approach for the coordination of materials and data flows in complex multipartner collaborative projects and for the demonstration of case studies. Finally, areas for future development of the instance map approach and the tool are highlighted.

Research on the Influence Construction and Communication Mechanism of Fashion Brands Conducted by Social Media Platforms

With the rapid development of Internet technology, social media has become an important channel for information dissemination, brand building and consumer interaction. The fashion industry, as a field highly dependent on visual display and trendand emotionally connected with consumers, is deeply influenced by the transformation of social media. This study aims to explore the social media platform (such as Instagram, MicroBlog, RED, etc.) how to influence fashion brand influence building and communication mechanism, analysis in the brand story, consumer participation, and the role of market segmentation strategy, effective use of social media resources for fashion brands to provide theoretical support and strategy advice.

Avoiding the death of the newspaper industry in Indonesia and the transformation of the digital media business

The circulation of newspapers in Indonesia has been at its lowest point in the last 10 years. Print media companies have collapsed and closed, and most have shifted to online media businesses. What is the fate of various print outlets and media in Indonesia amidst the death knell of print media business in Indonesia? What is the ultimate strategy to save the print media business in Indonesia and can the business survive until 2030? The paradigm of this research is qualitative. The research took place from January 2023 to December 2024. Data collection techniques were via literature review, observation, and documentation. As a result, the circulation of various print media in Indonesia has decreased drastically by around 1 million copies per year. By the end of 2023, the circulation will be around 5 million copies. The researcher predicts that by 2030, the number of print media companies is estimated to be only 100 companies. Emergency rescue efforts for the print media business through: media transformation, attracting young readers; integration of print media, online media, and social media businesses; and maintaining content according to the needs of customers and potential readers.

Digital transformation’s impact on media concentration and news diversity: a network analysis of cross-platform news usage in Germany

ABSTRACT The digital transformation of news media has led to significant changes in their distribution and use. Digital platforms as well as media and technology companies play a critical role in the distribution and consumption of information, which has a significant impact on media market concentration and diversity. This study applies market concentration measurements and a network analysis to investigate the static market structure as well as dynamics of cross-platform news media use in Germany. It assesses competition intensity by considering absolute market shares of media companies and brands as well as usage dynamics between different offerings. Our findings reveal that larger media companies tend to absorb and retain user attention, which decreases diversity. Smaller media companies contribute to a broader spectrum of opinions by directing and forwarding users’ attention to other media offerings. The study highlights the importance of considering not only the size but also the degree of centrality and permeability of news offers and how that impacts on core cornerstones of media market diversity. As a pilot for a longitudinal study, it provides a model that can regularly generate empirical evidence for monitoring media concentration. This provides a systematic, empirical basis for media economic and media policy decision-making.

Convergence Processes and Digital Transformation in Polish Media Companies

The thematic scope of the paper outlines the direction of transformation of Polish media concerns and Polish branches of global concerns, which are transforming into media-technology concerns, as well as technology-based multi-business holdings. The aim of this paper and the research conducted is to find out how the use of convergence processes and digital transformation influence the activities of Polish media concerns. It is particularly important to establish what business activities Polish media concerns undertake in response to the dynamic development of technology and what role convergence plays in formulating the product offer of media concerns. The paper presents selected projects and business steps undertaken by the companies in 2020-2023 and the

Exploring arsenic migration and transformation in anaerobic heterogeneous media through Column experiments

Exploring arsenic migration and transformation in anaerobic heterogeneous media through Column experiments

Trends in the Development of Mass Media in the Context of Modern Chinese Political Ideology

Mass media have historically played a crucial role in shaping societal values and advancing political ideologies. This study aims to identify the distinctive features of the ideological functions and political characteristics of Chinese media at various stages of their development. The object of the study is Chinese media as an instrument of state power and a mechanism of ideological influence. The subject of the study is the evolution of the ideological functions of Chinese mass media throughout different stages of their development. The research employs historical, comparative, systemic, and functional analysis. The novelty of the study lies in its comprehensive examination of the transformation of Chinese media through the lens of their political functions and ideological objectives. The study emphasizes that Chinese media play a pivotal role in promoting party ideals, ensuring political stability, and shaping international discourse. The key findings of the research are as follows: 1. The dynamic process of adaptation by Chinese media to changes in social and political conditions is evident. 2. The critical role of media in fostering public consensus and legitimizing governmental authority is highlighted. A notable contribution of the author is the systematic classification of the stages in the evolution of Chinese media—from complete politicization to more subtle forms of political activity, and eventually to re-politicization in the modern era. The study illustrates the uniqueness of China’s media system, which blends national and international objectives, thereby strengthening political order domestically and advancing the nation’s interests on the global stage. This research is valuable for scholars and political scientists studying the history of communication, the use of media to achieve political goals, agenda-setting, and political propaganda.

