In the context of a globalized economy, the rapid development of cross-border e-commerce offers businesses unprecedented opportunities for market expansion. However, this expansion process requires enterprises to effectively promote their products and services to attract international buyers and build enough trust to ensure the security and reliability of transactions. As one of the world's largest B2B e-commerce platforms, Alibaba has successfully addressed these challenges through its unique business model and strategy, facilitating global trade. Through a case study, this paper examines the implementation details of Alibaba International's innovation and promotion activities, including search engine optimization, customized services, ecosystem building, implementation of a digital showroom, and the safeguards it implemented to build trust between buyers and sellers. It explains how Alibaba has made itself the world's largest B2B cross-border e-commerce platform and contributed to the digital transformation of global trade.
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