Political Leadership Through the Lens of Social Media

Abstract There is currently a global debate about the so-called media transformation, or metamorphosis, which is mainly concerned with technological benefits in the realm of information. This argument focuses on the relationship between "social media" and new media realities, specifically the impact that these platforms have on the development of political leadership in North Macedonia and the Western Balkans in general. This paper examines the differences between social media and traditional media, exploring their respective roles in shaping the public sphere and political leadership dynamics in North Macedonia and the Western Balkans. Information as a media product, produced with new technology, has caused a massive explosion in the 'membranes' of public interest and this has also diverted attention to a wider plan, where the diagram of reliability does not always match with that of reporting, due to the tendency for the media product to be seen more as a consumer good and less as a communication value. The study is based on comprehensive research, thorough analysis, and synthesis of data published in books and scientific articles on the Internet, with a critical analysis of the current situation. Furthermore, this scientific research procedure involves breaking down complex concepts, judgments, and conclusions into simpler components and elements. In the end, the study highlights that the professional challenges in conquering the media market remain constant, while the audience is the one who selects the offers that are closer to their social, political, and aesthetic tastes and affinities.

Perspectives of Generative AI in the Context of Digital Transformation of Society, Audio-Visual Media and Mass Communication: Instrumentalism, Ethics and Freedom

2022 is called the year of “generative AI,” and the increased interest in ChatGPT in 2023 proves not just a sign of the popularity of neural networks among the mass audience but rather a trend. The number and quality of neural network models are growing, accelerating the digital transformation of society and its subsystems towards a new paradigm – Society 5.0. In this study, the authors analyze the functional potential of generative AI in the fields of social development, mass communication, and audiovisual media and identify several serious ethical challenges and dilemmas directly related to the operationalization of this digital technology. Along with the techno-optimistic concepts of “digital happiness” and “super smart society” and the excitement of fast and efficient operation of technologies using FM and LLM, even the most progressive adherents of Society 5.0 do not deny the existence of a number of risks to society and humans generated by AI, among other things. It goes about the threat of rapid and convincing multiplication of fake news and narratives, excessive dependence, the risk of copyright infringement and related ethical dilemmas, challenges to freedom of creativity, the instrumentalization of intellectual and artistic (including audiovisual) practices, digital manipulation of consciousness, and social exclusion associated with the deformation of the existential foundations of human life and communication.

Digital Transformation and Innovation of the News Media

Under the background of globalization and the rapid development of information technology, the digital transformation and innovation of news media have become an important trend of the industry. Traditional media adapt to the new audience needs and market environment through digital transformation, and gradually transform to diversified content production, personalized recommendation, multi-platform distribution and paid subscription mode. Many media organizations, such as the New York Times and the BBC, have explored the possibilities of content innovation and dissemination through artificial intelligence, big data and virtual reality. However, digital transformation also faces challenges such as information authenticity, privacy security and technology dependence. In the future, with the further development of new technologies, news media will continue to explore AI-driven news production, immersive reporting and blockchain applications to build a more innovative, efficient and credible news ecosystem.

Elliptic Hermite-Gaussian soliton and transformations in nonlocal media induced by linear anisotropy.

Elliptic Hermite-Gaussian (HG) soliton clusters in nonlocal media with anisotropic diffractions are studied comprehensively. The relations among solitons parameters, diffraction indices, and the degree of nonlocality are derived analytically with the Lagrangian method. Stable elliptic HG soliton clusters can be obtained when linear diffraction is anisotropic. When the solitons are launched with an initial orientation angle, we also demonstrate numerically mode transformations between HG and Laguerre-Gaussian (LG) solitons induced by linear anisotropy. Our results will enrich the soliton phenomenon with linear anisotropic diffraction and may lead to novel applications in all-optical switching, interconnection, etc.

Analysis of the Causes and Mitigation Paths of Artificial Intelligence Anxiety among Journalism Practitioners

The transformation of news media into intelligent media is in the ascendant, and artificial intelligence (AI) technology has brought news practitioners into the era of intelligent production, but also brought them the psychological worry of AI anxiety. The study analyses the causes of AI anxiety among news practitioners from three aspects: the dissolution of their professional concepts, the prevalence of professional substitution, and the polarisation of professional skill requirements, and proposes a path to alleviate the problem by balancing self-efficacy and psychological expectations through scientific cognition, promoting the human-machine symbiosis model in the field of journalism through multi-party collaboration, and providing special support to improve the protection of news practitioners' profession.

25 Years of Türkiye’s Media Initiatives in Africa

Since around 2005, Türkiye has focused on establishing close relations with African countries, spanning politics, economics, culture, and media. This study aims to briefly touch upon the transformation of press and media in Africa and examine Türkiye’s initiatives in the African media landscape, particularly since 2005. This original work aims to serve as a guide for both media professionals and decision-makers in Türkiye’s foreign policy. Additionally, it seeks to ensure that the country’s media relations with African countries are based on a solid foundation. Due to the broad scope of the subject, Türkiye’s media initiatives have been analyzed under separate headings. Moreover, Türkiye’s steps in media relations with African countries, especially since 2005, have been investigated. To gather information on the topic, news articles, official statements, agreements signed by Türkiye with African countries in the media field, and decisions made during this process have been examined. Upon examination of the country’s media relations with African countries, it is observed that various initiatives have been taken, particularly since 2008. These relations in the media field have seen an upward trend through the 2020s. However, there is a need for further steps to be taken, particularly in areas such as the employment of African media professionals and collaboration in the media field, as well as producing more content related to Africa.

Book notes: Digital Disruption and Media Transformation: How Technological Innovation Shapes the Future of Communication by Alexandr Godulla and Stephan Böhm (Eds)

Book notes: <i>Digital Disruption and Media Transformation: How Technological Innovation Shapes the Future of Communication</i> by Alexandr Godulla and Stephan Böhm (Eds)

The Transformation of Social Media in Arabic Language Learning: Opportunities and Risks in the Indonesian Context

This research examines the possibilities and dangers associated with using social media for learning Arabic in Indonesia. This work aims to address research difficulties by utilising library-based research methods, which involve analysing data obtained from various sources such as publications, papers, journals, scientific articles, and related books. Next, we will examine the potential and concerns associated with the evolution of social media in the context of Arabic language acquisition. The findings revealed that educational opportunities encompassed convenient access to information and learning resources, widespread availability of global connectivity and language exchange, innovative learning methods, global reach and interactive teaching, and enhanced ease and effectiveness of student-Arabic-teacher interaction. The risks associated with using social media in education include distractions from irrelevant content, exposure to inappropriate material that can have a negative impact on students, technical issues such as unstable internet connections, and high data costs, particularly in remote areas.

Production of cultural and educational programs and cultural industries: on the issue of approaches to television analysis

INTRODUCTION. Television activity is devalued due to the loss of its exclusivity in the creation of video content and dissemination of video information. However, television has creative and technical resources, professionals, a school for producing programs aimed not only at supporting the consumer society and political manipulations, but also at developing fundamental meanings and strengthening values – culture, memory, national heritage. The gap that has occurred between the perception of television and its advantages and experience in creating content is a problem affecting the development of the media industry and television journalism. At the same time, the production of television special projects based on cultural events is related to the direction of cultural industries that is relevant for Russia, which allows us to rethink the meaning of television. The purpose of the study is to compare the creative characteristics of special TV projects with the properties of cultural industries and record the identified correspondences.MATERIALS AND METHODS. The empirical basis of the study is special projects of the regional TV channel “Saint Petersburg”, which are representations of cultural events based on live broadcast technology and using expressive means of television. The study used the case study method, as well as a comparative analysis of approaches to creating television projects and criteria of cultural industries.RESULTS AND DISCUSSION. A comparison of modern special television projects with the theory of creative industries revealed similarities in such positions as: a) high risks; b) the opposition of creativity and commerce; c) high production costs and low distribution costs; d) attitude to semipublic goods, etc.CONCLUSION. The models of such television projects correspond to the characteristics of cultural industries, which develops a theoretical view of television and actualizes its possibilities in the context of media transformation.

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Digitalization has significantly influenced the challenges facing the media industry. The very process of media transformations "is no longer a technical need, but is already a social reflection and need, a need for communication, a need for solving political and technological problems in the society of this time" (Bebić &amp; Volarević, 2016). Therefore, the attention of users is increasingly difficult to capture, thanks to the diversity of media publications, and in this sense traditional media often fail to respond to specific audience demands (Trattner, et al., 2022).Today, users are exposed to a large amount of information on a daily basis, their content is increasing, so media content cannot be imposed on users, but they choose only what they are interested in for consumption. However, traditional electronic media have understood the importance of the new multidimensional environment, therefore they are using a multiplatform through the Internet that use digital technology both to place the content and to personalize the offers against the user (Ćitić, 2020).

Brønsted Acid Ionic Liquid Catalyzed Depolymerization of Poly-(3-hydroxybutyrate) to 3-Hydroxybutyric Acid: Highly Selective and Sustainable Transformation in Methyl Isobutyl Ketone and Water-Containing Phase-Separable Reaction Media

Brønsted Acid Ionic Liquid Catalyzed Depolymerization of Poly-(3-hydroxybutyrate) to 3-Hydroxybutyric Acid: Highly Selective and Sustainable Transformation in Methyl Isobutyl Ketone and Water-Containing Phase-Separable Reaction Media